
10/08/2025
The way B2B organizations define and drive audience engagement is undergoing rapid transformation.
At this year’s AMO Summit in New York, our CMO Amanda Landsaw challenged the outdated thinking that audience growth is solely a marketing metric, reminding leaders that true engagement now requires a unified, organization-wide approach.
As email and website performance changes, Amanda made it clear: every team has the power to create connections and drive lasting impact for our clients and industry.
EndeavorB2B empowers marketers to lead the way not just by tracking numbers, but by creating authentic connections and strategies that resonate. As the industry moves beyond clicks to connection and trust, our commitment is clear: to equip teams with the insight, innovation, and collaboration needed to engage audiences in a meaningful way.
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