Cumberland Creative

  • Home
  • Cumberland Creative

Cumberland Creative Award-winning video production for brands wanting action.

Cumberland Creative is an award-winning, full-service video production agency based in Nashville, TN, serving brands across the United States. We specialize in cinematic video production, authentic brand storytelling, social media marketing, and corporate photography—delivering compelling visuals that drive audience engagement and business growth. Our team partners with you from initial strategy a

nd concept development through production, editing, and digital amplification, ensuring your story is told in a way that captivates viewers and maximizes your brand’s reach. We don’t just make videos; we help brands connect, inspire, and convert audiences through creative storytelling and strategic digital campaigns. Our Services

- Concept Creation: We craft compelling narratives tailored to your brand’s goals, ensuring your message resonates and stands out in a crowded digital landscape.

- Cinematic Video Production: Our team brings your vision to life with high-quality cinematography, innovative editing, and storytelling designed to inspire action.

- Social Media Marketing & Implementation: We amplify your content through strategic planning, platform optimization, and targeted campaigns—helping you reach and grow your audience where it matters most.

- Brand & Corporate Photography: Elevate your brand with professional photography that captures your unique identity and supports your marketing objectives. From concept to final cut and beyond, Cumberland Creative is your creative partner for impactful storytelling and measurable results. Discover how our unique blend of cinematic content and digital strategy can help your brand connect, engage, and thrive.

15/08/2025

We got to work with Amazon.com to capture Tyrus Chapman not only delivering packages but also delivery smiles. We love the chance to tell stories that show the heart behind the hustle.

Director: Sean Dave
DP: Diego Cacho
Producer: Danny Ligowski
Editor: John Beach

08/08/2025

We're so excited to share this sneak peek of our latest project with and Heart & Soil ! 🏋️‍♂️🔥 Capturing how Rich fuels his body for peak performance was an incredible experience. His dedication to fitness and health is truly inspiring.

Premieres on Youtube TODAY at 12pm CST on YouTube



Director - Tom Dyer
DP - Mike Beach
Producer - Reni Coulson
Editor - Parker Burnham
Color - John Beach
Executive Producers: Dean Brennan, Matt Benton, Tim brown
Graphic Design by: Amy Miller

22/07/2025

What we see vs. what our client sees!

Agency: Fire Kite
Founder & ECD: Alex Goulart
Head of Strategy: Tim Anderson
Head of Production: Judy Kreiter
Creative Director: Zach Fugate
Project Manager: Lori Shoukry
Media Director: Kelly Phipps
Email Marketing: Taylor McFerran
Video Intern: Ellie Haynes

Production: Cumberland Creative
Founders: Michael Beach, Kyle Bush
Account Director: Kyle Bush
Director: Connor Carroll
DP: Mike White
Producers: Adam Sadler, Reni Coulson
Production Coordinator: Teresa Price
Gaffers: Bryce Barker, Barrett Depies
Swing: Caleb Williamson
Audio: Alonso Cacho
Art Director: Travis Slagl
Ac: Molly Trunnell
Art Assist: James Gerrard
Wardrobe: Casey Stivender
HMU: Macy Martin
BTS Videographer: Jordan Lavagnino
BTS Photographer: Nathan Johnson
Editors: Erik Sharpnack, Michael Beach, John Beach, Parker Burnham
Colorist: Mike White
VFX: Garet Maddox, Patrick Whitehorn-Schmidt
Talent: Chris Guerra, Rory White, Rein Long, Hayes Johnson

Client: McAlvany Financial Group
CEO: David McAlvany
Head of Marketing: Chase Orrick
Operating VP: Mason Stetler

14/07/2025

The State of Social Media in 2025...

1️⃣ VIDEO = ENGAGEMENT 🎥

Let’s break down the numbers:
Reels: 0.50% engagement
Carousels: 0.55% engagement
Images: 0.45% engagement
Fact: Instagram Reels = 1.23% avg. engagement
Fact: Videos on IG get 49% more engagement than photos. 📊

2️⃣ SHORTER = STRONGER 💪

Short videos get 2.5x more engagement than long-form!
59% of short-form clips retain 41–80% of the audience, with 30% exceeding 81% retention!
Under 15-sec Reels: 57% completion rate, 60-sec: 36% completion rate. 🔥

3️⃣ VIDEO ENGAGEMENT IS ACCELERATING 📈

95% of marketers say video is now critical to success (vs 88% last year)
96% agree video boosts brand awareness
78% say YouTube is the most effective platform, followed by Instagram (64%) and TikTok (52%)

Time to lean into video! 💥


Credits: Sprout Social | Social Insider | Social Pilot | Quantum IT | Yaguara | Outbrain | Vidico

30/06/2025

We’re so excited to have brought Vaulted’s “Free Gold Never Happens” campaign to life! 🏆

It's amazing to see this campaign is already earning recognition for its fresh approach to investments and how to talk about a person's financial future.

Huge thanks to our talented team for helping bring this gold-standard project to life! 🏅

Agency: Fire Kite
Founder & ECD: Alex Goulart
Head of Strategy: Tim Anderson
Head of Production: Judy Kreiter
Creative Director: Zach Fugate
Project Manager: Lori Shoukry
Media Director: Kelly Phipps
Email Marketing: Taylor McFerran
Video Intern: Ellie Haynes

Production: Cumberland Creative
Founders: Michael Beach, Kyle Bush
Account Director: Kyle Bush
Director: Connor Carroll
DP: Mike White
Producers: Adam Sadler, Reni Coulson
Production Coordinator: Teresa Price
Gaffers: Bryce Barker, Barrett Depies
Swing: Caleb Williamson
Audio: Alonso Cacho
Art Director: Travis Slagle
Ac: Molly Trunnell
Art Assist: James Gerrard
Wardrobe: Casey Stivender
HMU: Macy Martin
BTS Videographer: Jordan Lavagnino
BTS Photographer: Nathan Johnson
Editors: Erik Sharpnack, Michael Beach, John Beach, Parker Burnham
Colorist: Mike White
VFX: Garet Maddox, Patrick Whitehorn-Schmidt
Talent: Chris Guerra, Rory White, Rein Long, Hayes Johnson

Client: McAlvany Financial Group
CEO: David McAlvany
Head of Marketing: Chase Orrick
Operating VP: Mason Stetler

19/06/2025

Whether it’s business, education, or beyond, these stories from National University showcase what’s possible when learning fits your life.

Director: Michael Beach

DP: Mike White

Producer: Matthew Artigues and Danny Ligowski

Fueled by creativity and caffeine. ☕️🎥
17/06/2025

Fueled by creativity and caffeine. ☕️🎥

16/06/2025

Turning a dream into reality. This spot highlight we did with shows how they help turn houses into homes — with quality you can see and savings you can feel.



Director: Whitney Wolanin
DP: Jack Sheahan
Producer: Reni Coulson
Editor: John Beach

12/06/2025

This project in collaboration with was done to bring the story of Andy Vo to life — a man who lives at the intersection of discipline and drive. Through every frame, we captured the edge, the mindset, and the mission behind the lens.



Director: Michael Beach
DP: Molly Trunnell
Producer: Matthew Artigues
Editor: John Beach

11/06/2025

It was amazing working with to capture the craft, the care, and the character behind every drop of their small-batch Tennessee whiskey. 🥃
This is more than content — it’s storytelling.

23/05/2025

Behind every masterpiece is a crew that hustles hard. 💥

The Cumberland Creative team puts in the work to bring powerful stories to life. 🎥🛠️

22/05/2025

🎥 A brand video is more than just content—it's the heartbeat of your business. We had the honor of capturing the story of Kings Commercial Interiors, showcasing who they are and how they transform spaces for their clients.

In today’s digital world, connecting with your audience on a personal level is essential. A brand video brings your vision, values, and unique services to life, helping build trust and loyalty with your clients. When people can see the heart behind the brand, they’re more likely to connect and engage.

Ready to tell your brand’s story? DM us to create something impactful together.

Director: Michael Beach
DP: Tom Dyer
Producer: Matthew Artigues
Editor: Erik Sharpnack

Address

5202 Centennial Boulevard
MS
37209

Alerts

Be the first to know and let us send you an email when Cumberland Creative posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Cumberland Creative:

Shortcuts

  • Address
  • Telephone
  • Alerts
  • Contact The Business
  • Claim ownership or report listing
  • Want your business to be the top-listed Media Company?

Share