Innovate Launch

12/17/2025

Women over 40 don’t leave corporate on impulse.

They leave with experience, perspective, and a clear sense of what no longer fits.

You’re not starting from scratch.
You’re bringing emotional intelligence, grit, and earned clarity into your next chapter.

This is what power looks like now.

Reading people well.
Holding complexity.

Making decisions with confidence and intention.

Women over 40 build businesses differently.

They don’t chase noise.
They create direction.

Follow me for grounded insight for women over 40 building businesses on their own terms.

12/17/2025

Want a cost-effective way to keep customers coming back? Email marketing is your secret weapon.

A well-crafted email nurtures relationships by delivering exclusive deals, valuable content, and personalized offers, without competing with the noise of social media.

Pro tip: Be consistent, lead with value, and focus on engagement over selling. That’s how you build trust that fuels long-term growth.

Ready to level up your email marketing and your small business strategy?

👉 Join the LAUNCH community to access digital marketing insights, and a supportive network of entrepreneurs growing alongside you. Link to join in the comments.

12/16/2025

Before you start a business, ask yourself: Do I have a plan or just a dream?

Because one leads to momentum. The other leads to exhaustion.

Most GenX women leave corporate with more experience, leadership, and intuition than they give themselves credit for. But entrepreneurship changes the rules.

You’re no longer operating inside someone else’s system - you ARE the system.

And without a plan, the cracks show fast.

A plan is not boring. A plan is freedom.

https://innovatelaunch.mykajabi.com/blog/A%20Business%20Plan%20Before%20You%20Launch%20Anything

Here’s what every woman founder needs:
- Clarity: Who you serve and why it matters
- Direction: Steps that eliminate guesswork
- Protection: A path that prevents burnout
- Confidence: A strategy you can trust

This is the backbone of LAUNCH 101- a framework built from the real experiences of women who’ve lived corporate, left corporate, and refuse to fail in entrepreneurship.

If you’re ready to build with intention, not overwhelm - join us inside LAUNCH 101 and start your business the right way, from day one.
Register here: https://innovatelaunch.mykajabi.com/launch-101

Starting a business without a plan is like a road trip with no map or gas—it’s risky, costly, and exhausting. Skip the fluff. Build a real plan that guides your goals, resources, and strategy so you can launch smart and avoid expensive mistakes.

12/15/2025

Did you know email marketing delivers an average ROI of $42 for every $1 spent?

That’s one of the highest returns in all of digital marketing.

Why? Because when done right, email marketing builds real relationships, nurtures leads, and keeps your brand top-of-mind, all while staying incredibly cost-effective.

It’s direct. It’s personal. And it puts your message exactly where your audience is ready to see it: their inbox.

The truth? The money is in your list.

If you're not leveraging email marketing yet, you're leaving revenue on the table.

Want support building and optimizing a list that actually converts?

👉 Join the LAUNCH community and get the tools, strategies, and support to grow smarter, together: https://innovatelaunch.mykajabi.com/offers/MBfzR8Xo

12/14/2025

Let the baking begin! Since college days I’ve been baking these beauties at Christmas. I love my dog-eared cookie cookbook.

12/12/2025

Big brands scale with budgets.

Smart women founders scale with connection.

When people know who is behind the business, trust accelerates. That’s why business branding alone isn’t enough anymore, and personal branding without structure falls flat.

The power lives in the synergy.

What strong personal branding actually does:
- Builds credibility before the first call
- Humanizes your business online
- Turns followers into loyal advocates

https://innovatelaunch.mykajabi.com/blog/personal-brand-and-business-brand-strategies-for-small-business-owners

Inside the LAUNCH community, we teach you how to tell your story with intention, so it supports your business instead of distracting from it.

Come build with us: https://innovatelaunch.mykajabi.com/offers/MBfzR8Xo

Personal brand and business brand strategies are a map for prospects to find you online. Here is what you need to know about branding to get noticed.

12/11/2025

Leaving corporate wasn’t a dream. It was a line in the sand.

I didn’t leave corporate. It left me.

And in that moment - in that silence - I made a decision I’ll never regret:

I was never, ever going to work for another company again.

This video is about that moment.

It’s about the road that led me here:

Years on the road.
A 10-year-old at home.
A job I gave my entire self to - until it was gone.

It's about the partner who said, "You could just go get a job."

And me? Huffing into a brown paper bag the next morning after declaring, “Nope. I’m done.”

Leaving safety is terrifying. But sometimes it’s the only way to find your freedom.

If you’ve ever faced that crossroads - by choice or by force - This one’s for you.

👇 Let’s stay connected:

1. Follow me here if you’re thinking about your own Plan B.

2. Join the LAUNCH Community - you don’t have to build alone. JOIN HERE https://innovatelaunch.mykajabi.com/offers/MBfzR8Xo

Big love.

You’re not too late.

And you’re definitely not alone.

12/10/2025

I always have at least 25 tabs open - minimum.

Half are work, a few are ideas I swear I’ll come back to, and one’s a YouTube video paused since Tuesday.

Some days, I’m the focus of a squirrel with Wi-Fi - but somehow, everything still gets built.

It’s messy, it’s magic, and it’s mine.

Grace over guilt - every beautiful day. And I’m claiming it.

Follow 𝗟𝗔𝗨𝗡𝗖𝗛 𝘄𝗶𝘁𝗵 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗲 for real talk, strategy, and reminders that perfection is overrated, but progress - it’s the intended outcome.

Join the community here: https://innovatelaunch.mykajabi.com/offers/MBfzR8Xo

12/09/2025

Imagine this: You’re trying to grow your business, but every time you look online, it feels like you’re drowning in noise - over complicated advice, cookie-cutter strategies, and zero real support.

Now imagine having a backstage pass to expert marketing insights,and a clear path to real results - without the overwhelm.

✨ That’s what you get inside the 𝗟𝗔𝗨𝗡𝗖𝗛 𝗩𝗜𝗣 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆.

Led by Suzette Cotto, CEO of Innovate Social Media and creator of the LAUNCH framework, this private (but FREE - for a short time!) space gives you:
- Exclusive content, tools, and downloads
- Real-world insights -not just theory - from people who've been where you are
- A welcoming, action-driving community of entrepreneurs who get it.

This isn’t another group of people hitting each other over the head with sales pitches. It’s a strategic, supportive place to grow smarter.

Join now and start building with confidence: https://innovatelaunch.mykajabi.com/offers/MBfzR8Xo

12/08/2025

You’re not the one who got left behind - you’re the one everyone aspires to be.

You’ve been the spark in every room you’ve ever walked into, the firestarter who built the plan while others took notes.

VIP Mindset isn’t about applause - it’s about alignment.

It’s knowing your power, owning your direction, and building something that finally answers to you.

This is what it looks like when GenX women leaders become entrepreneurs.

Join the 𝗟𝗔𝗨𝗡𝗖𝗛 𝗩𝗜𝗣 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 - where women with fire in their soul build what’s next, together: https://innovatelaunch.mykajabi.com/offers/MBfzR8Xo

12/04/2025

Running a business is hard. Some days are full of wins, and others feel like you’re spinning your wheels.

That’s why we created the 𝗟𝗔𝗨𝗡𝗖𝗛 𝗩𝗜𝗣 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 - your go-to space for real talk, real strategy, and real support from people who are in the trenches of business ownership.

Inside, you’ll find:
- Deep-dives and expert guidance
- Candid conversations with entrepreneurs who understand small business life
- No pressure to be perfect - just a push to keep growing at your pace, with accountability.

Led by marketing strategist and business mentor Suzette Cotto, this FREE (for a limited time!) community is built for business owners who want to grow smarter, not harder.

✨ If you’ve been craving clarity, community, and strategy you can trust - this is it.

Come pull up a seat (we saved you one).

Join here: https://innovatelaunch.mykajabi.com/offers/MBfzR8Xo

12/03/2025

When you know, you know. I left the grind at 50 yrs old and never looked back. I have never been more happy and fulfilled in my professional life. This matters. Follow me and I'll give you more reasons to take the leap.