Innovate Launch

08/11/2025

Not all content has the same job.

If you want content that moves people toward working with you, you need to hit each stage of the funnel:
- Awareness
- Lead Generation
- Conversion
- Retention

Each stage needs its own content style and purpose.

Awareness grabs attention and positions you as the go-to voice.

Lead Generation offers value and starts the relationship.

Conversion builds trust so they feel confident saying yes.

Retention deepens the relationship so they keep coming back—and bring others with them.

The magic happens when these stages flow together seamlessly. Your content becomes more than just “posts” - it becomes a guided journey.

Let’s stop guessing and start building with intention.

https://www.linkedin.com/pulse/content-aligns-my-brand-strategic-approach-suzette-cotto-tlbkc/

Head to the link above to grab my Funnel Basics Checklist and start building a content plan that works 24/7.

Does my content align with my brand? Good question. If you’ve ever stared at a blinking cursor wondering what to say—and more importantly, how to say it so it truly represents your business—you’re not alone.

08/08/2025

Let’s be honest - running a business is hard. Some days are full of wins, and others feel like you’re spinning your wheels.

That’s why we created the LAUNCH VIP Community - your go-to space for real talk, real strategy, and real support from people who are in the trenches of business ownership.

Inside, you’ll find:
- Deep-dives and expert guidance
- Candid conversations with entrepreneurs who understand small business life
- No pressure to be perfect—just a push to keep growing at your pace, with accountability.

Led by marketing strategist and business mentor Suzette Cotto, this FREE (for a limited time!) community is built for business owners who want to grow smarter, not harder.

✨ If you’ve been craving clarity, community, and strategy you can trust - this is it.

Come pull up a seat (we saved you one).

Join here: https://innovatelaunch.mykajabi.com/offers/MBfzR8Xo

08/07/2025

Fear is loud.

It’ll tell you you’re not ready. That people will laugh. That you’ll screw it all up.

But you know what starting a business really feels like?

A rollercoaster.

You get on, heart pounding, white-knuckled, and second-guessing everything…
And then you ride it.
And when you get off - adrenaline still buzzing - you realize:
You did the thing you thought you couldn’t.

That’s how your dream becomes real.

In 𝗟𝗔𝗨𝗡𝗖𝗛 𝟭𝟬𝟭, I’ll be the voice of reason when fear gets loud. I'm going to ride the rollercoaster with you and I’ll help you shut down that inner self-doubt and turn chaos into clarity.

You bring the guts. I’ll bring the guide.

🎢 Enrollment is open.
The webinar mini-course and action guide are free. 3 Month VIP Backstage Pass to the LAUNCH Community is free for webinar attendees. It's an amazing beginning to your journey.

REGISTER NOW:
https://innovatelaunch.mykajabi.com/launch-101

08/06/2025

Let’s talk real for a second.

If digital tools feel confusing, overwhelming, or just plain scary - you are not alone.

So many people, especially smart, experienced professionals, feel like the digital marketing world passed them by.

Suddenly it’s all funnels, automations, algorithms... and you’re sitting there wondering if it’s too late to catch up.

It’s not.

You don’t need to be a tech genius.

You just need someone to break it down and walk beside you.

That’s why I created LAUNCH 101 - to bridge that gap. You’ll learn exactly what you need, at your pace, with zero judgment.

This isn’t about being perfect.

It’s about finally feeling in control of your business and your message.

Register your seat now and let’s rewrite your relationship with marketing - on your terms, with support that gets you.

Join us here this Thursday at 11 am CST: https://innovatelaunch.mykajabi.com/launch-101

08/05/2025

𝗟𝗲𝗮𝘃𝗶𝗻𝗴 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗪𝗮𝘀𝗻’𝘁 𝗮 𝗗𝗿𝗲𝗮𝗺 - 𝗜𝘁 𝗪𝗮𝘀 𝗮 𝗟𝗶𝗻𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗦𝗮𝗻𝗱

I didn’t leave corporate.

It left me.

And in that moment - in that silence - I made a decision I’ll never regret:

𝗜 𝘄𝗮𝘀 𝗻𝗲𝘃𝗲𝗿, 𝗲𝘃𝗲𝗿 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗴𝗮𝗶𝗻.

This video is about that moment.

It’s about the road that led me here:

Years on the road.
A 10-year-old at home.
A job I gave my 𝗲𝗻𝘁𝗶𝗿𝗲 𝘀𝗲𝗹𝗳 to - until it was gone.

It’s about the partner who said, “𝗬𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗷𝘂𝘀𝘁 𝗴𝗼 𝗴𝗲𝘁 𝗮 𝗷𝗼𝗯...”

And me? Huffing into a brown paper bag the next morning after declaring, “𝗡𝗼𝗽𝗲. 𝗜’𝗺 𝗱𝗼𝗻𝗲.”

Leaving safety is terrifying. But sometimes it’s the only way to find your freedom.

If you’ve ever faced that crossroads - by choice or by force - This one’s for you.

👇 Let’s stay connected:

1. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗵𝗲𝗿𝗲 if you’re thinking about your own Plan B

2. 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗟𝗔𝗨𝗡𝗖𝗛 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆—you don’t have to build alone JOIN HERE https://innovatelaunch.mykajabi.com/offers/MBfzR8Xo

3. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝗟𝗔𝗨𝗡𝗖𝗛 𝟭𝟬𝟭 if you’re ready to start the thing that’s yours. REGISTER HERE https://innovatelaunch.mykajabi.com/launch-101

Big love.

You’re not too late.

And you’re definitely not alone.

08/04/2025

If you’re constantly saying “I just need more leads” - you’re not alone.

But more leads won’t help if you don’t have a system that knows what to do with them. That’s where a lead funnel comes in.

Here’s what a lead funnel actually is 👇

1. Attract the right people
Use social content, ads, or SEO to grab attention.

2. Offer something valuable
Think: free checklist, quiz, or guide that solves a real problem.

3. Nurture automatically
Send pre-written emails that build trust over time.

4. Make the ask
Invite them to take the next step - like book a call or buy.

5. Stay connected
Use tags + segmentation to stay relevant and top-of-mind.

This is the foundation of a business that works while you sleep.

https://www.linkedin.com/pulse/lead-funnels-what-how-work-automation-suzette-cotto-ev2bc/

Want to learn how to set it all up?

👉 Watch the LAUNCH 101 Webinar - your first step toward a smart, automated system: https://innovatelaunch.mykajabi.com/launch-101

If I had a dollar for every time a business owner told me they “just need more leads,” I’d have an entire department dedicated to post-it notes and pretty logos. But let’s get real — leads are only useful if you’ve built a system that knows what to do with them.

08/04/2025

Amen. I’m doing it!

08/01/2025

Starting or scaling your business? You don’t need more noise - you need the right support.

The LAUNCH VIP Community gives you everything you need to grow with intention, without burning out:
- Content designed to move your business forward
- Focused training on growth marketing, strategy, and digital tools
- A no-pressure space to ask questions and get honest feedback

Led by digital strategist Suzette Cotto, this FREE (for a short time) community is your space to slow down, get clear, and plant the seeds of real growth.

Be a part of our founders group and LAUNCH with clarity.

Ready to grow smarter - not just faster? Join the community today: https://innovatelaunch.mykajabi.com/offers/MBfzR8Xo

07/31/2025

𝗢𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝗯𝘆 𝗔𝗹𝗹 𝘁𝗵𝗲 𝗠𝗼𝘃𝗶𝗻𝗴 𝗣𝗮𝗿𝘁𝘀? 𝗟𝗲𝘁’𝘀 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆.

I’m not overwhelmed because I’m disorganized.

I’m overwhelmed because I know too much.

Sound familiar?

You’re not lacking ambition - you’re drowning in advice. Everyone’s telling you to do 17 things at once before breakfast. But what you really need?

𝗔 𝗰𝗹𝗲𝗮𝗿 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁.

In this video, I walk you through what I tell every new business owner I work with:

✅ One offer
✅ One page
✅ One platform
✅ One email
✅ One path forward

It doesn’t have to be complicated to be successful.

If your head is spinning, this one’s going to feel like a reset.

👇 Here’s your next move:

𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗵𝗲𝗿𝗲 for strategies that calm the chaos

2. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗟𝗔𝗨𝗡𝗖𝗛 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 (it’s free for now!) JOIN HERE https://innovatelaunch.mykajabi.com/offers/MBfzR8Xo

3. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝗟𝗔𝗨𝗡𝗖𝗛 𝟭𝟬𝟭 if you haven’t yet - it’s the system you didn’t know you needed. REGISTER HERE https://innovatelaunch.mykajabi.com/launch-101

07/30/2025

Trying to launch your dream business without a plan?

Cue the spiral.‍

1 in 5 small businesses fail in the first year.

And a lot of that comes down to stress, lack of support, and not having a real plan in place.

That’s where I come in - and where Kevin, the dog who keeps me grounded, reminds you that it doesn’t have to feel like a constant panic attack.

The LAUNCH 101 Course gives you the roadmap. Step-by-step guidance. A place to test what you're learning. And a community of people who don’t judge you like a teenage girl evaluating a parental decision - we are your people, who, just like you, are going through it.

You don’t have to get it perfect.

You just have to get started - with the right support.

Kevin and I are waiting for you inside.

Register your seat today and let’s LAUNCH. Join us here this Thursday at 11 am CST: https://innovatelaunch.mykajabi.com/launch-101

07/29/2025

𝗟𝗮𝘁𝗲 𝗕𝗹𝗼𝗼𝗺𝗲𝗿𝘀, 𝗚𝗼𝗮𝘁 𝗙𝗮𝗿𝗺𝘀 & 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀

Some people say it’s “too late” to start something new in your 50s or 60s.

I say… 𝘄𝗲’𝗿𝗲 𝗷𝘂𝘀𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘄𝗮𝗿𝗺𝗲𝗱 𝘂𝗽.

I’m not going to tell you my age - but let’s just say I’ve got receipts from before Wi-Fi.

And I’ve never been more clear.
More grounded.
More driven to build something 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀.

This one’s personal.

It’s about late bloomers, legacy, and the small goat farm in a town called Needville that I lovingly call “𝗡𝗲𝗲𝗱𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴𝘁𝗼𝗱𝗼𝘃𝗶𝗹𝗹𝗲.”

It’s also about why I *refuse* to believe that age is a limitation.

We are fixers, builders, changemakers— and this next chapter?

It might just be the most powerful one yet.

Watch the video.
Laugh with me.

And if you’ve got a dream quietly sitting in the corner waiting on “someday”...
Let this be your 𝗽𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝘀𝗹𝗶𝗽.

👇 Here’s how we stay connected:

𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗵𝗲𝗿𝗲 - I’m just getting started too.

2. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗟𝗔𝗨𝗡𝗖𝗛 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 - for dreamers with dirt on their boots. JOIN HERE https://innovatelaunch.mykajabi.com/offers/MBfzR8Xo

3. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝗟𝗔𝗨𝗡𝗖𝗛 𝟭𝟬𝟭 if you’re ready to build your legacy, your way. REGISTER HERE https://innovatelaunch.mykajabi.com/launch-101

07/28/2025

Money can be made. Clients can be replaced. Systems can be rebuilt.

But your time? Once it’s gone, it’s gone.

If you're building a business, this is your wake-up call.

Time is your most valuable currency - and most entrepreneurs are overspending it.

Here’s how to protect it like your business depends on it (because it does):
1. Planning: Architect Your Days
Stop letting your calendar fill up with “stuff.” Your time should be mapped to clear growth goals. That means building proactively - not reacting to every email or shiny object.

2. Intention: Don’t Build a Business That Steals Your Life
You didn’t start this to work 80 hours a week and miss your family. Your business should give you freedom - not take it.

3. Automation: Stop Guessing, Start Scaling
If you’re still relying on word-of-mouth and one-to-one selling, you're building like it’s 2005. Smart automation means your lead generation runs even when you don’t.

https://www.linkedin.com/pulse/one-thing-business-owners-cant-get-more-how-protect-suzette-cotto-43jdc/

Inside the LAUNCH 101 Webinar, I walk you through how to get out of the weeds and into the CEO seat with a simple, repeatable framework that works - even if you’re just starting out.

Build smarter from Day One: https://innovatelaunch.mykajabi.com/launch-101

The one thing business owners can't get more of isn't what you may think. When you make the leap into entrepreneurship, you might think the hardest thing to secure is money.