How NOT To Start ADamn Brewery

09/29/2025

Now HERE is a story of craft beer intrigue, drama, betrayal and collapse.
Listen in, y'all

09/10/2025

If you're an Apple-er, here's your link to the new episode.

Entrepreneurship Podcast · Updated Weekly · People of Earth, I would like to welcome you to the How NOT To Start a Damn Brewery: the podcast. In this podcast I consider it my duty to share the sometimes gory but always honest truth hidden in …

09/08/2025

New Episode Out Today:

Ralph Rapa wanted to open a small craft brewery on his terms. He wanted it to reflect his life in the American railroad industry. He wanted it to be comfortable, unpretentious and fun.

So he enlisted his longtime friend Lisa Henrie to handle marketing, HR and PR, raised some capital and shoveled coal in the engine of Rule G Brewing Company in South Florida.

After a solid start, the brewery was plagued by catastrophe after calamity. Anyone who doesn’t listen to this show would be shocked to hear what they went through. But you’ll hear many tragic tribulations that other guests have shared.
Of the things that make their story unique, Ralph and Lisa faced down their troubles inside of their first year, eventually shutting down just in time to enjoy Easter with a little peace.

Ralph and Lisa both have a full bucket of emotions around their experience fighting to open, run and eventually attempting to save a craft brewery in 2024/2025. And thanks to them sharing THAT story we’re all about to know a little more about how NOT to start a DAMN brewery.

09/07/2025

Went back to the old brewery today and they had a 5-year old keg of my PKL PNCH on draft.

Grabbed one and walked around downtown.

I can hardly believe that it tastes exactly the same.

08/18/2025

WELL, LOOK WHO'S BACK!
https://open.spotify.com/episode/7v8i2sLcrNdA4PLERA4wj2?si=Uy7w_yrmTOq_iK4EbLTNrQ

How NOT To Start A Damn Brewery: the podcast · Episode

07/27/2025

Yeah it’s been a minute since I released an episode.
But I’ve got 3 recorded and I’m working on getting the first of them out.

07/09/2025

Check out this new podcast I came across - their last guest is a badass.

07/01/2025

18 months after opening, Rule G Brewing in South Florida shut down.
I'm sitting down with Ralph and Lisa tonite to find out why.

06/24/2025

It's been 5 years since I released my book. Sometimes that period of my life seems like forever ago.

Have you read it?

After 10 years owning and managing a brewery, I've learned some things. Namely that if I wanted to make any money I should have stayed in the fitness business. This book will teach you the right way to start and operate a brewery by pulling back the curtain on all the wrong things I did when I ...

05/24/2025

Back to the scene of the crime. Can you believe it’s been almost 4 years since I “owned” this place?
Or did it own me?

05/14/2025

I shared the link to register yesterday.

Here's today's reminder to join me in shaking craft beer up from the inside.

05/13/2025

I'll be doing what I do in Charlotte next month. Make plans to join me online or, better yet, in person.

Let's stir s**t up together....

A networking and educational experience like none other. 3 nightly receptions, 2 days of interactive workshops, and 1 not to miss experience.