How NOT To Start ADamn Brewery

10/23/2025

I just wrapped my 80th interview and decided to take a hard look at the value that my book, the podcast, the articles and all the presentations ai’ve given bring to craft beer.
Thoughts?

09/29/2025

Now HERE is a story of craft beer intrigue, drama, betrayal and collapse.
Listen in, y'all

09/10/2025

If you're an Apple-er, here's your link to the new episode.

Entrepreneurship Podcast · Updated Weekly · People of Earth, I would like to welcome you to the How NOT To Start a Damn Brewery: the podcast. In this podcast I consider it my duty to share the sometimes gory but always honest truth hidden in …

09/08/2025

New Episode Out Today:

Ralph Rapa wanted to open a small craft brewery on his terms. He wanted it to reflect his life in the American railroad industry. He wanted it to be comfortable, unpretentious and fun.

So he enlisted his longtime friend Lisa Henrie to handle marketing, HR and PR, raised some capital and shoveled coal in the engine of Rule G Brewing Company in South Florida.

After a solid start, the brewery was plagued by catastrophe after calamity. Anyone who doesn’t listen to this show would be shocked to hear what they went through. But you’ll hear many tragic tribulations that other guests have shared.
Of the things that make their story unique, Ralph and Lisa faced down their troubles inside of their first year, eventually shutting down just in time to enjoy Easter with a little peace.

Ralph and Lisa both have a full bucket of emotions around their experience fighting to open, run and eventually attempting to save a craft brewery in 2024/2025. And thanks to them sharing THAT story we’re all about to know a little more about how NOT to start a DAMN brewery.

09/07/2025

Went back to the old brewery today and they had a 5-year old keg of my PKL PNCH on draft.

Grabbed one and walked around downtown.

I can hardly believe that it tastes exactly the same.

08/18/2025

WELL, LOOK WHO'S BACK!
https://open.spotify.com/episode/7v8i2sLcrNdA4PLERA4wj2?si=Uy7w_yrmTOq_iK4EbLTNrQ

How NOT To Start A Damn Brewery: the podcast · Episode

07/27/2025

Yeah it’s been a minute since I released an episode.
But I’ve got 3 recorded and I’m working on getting the first of them out.