Bold The Creatives

Bold The Creatives Engagement for the brands that want guaranteed growth.

The Future Of Lead Generation —One of our clients Lake Country Builders decided maximize their marketing with some strat...
11/17/2023

The Future Of Lead Generation —

One of our clients Lake Country Builders decided maximize their marketing with some strategic video content leading up to the Minnesota Parade Of Homes tour! We used videos like this to build brand awareness, boost engagement, and use specific CTAs to get people to visit them at the tour.

The results…

NEW LEADS!

How’d we do it?

1) We knew our audience
2) We spoke directly to them
3) We called them to action!

It's crucial you help people step into your brands world and experience what you have to offer. Build relationships with them before you meet them, and you’ll be shocked at what can happen!!

11/15/2023

My video content isn't effective!

Social media and content can be overwhelming. We understand. Where do you start, where do you invest, will you see an ROI, and how long will it take?

Don't lose hope my friend! Start with these steps to analyze your current strategy and adjust. See what parts you may be neglecting, and don't move on until you mastered the first!

1) Understand Your Audience and Channels:
-Identify your target audience and the marketing channels they frequent.
-Analyze the nature of each channel (e.g., social media, website, email) to tailor video content accordingly.
-Consider the preferences, behaviors, and expectations of your audience on each platform.

2) Create Platform-Specific Content:
Customize video content for each channel to align with its unique format and audience behavior.
-Optimize video length, aspect ratio, and style based on the requirements of the platform (e.g., shorter videos for social media, longer-form for website or YouTube).
-Tailor messaging to fit the tone and style of communication typical for each channel.
Implement a

3) Content Calendar:
-Develop a content calendar outlining when and where videos will be posted.
-Coordinate video releases across channels to maintain a consistent brand presence.
-Schedule videos strategically to coincide with peak engagement times on each platform.

4) Utilize Cross-Promotion Strategies:
-Cross-promote videos across different marketing channels to maximize reach.
-Leverage snippets or teasers on social media platforms to drive traffic to longer-form videos on your website or YouTube.
-Encourage audience interaction by incorporating platform-specific calls-to-action (CTAs).

5) Analyze and Optimize Performance:
-Regularly analyze the performance of your videos on each channel using analytics tools.
-Pay attention to metrics such as views, engagement, and conversions to assess effectiveness.
-Use insights gained to optimize future video content and distribution strategies for better results.

We know it can be a lot. But we are here to help!
Shoot us an email at [email protected] and we can implement these things for you!

11/14/2023

Did you know including a video on a landing page can increase conversion rates by 80%?

See some of our favorite shots we captured for Hollander Companies new landing page video!!

Visit boldthecreatives.com for a simple process of creating, connecting, and growing your brand through video.

Are tight deadlines and quality compromises keeping you from creating content for your business? CASE STUDY-- We were ap...
11/13/2023

Are tight deadlines and quality compromises keeping you from creating content for your business?

CASE STUDY--

We were approached by John Aaron White with Sheppard Press Publishing to create a promotional video for their upcoming book release. With pages printing, books being bound, and campaigns getting ready for launch, this video needed to be created efficiently and effectively! There was no time to waste.

Having been creating videos for almost a decade, we are used to pressure. We also understand you don't have endless time for contemplation, but sometimes projects just need to get turned around FAST so you can implement them.

To hit these deadlines and goals, we utilized our expedited services and processes to get the content turned around quickly while still being top-tier creative.

We don't believe in compromising creativity, unclear delivery times, or missing deadlines.

This 5-step process is how we got across the finish line in a creative manner faster than you can say, "Santas got a brand new bag" (name that movie in the comments)!

1) We established the goals and brainstormed visual ideas and a story that would clearly communicate them in the first meeting.
2) We storyboarded the shots and created a script based on the resources we had available.
3) We scheduled the shoot and shot based on needs.
4) We produced a first-round edit done within days of shooting.
5) We delivered the videos before the deadline, and they were implemented.

Creating a map can sometimes eliminate the question, "How can we do this?" "Is it even possible?"

In situations with tight deadlines, it takes strategy to execute. But in most cases, it can be done. And it can be done in style.

-Bold

11/11/2023

Do I need a script or storyboard for my video project? --

Read & see below why we did for this project!!

Earlier this year we were able to partner with and John Aaron White to create the official promo video on his recent book release Minivan Manhood!

The goal of the video was to bring the audience into Aarons life, connect them to heart of the book, and lead them to action!

Drawing inspiration from a variety of commercials the shots and pacing was intended to throw the viewer right into the chaos of fatherhood, from the vantage point of the author. Stopping along the way to cause us to see the joy of being a parent.

When diving into this project we decided to tackle it by storyboarding and writing a script.

Here 5 reasons we would take this approach:

1) Scripted Scenes: In narrative videos, such as short films, commercials, or scripted content, a detailed script is crucial. It outlines dialogue, actions, and camera directions.

2) Actors and Dialogue: If the production involves actors and specific lines of dialogue, a script is essential to guide the performance and ensure consistency.

3) Precise Timing: For tightly choreographed scenes, where timing and pacing are critical, a script is invaluable.

4) Guided Direction: Helps the director and crew understand the planned sequence of events.

5) Collaboration: Provides a foundation for collaboration among the director, actors, and crew.

In this case, the storyboard was the easiest and most effective tool in articulating to Aaron what we saw!

Storyboarding isn't for every project, but it is especially helpful in a situation like this with specific scenes, guiding the direction, and collaborating with the client!

11/09/2023

Recently, we had the awesome opportunity to partner with Hollander on a new website video! Below are some of our favorite clips from this shoot!

Our objective was to show the variety and breadth of the display choices while also highlighting their functionality and usage. With the goal of driving more traffic and leads, capture what is possible with Hollander!

Here was our 3 step process:

CREATE: a video that helps promote the equipment and services.

CONNECT: Leverage the content to connect with the potential buyer with engaging imagery and personal interaction.

GROW: Use this video to generate more leads through website interaction and engagement. Booking a call and scheduling an appointment!

"Maddie was great to work with. She was very responsive, with lots of creative ideas for our business. When we had a small issue come up after filming, she was incredibly helpful in finding a solution."
-Hollander Team

It is a joy to be able to collaborate with our clients and help them visually communicate the awesome things they do.

Message us for ways to maximize your marketing with video content!

11/08/2023

Are you a marketer for a luxury interior brand, architect, or home builder tired of basic content that isn't expanding your engagement or reach? Have you tried partnering with other brands to create collaborative content?

We know this is a fantastic, proven way to expand your reach and create some standout content that draws people in.

This is why we created this proof-of-concept video template for brands wanting to emphasize their aesthetics & work while also creating an effective marketing tool along with other industry leaders. Create a series of these for your audience to follow along with and build a natural connection to your brand.

Schedule a free brainstorming call to implement this kind of content to maximiaze your marketing efforts!

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118 New Brighton Road
New Brighton, MN
55112

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