06/17/2025
Sports Illustrated took over SoHo—and we had the perfect home base.
On May 16–17, the first-ever Sports Illustrated Swimsuit Social Club made a splash at Moonlight Studios NYC, turning our SoHo space into a two-day, star-studded celebration of style, beauty, and community.
✨ From makeup masterclasses and “Sink or Swim” panels to high-energy workouts and luxury brand activations, every square foot of our studio was transformed into an interactive playground for models, media, and VIP guests.
📍 Located in the heart of Manhattan’s SoHo district, our versatile venue gave SI Swimsuit and their partners the ideal canvas for a branded pop-up experience unlike anything else—complete with curated lounges, styling suites, and photo-ready moments around every corner.
Special thanks to the teams behind the transformation, including HudsonGray, Sound Investment, Mary Giuliani Catering & Events, Atlas Print Solutions, and more.
This one was all about beauty, movement, and bold energy. We’re here for it! 🙌
Explore event highlights at: https://moonlightstudiosnyc.com/events/si-swimsuit-social-club/