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The Root to the Media Revolution
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Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. Unlike conventional text-centric business trade publications, Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the pass

Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. Unlike conventional text-centric business trade publications, Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the pass

06/14/2021
Doug Rozen

This week our guest is Doug Rozen, CEO of Dentsu Media Americas. Doug has been a media innovator for many years. We’ve covered him extensively at OMD then 360i and now as the newly named head of media at Dentsu Americas.

Doug articulates the vision of his company as becoming more meaningful to the consumer and to brands. He speaks about marrying sophisticated targeting and AI with personally optimized creative. Meaningful Media is the new mantra at Dentsu, he explains.

06/01/2021
Marla Kaplowitz

Advertising campaign success and agency compensation is increasingly tied to outcomes as measurement has become more robust, says Marla Kaplowitz, President and CEO of the 4A’s, the trade association of the advertising industry, in this podcast conversation with me.

She speaks about the 4A's four pillars of media responsibility. She reflects on how the pandemic and the racial justice movement of the past year have accelerated change.

05/24/2021
Kirk McDonald

Marking the two years since Cannes, we are doing a very exciting program with GroupM and the 4A’s. We are convening a global forum on Responsible Media on June 23.

The virtual event will explore the future of media as being responsible and sustainable with some 30 speakers from the WPP/GroupM agencies, media, brands and technology companies.

The program takes its lead from the Responsible Media investment initiative from GroupM. The initiative was announced last month by Kirk McDonald, CEO of GroupM NA.

Kirk is today’s guest on the BeetCast. He explains the imperative for the responsible media program and other projects aimed to boost under represented voices.

05/17/2021
Pooja Midha

Very happy to have our colleague and friend Pooja Midha, Chief Growth Officer of Comcast Advertising, on this episode of the #BeetCast podcast.

Pooja is a veteran of senior advanced TV roles at Viacom, Disney and as CEO of trueX until earlier this year.

For all of us, it's been a challenging time during the pandemic: For Pooja it has been an especially tumultuous year that included the sale of TrueX, a pregnancy, the birth of a second child, and joining Comcast in a senior role.

In this session, she speaks about her experiences as a woman of color. She shares her hopes for a more inclusive, bias-free workplace. She reflects on her own journey and tells what she is doing to help others.

05/10/2021
Lance Neuhauser

Very happy to welcome to the podcast Lance Neuhauser, a visionary leader and a great guy.

He is the co-founder of 4C Insights. Last year, the company was sold to Mediaocean where he now serves as president.

Why the name 4C? Lance explains it was the luck of airline upgrade to business class which put him in seat 4C, next to Alok Choudhary, the renowned computer scientist from Northwestern. They hit it off and the rest is history.

05/03/2021
Nicole Pangis

Today we kick off our second season with our new sponsor in Mediaocean. A huge thanks for the continuing partnership.

Our guest today is Nicolle Pangis, CEO of Ampersand, the cable TV sales and data company owned by Comcast, Charter and Cox. More on Ampersand and its expanding business in my chat with Nicolle.

04/26/2021
Scott Schiller

Scott Schiller is a media pioneer, leader and teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB.

Presently, Scott serves as Global Chief Commercial Officer of the ENGINE Group, a global advertising and marketing services firm.

04/19/2021
Tracey Scheppach

In our conversation, Tracey Scheppach talks about the evolution of addressable TV over the past 20 years. She speaks of her disappointment that its scope has been limited, increasingly by new “walled gardens of data” now in control of TV manufacturers. She shares her mantra: DATA MUST BE FREE.

04/12/2021
Kevin Krim

The most predictive signal for economic action is search and it's the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO, a data company that correlates television advertising with search.

Since 2105, he has headed EDO, a TV data firm that allows programmers and advertisers the tools to understand the outcome of TV ads by understanding Web search. The company works with many leading programmers. Recently, it announced its newest partnership with Univision.

Separately, Kevin and his wife Marina founded an incredible non-profit organization called Choose Creativity. It is an educational initiative that empowers children and adults to build resilience, creative confidence, and social-emotional skills through engagement. It is being widely adopted. And is particularly valued during the pandemic.

As Kevin explains in this interview, the organization was founded in the wake of the terrible loss of his two children. It’s an amazing, inspiring story. I hope you will visit ChooseCreativy.org to learn more, and will join me in making a contribution.

04/05/2021
Gila Wilensky

Gila Wilensky talks about her path to leadership and the efforts to bring diversity, equality and inclusion to Xaxis. She speaks about the focus of outcomes at Xaxis as a core value of the programmatic unit of GroupM. She covers AI and the future of of a more efficient programmatic ecosystem.

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