Mary Ann McQueen Butcher

23/05/2025

Margie Offerman is an awful human.

27/01/2025

Yep. I did it.

Looking to supercharge your productivity, streamline operations, and stay on the cutting edge? is your indispensable guide to mastering executive assistance in today’s fast-paced digital world. Drawing on nearly three decades of experience supporting C-level executives across technology,...

22/10/2024

PUBLIC POST. Check that your vote was counted! https://www.vote.org/ballot-tracker-tools/

Ballot tracker tools for all 50 states. Find the status of your ballot.

13/09/2024

is not the enemy

Exciting news for my fellow EAs! 🎉 I've been exploring the latest Chat-GPT-01 (not the regular version), and it's a game-changer for our C-suite support…

05/08/2024

ICYMI

https://www.linkedin.com/posts/maryannbutcher_jobsearch-jobhunting-professionalism-activity-7226295809296805890-BovI?utm_source=share&utm_medium=member_desktop

23/07/2024

My thoughts today about LinkedIn and quite frankly it's just a dog and pony show.

12/07/2024

I have tried to post this in multiple groups but it continues to be declined....so here goes - in a public post.

$$$ July Sweeps/Ratings for Dummies: News Edition $$$

What are Sweeps?
Sweeps periods are critical times in the television news industry when ratings are meticulously measured to determine advertising rates. Networks showcase high-impact stories, exclusive interviews, and major news events to attract the highest viewership.

When do Sweeps happen?
Sweeps occur four times a year: February, May, July, and November. During these periods, news networks schedule their most compelling content to maximize viewer engagement and boost ratings.

Why are Sweeps important?
The ratings gathered during sweeps directly impact advertising rates for news programs. Higher ratings allow networks to charge more for ad slots, making sweeps crucial for revenue generation. In the battle between advertising and editorial content, advertising wins every time because it's all about ratings and revenue.

How do they measure ratings?
Nielsen Media Research employs a combination of electronic meters and viewer diaries to monitor what audiences are watching. This data helps news networks understand viewer habits and adjust their programming strategies accordingly.

What happens during Sweeps?
During sweeps, viewers can expect exclusive reports, in-depth investigations, high-profile interviews, and coverage of major events. Networks often increase the salaciousness of their stories, focusing on scandals, controversies, and sensational headlines to draw in viewers.

How does this impact viewers?
For viewers, sweeps mean more engaging and high-stakes news coverage. It's a time when news programs pull out all the stops to inform and captivate their audience, leading to some of the most impactful news broadcasts.

Making Up Your Own Mind
Whatever news you watch or news influencers you follow, it's essential to critically evaluate the information presented. Look at multiple sources, consider different perspectives, and make up your own mind. In an age where sensationalism can drive ratings, staying informed means being discerning about the content you consume.

24/06/2024

I invite you to read one is going to be a killa series on what people tolerate in the job search process.

https://www.linkedin.com/posts/maryannbutcher_jobhunt-interviewexperiences-recruiter-activity-7211045969910456320-lv1O?utm_source=share&utm_medium=member_desktop

04/06/2024

🔥Life is short
🔥I’m a lot more hip to manipulators than I was 25 years ago
🔥I know everything is screenshot
🔥My small circle of friends are my family.
🔥My kids have 4 legs.

💩Don’t come to me for money
💩Don’t bring me paranoia

I work hard