04/08/2026
Client Spotlight Series: National Coast Guard Museum
National Coast Guard Museum Association is building something meaningful right here in New London — and we had the honor of helping tell a story that represents its heart.
Objective: Celebrate a legacy and inspire support for the future museum.
Challenge: How do you capture a lifetime of service, passion, and patriotism in a way that moves people to act?
Solution:
Astor Place Inc. created a documentary-style piece featuring Lois Bouton — a WWII Coast Guard veteran, Honorary Chief Petty Officer, and lovingly known as “The Coast Guard Lady.”
Through her own words, we shared a story of lifelong dedication — and her wish that, in honor of her 96th birthday, people would support the museum instead of sending gifts.
Impact:
A deeply human story that connects generations, builds emotional resonance, and drives awareness and support for a mission larger than any one person.
Some stories don’t just inform — they inspire action.