Clicky

MediaVillage

MediaVillage Founded by media ecologist Jack Myers, MediaVillage.com is the most robust thought-leadership & know
(12)

Founded by Jack Myers, MediaVillage.com is the most robust thought-leadership & knowledge content platform serving the media.

Operating as usual

Given the ravages of COVID in 2020/21, the uneven presentations of 2022 and the fresh hell of the  I expected  to be eve...
05/22/2023
Upfront Week 2023 -- Not at All What I Expected

Given the ravages of COVID in 2020/21, the uneven presentations of 2022 and the fresh hell of the I expected to be even less stimulating than usual. But I was wrong.

Given the ravages of COVID in 2020/21, the uneven presentations of 2022 and the fresh hell of the WGA strike I expected Upfront Week 2023 to be even less stimulating than usual. But I was wrong.

Rishad Tobaccowala writes: When companies and leaders struggle to adapt it is often because they are organized classical...
05/22/2023
Welcome to the Jazz Age!

Rishad Tobaccowala writes: When companies and leaders struggle to adapt it is often because they are organized classically while the new generations are crying out for a jazz-oriented approach.

When companies and leaders struggle to adapt it is often because they are organized classically while the new generations are crying out for a...

"View from the Grandstand" host Justin Paura talks with Len Ferman, whose Substack column, The Sports Time Traveler, tak...
05/19/2023
View from the Grandstand -- A Blast from the Past (Video)

"View from the Grandstand" host Justin Paura talks with Len Ferman, whose Substack column, The Sports Time Traveler, takes a deep dive into sporting events from 50 years ago.

"View from the Grandstand" host Justin Paura talks with Len Ferman, whose Substack column, The Sports Time Traveler, takes a deep dive into...

The first of what promises to be many hearings in Congress around AI provided insights to which the advertising and medi...
05/19/2023
Mr. Altman Goes to Washington

The first of what promises to be many hearings in Congress around AI provided insights to which the advertising and media industries should pay close attention. Jeff Minsky unpacks it all.

The first of what promises to be many hearings in Congress around AI provided insights to which the advertising and media industries should pay...

ABC announced its 2023-24 primetime schedule, featuring original programming every night comprised of network staples an...
05/19/2023
ABC Announces Its Fall 2023 Primetime Schedule

ABC announced its 2023-24 primetime schedule, featuring original programming every night comprised of network staples and popular unscripted series including Dancing with the Stars and Bachelor in Paradise.

ABC has announced its 2023-2024 fall primetime schedule, featuring a lineup of original programming every night comprised of network staples and...

The CW announced details of its 2023-24 primetime schedule, including returning drama , four new scripted comedies and s...
05/18/2023
The CW Announces Its 2023-2024 Primetime Schedule

The CW announced details of its 2023-24 primetime schedule, including returning drama , four new scripted comedies and several unscripted series including Fboy Island.

The CW Network will launch its seven-night 2023-24 primetime schedule in the fall of 2023 with a mix of new and returning original scripted series...

Televisa Univision's 2023 Upfront was an afternoon filled with sports, stars and music, focusing on the power of "Young ...
05/17/2023
TelevisaUnivision Was All About "Young América," Sports and Star Power at 2023 Upfront

Televisa Univision's 2023 Upfront was an afternoon filled with sports, stars and music, focusing on the power of "Young América" and highlighting what's to come next at the Spanish-language media company.

TelevisaUnivision's Upfront event at Pier 36 at the Southern-most tip of New York City was a dynamic celebration Latin culture and excellence.

Disney turned up the dynamic storytelling, and contributions from sports notables (including Damar Hamlin), for its two-...
05/17/2023
Disney's 2023 Upfront Appeal: Our Unrivaled, Diverse Connections Matter

Disney turned up the dynamic storytelling, and contributions from sports notables (including Damar Hamlin), for its two-hour 2023 Upfront presentation.

Disney turned up the dynamic storytelling, and contributions from sports notables, for its two-hour 2023 Upfront presentation.

At Telemundo's 2023  event, Beau Ferrari, Chairman of   Enterprises, invited attendees to "Come with Us" and spoke about...
05/16/2023
Telemundo Urges Advertisers to "Come with Us" As They Celebrate Latinos

At Telemundo's 2023 event, Beau Ferrari, Chairman of Enterprises, invited attendees to "Come with Us" and spoke about the power of the U.S. Latino audience.

At Telemundo's 2023 Upfront event, Beau Ferrari, Chairman of NBCUniversal Telemundo Enterprises, invited attendees to "Come with Us" and spoke...

NBCUniversal kicked off  2023 in unusual fashion Monday morning. Stars, producers and showrunners were out; entertaining...
05/16/2023
NBCUniversal's Upfront Show Goes On, Replacing Star Power with Song Power

NBCUniversal kicked off 2023 in unusual fashion Monday morning. Stars, producers and showrunners were out; entertaining musical performances were in.

NBCUniversal kicked off Upfront Week 2023 in unusual fashion Monday morning. Stars, producers and showrunners were out; entertaining musical...

All corners of the podcast universe came together at the IAB's annual all-day  event last week. Topic one: Turning their...
05/15/2023
IAB's 2023 Podcast Upfront: Building an Ad-Supported Media Superhighway

All corners of the podcast universe came together at the IAB's annual all-day event last week. Topic one: Turning their content into an ad-supported media superhighway.

Podcast advertising spend will reach $2.3 billion this year, then double two years hence to $4.6 billion, according to IAB's latest research, prepared by PricewaterhouseCoopers LLP.

.FOX's Fall 2023 slate includes new medical drama "Doc", Hawaii-set "Rescue: HI-Surf", and new animated comedies "Karpap...
05/15/2023
Fox Entertainment Announces 2023-24 Program Slate

.FOX's Fall 2023 slate includes new medical drama "Doc", Hawaii-set "Rescue: HI-Surf", and new animated comedies "Karpapolis" and "Grimsburg"

Fox has announced its content slate for the 2023-2024 television season. The network is adding two new dramas, two new animated comedies and two...

CBS has revealed its 2023-24 primetime schedule, including new dramas "Matlock" with Kathy Bates, "Tracker" starring Jus...
05/15/2023
CBS Reveals Its 2023-2024 Primetime Lineup

CBS has revealed its 2023-24 primetime schedule, including new dramas "Matlock" with Kathy Bates, "Tracker" starring Justin Hartley and The Good Fight spin-off "Elsbeth".

CBS has revealed its 2023-24 primetime schedule, including new dramas "Matlock" (starring Kathy Bates), "Tracker" (starring Justin Hartley) and...

NBCUniversal has announced its Fall 2023 primetime schedule, which includes a new night of  and new series "The Irration...
05/15/2023
NBC Announces Details of Its 2023/24 Primetime Lineup

NBCUniversal has announced its Fall 2023 primetime schedule, which includes a new night of and new series "The Irrational" with Jesse L. Martin, the Shanola Hampton-led drama "Found" and "Extended Family" with Jon Cryer.

NBC has announced its Fall 2023 primetime schedule, which in addition to new and returning series includes a new night of Big Ten football.

Brian Jacobs' column this week is inspired by the Channel 4 documentary "Mad Women" but is then brought back down to ear...
05/12/2023
A Certain Age

Brian Jacobs' column this week is inspired by the Channel 4 documentary "Mad Women" but is then brought back down to earth by meditations on the current state of the media agency world.

This week's Cog Blog post is inspired by the Channel 4 documentary "Mad Women" but is then brought back down to earth by meditations on the current state of the media agency world.

Despite the comparative privileges they enjoy when everything goes their way, right now scriptwriters are fighting the g...
05/12/2023
WGA Protest -- The Strike Is Right

Despite the comparative privileges they enjoy when everything goes their way, right now scriptwriters are fighting the good fight. I would argue they are representing us all.

Despite the comparative privileges they enjoy when everything goes their way, right now scriptwriters are fighting the good fight. I would argue...

According to a new study by , Reprise Commerce and Snap Inc. the consumer appetite for new tech spans all age groups. Fo...
05/11/2023
Revealing the Value of Social Commerce for Brands and Marketers

According to a new study by , Reprise Commerce and Snap Inc. the consumer appetite for new tech spans all age groups. For brands and advertisers, the road to profitability lies in and .

According to a new study by MAGNA, Reprise Commerce and SNAP, the consumer appetite for new tech spans all age groups. For brands and advertisers,...

The CW has announced its 2023 summer schedule, which includes the final seasons of Nancy Drew and Riverdale plus returni...
05/11/2023
The CW Announces Original Scripted and Unscripted Programming for Summer 2023

The CW has announced its 2023 summer schedule, which includes the final seasons of Nancy Drew and Riverdale plus returning series Bump, Family Law, and Great Chocolate Showdown.

The CW has announced its 2023 summer schedule, which includes the final seasons of "Nancy Drew" and "Riverdale" plus returning series "Bump,"...

ESTRELLA TV boasted its continued growth at its 2023 , providing advertisers with Estrella Media Audience Solutions (EMA...
05/11/2023
Estrella Media's Channel Empire on the Upfront March

ESTRELLA TV boasted its continued growth at its 2023 , providing advertisers with Estrella Media Audience Solutions (EMAS) to help them reach the Hispanic market.

What do you do for a NewFronts 2023 follow-up? In Estrella Media's case, do a longer upfront presentation, virtually delivered from its Los Angeles...

"The chess game being played by the  and studios has many moves ahead," says Jack Myers "The reality is that content is ...
05/10/2023
Content Is No Longer King. Why Studios Have the Upper Hand in WGA Strike Negotiations

"The chess game being played by the and studios has many moves ahead," says Jack Myers "The reality is that content is no longer king or queen. WGA members, sadly, may now be pawns."

Content is no longer King. Advertising revenues are determined primarily by audience scale and, unless it's sports, rarely are content brand equity...

Plenty of content, ad sales and consumer research players showed off their latest advancements on the IAB's all-day  "st...
05/09/2023
Smart TV-Delivered Content and Commerce Plays Rule at IAB's 2023 NewFronts

Plenty of content, ad sales and consumer research players showed off their latest advancements on the IAB's all-day "stage" May 3. Simon Applebaum has all the details.

Plenty of content, ad sales and consumer research players showed off their latest advancements on the IAB's all-day NewFronts "stage" May 3.

.Publicis Media's Once & For All Coalition is proving to its advertisers and supplier partners that they can advance div...
05/08/2023
Publicis Once & For All Coalition Is Making Change in the Ad Marketplace

.Publicis Media's Once & For All Coalition is proving to its advertisers and supplier partners that they can advance diversity, equity and inclusion efforts with actionable efforts.

Publicis Media's Once & For All Coalition is showing its advertisers and supplier partners how they can improve diversity, equity and inclusion...

DeepIntent CEO Chris Paquette talks with Scott Grenz about opportunities and challenges in driving the most effective in...
05/08/2023
Solving Pharma Measurement Challenges in CTV with DeepIntent’s Chris Paquette (Video)

DeepIntent CEO Chris Paquette talks with Scott Grenz about opportunities and challenges in driving the most effective integrated paid media mix regardless of linear or connected categorization.

DeepIntent CEO and Founder Chris Paquette identifies opportunities and challenges in driving the most effective, integrated paid media mix regardless of linear or connected categorization.

A+E Networks' Creative Partnerships team has been charting new territory with digital-first and digital-exclusive campai...
05/05/2023
With Digital and Social, A+E Is Innovating Branded Content for Partners

A+E Networks' Creative Partnerships team has been charting new territory with digital-first and digital-exclusive campaigns that are as premium as their linear counterparts.

With linear, streaming, digital and social media at their disposal, the A+E Networks Ad Sales Partnerships Production team finds innovative branded...

Up Faith & Family: Stepping into the role of Jake Collins alongside Brittany Bristow in their new UPtv movie  filled som...
05/05/2023
Rob Mayes On How His Character in "Just Jake" Was All Too Familiar

Up Faith & Family: Stepping into the role of Jake Collins alongside Brittany Bristow in their new UPtv movie filled some very comfortable cowboy boots for singer and actor Rob Mayes.

Stepping into the role of Jake Collins alongside Brittany Bristow in their UP Faith & Family movie "Just Jake" filled some very comfortable cowboy...

Latino-focused channel We are mitú turned on nationwide May 2 with smart TV product distribution, accompanied by an even...
05/05/2023
Turning mitu TV On with an Upfront Sponsor Appeal

Latino-focused channel We are mitú turned on nationwide May 2 with smart TV product distribution, accompanied by an evening ceremony in NYC.

New Latino-focused channel NGLmitu TV turned on nationwide May 2 with smart TV product distribution -- accompanied by an evening ceremony...

.Roku gave the greenlight to a new commerce TV marketplace on its platform during its 2023  presentation. Even screensav...
05/05/2023
The Unmissable Roku NewFront

.Roku gave the greenlight to a new commerce TV marketplace on its platform during its 2023 presentation. Even screensaver Roku City is taking on brand tenants.

Roku gave the greenlight to a new commerce TV marketplace on its platform during its 2023 NewFronts presentation.

Address

New York, NY
10001

Alerts

Be the first to know and let us send you an email when MediaVillage posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to MediaVillage:

Videos

EMPOWERING GROWTH THROUGH B2B CAPABILITIES INTEGRATION A FIVE-STEP PLAN


  • The mounting pressure of ever-expanding day-to-day responsibilities.

  • The pressure of competition feeds inertia and failure to innovate.

  • Executives with budget and financial control are disengaged from day-to-day realities.

  • Talent development
  • Nearby media companies


    Comments

    Shoutout to MediaVillage for having HBCU Go exec Karrington Symonds on to talk shop!
    Our art director, Daniel Herrera, spoke with MediaVillage to dive into the creative inspiration behind CCO’s Hispanic Heritage Month campaign. Discover what he had to say as he also reflected on the strength, resilience and accomplishments of the Hispanic community.

    New to programmatic CTV advertising and want to give it a try? SVP of Strategy Carrie Craigmyle shares her perspective on what pharma advertisers should expect from RFPs that feature CTV in this article for MediaVillage: https://bit.ly/3DV4vq5
    New to programmatic CTV advertising and want to give it a try? SVP of Strategy Carrie Craigmyle shares her perspective on what pharma advertisers should expect from RFPs that feature CTV in this article for MediaVillage: https://bit.ly/3DV4vq5
    Have you visited our InSites page on MediaVillage yet? There you'll find all of our latest articles, which cover such topics as what marketers should expect from proposals that feature CTV this RFP season, and our patient reach guarantee. Learn more:
    Jack Myers, founder of MediaVillage Knowledge Exchange, and Joseph J. Annotti, President & CEO of MFM (Media Financial Management Association), the not-for-profit professional association dedicated to the needs of business and finance executives in the media industry, have partnered on the launch of MFMInSites.com. It joins more than 100 member organizations that have dedicated sites on MediaVillage and serves as the new communications platform for MFM, taking the place of The Financial Manager (TFM), the official publication of the MFM.

    http://www.MFMInsites.com.
    With RFP season in full swing, what should pharma advertisers expect from proposals that feature CTV? SVP of Strategy Carrie Craigmyle shares her perspective in this article for MediaVillage: https://bit.ly/3DV4vq5
    Traditional marketing has been turned on its head, and the introduction of technology, data, social media and new consumer behaviors renders the marketing purchase funnel obsolete. At the core of this disruption is retail media. In this new video from MediaVillage, Spark Foundry’s EVP of Investment, Amanda Mollet, joins other industry experts in discussing marketing priorities for retail media networks.

    Watch the full video here: https://bit.ly/3BFgNRZ

    In a recent conversation with MediaVillage, SVP of Analytics John Mangano spoke about how digital advertising campaigns for pharma are targeted and measured in a privacy-compliant way. Learn more: https://bit.ly/3prMYO4
    The food delivery industry continues to skyrocket, even as people begin to return to their pre-pandemic food routines. In MediaVillage's latest article, our Regional Account Executive, Phillip Lefevre, discusses what the future of advertising looks like for this line of business, the importance of messaging, and how to best target the audiences that are most valuable to food delivery service brands. https://www.mediavillage.com/article/ny-interconnect-dishing-up-choice-audiences-for-food-delivery-services/
    With the Yankees & Mets both leading their divisions, brands are excited to lock in their advertising! In his latest MediaVillage article, our VP of Regional Sales, Mike Minardi discusses how a well-planned TV media buy through our Audience One platform reaches MLB fans across all devices for a powerful multiscreen strategy. https://www.mediavillage.com/article/when-it-comes-to-the-best-of-baseball-season-its-time-for-advertisers-to-get-on-base/
    As we round out our Pride Month celebration, get to know a bit more about our own Campbell Keller, Director of Product Development, Audiences, as he speaks with MediaVillage on employee resource groups (ERGs) and the importance of inclusion in the industry and workplace.

    Check out this episode of LGBT+ Advancing with Dr. Kryss Shane: https://hubs.la/Q01f__6Y0
    Erica Barnes, a member of the A+E Networks Ad Sales team, joins MediaVillage to talk about small fluffy dogs, the benefits of inclusion on a company's employees and the impact of peanut butter. Tune in to find out how all of these relate to the A+E Networks Pride ERG!
    CCO’s Kenetta Bailey, SVP, Marketing, has traveled a winding and storied road through the media industry. Hear why she believes that fearlessness in decision-making has guided her throughout her career and how that applies to today’s workforce. And discover the incredible opportunities she’s helping brands leverage in OOH today.

    All this and more in the latest episode of Advancing Diversity’s “The Pool” with MediaVillage’s Phil Mackenzie: https://hubs.la/Q01dScQd0
    With sports betting making waves in the NY market, our VP of Regional Sales, Tom McLoughlin sat down with MediaVillage to discuss everything from revenue increases, ad spending, and the importance of data when planning a successful campaign for this new category. https://bit.ly/3FDuqBz
    "There is no final destination for DE&I – the work is never done."

    Our GVP, Head of DE&I Toni Howard Lowe was welcomed as a MediaVillage guest columnist to share her experience and perspective about DE&I in the context of the broader cultural needs of companies. Read the full piece ⬇️ https://www.mediavillage.com/article/belonging-trust-and-equity-as-strategic-and-moral-imperatives-guest-column/
    x

    Other Media/News Companies in New York (show all)

    AC Institute Contobox Stoyo Paperbacks & Pixels Smitten Films Text My Main Number ChainDD OAX SC Media Betesh Media House of Trim Just Add Water CarlByrd&Co. DNX Films