MediaVillage

MediaVillage Founded by media ecologist Jack Myers, MediaVillage.org is the center for robust thought-leadership.

Founded by Jack Myers, MediaVillage.com is the most robust thought-leadership & knowledge content platform serving the media.

What does it mean to lead, learn and create alongside AI? In this special episode of Lead Human, Tim Spengler interviews...
09/10/2026

What does it mean to lead, learn and create alongside AI? In this special episode of Lead Human, Tim Spengler interviews Jack Myers about Your Third Brain and the human capabilities we need in the AI age.

What happens when a podcast co-host becomes the interviewer, the other becomes the guest, and the subject is a book that challenges both of them to reconsider what it means to lead, learn, and create?

Political identity can explain who participates—but does it explain what will move them?“Politics Explains Participation...
08/28/2026

Political identity can explain who participates—but does it explain what will move them?

“Politics Explains Participation. Motivation Predicts Response.” examines why understanding the motivations beneath party identity may offer a new path to political persuasion.

Read the full article.

Why the next frontier of political persuasion lies beneath party identity

What happens when the definition of success that got you here is no longer capable of taking you where you want to go? Y...
08/18/2026

What happens when the definition of success that got you here is no longer capable of taking you where you want to go? You’re allowed to outgrow an old dream without disrespecting the person who worked so hard to achieve it.

Gain more insights from Kevin Abreu's latest entry in Thought Leaders.

What happens when the success you once dreamed of no longer fits who you've become? A reflection on ambition, career evolution and redefining what it means to make it.

What really drives a purchase? It may not be attention or emotion, but the deeper motivation behind a consumer’s behavio...
08/13/2026

What really drives a purchase? It may not be attention or emotion, but the deeper motivation behind a consumer’s behavior.

“The Smoke and the Fire” examines why motivation should be the foundation for how advertisers approach creative, media and measurement.

Emotion is the smoke. Motivation is the fire. Emotion, attention, and context are effects and accompaniments. Motivation is the cause.

When television feels heavy, viewers are looking for something lighter. ScreenEngine research finds that 71% seek conten...
08/13/2026

When television feels heavy, viewers are looking for something lighter. ScreenEngine research finds that 71% seek content that supports emotional wellness, while 77% watch positive content to decompress.

Turn on the TV today and one thing is hard to miss: much of it feels dark and heavy.

What does the audience want?The latest explores what advertisers can learn from Stanislavski’s century-old approach to...
08/06/2026

What does the audience want?

The latest explores what advertisers can learn from Stanislavski’s century-old approach to understanding motivation—and why measuring audience “why” could transform advertising.

The prestige-television era of 25 years is a machine that makes us care what damaged people want. When content resonates, we mean we recognize the wanting.

Not all media impressions are created equal. A new Adelaide and CIMM Q&A explores why media quality matters—and how it c...
08/05/2026

Not all media impressions are created equal. A new Adelaide and CIMM Q&A explores why media quality matters—and how it could reshape the way advertisers plan, buy and value media.

Recently I joined Jon Watts, Managing Director of CIMM, on a panel to discuss media quality. The panel followed the publication of CIMM’s "Navigating Quality" paper, to which Adelaide contributed.

Winning over the CFO isn't about learning finance jargon—it's about building credibility.This article explores how CMOs ...
06/26/2026

Winning over the CFO isn't about learning finance jargon—it's about building credibility.
This article explores how CMOs can connect brand, creativity and marketing investments to measurable business outcomes, turning marketing from a cost center into a value driver.

CMOs are often told they need to “speak the language of the CFO,” but the problem is not vocabulary. It is credibility.

AI marketing isn't failing because of the creative—it's failing because brands are overestimating how ready consumers ar...
06/26/2026

AI marketing isn't failing because of the creative—it's failing because brands are overestimating how ready consumers are for AI.

New research introduces the AI Proximity Framework (APX), revealing why understanding consumer trust and AI adoption is the key to stronger campaigns and better marketing performance.

Marketers are rushing to AI. Consumers remain skeptical. Deploying AI without knowing your audience's mindset risks brand trust. Measure AI Proximity — and know how close they'll let it get.

In a recent episode of the Lead Human podcast, Publicis Media CEO Dave Penski sits down with Tim Spengler and Jack Myers...
05/28/2026

In a recent episode of the Lead Human podcast, Publicis Media CEO Dave Penski sits down with Tim Spengler and Jack Myers to share why people—not just algorithms—determine the final outcome. From his strict "No silos. No solos. No bozos" mantra to choosing talent retention over massive layoffs, this is a masterclass in modern leadership.

Why Dave Penski’s leadership at Publicis Groupe matters even more now than when we first had this conversation.

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