Influenced by OUTFRONT - Politics, Media, and a Pandemic
Influenced by OUTFRONT - Politics, Media, and a Pandemic
In a major election year, politics consumes a larger portion of media coverage, conversations, and advertising space. For teams buying on behalf of candidates, groups, and issues in particular, success requires securing critical media inventory and deploying targeted campaigns that can capture voters’ attention.
Tiffany R. Warren Raises Her Voice for Diversity in Media
As a senior VP and Chief Diversity Officer of Omnicom Group, Tiffany R. Warren shares many of the ideals of diversity and inclusion as MediaVillage. She spoke with MediaVillage about her experiences as being a woman, a leader and an advocate for diversity around the world.
The Media Education Summit
The Media Education Summit
Leading media ecologist Jack Myers, founder of MediaVillage and AdvancingDiversity.org, moderates the next "Leadership Conversation" on the "Future of Education for Media, Marketing, Advertising & Journalism – for Industry Professionals, Educators, Students & Job Seekers," with Dean Gracie Lawson-Borders, Howard University Cathy Hughes School of Communications; Dean Mark Lodato, S.I. Newhouse School of Communications at Syracuse University; and Andrea Press, Media Studies Department Head, University of Virginia
What Vevo Represents
Kevin McGurn, Vevo's president of sales and distribution ants you to know what #Vevo represents. Watch the short clip to find out. Check out his full interview with Jack Myers here: www.vevoinsites.com
Media Industry: Economic Navigation Through The COVID-19 Fog with MoffettNathanson's Michael Nathanson
Media Industry: Economic Navigation Through The COVID-19 Fog with MoffettNathanson's Michael Nathanson
It's a time of unease and uncertainty especially for those of us in the industry charged with forecasting the media marketplace. What seemed correct in April had to be reassessed in June and now, in July, the landscape continues to change. Michael Nathanson, Senior Research Analyst at MoffettNathanson, and MediaVillage's Jack Myers, who are charged with offering the media industry guidance in marketplace shifts and financial implications discuss navigating through the COVID fog
Watch Now: Join TLC’s Howard Lee, Jack Myers, and the Michael’s team for Virtual Lunch
Jack Myers hosted the first-ever Virtual Lunch at Michael’s, continuing two-decades of featured conversations with guest Howard Lee, president of TLC and creator of several of the network’s long-running and successful series. Say hello to Michael McCarty, Steve Millington, L’Oreal Sherman, and Danny DiVella along with special surprise guests, and help raise funds for New York Restaurant Workers, Robin Hood Foundation, No Kid Hungry and ADCOLOR. Watch it below:
Watch Now: Collective Leadership Conversation: Jack Myers with Dish Media's Kevin Arrix, Cadent's Jamie Power, Comcast Cable's Marcien Jenckes and Industry Legend Bill Harvey
Watch the Jack Myers Leadership Conversation for a no-holds barred discussion on the future of television and the challenges and opportunities that Advanced TV brings to the marketplace. Jack will be joined by DISH Media's Kevin Arrix, #Cadence COO of Advanced TV Jamie Power, @Comcast Advertising's President Marcien Jenckes, and Godfather of Addressable Media and legendary MediaVillage columnist Bill Harvey.
Watch On Demand: Phil Thomas President, Ascential Marketing Division & Chairman, Cannes Lions
Phil Thomas, Chairman of Cannes Lions, knows you're not yet prepared to plan your next industry gathering, but believes there's light at the end of the COVID-19 tunnel. The Ascential executive shares his update and perspective in a wide-ranging Leadership Conversation with Jack Myers. In addition to Cannes Festival, the Ascential family includes WARC, MediaLink and FinTech. Watch the full video below or view of MediaVillage: https://www.mediavillage.com/article/cannes-lions-phil-thomas-on-the-reinvention-of-b2b-marketing-zoom-wednesday/
Watch Now: LUMA's Terry Kawaja: Future of Media Mergers & Acquisitions
Terry Kawaja, founder of @LUMA, creator of the LUMAscape, and inspiration behind the industry's most entertaining B2B videos, joins Jack Myers for a Zoom Leadership Conversation. Terry has been instrumental in the explosion of M&A activity in the media industry's tech sector for more than two decades and he has strong opinions about the industry's future, many of which he'll share for the first time in his wide-ranging conversation with MediaVillage founder Jack Myers. Watch now below or here: https://www.mediavillage.com/article/zoom-thursday-lumas-terry-kawaja-future-of-media-mergers-acquisitions/
Vevo's Kevin McGurn on the Role of Music Videos in Culture
Jack Myers on Rethinking How We Engage Diverse Talent In The Industry
With diverse talent ready and available, @Jack Myers points out some of the disparities that exist, making it appear that there may be a pipeline issue with bringing in diverse talent into #media and #advertising industries in his Bold Voices interview with Bold Culture by Streamlined. Hear what he had to say here:
IPG CEO Michael Roth: How to Take Action and Make Change Happen. A MediaVillage Leadership Conversation
IPG CEO Michael Roth: How to Take Action and Make Change Happen. A MediaVillage Leadership Conversation
Michael Roth, who has been Chairman and CEO of Interpublic (IPG) since 2005, recently told his firm in an internal memo that people want "actions, not statements of support" regarding racial inequality. For Roth, those actions start with accountability; IPG is the only advertising agency holding company to disclose its Equal Opportunity Employment Commission (EEOC) data showing the racial composition of its workforce.
Roth will discuss other actions both he and IPG are taking to improve diversity, increase staff retention, and build on successes they've had with both the data and creative sides of the business.
Vevo Leadership Conversation Kevin McGurn & Jack Myers
Vevo Leadership Conversation Kevin McGurn & Jack Myers
When Vevo returns to the ranks of Digital Content NewFront presenting ventures, it will do so inviting advertisers to reach out among its one billion viewers worldwide each month. Kevin McGurn, Vevo's president of sales and distribution, will be a key speaker at that event. In a special pre-NewFront engagement, McGurn joins MediaVillage's Jack Myers.
Kevin McGurn will address the impact of smart TV distribution on the service. Smart set/device viewership increased 40 percent in 2018 and 2019, and so far this year, is up 30 percent. "That's big, and (a) developing story as we enter the upfront," McGurn adds.
#NYTReadalong | Jack Myers AND Sujana Chandrasekhar, MD / Marina Kurian, MD (She's On Call)
Missed Sree Sreenivasan’s #NYTReadalong with Jack Myers, Sujana Chandrasekha, MD / Marina Kurian, MD? Watch it here! Jack discusses inclusion, arts & entertainment, gives advice on where industries are headed and much more!
Is it Now or Never for Advanced TV?
Is it Now or Never for Advanced TV?
Jack Myers is joined by Dish Media's Kevin Arrix, Cadent's COO of Advanced TV Jamie Power, Comcast Advertising's President Marcien Jenckes, and Godfather of Addressable Media and legendary MediaVillage columnist Bill Harvey.
Demographic-centric targeting with low accountability of business outcomes, strong-arm purchasing of less desirable inventory to secure the more premium opportunities, arduous cancellation options (especially in the rear view mirror of the pandemic) and anachronistic Upfront commitment calendars are giving way to an audience-centric, addressable, flexible, and more sensible model. Nielsen and others are testing addressable to the HH level with national TV inventory. It appears real change is happening. Or is it?
The Jack Myers Report on the State of the Media and Advertising Industry
The Jack Myers Report on the State of the Media and Advertising Industry
M&A, VC, Equity Funding Update: Future of Media, Advertising & Tech Investments
A Collective Leadership Conversation: Jack Myers with LUMA Partners' Terry Kawaja
A Collective Leadership Conversation: Jack Myers with LUMA Partners' Terry Kawaja
M&A, VC, Equity Funding Update: Future of Media, Advertising & Tech Investments
Jack Myers with Cannes Lions' Phil Thomas on the Reinvention of B2B Marketing
Jack Myers with Cannes Lions' Phil Thomas on the Reinvention of B2B Marketing
Career Concerns? Are Diversity and Equality Off the Corporate Radar?
Career Concerns? Are Diversity and Equality Off the Corporate Radar?
Jack Myers Leadership Conversations will host four true visionaries and leaders whose careers have focused on advancing diversity from advocacy to activism.. With COVID-19 impacting careers at all levels of experience and responsibility, it's important for all professionals to gain an understanding of the new dynamics impacting diversity, equality, and inclusion. Please join Jack's Conversations with Heide Gardner, Rachel Schnorr, Johanna Zeilstra and Phil McKenzie for an inspiring and informative hour dedicated to all those whose careers are in turmoil today and uncertain in the future.
Founded by media ecologist Jack Myers, MediaVillage.com is the most robust thought-leadership & knowledge content platform serving the media and advertising industry.
