MediaVillage

MediaVillage Founded by media ecologist Jack Myers, MediaVillage.org is the center for robust thought-leadership.

Founded by Jack Myers, MediaVillage.com is the most robust thought-leadership & knowledge content platform serving the media.

🎥🤖 What happens when you become the star of the show?Amazon-backed Showrunner from Fable Studio lets anyone generate the...
13/08/2025

🎥🤖 What happens when you become the star of the show?
Amazon-backed Showrunner from Fable Studio lets anyone generate their own animated TV episodes — scripts, voices, and all — in minutes. Viewers can star in, remix, and spin off stories, blurring the line between audience and creator. Could this be the TikTok of television?

The launch of Showrunner, the Amazon‑backed AI platform from Edward Saatchi’s Fable Studio, is more than a quirky headline about “AI making TV shows.”

📺💡 Big news in TV advertising! tvbeat and Spectrum Reach have teamed up to make buying traditional TV ads as simple and ...
12/08/2025

📺💡 Big news in TV advertising! tvbeat and Spectrum Reach have teamed up to make buying traditional TV ads as simple and precise as buying CTV ads. This first-of-its-kind U.S. solution lets advertisers purchase linear TV inventory programmatically — no manual negotiations needed. Smarter targeting, easier buying, and better results.

Through this new offering with tvbeat, Spectrum becomes the first U.S. Multichannel Video Programming Distributor to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory.

💡 In 1993, Jack Myers predicted the rise of micro-moments in advertising — what he called the Blink Theory. Today, TikTo...
08/08/2025

💡 In 1993, Jack Myers predicted the rise of micro-moments in advertising — what he called the Blink Theory. Today, TikTok, YouTube pre-rolls, and Instagram Stories prove him right.
📖 Discover how Coca-Cola and AT&T pioneered blink-based campaigns decades before the digital revolution.

In 1993, long before the rise of Facebook, TikTok, YouTube pre-rolls, or programmatic ad buying, TMR published a provocative essay in TMR outlining a radical new vision for the future of advertising.

The end of PBS and CPB isn’t just a budget cut — it’s the unraveling of a vital part of America’s cultural and education...
04/08/2025

The end of PBS and CPB isn’t just a budget cut — it’s the unraveling of a vital part of America’s cultural and educational fabric. As local stations face closures and trusted public journalism fades, your voice is needed now more than ever.

👉 Share your opinion: Do PBS and NPR still matter to audiences and advertisers? You could win up to $250 and receive a free $95 subscription to The Myers Report.

SHARE YOUR OPINION! Your voice matters for the future of public media. PBS and NPR are trusted platforms that deliver unique value to advertisers and audiences alike...

📊 Retail media is no longer a trend — it’s the future of advertising.The Myers Report reveals a $63.2B transformation in...
01/08/2025

📊 Retail media is no longer a trend — it’s the future of advertising.

The Myers Report reveals a $63.2B transformation in retail media, with platforms like Amazon Ads, Walmart Connect, and Target’s Roundel leading the charge. From in-store DOOH to AI-powered attribution, this white paper breaks down how RMNs are reshaping the media ecosystem.

📥 Download the full report now at www.myersreports.com or subscribe to The Myers Report on Substack.

https://www.mediavillage.com/article/unraveling-retail-media-the-63-billion-shift-redefining-modern-advertising-white-paper/

Retail media is no longer a niche. It has become the connective tissue of the entire media ecosystem -- blending commerce, content & consumer insight into a performance-driven advertising juggernaut.

🚨 With AI playing a growing role in marketing and media, the stakes are high. How do we innovate responsibly, keep our c...
28/07/2025

🚨 With AI playing a growing role in marketing and media, the stakes are high. How do we innovate responsibly, keep our creative voice intact, and avoid reinforcing bias? Creating with Conscience from Creativity Unleashed offers a powerful guide to ethical AI use in creative practice. 🌐 Read key takeaways from the chapter now, then grab the full book on Amazon (only $2.99).

As AI becomes a core partner in marketing, advertising, and content creation, it brings enormous promise -- and real responsibility.

Thinking of hiring a financial advisor? Or already working with one? Here's something you should know: you have more pow...
25/07/2025

Thinking of hiring a financial advisor? Or already working with one? Here's something you should know: you have more power than ever before. From fee negotiations to low-cost investing options, today’s tools put you in control.

You have more power in the relationship than you might think. In fact, many advisors need you more than you need them.

In 1999, The Myers Report advised consolidating NASCAR's media rights, a bold move that many doubted. Fast forward to 20...
25/07/2025

In 1999, The Myers Report advised consolidating NASCAR's media rights, a bold move that many doubted. Fast forward to 2025, and NASCAR’s $8.5 billion rights deal confirms that foresight was right on track. Discover how visionary thinking then shaped a media empire now.

In 1999, NASCAR’s top-tier Winston Cup and Busch Series rights were generating approximately $100 million annually.

📉 With media industry growth slowing, advertisers are turning to more focused and culturally relevant platforms.The 2025...
24/07/2025

📉 With media industry growth slowing, advertisers are turning to more focused and culturally relevant platforms.

The 2025–2026 Myers Report identifies the media sectors gaining real momentum—from gaming and branded content to Hispanic and B2B platforms.

Want to know where the smartest media investments are heading?
📘 Read the full economic forecast → [LINK]


The Myers Report 2025-2026 Advertising and Media Economic Forecast provides a granular, data-rich view into where advertising dollars are flowing -- and why

📺 In a world of fragmented media and fleeting attention, sports remain a powerful constant for advertisers.With live spo...
24/07/2025

📺 In a world of fragmented media and fleeting attention, sports remain a powerful constant for advertisers.

With live sports making up 96% of the most-watched non-political programs in 2024 and fans 10% more likely to watch sports ads in full, it’s clear why sports continue to win across platforms.

From tentpole events to rising women’s leagues, discover how brands are finding real value—and real attention—with sports advertising:

Discover how sports advertising harnesses the power of live TV to connect brands with passionate, engaged audiences—delivering unmatched reach, relevance, and real-time impact.

👑 The Wedding of the Century — 44 years ago, the world watched as Lady Diana Spencer married Prince Charles in a ceremon...
23/07/2025

👑 The Wedding of the Century — 44 years ago, the world watched as Lady Diana Spencer married Prince Charles in a ceremony unlike any other.

With 750 million global viewers, a 25-foot train, and 27 wedding cakes, it wasn’t just a royal affair — it was a media phenomenon. From pre-dawn U.S. coverage to Willard Scott throwing darts in a London pub, the spectacle captivated the planet.

On July 29, 1981 -- 44 years ago this month -- 20-year-old Lady Diana Spencer married Prince Charles, the Prince of Wales.

CBS pulls the plug on The Late Show with Stephen Colbert—and the implications are bigger than one show.From Colbert’s bi...
23/07/2025

CBS pulls the plug on The Late Show with Stephen Colbert—and the implications are bigger than one show.

From Colbert’s biting farewell monologue to the larger dismantling of late-night TV, CBS’ decision marks another sharp turn in the decline of broadcast television. What happens to the Ed Sullivan Theater? What fills the void? And is late-night being quietly killed off by corporate interests?

"Cancel culture has gone too far!" Stephen Colbert declared last night at the start of CBS' Late Show with Stephen Colbert.

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EMPOWERING GROWTH THROUGH B2B CAPABILITIES INTEGRATION A FIVE-STEP PLAN


  • The mounting pressure of ever-expanding day-to-day responsibilities.

  • The pressure of competition feeds inertia and failure to innovate.

  • Executives with budget and financial control are disengaged from day-to-day realities.

  • Talent development