MediaVillage

MediaVillage Founded by media ecologist Jack Myers, MediaVillage.com is the most robust thought-leadership & knowledge content platform serving the media and advertising industry.
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Founded by Jack Myers, MediaVillage.com is the most robust thought-leadership & knowledge content platform serving the media.

Operating as usual

Wish you could sign-in to all your accounts at once? You’re not the only one. Media guy, David Smith notes his nostalgia...
09/12/2020
Re-Aggregation As A Consumer-First Initiative

Wish you could sign-in to all your accounts at once? You’re not the only one. Media guy, David Smith notes his nostalgia for aggregating apps, explaining why they’re not only useful, but needed. Find out more #OnTheVillage. https://www.mediavillage.com/article/re-aggregation-as-a-consumer-first-initiative/?utm_content=1599923463&utm_medium=social&utm_source=facebook

Wish you could sign-in to all your accounts at once? You’re not the only one. David Smith notes his nostalgia for aggregating apps, explaining why they’re not only useful, but needed.

Following the inaugural IAB Podcast Upfront, ViacomCBS reveals audio expansion plans releasing rundown of series soon to...
09/11/2020
ViacomCBS Unveils Unified Podcast Slate with Inaugural Participation at IAB Podcast Upfront 2020

Following the inaugural IAB Podcast Upfront, ViacomCBS reveals audio expansion plans releasing rundown of series soon to sweep digital airwaves, along with insight from their EVP, Head of Operations and Chief Marketing Officer Domenic DiMeglio, and details about their deal with iHeartRadio. #OnTheVillage

https://www.mediavillage.com/article/viacomcbs-unveils-unified-podcast-slate-with-inaugural-participation-at-iab-podcast-upfront-2020/?utm_content=1599839941&utm_medium=social&utm_source=facebook

Following the inaugural IAB Podcast Upfront, ViacomCBS reveals their plans for audio expansion releasing their full rundown of new and returning series along with insight from ViacomCBS’ DiMeglio

Before tomorrow night’s 8pm premiere of Lifetime’s #DerangedGranny, star Wendie Malick shared with Steve Gidlow how the ...
09/11/2020
Wendie Malick on Playing a Complex and Neurotic Character in Lifetime's "Deranged Granny"

Before tomorrow night’s 8pm premiere of Lifetime’s #DerangedGranny, star Wendie Malick shared with Steve Gidlow how the role redefined her perception of age, the mindset behind her character’s madness and advice on career longevity. Full interview #OnTheVillage.

https://www.mediavillage.com/article/wendie-malick-on-playing-a-complex-and-neurotic-character-in-lifetimes-deranged-granny/?utm_content=1599835021&utm_medium=social&utm_source=facebook

Wendie Malick shines in Lifetime premiere of Deranged Granny. She tells MediaVillage about playing a neurotic over-the-top character & shares her personal story along with advice for career longevity

09/10/2020
Influenced by OUTFRONT - Politics, Media, and a Pandemic

Influenced by OUTFRONT - Politics, Media, and a Pandemic

In a major election year, politics consumes a larger portion of media coverage, conversations, and advertising space. For teams buying on behalf of candidates, groups, and issues in particular, success requires securing critical media inventory and deploying targeted campaigns that can capture voters’ attention.

Amidst many changes to Dancing with the Stars this season, Derek Hough returns to the ballroom as a judge. The #DWTS cha...
09/10/2020
Derek Hough on Judging "Dancing with the Stars": "Good for the Soul"

Amidst many changes to Dancing with the Stars this season, Derek Hough returns to the ballroom as a judge. The #DWTS champ reveals the details of his new gig to #MediaVillage https://www.mediavillage.com/article/derek-hough-on-judging-dancing-with-the-stars-good-for-the-soul/?utm_content=1599761224&utm_medium=social&utm_source=facebook

Amidst many changes to DancingABC this season, Derek Hough returns to the ballroom as a judge. The DWTS champ reveals the details of his new gig to MediaVillage.

Bill Harvey and Rick Bruner explain how companies are changing marketing models to stay afloat amid waves of Covid, how ...
09/10/2020
Coca-Cola Leads Brave New World for Marketers

Bill Harvey and Rick Bruner explain how companies are changing marketing models to stay afloat amid waves of Covid, how Coca-Cola became first to shore, the medical mindset marketers may need to adopt along with insight on the ARF’s RCT21 Program. #OnTheVillage

https://www.mediavillage.com/article/Coca-Cola-Leads-Brave-New-World-for-Marketers/?utm_content=1599753006&utm_medium=social&utm_source=facebook

Coca Cola Leads Brave New World for Marketers Brining them Closer to the Consumer, With a New Emphasis on Innovation. Learn More:

While admitting, “Ageism is nothing new” in response to remarks made by WPP’s Mark Read in Campaign, Brian Jacobs compar...
09/10/2020
Mark Read's Folly: Ageism in Advertising

While admitting, “Ageism is nothing new” in response to remarks made by WPP’s Mark Read in Campaign, Brian Jacobs compares advertising today to its more productive era, sharing his thoughts on the CEO’s mistake #OnTheVillage.

https://www.mediavillage.com/article/mark-reads-folly-ageism-in-advertising/?utm_content=1599749522&utm_medium=social&utm_source=facebook

This week the post focuses on Mark Read’s (WPP’s CEO) remarks around the youthful focus at WPP; and indeed his comment that suggests a less-than-great enthusiasm for TV advertising.

“For us, digital is a small percentage of inventory but a growing part of revenue,” says Les Harrison Head of Automotive...
09/10/2020

“For us, digital is a small percentage of inventory but a growing part of revenue,” says Les Harrison Head of Automotive at OUTFRONT Media USA Learn how they dominate the #OOH industry and advertise for a wide variety of venues. outfrontinsites.com

Execs from She Runs It, 4A, 600 & Rising, ANA, Location Sciences and Inclusive100 have roundtable on removing racism fro...
09/09/2020
Inclusion and Diversity: Momentum Through Collaboration

Execs from She Runs It, 4A, 600 & Rising, ANA, Location Sciences and Inclusive100 have roundtable on removing racism from media with the common thought being, “We are a unified, collaborative resource that is stronger than the sum of its parts." Find out more #OnTheVillage.

https://www.mediavillage.com/article/inclusion-and-diversity-momentum-through-collaboration/?utm_content=1599684602&utm_medium=social&utm_source=facebook

Inclusion and Diversity: Momentum Through Collaboration: She Runs It hosts Inclusive100 RoundTable w/ leaders from 4As ANA Marketers, 600 and Rising + More

Jack Myers’ next #LeadershipConversations with Regal Movies’ Ken Thewes and NCM News’ Cliff Marks on Sep. 15th at 1pm fo...
09/09/2020

Jack Myers’ next #LeadershipConversations with Regal Movies’ Ken Thewes and NCM News’ Cliff Marks on Sep. 15th at 1pm focus on advertising innovations, consumer views on venues and what theaters face next.

Want to see what they have to say? Register today:
https://zoom.us/webinar/register/WN_Gy-6mE1mR-ifXXYl0hze4g

WGN America launches biggest gamble yet - NewsNation Now. Here’s a roundup of #NewsNation elements working so far: https...
09/09/2020
WGN America NewsNation – Strong Launch for New Primetime Entry

WGN America launches biggest gamble yet - NewsNation Now. Here’s a roundup of #NewsNation elements working so far: https://www.mediavillage.com/article/wgn-america-newsnation-strong-launch-for-new-primetime-entry/?utm_content=1599664204&utm_medium=social&utm_source=facebook

WGN America launches biggest gamble yet--NewsNation. primetime TV news with balanced and unbiased coverage from around America. Pundits need not apply.

Considering how Chadwick Boseman’s character is defined by more than his roles, Ainsley Andrade acknowledges the life th...
09/08/2020
Chadwick Boseman: Young, Black and Gifted

Considering how Chadwick Boseman’s character is defined by more than his roles, Ainsley Andrade acknowledges the life that led him into our hearts, the people who aided his rise, and the legacy he leaves behind. Read what #AndradeSays #OnTheVillage.

https://www.mediavillage.com/article/chadwick-boseman-young-black-gifted/?utm_content=1599600301&utm_medium=social&utm_source=facebook

Ainsley Andrade reflects on the life and legacy of Chadwick Boseman in this tribute piece "Chadwick Boseman: Young, Black and Gifted."

Following a recent Cynopsis webinar with The Grio’s Natasha Alford and Entertainment Studios Byron Allen on disparities ...
09/08/2020
Black-Owned Media Matters: The Power of Inclusion and Long Term Partnerships

Following a recent Cynopsis webinar with The Grio’s Natasha Alford and Entertainment Studios Byron Allen on disparities facing Black-owned media, Philip McKenzie highlights how Allen actively aspires to move the industry forward #OnTheVillage.

https://www.mediavillage.com/article/black-owned-media-matters-the-power-of-inclusion-and-long-term-partnerships/?utm_content=1599596341&utm_medium=social&utm_source=facebook

Byron Allen explains why Black targeted media buying is inadequate compared to Black-owned media.

National CineMedia - NCM's Cliff Marks and Regal's CMO Ken Thewes and special guest Maria Menounos joins MediaVillage's ...
09/08/2020

National CineMedia - NCM's Cliff Marks and Regal's CMO Ken Thewes and special guest Maria Menounos joins MediaVillage's Jack Myers for a new Leadership Conversation on the new cinema experience for audiences and brands on September 15th at 1PM. Sign up today: https://zoom.us/webinar/register/5415936143817/WN_Gy-6mE1mR-ifXXYl0hze4g #advertising #media

With uncertainty in the entertainment industry, #musicvideos provide reach for advertisers. Vevo's Director of Local Adv...
09/08/2020
vevo InSites

With uncertainty in the entertainment industry, #musicvideos provide reach for advertisers. Vevo's Director of Local Advertising Sales Nick Simonetti shares how they accommodate advertisers with precise ad placement amid #Covid19’s shifting landscape. vevoinsites.com

Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually

Comcast found that the total hours of TV consumed in the second quarter 2020 reached 8.5 billion hours which was an incr...
09/07/2020
Comcast Advertising InSites - Comcast, FreeWheel and effectv

Comcast found that the total hours of TV consumed in the second quarter 2020 reached 8.5 billion hours which was an increase of over 200 million hours year over year. Learn more from their viewership report: comcastinsites.com

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business

When it comes to television viewing, one of the best #data sources is from Comcast viewership data report. Heather Coghi...
09/04/2020

When it comes to television viewing, one of the best #data sources is from Comcast viewership data report. Heather Coghill, director of audience insights shares trends and takeaways from the report. Effectv FreeWheel, A Comcast Company Comcastinsites.com

In an announcement yesterday, Jack Myers makes Cultural Anthropologist, “On Influence and Influencers” Columnist, and “T...
09/02/2020
Howard University Graduate and "The Deep Dive" Host Phil McKenzie Named Executive Director of AdvancingDiversity.org

In an announcement yesterday, Jack Myers makes Cultural Anthropologist, “On Influence and Influencers” Columnist, and “The Deep Dive” Host Philip McKenzie Executive Director of Advancing Diversity. He shares his proactive plan to generate growth #OnTheVillage.

https://www.mediavillage.com/article/howard-university-graduate-and-the-deep-dive-host-philip-l-mckenzie-named-executive-director-of-advancingdiversityorg/?utm_content=1599076682&utm_medium=social&utm_source=facebook

Jack Myers announces Phil McKenzie as Executive Director of AdvancingDiversity.org to further establish a voice of diversity leadership in media, marketing, & advertising.

With data from Pandora’s Senior Director of Sales Research, Melissa Paris, Edison Research President Larry Rosin and Pub...
09/02/2020
Digital Audio Offers Brands a 'Killer Combination'

With data from Pandora’s Senior Director of Sales Research, Melissa Paris, Edison Research President Larry Rosin and Publicis, Alli Romano identifies streamers impact on audio market since Covid-19 and the weight of their worth. #OnTheVillage

https://www.mediavillage.com/microsite/pandora/#tab=latest&page=1

Alli Romano analyzes how convenience became one of streaming audio’s greatest capabilities and the powerful position that puts Pandora in a conversation with Sr Dir of Sales Research Melissa Paris.

Vevo's Director of Local Advertising Sales Nick Simonetti and VP of West Coast Sales Andrea Zapata tell Nathan Holman ho...
09/02/2020
vevo InSites

Vevo's Director of Local Advertising Sales Nick Simonetti and VP of West Coast Sales Andrea Zapata tell Nathan Holman how #Vevo accommodates advertisers with precise ad placement amid #Covid19’s a shifting landscape. #OnTheVillage vevoinsites.com

Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually

Find out how #sports are impacting viewing choices from Comcast recent viewership data report. Sr. Director of Audience ...
09/01/2020
Comcast Advertising InSites - Comcast, FreeWheel and effectv

Find out how #sports are impacting viewing choices from Comcast recent viewership data report. Sr. Director of Audience Insights, Heather Coghill shares the details. Comcastinsites.com

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business

Considering what “experience" used to mean and what it accounts for now, Brian Jacobs remarks on a LinkedIn post from Je...
08/31/2020
The Perils of Knowing Too Much

Considering what “experience" used to mean and what it accounts for now, Brian Jacobs remarks on a LinkedIn post from Jelena Veselinovic examining the width of wisdom brands use when translating lessons from mistakes and what they're missing. #OnTheVillage

https://www.mediavillage.com/article/the-perils-of-knowing-too-much/?utm_content=1598897281&utm_medium=social&utm_source=facebook

Jacobs remarks on a LinkedIn post from Jelena Veselinovic, expressing how experience isn’t the anchor it used to be, universal principles of advertising & advertisers inability to learn from the past

Partnering with Bissell Pet Foundation and Paw Works, Hallmark Channel brings us #TailsOfJoy2, according to Home & Famil...
08/31/2020
Larissa Wohl Promises Happy Tales in Hallmark Channel's "Tails of Joy 2"

Partnering with Bissell Pet Foundation and Paw Works, Hallmark Channel brings us #TailsOfJoy2, according to Home & Family’s Host Larissa Wohl, “Saying you'll smile from ear to ear at these stories is an understatement!”. Steve Gidlow shares why #OnTheVillage.

https://www.mediavillage.com/microsite/crown-media/#tab=latest&page=1

Need some feel-good programming? Join Larissa Wohl of Home and Family in the all-new hallmarkchannel special Tails of Jo y2 and see heartwarming tales of Adopt Ever After and animal rescue.

NBCUniversal's Kavita Vazirani shares the guiding principles behind the brand’s behavior during disruptive times and how...
08/30/2020
From Disruption to Reinvention: Three Tips for Meaningful Marketing in Moments of Disruption

NBCUniversal's Kavita Vazirani shares the guiding principles behind the brand’s behavior during disruptive times and how consumers are rethinking their relationships with companies due to the pandemic.#OnTheVillage. https://bit.ly/32yeSMi

NBCU’s KavitaVazirani shares the guiding principles behind the brand’s behavior during disruptive times and how consumers are rethinking their relationships with companies due to the pandemic.

NBCUniversal's Kavita Vazirani shares the guiding principles behind the brand’s behavior during disruptive times and how...
08/27/2020
From Disruption to Reinvention: Three Tips for Meaningful Marketing in Moments of Disruption

NBCUniversal's Kavita Vazirani shares the guiding principles behind the brand’s behavior during disruptive times and how consumers are rethinking their relationships with companies due to the pandemic.#OnTheVillage. https://bit.ly/32yeSMi

NBCU’s KavitaVazirani shares the guiding principles behind the brand’s behavior during disruptive times and how consumers are rethinking their relationships with companies due to the pandemic.

NPR CodeSwitch’s Shereen Marisol Meraji tells Alli Romano how she and Co-Host Gene Demby help carry today’s tough conver...
08/27/2020
NPR's Code Switch Translates Race, Ethnicity and Culture

NPR CodeSwitch’s Shereen Marisol Meraji tells Alli Romano how she and Co-Host Gene Demby help carry today’s tough conversations into comfortable territory, how the podcast is devoted to #diversity and how NPR enables her to use her voice for change. #OnTheVillage

https://www.mediavillage.com/article/nprs-code-switch-translates-race-ethnicity-and-culture/?utm_content=1598547481&utm_medium=social&utm_source=facebook

To"code switch" is to speak multiple languages in the same conversation. No one does it better than NPR codeswitch podcast. Co-host RadioMirage explains how her podcast translates race, ethnicity...

Kent Harrington gives us a glimpse into how David Houle sees the future, examining how the 2020s will effect the rest of...
08/27/2020
A Futurist's Warning: Buckle Up for the Most Disruptive Decade Ever

Kent Harrington gives us a glimpse into how David Houle sees the future, examining how the 2020s will effect the rest of human history, the advances society will accomplish through technology and what’ll be needed to fix the planet. #OnTheVillage

https://www.mediavillage.com/article/a-futurists-warning-buckle-up-for-the-most-disruptive-decade-ever/?utm_content=1598539861&utm_medium=social&utm_source=facebook

Kent Harrington examines futurist David Houle’s extensive thoughts, concerns & solutions for the 2020s why the decade will effect the rest of human history & why he advocates we let facts push forward

Fox News Jeff Collins gives insight on what #Covid19 made #advertisers realize about their capabilities and the changes ...
08/26/2020
Fox News Media Generates Upfront, Election Ad Momentum

Fox News Jeff Collins gives insight on what #Covid19 made #advertisers realize about their capabilities and the changes #Election2020 brought to the #Upfronts. Simon Applebaum has the details #OnTheVillage. #Upfront2020 https://bit.ly/2YDVb4x

Fox News’ Jeff Collins gives insight on what Covid19 made advertisers realize about their capabilities and the changes Election 2020 brought to the Upfronts.

Despite production challenges, Samantha Bee of TBS’ “Full Frontal with Samantha Bee”, admits "It's really a gift to cont...
08/26/2020
Samantha Bee on the Virtual DNC, Filming During Lockdown and Steve Bannon's Arrest

Despite production challenges, Samantha Bee of TBS’ “Full Frontal with Samantha Bee”, admits "It's really a gift to continue to be able to make the show in this form," as she shares why she’s adopted an “Expect the worst” mentality regarding the elections during a recent #TCA20 panel. Steve Gidlow gives us insight #OnTheVillage.

https://www.mediavillage.com/article/samantha-bee-on-the-virtual-dnc-filming-during-lockdown-and-steve-bannons-arrest/?utm_content=1598453763&utm_medium=social&utm_source=facebook

Full Frontal Samantha Bee chats Virtual DNC; what she what she misses about attending the convention, and the challenges of quarantine filming.

“We can never really be as good and knowledgeable as our clients, but if we're in long-term relationships, we can always...
08/26/2020
Hispanic Hutzpah! Alma Draws on Resilience and Partnerships to Weather the Storm

“We can never really be as good and knowledgeable as our clients, but if we're in long-term relationships, we can always get better”. Alma Co-President & COO Isaac Mizrahi discusses operational philosophies with Michael Farmer #OnTheVillage.

https://www.mediavillage.com/article/hispanic-hutzpah-alma-draws-on-resilience-and-partnerships-to-weather-the-storm/?utm_content=1598448721&utm_medium=social&utm_source=facebook

How does Hispanic/multicultural mainstream agency Alma Agency manage itself in the current environment? COO Isaac Mizrahi shares Alma’s philosophy in this exclusive interview.

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Videos

EMPOWERING GROWTH THROUGH B2B CAPABILITIES INTEGRATION A FIVE-STEP PLAN


  • The mounting pressure of ever-expanding day-to-day responsibilities.

  • The pressure of competition feeds inertia and failure to innovate.

  • Executives with budget and financial control are disengaged from day-to-day realities.

  • Talent development

  • Hierarchies and silos are outdated but remain locked into organizational systems.

  • Subject matter expertise and market intelligence are difficult to access.

  • Trust is eroding.

  • Experience is no longer a proxy for knowledge.

  • Knowledge is no longer a pre-qualification for responsibility.
  • Mediavillage’s five B2B solutions for growth

    1. Replace organizational silos with icos — integrated collaborative organizations — for greater efficiency and competitive effectiveness

    Although transforming from siloed hierarchies to horizontal collaboration is difficult, silos are an obsolete model originally designed to foster independent thinking and budget control. As industry walls crumble and integrated partnerships become the norm, siloed organizations operating with legacy models cannot compete effectively with agile, collaborative ones. When silos are replaced by integrated models, organizations gain greater agility and cost efficiencies.

    2. Zero-base b2b marketing investments

    Legacy B2B solutions have declined in effectiveness and scale. Update B2B solutions and zero-base legacy trade advertising and conference sponsorships. With technology driving change in consumer and corporate behavior, it’s essential to assess B2B marketing investments and reallocate budgets to gain proprietary business intelligence, target integrated business partnerships, fill knowledge gaps, and proactively address obstacles to growth. Journalistic standards and B2B priorities require updating.

    3. Invest in solutions-based b2b education

    Integration of capabilities across B2B marketing disciplines improves organizational efficiency and agility. Resources can be allocated and integrated quickly across the organization to respond most effectively to opportunities without the complications of politics, budgetary self-interest, organizational inertia and relationship restrictions. Strategies need to be rebuilt around digital, experience and purpose marketing with defined KPIs.

    4. Attract, retain and empower “new majority” talent by activating proven initiatives

    As difficult as it may seem, the problem of hiring and retaining “new majority” talent is solvable when you learn and follow best practices. Talent development requires integration across experiences, facilitated collaboration, and application of proven practices for diversity, equality and inclusion across teams.

    5. Effectively integrate market intelligence and meeting preparation tools

    Education and talent development must be your highest priorities. Growth requires investments in and resources dedicated to:


  • an understanding of how your talent and B2B stakeholders are responding to the problems that are confronting them individually, their businesses and their companies;

  • ongoing intelligence and rapid response to marketplace shifts;

  • turn-key tools and educational resources for your teams, clients and stakeholders.
  • Subscribe to our free content here.

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    Comments

    Hi, everyone! Simon Applebaum from MediaVillage here. Stay in touch with TV's current and future through my Tomorrow Will Be Televised columns in MediaVillage's TV/Video Download section. And catch Tomorrow Will Be Televised, the program all about TV now in its 13th year, LIVE Mondays and Fridays at 3 p.m. Eastern time/noon Pacific on BlogTalk Radio, Spreaker and TuneIn Radio. That's www.blogtalkradio.com, spreaker.com and tunein.com. Appreciate your reading and listening very much!
    Patrick Soon-Shiong’s outside business dealings show the importance of disclosure — especially in an era when more important news organizations are owned by billionaires with business interests in the topics journalists cover. It's hoped the Times will think disclosure of your owner’s conflicts is important even when it’s about a subject as universally agreeable as “we should find a cure for the coronavirus.” Soon-Shiong’s efforts in health care have been controversial before. In particular, investigations by Stat and Politico have criticized him for making grand civic pronouncements about his philanthropy that ended up funneling money back into his own businesses. For instance, a $12 million gift to the University of Utah that required $10 million be sent right back to one of his companies. Or his foundation, where “the majority of its expenditures flow to businesses and not-for-profits controlled by Soon-Shiong himself, and the majority of its grants have gone to entities that have business deals with his for-profit firms.” One Stat story described his reputation as “a self-promoting showman flaunting more hype than substance.”
    Good Friday morning and November 1/uno, MediaVillage followers! We have an Apple TV+ rollout dialogue going LIVE later today on Tomorrow Will Be Televised. Catch MV tech columnist Jeff Minsky and myself--and be interactive with us--today at 3 p.m. Eastern time/noon Pacific on BlogTalk Radio and Spreaker. That's www.blogtalkradio.com and www.spreaker.com!
    Hear MediaVillage tech columnist Jeff Minsky, direct from the 4As event in Washington, D.C., discuss Apple's new TV ventures on Tomorrow Will Be Televised. Hear this episode of the program all about TV at www.blogtalkradio.com/televised, ITunes, Apple TV or Spreaker's podcast app and www.iheartradio.com. Thank you for your listening, and continue reading Jeff's MV column!
    "Increasingly, marketers are deciding that today's consumers want to know not only about their products but also about the values of the companies making and selling those products. 'Media strategy has changed," Mark McLaughlin wrote in replying to a Facebook post of mine about Ingraham. quot;Context is becoming more important than ever because today's young adult consumers hold brands accountable for what they do, not just what they are.'"