Founded by media ecologist Jack Myers, MediaVillage.com is the most robust thought-leadership & know
(12)
Founded by Jack Myers, MediaVillage.com is the most robust thought-leadership & knowledge content platform serving the media.
Operating as usual
Given the ravages of COVID in 2020/21, the uneven presentations of 2022 and the fresh hell of the I expected to be even less stimulating than usual. But I was wrong.
Given the ravages of COVID in 2020/21, the uneven presentations of 2022 and the fresh hell of the WGA strike I expected Upfront Week 2023 to be even less stimulating than usual. But I was wrong.
Cadent : "Our ability to identify the household and all the devices in the household -- because consumption of TV isn't just in the living room anymore -- is critical," says Aperture's Tony Yi.
Cadent is today the largest independent platform for advanced TV advertising.
Rishad Tobaccowala writes: When companies and leaders struggle to adapt it is often because they are organized classically while the new generations are crying out for a jazz-oriented approach.
When companies and leaders struggle to adapt it is often because they are organized classically while the new generations are crying out for a...
"View from the Grandstand" host Justin Paura talks with Len Ferman, whose Substack column, The Sports Time Traveler, takes a deep dive into sporting events from 50 years ago.
"View from the Grandstand" host Justin Paura talks with Len Ferman, whose Substack column, The Sports Time Traveler, takes a deep dive into...
The first of what promises to be many hearings in Congress around AI provided insights to which the advertising and media industries should pay close attention. Jeff Minsky unpacks it all.
The first of what promises to be many hearings in Congress around AI provided insights to which the advertising and media industries should pay...
ABC announced its 2023-24 primetime schedule, featuring original programming every night comprised of network staples and popular unscripted series including Dancing with the Stars and Bachelor in Paradise.
ABC has announced its 2023-2024 fall primetime schedule, featuring a lineup of original programming every night comprised of network staples and...
The CW announced details of its 2023-24 primetime schedule, including returning drama , four new scripted comedies and several unscripted series including Fboy Island.
The CW Network will launch its seven-night 2023-24 primetime schedule in the fall of 2023 with a mix of new and returning original scripted series...
.YouTube‘s annual from Lincoln Center -- complete with influencers, music and news of more NFL content beyond -- brought to a close.
YouTube's annual Brandcast from Lincoln Center, complete with news of more NFL content beyond "NFL Sunday Ticket" -- brought Upfront Week 2023 to a...
Alison Sweeney returns to the role of for a seventh time in the Hallmark Channel . Barbara Niven and Cameron Mathison co-star.
Alison Sweeney returns to the role of Hannah Swensen for a seventh time in Hallmark Movies & Mysteries' "Carrot Cake Murder." Barbara Niven and...
Warner Bros. Discovery takes a “from the executive suite” approach to its 2023 presentation, with the hot topic being the conversion of HBO Max to Max next week.
Warner Bros. Discovery takes a "from the executive suite" approach to its 2023 Upfront presentation, with the hot topic being HBO Max's conversion to Max.
Televisa Univision's 2023 Upfront was an afternoon filled with sports, stars and music, focusing on the power of "Young América" and highlighting what's to come next at the Spanish-language media company.
TelevisaUnivision's Upfront event at Pier 36 at the Southern-most tip of New York City was a dynamic celebration Latin culture and excellence.
Disney turned up the dynamic storytelling, and contributions from sports notables (including Damar Hamlin), for its two-hour 2023 Upfront presentation.
Disney turned up the dynamic storytelling, and contributions from sports notables, for its two-hour 2023 Upfront presentation.
At Telemundo's 2023 event, Beau Ferrari, Chairman of Enterprises, invited attendees to "Come with Us" and spoke about the power of the U.S. Latino audience.
At Telemundo's 2023 Upfront event, Beau Ferrari, Chairman of NBCUniversal Telemundo Enterprises, invited attendees to "Come with Us" and spoke...
Picket lines, protestors and absentee stars didn't keep FOX from presenting a lively sports, Fox News and Tubi-driven event.
Picket lines, protestors and absentee stars didn't keep Fox from presenting a lively sports, Fox News and Tubi-driven Upfront event.
NBCUniversal kicked off 2023 in unusual fashion Monday morning. Stars, producers and showrunners were out; entertaining musical performances were in.
NBCUniversal kicked off Upfront Week 2023 in unusual fashion Monday morning. Stars, producers and showrunners were out; entertaining musical...
DeepIntent and Roku Research dispelled the common misconception that older patients aren’t as easy to reach on CTV as younger audiences.
New research from DeepIntent and Roku explores the TV habits of "silver streamers," as well as their attitudes toward pharma advertising and how...
Luis Romero, head of North American Sales at The Guardian U.S., talks with Jack Myers about keeping journalism "free for everyone" and the evolving relationship between brands and publishers.
All corners of the podcast universe came together at the IAB's annual all-day event last week. Topic one: Turning their content into an ad-supported media superhighway.
Podcast advertising spend will reach $2.3 billion this year, then double two years hence to $4.6 billion, according to IAB's latest research, prepared by PricewaterhouseCoopers LLP.
.FOX's Fall 2023 slate includes new medical drama "Doc", Hawaii-set "Rescue: HI-Surf", and new animated comedies "Karpapolis" and "Grimsburg"
Fox has announced its content slate for the 2023-2024 television season. The network is adding two new dramas, two new animated comedies and two...
CBS has revealed its 2023-24 primetime schedule, including new dramas "Matlock" with Kathy Bates, "Tracker" starring Justin Hartley and The Good Fight spin-off "Elsbeth".
CBS has revealed its 2023-24 primetime schedule, including new dramas "Matlock" (starring Kathy Bates), "Tracker" (starring Justin Hartley) and...
NBCUniversal has announced its Fall 2023 primetime schedule, which includes a new night of and new series "The Irrational" with Jesse L. Martin, the Shanola Hampton-led drama "Found" and "Extended Family" with Jon Cryer.
NBC has announced its Fall 2023 primetime schedule, which in addition to new and returning series includes a new night of Big Ten football.
Brian Jacobs' column this week is inspired by the Channel 4 documentary "Mad Women" but is then brought back down to earth by meditations on the current state of the media agency world.
This week's Cog Blog post is inspired by the Channel 4 documentary "Mad Women" but is then brought back down to earth by meditations on the current state of the media agency world.
Despite the comparative privileges they enjoy when everything goes their way, right now scriptwriters are fighting the good fight. I would argue they are representing us all.
Despite the comparative privileges they enjoy when everything goes their way, right now scriptwriters are fighting the good fight. I would argue...
According to a new study by , Reprise Commerce and Snap Inc. the consumer appetite for new tech spans all age groups. For brands and advertisers, the road to profitability lies in and .
According to a new study by MAGNA, Reprise Commerce and SNAP, the consumer appetite for new tech spans all age groups. For brands and advertisers,...
The CW has announced its 2023 summer schedule, which includes the final seasons of Nancy Drew and Riverdale plus returning series Bump, Family Law, and Great Chocolate Showdown.
The CW has announced its 2023 summer schedule, which includes the final seasons of "Nancy Drew" and "Riverdale" plus returning series "Bump,"...
ESTRELLA TV boasted its continued growth at its 2023 , providing advertisers with Estrella Media Audience Solutions (EMAS) to help them reach the Hispanic market.
What do you do for a NewFronts 2023 follow-up? In Estrella Media's case, do a longer upfront presentation, virtually delivered from its Los Angeles...
host Kate Byrne is joined by Cadent’s Patricia Van Nostrand and NBCUniversal's Natalie Landry on how to "Be a Fly on the Wall" and the Power of Listening.
NBCUniversal’s Natalie Landry and Cadent.tv's Patricia Van Nostrand on how they discovered their ability to move through to the other side of challenging situations.
HISTORY : -- often referred to as "the most exciting two minutes in sports" -- is a broadcasting behemoth. In 2022, 19 million viewers tuned in to watch on NBC.
The Kentucky Derby -- often referred to as "the most exciting two minutes in sports" -- is a broadcasting behemoth. In 2022, 19 million viewers...
"The chess game being played by the and studios has many moves ahead," says Jack Myers "The reality is that content is no longer king or queen. WGA members, sadly, may now be pawns."
Content is no longer King. Advertising revenues are determined primarily by audience scale and, unless it's sports, rarely are content brand equity...
We are thrilled to announce that MediaVillage, a leader in online education for the advertising-supported media community, has converted to 501(c)(3) non-profit status. Read more of the announcement below.
MediaVillage, a leader in online education for the advertising-supported media community, has announced its conversion to 501(c)(3) non-profit status.
Jeff Starr, Digital Sales Manager at New York Interconnect, and Justin Paura unpack all the action from round one of The Stanley Cup Playoffs.
Jeff Starr, Digital Sales Manager at New York Interconnect, shares his thoughts on all the action from round one of the Stanley Cup Playoffs.
Plenty of content, ad sales and consumer research players showed off their latest advancements on the IAB's all-day "stage" May 3. Simon Applebaum has all the details.
Plenty of content, ad sales and consumer research players showed off their latest advancements on the IAB's all-day NewFronts "stage" May 3.
MFM: Media Financial Management Association's 2023 Annual Conference, May 22-24 in Los Angeles, is underway! There's still time to register; click below!
Headliners at MFM's 2023 annual conference in L.A. include renowned business author Jim Collins, the NAB's Curtis LeGeyt, ESA's Stanley...
.Publicis Media's Once & For All Coalition is proving to its advertisers and supplier partners that they can advance diversity, equity and inclusion efforts with actionable efforts.
Publicis Media's Once & For All Coalition is showing its advertisers and supplier partners how they can improve diversity, equity and inclusion...
DeepIntent CEO Chris Paquette talks with Scott Grenz about opportunities and challenges in driving the most effective integrated paid media mix regardless of linear or connected categorization.
DeepIntent CEO and Founder Chris Paquette identifies opportunities and challenges in driving the most effective, integrated paid media mix regardless of linear or connected categorization.
.Vevo strutted its free, ad-supported line of music video channels at its event in NYC, then turned the stage over to superstar singer/rapper J Balvin.
Vevo strutted its free ad-supported line of music video channels at its NewFront event in NYC, then turned the stage over to superstar...
A+E Networks' Creative Partnerships team has been charting new territory with digital-first and digital-exclusive campaigns that are as premium as their linear counterparts.
With linear, streaming, digital and social media at their disposal, the A+E Networks Ad Sales Partnerships Production team finds innovative branded...
Up Faith & Family: Stepping into the role of Jake Collins alongside Brittany Bristow in their new UPtv movie filled some very comfortable cowboy boots for singer and actor Rob Mayes.
Stepping into the role of Jake Collins alongside Brittany Bristow in their UP Faith & Family movie "Just Jake" filled some very comfortable cowboy...
Latino-focused channel We are mitú turned on nationwide May 2 with smart TV product distribution, accompanied by an evening ceremony in NYC.
New Latino-focused channel NGLmitu TV turned on nationwide May 2 with smart TV product distribution -- accompanied by an evening ceremony...
.Roku gave the greenlight to a new commerce TV marketplace on its platform during its 2023 presentation. Even screensaver Roku City is taking on brand tenants.
Roku gave the greenlight to a new commerce TV marketplace on its platform during its 2023 NewFronts presentation.
New York, NY
10001
Be the first to know and let us send you an email when MediaVillage posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to MediaVillage:
Stay #InTheLoop with Kelly Kozakevich and celebrate Hispanic Heritage Month by supporting these three Latinx-centered series HBO Max's Los Espookys, NBC's Lopez VS Lopez and Hulu's East Los High! More from In The Loop: https://bit.ly/3rPPvm9
#Throwback from Cannes Lions International Festival of Creativity: Comcast Advertising's Chief Growth Officer Pooja Midha and Jack Myers discuss the critical importance in the advertising industry of connection, collaboration and interoperability.
In the latest #InTheLoop, we highlight YouTube superstar Bretman Rock, a content creator who started on Vine making funny clips and makeup tutorials. He's since starred in his own MTV reality show, and appeared on the covers of Playboy, GAY TIMES, and Teen Vogue. #PrideMonth
Love, Victor stars Isabella Ferreira, Anthony Turpel and Mateo Fernandez stop by #MulticulturalTVTalk to chat about the third and final season, now streaming on Hulu and Disney+! #LoveVictor FULL INTERVIEW: https://www.mediavillage.com/article/love-victor-cast-members-reflect-on-the-success-of-their-groundbreaking-series-podcast/
FULL VIDEO: https://bit.ly/3L8gpgk In honor of #AAPI Heritage Month, #MulticulturalTVTalk host Juan Ayala is joined by actors Desmond Chiam (The Falcon and The Winter Soldier, Prime Video's 'With Love'), Max Huang (Mortal Kombat), Sierra Katow (HBO Max's 'The Sex Lives of College Girls') and Mike Cabellon (NBC's's Mr Mayor) for a roundtable discussion about #AAPI representation in entertainment.
It's #NationalVolunteerMonth and Kelly Kozakevich celebrates those who give of themselves to help others, and highlights two organizations where you can find the perfect place to volunteer: International Volunteer HQ and Volunteer World ! #InTheLoop
Kelly Kozakevich keeps you #InTheLoop with YouTube Originals latest thrilling and hilarious choose-your-own adventure series with YouTube superstar Markiplier in "In Space with Markiplier"!
In honor of Trans Day of Visibility, TikTok star @noah_withnoark joins Dr. Kryss Shane for a fantastic discussion on trans and LGBTQ+ advocacy, his time on the latest season of @tlc’s “I Am Jazz” with @jazzjennings_ , and where he thinks transgender representation in media is heading. Click the link in our bio for the full interview! #LGBTAdvancing #TransDayOfVisibility #TDV #MediaVillageCom #MediaVillage#OnTheVillage #TVVideoDownload #Media #Entertainment#Advertising #Marketing #Business #News #interview #podcast #IAmJazz #TLC #JazzJennings #LGBT #LGBTQ #advocacy #influencer #contentcreator #reel #interview
Hearst Publishing's Kristen O'Hara talks about leading the successful transformation of @Hearst's advertising business in a wide-ranging #LegendsAndLeaders conversation with @JackMyersBiz. https://www.mediavillage.com/article/hearsts-kristen-ohara-on-making-magic-happen-by-unlearning-rethinking-and-rebuilding/
Stay #InTheLoop with Kelly Kozakevich as she fills you in on all things Advancing Diversity Week! Don’t forget to register free at MediaVillage.com!
Although transforming from siloed hierarchies to horizontal collaboration is difficult, silos are an obsolete model originally designed to foster independent thinking and budget control. As industry walls crumble and integrated partnerships become the norm, siloed organizations operating with legacy models cannot compete effectively with agile, collaborative ones. When silos are replaced by integrated models, organizations gain greater agility and cost efficiencies.
Legacy B2B solutions have declined in effectiveness and scale. Update B2B solutions and zero-base legacy trade advertising and conference sponsorships. With technology driving change in consumer and corporate behavior, it’s essential to assess B2B marketing investments and reallocate budgets to gain proprietary business intelligence, target integrated business partnerships, fill knowledge gaps, and proactively address obstacles to growth. Journalistic standards and B2B priorities require updating.
Integration of capabilities across B2B marketing disciplines improves organizational efficiency and agility. Resources can be allocated and integrated quickly across the organization to respond most effectively to opportunities without the complications of politics, budgetary self-interest, organizational inertia and relationship restrictions. Strategies need to be rebuilt around digital, experience and purpose marketing with defined KPIs.
As difficult as it may seem, the problem of hiring and retaining “new majority” talent is solvable when you learn and follow best practices. Talent development requires integration across experiences, facilitated collaboration, and application of proven practices for diversity, equality and inclusion across teams.
Education and talent development must be your highest priorities. Growth requires investments in and resources dedicated to:
Subscribe to our free content here.
