04/03/2026
Congratulations . You Rock!!
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Jade Atwell, a Guyanese content creator and cultural advocate, has secured a brand deal with Fenty Skin for the brand’s limited edition “Tropic Trip” All-Over Body Mist, a release inspired by Rihanna’s Caribbean heritage.
In a release, Atwell said she initially entered the space with the intention of building community and representation, particularly for Caribbean women who are often overlooked in global beauty conversations. At a time when her content style did not align with mainstream expectations locally, she made the deliberate decision to detach from the outcome and focus on purpose-driven storytelling. Shortly after, that shift in mindset led to a pivotal moment, receiving an opportunity that would position her on a global stage.
Caribbean scent memory mirrors familiar cultural practices, where fragrance is not just aesthetic but tied to identity, comfort, and climate. Her work centers on functional beauty, demonstrating how products perform in real Caribbean conditions, heat, humidity, and sun exposure, where performance is not optional but essential. Through this campaign, she translated the concept behind “Tropic Trip” into lived experience. The product’s inspiration, rooted in Caribbean scent memory, mirrors familiar cultural practices, where fragrance is not just aesthetic, but tied to identity, comfort, and climate.
