10/31/2025
đ Startups only get one chance to launch â but so many blow it.
Youâd be surprised how often founders spend months building their product, expanding into new markets, or raising fundsâŚ
Then, when itâs time to tell the world, they just wing it.
No strategy. No storytelling. No media prep.
Just a press wire, a cold pitch, and a prayer.
So â if you ever want to ruin your startup launch announcement (especially when expanding to the U.S.), hereâs the perfect playbook đ
đŁ 5 Terrible Ideas to Make Your Launch Crash and Burn:
1. Skip PR altogether.
Just quietly open your U.S. office. If youâre big at home, clients and investors will magically find you, right?
2. Donât plan ahead.
Forget about giving journalists time to review your story or offer exclusives. Tier 1 media totally have time to turn things around overnight... Yeah, sure.
3. Let ChatGPT write your press release.
Who needs a human touch? Reporters love AI-written press releases â especially when theyâve already read 200 that week.
4. Use the cheapest press wire.
Just run it through a random wire service and enjoy your mentions on Bloomberg.NET. Totally the same thing as real Bloomberg.
5. Skip the follow-up.
No post-launch interviews, no op-eds, no thought leadership. Why build momentum when you can let your launch die quietly?
Because remember:
đ You only launch once.
And if you mess it up, no one will even know you tried. đŹ
P.S. The same playbook works if you want to tank your fundraising announcement too. đ