09/17/2026
Golden Charm
On September 9, 2026 BVLGARI Official presented their latest creation, auruBOROS (Urban Memory and Collective Dream) - an immersive art display in NYC’s Meatpacking District. Conceived by Yena Young and Marco Canevacci, the duo behind the Berlin-based art group Plastique Fantastique, the outdoor installation is a two-story golden coil amidst a towering urban backdrop, juxtaposing the elevated garden walkway of NYC’s famed High Line.
Reimagining Bvlgari’s iconic Serpenti Infinito design, auruBOROS invites visitors to move through and around its looping structure. The installation gives “form to the invisible pressures, movements, and rhythms that animate the city beneath its surface.” As light shifts across its surface and visitors move through its curves, the work becomes an evolving reflection of the city itself, echoing the transformative spirit at the heart of Serpenti Infinito, a symbol that continually travels, translates, and evolves across cultures. auruBOROS will remain on view on the High Line above Little West 12th Street from September 10–20, 2026.
After guests experienced the unveiling of auruBOROS, they headed over to the iconic Boom The Standard, High Line for a night of revelry. The guestlist spanned all realms of the creative world, including Anne Hathaway, Dua Lipa and Lisa, who were joined by friends of the Maison: Hudson Williams, Joey King, and Caleb McLaughlin. Drinks flowed as guests danced to DJ sets by Mona Matsuoka, Kaytranada and Gjin Lipa. The night crescendoed with a special performance by Andra Day, culminating in an event that highlights the relationship between art and culture.
All Images courtesy of BVLGARI Official
Words Ed. Carl. Clark-Ayers
Documented in NYC
Anne Hathaway wore the new transformable Serpenti Falling Drops High Jewelry necklace, which she paired with a High Jewelry Serpenti bracelet, two High Jewelry diamond rings, and diamond stud earrings.
DUA LIPA wore the new transformable Serpenti Helix High Jewelry necklace, which she paired with a High Jewelry Serpenti bracelet, a High Jewelry Serpenti ring, and yellow diamond stud earrings.
LISA wore the new Serpenti Flag High Jewelry neckla
