
07/31/2025
This is Shaquille O’Neal and his mom Dr. Lucille O'Neal. When he was a kid, she always reminded him to help other people no matter what. In 1998, Shaq was about to sign a major shoe deal with Reebok for $40 million. In an interview, Shaq said a woman came up to him in a parking lot. She was very upset and said, "You're charging these babies all this money for the shoes."
Shaq told the woman that he didn't set the prices. He pulled $2,000 out of his pocket and tried to give it to her. She smacked the money out of his hand and continued telling him to make more affordable shoes for kids. After having time to think about it, he realized she was right. He cut ties with Reebok that same day and started his own brand. Shaq worked with Walmart on a shoe line that cost about $19-$29.
He was able to sell over 400 million pairs. This shows that money isn't everything and that Shaq never forgot what his mom told him. He made one of the most affordable basketball shoes. That's was what was important.
📸 (Photo: Shaquille O’Neal / Epson)