PlusMedia Solutions

10/30/2025

We all agree on the importance of impact. But professional talk means little without the numbers to back it up.

If your social good initiative isn’t showing up in real-time data, is it a strategy… or just a nice story?

That’s the question driving our new series, Impact Plus, featuring Plus Media Solutions, the system turning talk into measurable, verifiable action.

Share your thoughts: What’s the biggest hurdle to achieving true data accountability in impact initiatives today?

10/24/2025

United Nations Day: Beyond the Date, It's About What Truly Matters in Our Shared World.

Today, as we observe UN Day, it's a critical moment to reflect not just on the institution, but on the enduring values that unite us: peace, human rights, and sustainable development.

What really matters is how these global aspirations translate into local impact. It's about building resilient communities, fostering equitable opportunities, and ensuring we act as responsible stewards of our planet – principles vital for both global progress and robust business practices.

Let's use this day to reaffirm our commitment to these shared goals. How does your organization or work contribute to these UN ideals? Share your perspective below.

10/16/2025

+Media's October Newsletter: Impact, Action & Growth!

This month, we're diving into how smart strategies turn awareness into action and purpose into profit:

- True Crime Reimagined: See how our Regarding Youth impACT Hub for NBCUniversal's "Devil in Disguise" transforms viewer engagement into real-world youth safety & well-being resources.
- Purpose = Profit: Our Bad Bunny piece unpacks why sustainability is now a core business growth engine, not just a moral stance.

Read the full October Newsletter for all the insights: https://www.linkedin.com/newsletters/dont-just-watch-6900106166542614528/

10/15/2025

Bad Bunny & The Bottom Line: Why Purpose Has Gone Pragmatic

When the NFL chose Bad Bunny for its Super Bowl campaign, it wasn't virtue signaling – it was a strategic move for market expansion. Smart business.

This exact logic is now driving corporate sustainability:

• 63% of consumers prefer values-aligned brands
• 86% of Gen Z demands workplace purpose
• It delivers measurable ROI through new demographics + deeper loyalty

Purpose didn't fade after 2024; it evolved into core business strategy.

Read our recent blog: https://www.plusmedia.solutions/impact-insights/bad-bunny-the-bottom-line-a-sustainability-playbook-for-growth

09/25/2025

The clock is ticking on the UN's 2030 goals. A new article from SustainableBiz highlights a critical challenge: many nonprofits are struggling to push initiatives forward because of a lack of a standardized way to "show your work".

This is precisely the challenge our platform was built to solve. +Media helps mission-driven organizations turn audience inspiration into measurable impact. By providing a frictionless path to action and real-time analytics, we empower organizations to prove their value with data that goes beyond likes and shares.

Read the full article to understand the path to our 2030 goals: https://sustainablebiz.ca/countdown-to-2030-what-we-need-to-see-in-the-social-impact-sector-over-the-next-5-years

09/24/2025

What if purpose and profitability weren't a mutually exclusive choice, but a powerful partnership?

Join us at the Impact + Profit Conference 2025 in Los Angeles, where leaders from entertainment, philanthropy, and purpose-driven brands will gather to explore this very question. Hosted by SIE Society , this event is designed to spark a conversation about the future of impact.

Event Details:
- Date: December 4–5, 2025
- Location: Los Angeles, CA
- Focus: How purpose and profitability can work hand in hand in entertainment

Early bird tickets are available until September 29th. Secure your spot now to join the conversation shaping the next chapter of impact.

Register here: https://conference.siesociety.org/

Johns Hopkins Center for Communication Programs

09/18/2025

Our September newsletter is live!

In a world overflowing with stories, only some spark movements and deliver measurable impact.
In this issue, we explore:

- Kantar’s Insights: Why calls to action at the “moment of truth” drive meaningful engagement.
- Podcast Spotlight: CEO Julie Davitz shares how nonprofits can turn compelling stories into measurable outcomes.
- Case Study: MTV Water Angel—how our +Impact Hub™ helped turn a short film into a sustained movement for Black maternal health.
- Future Trends: A preview of the upcoming Impact + Profit Conference hosted by SIE Society.

Read the full newsletter to see how partners are transforming narrative into lasting change: https://www.linkedin.com/newsletters/dont-just-watch-6900106166542614528/

09/17/2025

What if stories could do more than inspire? What if they could prove impact?

That’s the focus of +Media CEO Julie Davitz’s recent conversation with John Mark Vanderpool on The Social Impact Solutions Podcast.

Julie reflects on her journey from the nonprofit world to launching +Media, and shares how we help organizations move beyond vanity metrics and create clear, measurable pathways from storytelling to action.

It’s an insightful look at what’s next in impact marketing, measurement, and the future of social change.

Watch the full interview: https://www.youtube.com/watch?v=_EBxFTRMOQ8

In this episode, John Mark Vanderpool interviews Julie Davitz, founder and CEO of Plus Media Solutions, discussing the intersection of impact marketing and m...

09/11/2025

What if we told you that the future of philanthropy isn't about giving, it's about proving impact through the power of story?

This Thursday at the DAF Giving Summit , +Media CEO Julie Davitz and Tanō Rising Film's Rosser Goodman are unveiling something extraordinary: "From Feeling to Funding: How Cinema Delivers Proof, not Promises."

Picture this: Donors funding compelling social-impact films that activate audiences through AI-driven engagement and deliver transparent, measurable results. We're witnessing the birth of a new model where every emotional connection translates into trackable, purpose-driven action.

This presentation is part of the premier DAF event bringing together 1000+ attendees and 100+ speakers across 50+ sessions in Washington DC (September 17-19). It's where industry leaders gather to ignite passion for philanthropy and shape the future of donor-advised funds.

If you're ready to see how the most powerful stories become the most effective catalysts for change and connect with the brightest minds in philanthropy, you won't want to miss this.

Register now: https://dafgivingsummit.com/

09/10/2025

Nonprofits are facing an unprecedented funding crisis, leading many to rely on storytelling as their primary survival strategy ( ABC News ).

At +Media, we know that in today’s environment, storytelling alone isn’t enough. The difference between survival and failure is the ability to strategically activate audiences and convert engagement into measurable action.

Our Impact Operating System exists for precisely this moment: to help organizations build sustainable support through strategic storytelling, digital platforms, and data-driven optimization.

When funding is scarce and competition is fierce, every story must work harder, and every engagement must count. That’s why +Media’s work has never been more essential.

Read the full article: https://abcnews.go.com/Business/wireStory/nonprofits-face-tough-funding-landscape-hope-storytelling-bring-125171010

09/04/2025

What separates a film that entertains from a film that transforms? What happens after the final frame.

+Media partnered with the MTV Staying Alive Foundation to launch the Water Angel +Impact Hub transforming a powerful 14-minute film about Black maternal health into sustained community action.

In the U.S., Black women face maternal mortality rates 3–4 times higher than white women. Jawny’s story is the lived experience of too many families. This +Hub ensures awareness becomes action and viewers become advocates.

This is the future of impact storytelling, where every view becomes a voice for change.

Explore the +Hub: https://hub.plusmedia.solutions/water-angel?utm_source=plusmedia&utm_medium=plusmedia&utm_campaign=plusmedia&utm_term=plusmedia

08/21/2025

Our August newsletter is now live!

This month we’re highlighting our collaboration with the MTV Staying Alive Foundation on the Water Angel +Impact Hub, a powerful example of how strategic partnerships can transform storytelling into sustained action for Black maternal health.

Also featured: insights into our Impact Operating System and a partner spotlight with Tano Rising Film on legacy-driven storytelling.

Read the full edition and subscribe for monthly insights on turning vision into measurable change: https://www.linkedin.com/newsletters/dont-just-watch-6900106166542614528/