10/02/2026
Match and the Kinsey Institute have released the 15th annual Singles in America study. This year's study found that nearly half of singles (49%) have fallen for someone they weren't initially attracted to. Among those who keep an ideal partner checklist, 46% have fallen for someone who didn't fit it!
So what turns a first impression into something more? According to the study, great conversation, followed by shared interests and shared values, is the leading reason.
These findings show that clear standards can coexist with openness. Dr. Justin Garcia, Executive Director of the Kinsey Institute, said, "There's an interesting tension in the data. Singles today have clear expectations for a partner, but love still has the ability to surprise them."