03/28/2024
๐๐ก๐ #๐ฎ๐ฉ๐ญ๐ก๐๐๐ข๐ณ ๐๐๐ญ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐ ๐๐ง๐ ๐๐ฎ๐ง๐๐ก ๐ข๐ฌ ๐๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐๐จ๐ฅ๐ ๐๐ฎ๐ญ.
๐๐ง๐ฅ๐ฒ ๐๐ ๐ญ๐ข๐๐ค๐๐ญ๐ฌ ๐ซ๐๐ฆ๐๐ข๐ง.
๐๐จ๐ง'๐ญ ๐๐ ๐ฅ๐๐๐ญ ๐จ๐ฎ๐ญ.
๐๐จ๐ฐ ๐ญ๐จ ๐๐ญ๐ญ๐ซ๐๐๐ญ ๐ข๐๐๐๐ฅ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌ ๐ญ๐ก๐๐ญ ๐๐ฎ๐ฒ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐ฎ๐๐...
You're a coach, entrepreneur, small business, nonprofit, etc... ๐๐ก๐ข๐ฌ ๐ข๐ฌ ๐๐จ๐ซ ๐ฒ๐จ๐ฎ.
You want to grow.
Where do you even begin?
First, you need to know what your customer WANTS are.
Rookie mistakesโฆ
Building the thing YOU wantโฆ
Is quickest path to going out of business.
Failure to listen to the market waste valuable time and money.
Ask yourself these four questions before developing any product/service strategy.
1. Do I have an audience? Audience size matters big time.
2. Does my product or service solve the customers biggest struggles?
3. Does the market ๐๐๐๐ my product or service?
4. Does the market ๐๐๐ง๐ญ my products and services?
If you can't tap into that, you're in trouble.
The answer? Market Research.
Here are 6 simple tips to help you get started:
๐ 1. Create a survey.
๐ฒ 2. Look at social media.
๐ฉโ๐ฉโ๐ฆโ๐ฆ 3. Talk to people.
๐ป 4. Ask Chat or your favorite Ai tool
๐ฐ 5. Test before Invest
โฐ 6. Set timelines & deadlines
Donโt fall deeply in love with your product or service. Your ego will get bruised. ๏ฟผ
Insteadโฆ Reverse engineer.
Imagine owning the best steak house restaurant in a vegan marketโฆ youโll quickly fall to your demise. ๐๐ฏ๐๐ง ๐ข๐ ๐ฒ๐จ๐ฎ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐๐ ๐ญ๐ก๐ ๐๐๐ฌ๐ญ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐๐ฌ.
There's no excuse not to ๐๐ฌ๐ฌ๐๐ฌ๐ฌ with market research doing ๐๐จ๐ญ๐ก qualitative and quantitative study. ๐๐จ๐ฎ ๐๐๐ง ๐๐ฅ๐ฌ๐จ ๐๐๐ก๐ข๐๐ฏ๐ with ๐๐ง ๐๐๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง . ๏ฟผ
It's ๐๐ง ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐๐ง๐ญ foundational step for business success.
Get out there and learn, dig into what your customers really want.
Then give it to them.
Looking for a second opinion on your product or service, nonprofit fundraising or business? It's no different than getting a second opinion from a doctor.
Letโs connect on Tuesday, April 9th 12-1:30 Hangr Coworks Clifton Park.
You'll learn from Co-Owner and VP of Marketing Alpin Haus Katie Heck Osborn ๐๐ก๐'๐ฅ๐ฅ ๐ฌ๐ฉ๐๐๐ค ๐จ๐ง ๐ก๐จ๐ฐ ๐ญ๐ก๐ ๐ฉ๐๐ง๐๐๐ฆ๐ข๐ ๐ข๐ฆ๐ฉ๐๐๐ญ๐๐ ๐ญ๐ก๐ ๐๐๐ฆ๐ข๐ฅ๐ฒ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ. ๐๐จ๐ฐ ๐ญ๐ก๐๐ฒ ๐ฉ๐ข๐ฏ๐จ๐ญ๐๐, ๐จ๐ฉ๐๐ง๐๐ ๐ ๐๐๐ฐ ๐ฆ๐จ๐ซ๐ ๐ฅ๐๐ซ๐ ๐๐ซ ๐ฅ๐จ๐๐๐ญ๐ข๐จ๐ง๐ฌ, ๐ญ๐ก๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฆ๐๐ฌ๐ฌ๐๐ ๐ ๐จ๐ ๐๐๐ฅ๐ฅ๐ข๐ง๐ ๐๐จ๐ซ๐ ๐
๐ฎ๐ง ๐๐ง๐ ๐ฌ๐จ ๐ฆ๐ฎ๐๐ก ๐ฆ๐จ๐ซ๐.
๐ฏ ๐๐ซ๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐จ๐ฐ๐ง ๐๐๐ ๐ฅ๐ฎ๐ง๐๐ก.
๐โ๏ธ ๐๐ซ๐ข๐ง๐ ๐ ๐ฉ๐๐ง & ๐ง๐จ๐ญ๐๐๐จ๐จ๐ค ๐๐จ๐ซ ๐ง๐จ๐ญ๐๐ฌ.
Send me an email ๐ง [email protected]
Subject Line: UpTheBiz
๐ Link in comments to register in advance. ๐๐ง๐ฅ๐ฒ ๐๐ ๐ญ๐ข๐๐ค๐๐ญ๐ฌ ๐ฅ๐๐๐ญ... ๐๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐๐๐๐ ๐๐๐...
โYou are just one victory away.โ