08/20/2026
FOR IMMEDIATE RELEASE
REUBEN ROMAN ("EL DEMONIO") ANNOUNCES DIRECT DISTRIBUTION PARTNERSHIP WITH UNIVERSAL MUSIC GROUP THROUGH DOLOROSA MUSIC GROUP LLC
[Los Angeles, CA] – August 18th, 2026 – Reuben Roman, the acclaimed recording artist professionally known as El Demonio, has officially entered into a landmark distribution partnership with Universal Music Group (UMG) alongside his independent record label, Dolorosa Music Group LLC, marking a significant milestone in his rapidly expanding career and the continued growth of the label.
Known for his genre-defying sound that blends country, soul, rock, and hip-hop influences, El Demonio has built a loyal fanbase and earned national recognition through multiple charting releases. The new partnership with Universal Music Group will provide worldwide distribution opportunities for future releases from El Demonio and select projects developed under the Dolorosa Music Group LLC banner.
"This partnership represents years of dedication, perseverance, and belief in our vision," said El Demonio. "Dolorosa Music Group was founded on the idea of creating authentic music without limitations. To now align with Universal Music Group is both an honor and a testament to the hard work of everyone involved."
Founded by Reuben Roman, Dolorosa Music Group LLC has established itself as an emerging independent force committed to artist development, creative freedom, and innovative marketing strategies. The company's mission has always been to provide artists with the resources needed to thrive while maintaining ownership of their artistic identity.
The agreement positions El Demonio and Dolorosa Music Group LLC for a new chapter of growth, expanding their reach to audiences around the globe while leveraging Universal Music Group's extensive distribution network and industry expertise.
"El Demonio's ability to seamlessly blend multiple genres has made him one of the most unique voices in today's music landscape," said a representative from Dolorosa Music Group LLC. "This partnership opens tremendous opportunities not only for Reuben Roman but for the future roster of artists joining the Dolorosa family."
El Demonio has previously achieved national success with multiple No. 1 charting singles and continues to captivate audiences through his dynamic performances and distinctive storytelling. Fans can expect new music announcements, tour dates, and additional artist signings from Dolorosa Music Group LLC in the coming months.
This partnership signifies a major step forward for independent music entrepreneurship, demonstrating how visionary artists and labels can successfully bridge the gap between independent creativity and global distribution.
For media inquiries, interview requests, or booking information, please contact:
El Demonio
Social Media: El Demonio
www.instagram.com/TheOriginalElDemonio
www.tiktok.com/TheOriginalElDemonio
www.youtube.com/
Website: www.TheRealElDemonio.com
About El Demonio
Reuben Roman, a product of the Southern California gang culture and a former member of one of the original notorious 1%er outlaw motorcycle clubs, professionally known as El Demonio, is an American recording artist recognized for his signature fusion of country, soul, rock, and hip-hop. With multiple nationally charted singles and an ever-growing fanbase, El Demonio continues to push musical boundaries while remaining committed to authentic storytelling and artistic excellence.
About Dolorosa Music Group LLC
Dolorosa Music Group LLC, currently distributed worldwide by EMPIRE, is an independent record label dedicated to artist development, music production, and global entertainment ventures. Founded by Reuben Roman, the company focuses on empowering artists through creative freedom, strategic partnerships, and innovative approaches to music distribution.
