10/16/2022
Creativity can turn big mistakes into great opportunities – a cool case study We've found
It all started when Tres Cruces, a Peruvian beer brand, messed up.
Launching a new light beer, they misspelled their slogan on 300,000 cans.
Instead of "diSfrute" (enjoy), they wrote "difrute."
They had three options:
1. Issue a recall.
2. Write a sad, sad Tweet.
3. Call their agency.
They picked 3, turning the typo into a game:
Find the cans with the missing "S" and get a chance to win Scooters, Smartwatches, Six-packs, and other things with S.
And it went viral 🙌
They sold 10,000,000+ liters of beer in one month – what they would usually sell in a year.
So make more typos. It might 12x your sales haha 😉
Here's the website of the agency – doagencia dot com