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At FEAR 2025, Proceed Innovative revealed its SEO strategies fueled over half of Assisting Hands’ new business. Here's h...
07/09/2025

At FEAR 2025, Proceed Innovative revealed its SEO strategies fueled over half of Assisting Hands’ new business. Here's how AI is reshaping home care marketing
https://martechedge.com/news/proceed-innovatives-ai-savvy-seo-drives-55-of-new-business-for-home-care-franchises

When you think of cutting-edge digital marketing, home care services may not be the first industry that comes to mind. But thanks to a savvy SEO partner and some well-timed AI integration, Assisting Hands Home Care franchises are riding a new growth wave—powered by search.

Metricool launches LinkedIn personal profile analytics, helping professionals and creators track post performance, video...
07/09/2025

Metricool launches LinkedIn personal profile analytics, helping professionals and creators track post performance, video views, and audience growth in one dashboard
https://martechedge.com/news/metricool-adds-linkedin-personal-profile-analytics-supercharging-creator-strategy

Global social media management platform Metricool today rolled out LinkedIn Analytics for personal profiles, tapping into the newly released Member Post Analytics API from LinkedIn. This marks a big step toward democratizing data for professionals, freelancers, and solopreneurs looking to turn their...

Privy acquires Emotive to unify email, SMS, and 1:1 messaging for ecommerce brands underserved by legacy marketing tools...
07/09/2025

Privy acquires Emotive to unify email, SMS, and 1:1 messaging for ecommerce brands underserved by legacy marketing tools Privy
https://martechedge.com/news/privy-acquires-emotive-to-bring-unified-email-sms-and-conversational-marketing-to-ecommerce-brands

The ecommerce marketing automation platform announced today that it has acquired Emotive, a pioneer in conversational SMS marketing, in a deal aimed squarely at giving mid-market brands the kind of personalized, cost-effective tools they’ve been missing.

Calix launches the third-gen CommandIQ app with personalization, upsell tools, and AI-ready features to help BSPs boost ...
07/09/2025

Calix launches the third-gen CommandIQ app with personalization, upsell tools, and AI-ready features to help BSPs boost engagement and revenue Calix
https://martechedge.com/news/calix-unveils-third-gen-commandiq-app-to-put-broadband-providers-at-the-center-of-the-smart-home

The company has launched the third generation of its CommandIQ® mobile app, a smarter, more personalized platform that transforms how residential subscribers interact with their home internet—and their broadband providers. This release reimagines the mobile experience as the daily touchpoint betw...

Iterable appoints ex-Salesforce EVP Sam Allen as CEO to scale global enterprise growth and accelerate AI-powered custome...
07/09/2025

Iterable appoints ex-Salesforce EVP Sam Allen as CEO to scale global enterprise growth and accelerate AI-powered customer engagement innovation
https://martechedge.com/news/iterable-names-former-salesforce-exec-sam-allen-as-ceo-to-lead-ai-driven-enterprise-expansion

The AI-powered customer communication platform today announced the appointment of Sam Allen as its new Chief Executive Officer, effective August 1, 2025. Allen, a former Salesforce executive with deep enterprise experience, will also join Iterable’s Board of Directors as the company shifts its foc...

Innovid’s latest platform updates help brands and RMNs plan, activate, and measure retail media campaigns across every s...
07/09/2025

Innovid’s latest platform updates help brands and RMNs plan, activate, and measure retail media campaigns across every screen—from CTV to display
https://martechedge.com/news/innovid-supercharges-retail-media-with-new-self-service-tools-shoppable-creative-and-unified-measurement

In its latest Feature Beat update, Innovid unveiled a suite of enhancements designed to elevate retail media networks (RMNs) and the brands that advertise through them. From shoppable creative formats to self-service campaign ex*****on and incrementality-driven measurement, the updates reflect Innov...

Atento appoints Chris Condon as Regional Director of US Near Shore to drive growth, efficiency, and CX innovation in a k...
07/09/2025

Atento appoints Chris Condon as Regional Director of US Near Shore to drive growth, efficiency, and CX innovation in a key strategic market
https://martechedge.com/news/atento-taps-cx-veteran-chris-condon-to-lead-us-nearshore-operations-amid-strategic-growth-push

The global CRM and Business Transformation Outsourcing (BTO) leader has appointed Chris Condon as the new Regional Director of U.S. Near Shore (USNS) operations, effective immediately. The move marks a pivotal step in Atento’s broader organizational transformation aimed at accelerating growth and ...

Wix teams up with Monotype to offer iconic and modern fonts like Helvetica and Recoleta, empowering users to elevate bra...
07/09/2025

Wix teams up with Monotype to offer iconic and modern fonts like Helvetica and Recoleta, empowering users to elevate brand identity and design quality
https://martechedge.com/news/wix-partners-with-monotype-to-expand-font-library-unlocking-new-creative-power-for-designers-and-brands

Wix.com Ltd., the global SaaS leader in website building, has announced a strategic partnership with type giant Monotype, bringing an expanded library of professional-grade fonts—including timeless classics and fresh modern typefaces—directly into the Wix platform.

Idomoo’s new AI Video Ads tool lets brands create scalable, high-converting video ads from simple prompts—no agency or s...
07/08/2025

Idomoo’s new AI Video Ads tool lets brands create scalable, high-converting video ads from simple prompts—no agency or studio needed
https://martechedge.com/news/idomoo-launches-lucas-ai-video-ads-to-democratize-high-impact-video-marketing

In a bold step toward democratizing video advertising, Idomoo has unveiled AI Video Ads, the latest innovation powered by its Lucas AI Video Creator. Designed for marketers who want speed, scale, and impact without the production baggage, this tool lets anyone—from startups to global enterprises.....

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