Girls United by Essence

Girls United by Essence A new platform by ESSENCE to discover, empower and connect marginalized global youth.

Spectacular. Give us 14 of them right now. 💳💥With over 3.5 million followers across platforms and a consistently sold-ou...
07/17/2025

Spectacular. Give us 14 of them right now. 💳💥

With over 3.5 million followers across platforms and a consistently sold-out collection, 21-year-old Naomi Minor () has carved out a vibrant and diverse space online by sharing her pop culture-inspired creations.

Naomi first gained traction nearly five years ago by posting clay art videos paired with satirical voiceovers that showcased her humor and originality. That same playful wit carried over to her crochet journey, where she uses viral sounds and trends to reach the masses. Fast forward to today: Naomi’s signature crochet creations have not only taken over our feeds, but caught the eye of major names like Doja Cat and Tyler, the Creator.

Swipe to see some of Naomi’s growing collection — and whether you’re waiting for the next restock or simply vibing with the art online, don’t forget to support Black creatives doing their thing.

P.S. Black Girls Doing Cool Sh*t is a series we want to keep up, so if this sounds like you (or someone we should know) drop a comment or DM us!

  Beauties 🏆✨The annual sports award show took place last night, and our favorite athletes and their guests proved they ...
07/17/2025

Beauties 🏆✨

The annual sports award show took place last night, and our favorite athletes and their guests proved they don’t just shine in their arenas — they absolutely own a red carpet too.

From sequin moments by Simone, Flau’Jae, and Ciara to Shai Gilgeous-Alexander continuing to be one of the best-dressed in the NBA, swipe to see how the ESPYs came to step!

06/24/2025

What Does It Mean To Actually Be An Ally Of LGTBQIA+? Let's Talk About It

10 Questions To Ask A Creator IRL (That’ll Actually Spark A Real Conversation)
06/24/2025

10 Questions To Ask A Creator IRL (That’ll Actually Spark A Real Conversation)

Discover 10 thoughtful questions to spark real conversations with creators and build meaningful connections beyond small talk.

Who’s Really To Blame When A Song Doesn’t Hit? The Fan-Artist Divide In The Viral Era
06/02/2025

Who’s Really To Blame When A Song Doesn’t Hit? The Fan-Artist Divide In The Viral Era

When a release underperforms, is it the artist’s responsibility to innovate or the fanbase’s duty to show up?

First Love, No Manual: Lovie Simone Gets Real in Netflix’s ‘Forever’
05/12/2025

First Love, No Manual: Lovie Simone Gets Real in Netflix’s ‘Forever’

Lovie Simone steps into the lead of Forever, Netflix’s bold reimagining of the Judy Blume classic, with vulnerability, joy, and realness.

YouTube vs. TikTok: The Battle For Short-Form Video Content And What Creators Are Doing About It
04/21/2025

YouTube vs. TikTok: The Battle For Short-Form Video Content And What Creators Are Doing About It

Explore the rivalry between YouTube and TikTok as both platforms vie for dominance in short-form video content

Is Wrapping Your Hair Race Specific? Let's Talk About It
04/16/2025

Is Wrapping Your Hair Race Specific? Let's Talk About It

With videos of non-POC influencers wrapping their hair circulating on TikTok, is it another case of cultural appropriation?

Spring Binge: 2000s-Style Flicks That Feel Like A Time Warp
04/16/2025

Spring Binge: 2000s-Style Flicks That Feel Like A Time Warp

These 2000s-inspired movies bring the nostalgia with a modern twist. Here’s what to binge this spring—and where to stream them.

From The Court To The Carpet: 2025 WNBA Draftees Serve Major Style
04/16/2025

From The Court To The Carpet: 2025 WNBA Draftees Serve Major Style

The 2025 WNBA Draft wasn’t just a night to spotlight the future of women’s basketball—it was a full-blown celebration of culture, confidence, and couture. Held at The Shed in New […]

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