06/16/2026
When the Knicks clinched victory in Game 5, Wieden + Kennedy ( ) x Jordan ( ) enlisted Managing Director Jason Wolk ( ) to prep, shoot and deliver this iconic spot with Spike Lee ( ) all in just 36 hours! It’s also an easter egg throw back to the 90s campaign.
Amidst the excitement and celebrations of the Knicks win, Spears & Arrows delivered like champions.