Social media tools to take your brand to the next level.
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https://zeru.com/blog/predictions-for-social-media-trends
2020 has been quite the year…action-packed for some and dead in the water for others, and with it came a change to the social media landscape that’s here to stay. People the world over adapted to a “new normal”, and a big part of the new normal is time spent on platforms like Facebook, YouTu...
https://zeru.com/blog/facebook-for-business-help
It’s been clear for a while now: Video marketing is here to stay. Just think of how you used the internet today. What content did you enjoy? What posts caught your attention on Instagram? What webpages did you visit? We bet video is a big part of your answers to all three questions, and right […...
https://zeru.com/blog/7-instagram-trends
2020 has been a bit of a roller coaster ride…the year everything changed, including digital media as we know it. The pandemic has accelerated the shift to everything online, so much so that experts say COVID-19 has forever changed online shopping behaviors in both the emerging and developed econom...
https://zeru.com/blog/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide
It’s a great time for businesses to be on YouTube right now! For a start, the platform has over 2 billion monthly active users. Additionally, every day, people watch over a billion hours of video, and each visit averages 6.5 pageviews. These are commonly known stats if you’re in the social media...
https://zeru.com/blog/how-to-repost-on-instagram
One of the things people love about social media is the ability to reshare other people’s content. On a visual site like Instagram, this is even more appealing, where your feed can be almost distractingly busy with gorgeous photos and videos that you know can really add to your marketing strategy....
https://zeru.com/blog/facebook-watch-and-facebook-marketplace
Facebook Watch and Facebook Marketplace are two rather obscure concepts of using Facebook for business. Facebook Watch, from the looks of it, is the platform’s attempt at taking on the likes of Amazon, YouTube and Netflix; Facebook Marketplace is its Craigslist. In this post, we look at these two ...
https://zeru.com/blog/how-to-optimize-your-videos-for-instagram
For a while now, video has been taking over social media, be it Facebook, Instagram or even Twitter. For instance, according to Statista, people on Instagram spend 51% of their time watching videos while the number for Facebook stands at 46%. At the same time, social media analytics tool quintly rep...
https://zeru.com/blog/how-to-use-twitter-dm-for-business
If the last few weeks taught us anything it’s that Twitter is a powerful and impactful tool to connect with what’s happening. It’s a way to reach valuable audiences and start conversations, and no one said it has to be a one-to-many model. Social media platforms like Facebook and Instagram hav...
https://zeru.com/blog/who-has-the-most-subscribers-on-youtube-and-what-they-are-doing-right
Unlike the social media sites like Instagram and Facebook, it’s hard to analyze the most subscribed YouTube channels for takeaways. Often, record labels steal the show, or entertainment channels like WWE and Cocomelon, formerly ABCkidTV. In early 2019, even PewDiePie who held the record for the mo...
https://zeru.com/blog/how-to-use-facebook-live-for-business-part-2
In Part 1 of this post, we saw how Facebook Live can deliver a whole bunch of benefits to businesses. You build a direct and personal rapport with your audience You create an experience that feels like being part of a special club It’s a proven way to engage people and drive leads to your […]
You’ve probably heard it before: People who love your business are your best marketers! There is word of mouth, of course, and how loyal customers can get evangelical about your products and services. There is also something called user-generated content, which is a marketing goldmine with its sno...
Are you looking to build an algorithm-friendly YouTube channel for your business? Do you want to attract more views for your videos and keep people binge watching your content? The answer lies in a little tool called YouTube playlists. Yes, building a visually branded and search engine-optimized cha...
https://zeru.com/blog/the-lowdown-on-the-different-types-of-twitter-ads
The importance of social media in digital marketing can’t be overstated. The core of it is great content, but as more and more brands jump on the social media sites, sometimes content promotion needs the occasional paid campaign. There is advertising on Facebook and Instagram, of course, but also ...
https://zeru.com/blog/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right
As of October 2020, the Instagram account with the most followers is footballer Cristiano Ronaldo followed by Ariana Grande and Dwayne Johnson who surpassed Selena Gomez and Kylie Jenner to become the most followed man in America. So what are these people doing right apart from being celebrities, an...
https://zeru.com/blog/how-to-use-facebook-messenger-for-business
Business is all about people and relationships, and every relationship starts with a conversation. Right there, the argument for businesses to be available on messaging apps becomes abundantly clear. It’s a way to turn conversation into customer loyalty, or at least help people find what they are ...
How To Set Up An Instagram Shop For Your Business
https://zeru.com/blog/how-to-set-up-an-instagram-shop-for-your-business
https://zeru.com/blog/5-ways-to-use-hashtags-on-instagram
You see them everywhere. , , , , , . A common question among marketers is where you should put your Instagram hashtags for maximum reach but also keep your posts relatively uncluttered. For example, is it better to put your hashtags in the first comment or...
https://zeru.com/blog/5-ways-to-generate-local-leads-on-twitter-including-twitter-ads
If you’ve been on Twitter for a while, you would know that Twitter Ads offer many advantages over say Google or Facebook Ads. For a start, you only pay as and when you achieve your marketing goals with the different Twitter Ad types, be it engagement with your tweets, accelerating your follower gr...
https://zeru.com/blog/5-ways-to-get-more-leads-from-youtube
In a previous post, we mentioned how YouTube isn’t just the most popular destination for video content; it’s also one of the most visited sites in the world, second only to Google. This kind of stat makes it important for any business to be on the platform. The trick is reaching your target audi...
https://zeru.com/blog/the-truth-about-buying-twitter-followers
There is something about having millions of followers on Facebook, Twitter and Instagram that makes it a landmark goal for many marketers. You appear important, and as a result, people are more likely to follow you and amplify your reach, but let’s face it, building an organic following over time ...
https://zeru.com/blog/how-to-get-more-instagram-likes-with-and-without-hashtags
, , , , , …hashtags might have been invented on Twitter but there is no denying that Instagram put them on the map. They gave brands something else to think about: How to create a hashtag strategy to build an engaged audience and grow conversions. And onc...
https://zeru.com/blog/new-facebook-features-facebook-shop-pay
In a previous post, we covered how Instagram introduced Shops to help businesses drive product discovery and to make it easier for people to shop the things they love. Today, we look at the new updates and features on Facebook, and what the social media giant is doing to support businesses at this c...
https://zeru.com/blog/how-to-get-more-youtube-views-and-subscribers
With the pandemic showing no signs of slowing down, there’s never been a better time for businesses to optimize their YouTube channel and get more views and subscribers. After all, if we were spending some 6 hours a day watching videos before, things got just a little worse in 2020 in the age of d...
https://zeru.com/blog/9-sure-tips-of-how-to-get-active-instagram-followers-in-2020
Staying on top of your game on Instagram is hard work. You need real, active followers with steady growth numbers if you ever want to monetize your profile properly. The good news is that it is not at all tough. Here are some good ways to optimize and buy real Instagram followers: Optimize Account...
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