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PPE is a creative branding and production company. We make superb little movies.
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Live this Saturday afternoon from the Pickerel Pie Loft....
Navigator Sessions is a live music video series that is dedicated to supporting the underground music scene in cities across the northeast. We visit a different hotspot for uncovered gems in each series to capture the experience of seeing these incredible artists play live.Venture into deep space
If producers spent nearly as much time actually trying to cultivate it as they do faking it, we might see a lot more of it in corporate videos but authenticity is one of those qualities, like charisma, that is devilishly difficult to define, much less achieve. In this episode of Corporate Film School we look at whether you can bake it as well as you can fake it.
Some thoughts about film language and technique from everybody’s new favorite mollusk.
My Octopus Teacher Dir. Pippa Ehrlich, James Reed Star: Craig Foster, 2020 On the surface (ha), My Octopus Teacher is your typical man meets mollusk love story.
As corporate communications diversifies, what should the “Voice of God” sound like? And do we really believe that someone (anyone) can tell us the way the world works? In this episode of Corporate Film School, we address some of the issues confronting the use of voice-over - the (typically) unseen narration heard over images - that sets the tone and, to an unacknowledged degree, the authorial personality and background of a video. Who do we hear when your company speaks?
Filmed By: Christian Carmody
Edited By: Amos Damroth
In virtual space no one can hear you scream! More hard lessons from producing a large virtual event! Part two of our virtual events article!
A Two-Part Pickerel Pie Special Report! Welcome back to part two of ten tips for producing large virtual events article. Last time we looked how to get you set up for success.
Virtual events wont be going away!
A Two-Part Pickerel Pie Special Report! After decades of doing it live in hotel ballrooms all over the world, our client’s global meeting was now going to include 2 global live streams, 14 high-profile webcasts with VIP guest speakers hundreds of Zoom breakouts over 4 days in two time zones … wh...
In this fifth episode of Corporate Film School we look at an essential element of film language, particularly in documentary, that, despite its snappy name, gets very little attention: B-Roll. We propose that, in fact, B-Roll is so elemental to filmmaking and yet so invisible in the discourse around it, that it is the Dark Matter of the film universe, holding everything together and determining the shape and texture of every film and video we watch. We also get to use this phrase, “like androids in some brightly-lit dystopia” which we feel has also been too rarely deployed in connection with Corporate Video.
In our 4th installment of Corporate Film School (a series exploring elements of film language and production as they apply to corporate video) we look at the importance of Eyelines.
Yes, I’m upset about how cavalierly many productions now treat this vital signifier - where is the person on camera looking - but, I’m not nearly as angry as Travis Bickle is about this issue so, count yourself lucky. In this episode of Corporate Film School, we pin down the meaning and importance of eyelines.
The thing is that eyelines are one of the MOST powerful aspects of a filmed presentation. It’s the difference in impact between shooting a bullseye or just shooting in the air. I get that directors and producers have become bored with the traditional straight-to-camera or just-off-camera eyelines and want to “disrupt” the status quo with radical angles on the person speaking - Wild! I’m seeing the side of her head while she ostensibly talks to me or the interviewer! How is that happening? Where am I? - but giving up the primal impact of direct eye contact or the feeling of being in an intimate conversation is a HUGE loss and rarely compensated for with unusual angles.
Filmed By: Christian Carmody
Edited By: Amos Damroth
Setting or How to Escape the Realm of the Undead
It turns out that where we can shoot video is the aspect of production perhaps most disrupted by the restrictions imposed by the COVID-19 Pandemic quarantine. And, with most communication - both business and personal - happening through video - almost exclusively shot at home - the focus on setting has been, well, kind of hilarious. The fact is that, while there may not be a Twitter account dedicated to it (but you should check) we consciously or unconsciously scrutinize every setting in every video we watch. Setting is a major element of film language and it delivers - like it or not - significant meaning to the content of the film or video.
In this episode, the third in our series, we look at the forces compelling most corporate videos to be shot in some very dead (and deadening) settings and explore a few options that can offer more positive, interesting and, possibly, thematic support for the content delivered by whomever is being filmed.
And, despite my pleas here for rethinking corporate video settings, as soon as the quarantine lifts and we can (if we ever do) return to our offices, I’m sure it won’t be long before @ratemyconferenceroom becomes a thing.
Edited by Amos Damroth
Filmed by Christian Carmody
Check out a special sneak peek of the next episode of Pickerel Pie's Corporate Film School series entitled, 'Setting'. Look for it next Wednesday!
IMHO we spend too much time and resources on making images look good and not enough on what we’re trying to communicate. In other words, on style versus content. That’s not to say that style and image quality aren’t important. In fact, image quality or, more broadly - to include lighting, sound and setting - production values, make the first impression on the audience and set expectations for the content they frame. And, often, the content of the communication demands the highest possible level of production values. But not always. And it’s important to understand how an automatic application of highly polished production values can actually undermine the objective of your communication. To put it another way, sometimes you want Steely Dan and sometimes you want the S*x Pistols. This episode in our series explains why and how to determine what level of production value you need.
Your company is talking a lot about video, but do you speak the language? This first episode in our Corporate Film School series is an introduction to the vocabulary and grammar of Film Language as it applies to corporate video.
A little calm, amongst the storm.
The night JID came to the Stage to shoot his new music video was certainly memorable! The video features Ansel Elgort from Baby Driver fame and re-crates the opening scene from "The Long Goodbye". Fun stuff.
We produced the pre-show and post-show for this historic season premiere. If you're already a Whovian, you know what this means. Watch this!
'Doctor Who' premieres October 7th at 1:45 p.m. ET/10:45 a.m. PT on BBC America.
We produced the pre-show (party!) and the post-show (discussion!) for this historic new season premiere of the iconic UK show. Watch!
Welcome to the official page for BBC America. For more on your favorite shows, visit http://www.bbcamerica.com.
Watch the #VisibilityCollection for FREE at VisibilityCollection.com.
Well worth a watch is the new trailer for indie short live-action film, "Goodnight Death ". The promo was shot at the Pickerel Pie loft and looks great. Nice work Goodnight Death
Charles hates being a Grim Reaper. Unfortunately, his final client refuses to die. | Check out 'Goodnight Death' on Indiegogo.
Now you can book the Pickerel Pie Loft right from Facebook.
Check out this cool feature on our buddy Nelson Vails and graffiti artist Zephyr shot on location here at the Pickerel Pie Loft
Zephyr & Nelson Vails - a fixed gear collection with New York roots. Read more about this great new collection coming out next month. It's hot! http://community.raleighusa.com/blog/zephyr-nelson
We had a nice freshly painted stage this week. Seemed like a good idea to make a 24 hour time-lapse video...watch the sun rise in Long Island City!
Check it out...from our friends at Raleigh Bicycles.. shot on location here at the Pickerel Pie Loft!
Sneak peek... We've been working on some cool stuff. Nelson Vails, Zephyr (well known NY graffiti artist from the 70's) and Raleigh have come together.
Happening now LIVE at the Pickerel Pie Loft!
We're celebrating National Pretzel Day with a Twisted Creations challenge! Watch LIVE as three of our biggest fans use their culinary creativity to transform classic Auntie Anne's products.
Check out the latest video to be shot at the Pickerel Pie Loft. Out today the new single from Matt Citron. Shot by the talented team @ Shot By Shomi! #ShotbyShomi Matt Citron
Music video by Matt Citron performing Save My Soul. (C) 2017 Sony Music Entertainment http://vevo.ly/FDOcIG
The night shift is starting at the loft...
So the super cool MC&A were in the studio this weekend shooting their new music video - and this marks the first time we've had drones (not one, but two) in the studio. The DJI Mavic and Phantom 4 were able to pull GPS and acted like a techno cranes! Watch for the new video from MC&A here soon. #mattycarterandariel #pickerelpieloft #newyorkstudios #DJI #DJIMavic
The talented team at Marquee Branding stopped by the stage last week and shot this promo with dancer Muata Langley and his mad cube skills!
How do YOU Rubik's?
New York's, Tribe Society dropped by the studio last month to shoot their new video "Secrets" (the fog machine got a real workout!). Check out the full story and the video below! Find more Tribe Society here!
New York's Tribe Society complement their eerie new single, "Secrets," with a well-lit visual accompaniment from director George Evan.
What's pretty BIG is more than 17 MILLION views in a week! This amazing video that stomps on stereotypes and high-kicks expectations was shot at Pickerel Pie's studio loft. Pretty Big!
Pretty Big Movement is destroying stereotypes about what dancers should look like: http://trib.al/4jEGJsi
2016 in :16
Thanks to our fabulous clients and brilliant collaborators.
May you grow fat on eye candy in the New Year.
David Blaine (unaware, apparently, of the shrine to him in our edit studio) interviewed on our stage last week. He's going to catch a bullet in his teeth. Seriously. On purpose. But, not on our stage.
How world-famous street magician David Blaine decided to catch a bullet in his mouth for his new special – and why his next tour just might kill him.
It's possible that everyone has a story but it's not always easy to extract it. Not sure if "narrative fracking" sets the right tone but it suggests a terminology (e.g. "conversational slurry") too good to resist.
Very few projects have been as eye-opening and surprising as this video we produced for the Workforce Initiative of the Administration for Children’s Services (ACS) about what it’s like to be a Juvenile Counselor in one of the City’s two juvenile detention facilities. As a kid in New York, you definitely want to avoid “juvie” but the staff we met were really inspiring; truly focused on giving kids whose lives are in turmoil the support and encouragement they need to get the chance to turn things around. We’re grateful to our production partners at City University of New York for the opportunity to tell these stories.
See the full video here: https://www.youtube.com/watch?v=MR6FA8_v06Y
The newly renovated loft at Pickerel Pie’s production center in Hunter’s Point is open for limited rental. The 2000+ square feet of open space with extraordinary 50’ industrial casement windows and outdoor roof spaces (Manhattan skyline!) can be used for filming, photography and/or production office.
The space is one short stop from Grand Central Station and midtown Manhattan (7, E, M, G), blocks from both the Midtown Tunnel and the Queensboro (now Ed Koch!) Bridge, two blocks from the East River and a block and a half from MOMA’s PS 1. Even closer is some of the finest home-style Italian cooking (Manducatti Rustica) and texan-style BBQ (John Brown) in the city. Many clients say they’re going to shoot and end up just eating instead.
Call Chris Torella and get the story on the most charming, flexible industrial loft space in town. More specs here:
New York, NY
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