Pickerel Pie Entertainment

Pickerel Pie Entertainment PPE is a creative branding and production company. We make superb little movies.

07/02/2020
Pickerel Pie’s Corporate Film School Episode #4: Eyelines: You Lookin’ At Me?

In our 4th installment of Corporate Film School (a series exploring elements of film language and production as they apply to corporate video) we look at the importance of Eyelines.

Yes, I’m upset about how cavalierly many productions now treat this vital signifier - where is the person on camera looking - but, I’m not nearly as angry as Travis Bickle is about this issue so, count yourself lucky. In this episode of Corporate Film School, we pin down the meaning and importance of eyelines.
The thing is that eyelines are one of the MOST powerful aspects of a filmed presentation. It’s the difference in impact between shooting a bullseye or just shooting in the air. I get that directors and producers have become bored with the traditional straight-to-camera or just-off-camera eyelines and want to “disrupt” the status quo with radical angles on the person speaking - Wild! I’m seeing the side of her head while she ostensibly talks to me or the interviewer! How is that happening? Where am I? - but giving up the primal impact of direct eye contact or the feeling of being in an intimate conversation is a HUGE loss and rarely compensated for with unusual angles.

Filmed By: Christian Carmody
Edited By: Amos Damroth

06/04/2020

Corporate Film School: Episode #3

Setting or How to Escape the Realm of the Undead

It turns out that where we can shoot video is the aspect of production perhaps most disrupted by the restrictions imposed by the COVID-19 Pandemic quarantine. And, with most communication - both business and personal - happening through video - almost exclusively shot at home - the focus on setting has been, well, kind of hilarious. The fact is that, while there may not be a Twitter account dedicated to it (but you should check) we consciously or unconsciously scrutinize every setting in every video we watch. Setting is a major element of film language and it delivers - like it or not - significant meaning to the content of the film or video.

In this episode, the third in our series, we look at the forces compelling most corporate videos to be shot in some very dead (and deadening) settings and explore a few options that can offer more positive, interesting and, possibly, thematic support for the content delivered by whomever is being filmed.

And, despite my pleas here for rethinking corporate video settings, as soon as the quarantine lifts and we can (if we ever do) return to our offices, I’m sure it won’t be long before @ratemyconferenceroom becomes a thing.

Edited by Amos Damroth
Filmed by Christian Carmody

05/28/2020

Check out a special sneak peek of the next episode of Pickerel Pie's Corporate Film School series entitled, 'Setting'. Look for it next Wednesday!

05/12/2020

IMHO we spend too much time and resources on making images look good and not enough on what we’re trying to communicate. In other words, on style versus content. That’s not to say that style and image quality aren’t important. In fact, image quality or, more broadly - to include lighting, sound and setting - production values, make the first impression on the audience and set expectations for the content they frame. And, often, the content of the communication demands the highest possible level of production values. But not always. And it’s important to understand how an automatic application of highly polished production values can actually undermine the objective of your communication. To put it another way, sometimes you want Steely Dan and sometimes you want the Sex Pistols. This episode in our series explains why and how to determine what level of production value you need.

04/28/2020
Corporate Film School: Film Language

Your company is talking a lot about video, but do you speak the language? This first episode in our Corporate Film School series is an introduction to the vocabulary and grammar of Film Language as it applies to corporate video.

03/20/2020

A little calm, amongst the storm.

We produced the pre-show and post-show for this historic season premiere.  If you're already a Whovian, you know what th...
10/05/2018
‘Doctor Who’ Official Trailer | BBC America

We produced the pre-show and post-show for this historic season premiere. If you're already a Whovian, you know what this means. Watch this!

'Doctor Who' premieres October 7th at 1:45 p.m. ET/10:45 a.m. PT on BBC America.

10/04/2018
BBC America

We produced the pre-show (party!) and the post-show (discussion!) for this historic new season premiere of the iconic UK show. Watch!

Welcome to the official page for BBC America. For more on your favorite shows, visit http://www.bbcamerica.com.

Well worth a watch is the new trailer for indie short live-action film, "Goodnight Death ". The promo was shot at the Pi...
03/05/2018
Goodnight Death

Well worth a watch is the new trailer for indie short live-action film, "Goodnight Death ". The promo was shot at the Pickerel Pie loft and looks great. Nice work Goodnight Death

Charles hates being a Grim Reaper. Unfortunately, his final client refuses to die. | Check out 'Goodnight Death' on Indiegogo.

Check out this cool feature on our buddy Nelson Vails and graffiti artist Zephyr shot on location here at the Pickerel P...
06/09/2017
Raleigh Bicycles

Check out this cool feature on our buddy Nelson Vails and graffiti artist Zephyr shot on location here at the Pickerel Pie Loft

Zephyr & Nelson Vails - a fixed gear collection with New York roots. Read more about this great new collection coming out next month. It's hot! http://community.raleighusa.com/blog/zephyr-nelson

05/17/2017
Pickrel Pie Loft Sunrse Time Lapse

We had a nice freshly painted stage this week. Seemed like a good idea to make a 24 hour time-lapse video...watch the sun rise in Long Island City!

04/29/2017
Raleigh Bicycles

Check it out...from our friends at Raleigh Bicycles.. shot on location here at the Pickerel Pie Loft!

Sneak peek... We've been working on some cool stuff. Nelson Vails, Zephyr (well known NY graffiti artist from the 70's) and Raleigh have come together.

04/26/2017
Auntie Anne's

Happening now LIVE at the Pickerel Pie Loft!

We're celebrating National Pretzel Day with a Twisted Creations challenge! Watch LIVE as three of our biggest fans use their culinary creativity to transform classic Auntie Anne's products.

04/14/2017
Matt Citron - Save My Soul (Official Video)

Check out the latest video to be shot at the Pickerel Pie Loft. Out today the new single from Matt Citron. Shot by the talented team @ Shot By Shomi! #ShotbyShomi Matt Citron

Music video by Matt Citron performing Save My Soul. (C) 2017 Sony Music Entertainment http://vevo.ly/FDOcIG

The night shift is starting at the loft...
04/14/2017

The night shift is starting at the loft...

03/27/2017

So the super cool MC&A were in the studio this weekend shooting their new music video - and this marks the first time we've had drones (not one, but two) in the studio. The DJI Mavic and Phantom 4 were able to pull GPS and acted like a techno cranes! Watch for the new video from MC&A here soon. #mattycarterandariel #pickerelpieloft #newyorkstudios #DJI #DJIMavic

02/28/2017
Movers+Shakers

The talented team at Marquee Branding stopped by the stage last week and shot this promo with dancer Muata Langley and his mad cube skills!

How do YOU Rubik's?

New York's, Tribe Society dropped by the studio last month to shoot their new video "Secrets" (the fog machine got a rea...
02/03/2017
PREMIERE: Tribe Society get appropriately sinister for "Secrets" video

New York's, Tribe Society dropped by the studio last month to shoot their new video "Secrets" (the fog machine got a real workout!). Check out the full story and the video below! Find more Tribe Society here!

New York's Tribe Society complement their eerie new single, "Secrets," with a well-lit visual accompaniment from director George Evan.

12/21/2016
2016 in :16

2016 in :16
Thanks to our fabulous clients and brilliant collaborators.
May you grow fat on eye candy in the New Year.

Our Stage
12/02/2016

Our Stage

10/03/2016

It's possible that everyone has a story but it's not always easy to extract it. Not sure if "narrative fracking" sets the right tone but it suggests a terminology (e.g. "conversational slurry") too good to resist.

http://pickerelpie.com/the-art-of-asking-questions/

07/19/2016
Becoming an ACS Juvenile Counselor (Trailer)

Very few projects have been as eye-opening and surprising as this video we produced for the Workforce Initiative of the Administration for Children’s Services (ACS) about what it’s like to be a Juvenile Counselor in one of the City’s two juvenile detention facilities. As a kid in New York, you definitely want to avoid “juvie” but the staff we met were really inspiring; truly focused on giving kids whose lives are in turmoil the support and encouragement they need to get the chance to turn things around. We’re grateful to our production partners at City University of New York for the opportunity to tell these stories.

See the full video here: https://www.youtube.com/watch?v=MR6FA8_v06Y

The newly renovated loft at Pickerel Pie’s production center in Hunter’s Point is open for limited rental.  The 2000+ sq...
07/05/2016

The newly renovated loft at Pickerel Pie’s production center in Hunter’s Point is open for limited rental. The 2000+ square feet of open space with extraordinary 50’ industrial casement windows and outdoor roof spaces (Manhattan skyline!) can be used for filming, photography and/or production office.

The space is one short stop from Grand Central Station and midtown Manhattan (7, E, M, G), blocks from both the Midtown Tunnel and the Queensboro (now Ed Koch!) Bridge, two blocks from the East River and a block and a half from MOMA’s PS 1. Even closer is some of the finest home-style Italian cooking (Manducatti Rustica) and texan-style BBQ (John Brown) in the city. Many clients say they’re going to shoot and end up just eating instead.

Call Chris Torella and get the story on the most charming, flexible industrial loft space in town. More specs here:
http://pickerelpie.com/loft/

We had a great shoot with the tru-TV crew last week on the new and improved Pickerel Pie stage!
06/13/2016

We had a great shoot with the tru-TV crew last week on the new and improved Pickerel Pie stage!

Trying out the new pop up green screen.#pickerelpie
01/28/2016

Trying out the new pop up green screen.#pickerelpie

Power Plant Tour today!
01/20/2016

Power Plant Tour today!

Learning from the Thin White Duke ‹ Pickerel Pie Entertainment
01/13/2016
Learning from the Thin White Duke ‹ Pickerel Pie Entertainment

Learning from the Thin White Duke ‹ Pickerel Pie Entertainment

The thing about David Bowie that I think about the most and that I find most useful in my work (aside from glitter mascara) is his use of personas. I was always struck by the idea that this apparently rather shy, soft-spoken man created some of the most radically, raucously transgressive characters…

Travel Channel's Sam Brown in the Pickerel Pie Studio yesterday, extolling the national delicacy that is the peanut butt...
12/09/2015

Travel Channel's Sam Brown in the Pickerel Pie Studio yesterday, extolling the national delicacy that is the peanut butter & jelly sandwich. A project for Eyeboogie.

Working in the studio today..
12/01/2015

Working in the studio today..

Busby Burlington! ‹ Pickerel Pie Entertainment
11/09/2015
Busby Burlington! ‹ Pickerel Pie Entertainment

Busby Burlington! ‹ Pickerel Pie Entertainment

With LA design firm SLAQR we produced this spot for Burlington and WEtv that helps young people make responsible choices about fall outerware. Added to Children and Animals as things to beware of on a shoot, we would add Trampolines, especially in combination with fashion footwear.

The studio's power grid is coming together!
10/07/2015

The studio's power grid is coming together!

The stage is getting a big make over !
09/04/2015

The stage is getting a big make over !

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