06/18/2026
Power to the people
Starbucks has been restructuring its business under CEO Brian Niccol through a strategy known as "Back to Starbucks." The plan includes store closures, corporate layoffs, and operational changes aimed at improving efficiency and strengthening the company's long-term performance.
As part of the restructuring, Starbucks announced the closure of roughly 400-567 underperforming stores in North America, representing about 1% of its regional footprint. The company also cut approximately 900 corporate positions in 2025 and later eliminated around 300 additional U.S. support-office jobs in 2026. Starbucks has said the changes are intended to streamline operations, reduce costs, and refocus the business on its core café experience and customer service.