The Short Media, New York, NY (2025)

07/18/2025

Some AI tools are just hype.

They sound revolutionary in webinars… but when it’s time to execute? They give you cookie-cutter fluff no client would pay for. 🤖💤

If your content feels flat, your ads aren’t converting, or your videos look like 2018 explainer templates - it’s time to upgrade your AI stack.

📌 Here’s the truth:
The wrong tools don’t just waste time.
They tank performance, confuse your brand voice, and make your team work harder for less.

That’s why in this carousel, we’re breaking down:
1️⃣ Which “popular” AI tools are underwhelming (no fluff)
2️⃣ What to swap them with - tools that are actually helping agencies scale in 2025
3️⃣ Why generic = broke, and tailored AI = bank 💰

✅ Example:
– Jasper AI = too generic → Try Writesonic + custom ChatGPT prompts
– Copy.ai = repetitive copy → Try AdCreative.ai for data-backed creatives
– Lumen5 = outdated visuals → Try Runway ML or Pictory for clean, scroll-stopping video.

In 2025, the winners aren’t the ones using more tools - they’re the ones using the right ones. 🧠

So if you want better campaigns, faster output, and tools that don’t fight your brand voice…

💡 Save this post.

📤 Tag your marketing team.

🚀 And follow for smarter strategies that actually scale.

07/17/2025

Most brands lose money on Meta Ads - not because the platform is broken… but because they’re using it like it’s still 2021. 😬

📌 Scaling without testing?
📌 Ignoring Advantage+?
📌 Still targeting “interests” instead of real signals?

Top agencies are playing a different game in 2025 - and here’s the kicker:
You don’t need a $20K budget to do the same. 💡

In this post, we’re breaking down the 4 Meta Ad Optimization Tricks that agencies won’t put on their sales page (but use every day).

From CTR thresholds to Instant Experience hacks - if you run paid ads, this guide will save you serious ad spend. 💰

📌 Save this for your next campaign
📌 Test small, scale fast

Follow for zero-fluff ad strategies that actually convert 🚀

07/16/2025

📉 Your TikTok views aren’t dying because of the algorithm.

They’re dying because of you.
And it starts in the first 3 seconds.

Here’s the hard truth:
❌ Weak hooks lose attention instantly
❌ Long intros with no visuals don’t convert
❌ Posting and ghosting kills momentum.

Want to fix it?
✅ Lead with curiosity (yes, even if it feels dramatic)
✅ Cut straight to the payoff
✅ Post, engage, and experiment like your growth depends on it - because it does.

💡 Bonus: Track Hook Rate in Ads Manager.

If it's under 35%… you’ve got work to do.
Share this with someone still blaming the algorithm 👇

And follow for growth that actually scales.

07/15/2025

Most brands are too busy chasing Meta and TikTok to notice what’s quietly crushing it in the background... 👻

Snapchat Collection Ads are still one of the most underrated formats in paid media - and they're converting like crazy in 2025.

Why?

Because they don’t feel like ads.

They feel like content. Quick. Native. Seamless.

This post breaks down:
✅ The ad format top ecom brands swear by
✅ Why it drives clicks and conversions
✅ The one creative tweak that boosts CTR by 30%.

If your paid team’s ignoring Snap - you’re missing out on warm traffic that actually buys.

💡 Save this for your next media plan

📤 Send it to your paid strategist

🚀 Follow for ad strategies that scale.

07/14/2025

Brands aren’t just advertising on TikTok anymore - they’re printing money.

The ones winning in 2025?
They’re skipping the polish, tapping trends, and letting creators do the selling.

📌 UGC over studio shoots
📌 TikTok Shop as the core funnel
📌 Hook-driven storytelling built for scroll-stopping impact

And when you layer that with AI-powered creative testing?
That’s when CAC drops and ROAS climbs.

This isn’t a blueprint for followers - it’s a playbook for scaling real revenue.

Follow for smarter ad strategy that actually scales 🚀

07/13/2025

AI is changing the game - and if you’re relying only on organic reach, your growth is at risk.

🚨 Why organic reach is dying in 2025:
❌ AI prioritizes brands over small creators
❌ Engagement-based algorithms are shifting to intent-based
❌ SEO-optimized AI content is flooding platforms
📌 If you don’t adapt, you’ll get buried.

🔥 3 ways to beat AI & stay visible:
✅ Hyper-niche your content - Broad topics won’t rank anymore
✅ Leverage TikTok SEO - Search-based keywords = consistent reach
✅ Boost engagement early - Saves, shares & comments = priority in algorithms

💡 AI-driven platforms growing right now:
✔️ YouTube Shorts - Still favors organic growth 📈
✔️ TikTok Search - SEO = long-term traffic 🔎
✔️ LinkedIn & Twitter - Thought leadership > AI-generated content 💡

📊 The 2025 visibility formula:
🔹 Use AI to automate, not replace - Content tools, not content creators
🔹 Leverage human elements - Your voice & personal stories stand out
🔹 Stay active in communities - Engage, discuss & be seen
🔥 Creators who adapt will win.

💡 Want to stay ahead & keep your content visible?
Read the full breakdown inside.

07/07/2025

Most brands are missing out on the biggest eCommerce goldmine of 2025 - TikTok Shop.

40M+ active shoppers every month
2-3X higher average order value than DTC sites

50% lower customer acquisition costs than Meta & Google Ads

The brands winning right now? Beauty, fashion, home gadgets, and health products. They’re scaling fast because TikTok Shop removes friction-users check out directly in-app.
Want to tap into this?

Go live and sell in real-time
Partner with TikTok affiliates to drive sales
Boost high-performing videos with Spark Ads
Optimize product pages and reviews to build trust
If your brand isn’t selling on TikTok Shop, you’re leaving serious money on the table.

DM us “TikTok Shop” and let’s get your store up and running.

07/04/2025

Most creators struggle to scale because they’re selling the wrong services.

🚨 Why most creators stay broke:
❌ One-off UGC videos = No stable income
❌ Low-paying brand deals = No scalability
❌ No recurring revenue = No predictability
📌 If your income resets to zero every month, you need a better strategy.

🔥 The 3 best high-paying services for creators:
✅ Performance-Based UGC - Get paid per sale, not per video
✅ Brand Consulting & Creative Strategy - Teach brands, don’t just create
✅ Community-Based Monetization - Paid newsletters, memberships, courses

💡 What brands are paying for in 2025:
✔️ TikTok Paid Ad Creatives - Brands want high-converting UGC 💰
✔️ Full-Funnel Content Strategy - AI can’t replace human expertise 💡
✔️ Creator Licensing Deals - Get paid for your face, voice & name 🏆

📊 How to charge MORE for your services:
🔹 Package Deals - 3-5 videos instead of one-offs
🔹 Performance Pay - Bonuses for high-performing content
🔹 Retainers – Long-term brand deals = predictable income

🔥 Lowballing yourself keeps you broke. Price with confidence.

💡 Want to monetize smarter and scale your income? Read the full breakdown inside.

06/25/2025

Most Marketing agencies are undercharging and don’t even realize it.
-You’re working overtime but not seeing the profits.
-Clients expect high-value results for bargain pricing.
-You’re afraid to raise rates because you think clients will leave.

Here’s the truth: Clients don’t pay for hours, they pay for outcomes.

The agencies making real money are using:
✅ Value-based pricing (charge for results, not time)
✅ Performance-based models (revenue share, ad spend %)
✅ Productized services (fixed packages, higher margins)
If you’re still charging $500/month, you’re running a charity, not an agency.

💡 Want to price like a pro and scale your agency? Read the full guide in this post.

06/24/2025

If your TikTok videos aren’t getting views, the algorithm isn’t broken - you’re just not playing the game right.

Here’s what’s changed in 2025:
✔️ Watch Time is Everything – If people don’t watch till the end, your reach dies.
✔️ TikTok is Now a Search Engine – Use the right keywords, and you’ll get free traffic.
✔️ Engagement = More Reach – Saves, comments, and shares tell TikTok your content is worth pushing.

Want to beat the algorithm? Do this:
🔥 Hook viewers in the first 3 seconds (open loops, pattern interrupts).
🔥 Optimize for TikTok SEO (keywords in captions, text overlay, and hashtags).
🔥 Loop your videos so people rewatch (TikTok rewards retention).

TikTok wants people to stay on the app. The more you keep them watching, the more you grow.

💡 Ready to go viral? Read the full breakdown inside.

06/23/2025

📌 If your offer sounds amazing but still isn’t selling… the problem isn’t your offer. It’s your positioning.

Too many creators and marketers build something valuable - but frame it so vaguely, it blends into the noise.

👉 Strong positioning = making your offer feel urgent, specific, and unignorable.
This post breaks down exactly how to shift from “just another service” to a “category of one” 👇

So if you’re tired of hearing crickets on a solid offer… this is your fix.

⚡ Save this.
📤 Share it with someone building an online service.

And follow for bold positioning strategies that actually convert.

06/21/2025

If you’re a creator, 2025 is your time to start making real money.

Brands are spending billions on UGC and influencer marketing - and you don’t need millions of followers to get paid.

Here’s how you can start earning $10K+/month:
✅ Create UGC content for brands ($250-$1,000 per video)
✅ Use affiliate marketing to make passive income
✅ Get paid brand deals (even with a small audience)
✅ Sell courses or coaching based on what you know
✅ Build a paid community for exclusive content

The creators winning in 2025 aren’t just posting for likes - they’re building monetization systems.

💰 Ready to turn your content into income? Read the full breakdown inside.

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