06/09/2026
The World Cup is coming to North America. But for U.S. hotels, the booking boom may be kicking off elsewhere.
Early occupancy data shows host cities in Canada and Mexico outpacing most of their U.S. counterparts, as affordability, travel costs and political headwinds shape where fans are choosing to stay.
For the hospitality industry, the monthlong tournament is still a major opportunity — but perhaps not the slam-dunk some American hotel markets expected.
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