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Established in 1984, Lürzer's Archive magazine curates exceptional ad campaigns from print, TV and digital. Subscribe now: www.luerzersarchive.com/shop
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We are the most acclaimed creative resource for advertising professionals worldwide. Michael Weinzettl, Editor-in-Chief of Lürzer's Archive publications:

"I have been selecting ads for Archive throughout a long and illustrious history stretching back more than 25 years. We hope that you will enjoy this forum on Facebook and welcome any ideas, comments or opinions you may have. Yet we must point o

ut that it is the policy of Archive itself not to comment, in any manner or form, on work that has featured in the magazine."

23/04/2025

Issue 229 available to pre-order now.

With Lürzer’s Archive 229, we go off-piste straight from the cover and never turn back. Inside, we aim to fire up both the left and right brain with a split of hard and soft content. There are diamond shards of creative knowledge to gather from our second annual of creative excellence, aka The ACE Report. There’s also emotional connection in our new Where We Create feature, and an incredible array of the very best new Work to tickle your senses all over. And… well, you need it all. You deserve it.

Cover image: New York with Thanks for Coke-Creating

16/04/2025

Digital Best of the Week
“Burned Logo”: To coincide with Ex Day (April 14), Tinder, in collaboration with , launched this campaign encouraging people to view breakups as a chance for new beginnings. Aiming to reposition the brand as a supportive presence during moments of change, the campaign uses bold print visuals and a reimagined version of Tinder’s iconic flame logo to symbolise emotional renewal and the potential for fresh connections.

See more best of the week online.

Credits
CEO: Camila de Almeida Prado
CCO: Ricardo Casal
ECD: Jose Mario Muñoz/ Guido Donadio / Sebastián Regiani
CD: Agustin Osman / Jorge Gomez Adrover
Head of production: Paula Sánchez
Productor Sr: Francis Peña
Productor Sr: Valeria Brinkmann
Business director: Paulina Vogel
Business supervisor: Miren Aedo
PM: Jennifer León Flores
CSO: Samantha Hernández
Directora de Estrategia: Alejandra Margain
Strategist: Mariana Mixcoatl
Social Media/Medios: Globant Gut
Production: La Doble
Photographer: Alejandro Burset
Retouch: Diego Speroni
Tinder Latin America & Canada Director, Marketing: José Rodrigues
Tinder México Sr. Marketing Manager: Valeria Gómez Violante

11/04/2025

Integrated Best of the Week: “Same but Tesco” by for Tesco Mobile

Pet cat support group congregate on the street to bemoan their human owners constant use of ‘rectangles’ – that is, their phones. Which they hold in their moggies faces, and then look at, sometimes countless times. Because we all use our phones for the same thing. Directed by Jeff Low.

See more best of the week online.

Client: Tesco Mobile
Ad Agency: BBH, Dublin
Creative Director: Luke Till
Production Company: .filmworks
Director: Jeff Low

01/04/2025

A sneak peek into the amazing automotive category within 200best [digital artists].

See the full images and the rest of the category in Edition 7, available now.

Credits
Thomas Schorn
Vitali Enes
Patrick Weber .art
Dejan Sokolovski

26/03/2025

OOH Best of the Week: Magners keeps it clean and clever with “Real To Our Core”, a smart outdoor campaign featuring an apple and the signature brown bottle. In a series of playful visual symbols, the bottle becomes a stem, pours out the apple shape, or transforms into pips forming a shamrock.

See more best of the week online.

Client: Magners
Ad Agency: Good Drinks Australia Ltd, in-house, Palmyra, Australia
Creative Director & Illustrator: Chris Rowson

12/03/2025

OOH Best of the week: “Awkboards” by for Green Cross Health.

Unichem, Life Pharmacy and Uber Eats are saving New Zealanders from the most awkward pharmacy purchases with highly indiscreet digital billboards that announce when one of over 600 embarrassing Unichem or Life Pharmacy products has been picked up via Uber Eats. These billboards, powered by real-time purchase data and Lumo’s digital out-of-home network, then pop up along the delivery route for all to see.

See best of the week for film and classic online.

Client: Green Cross Health
Ad Agency: FCB New Zealand, Auckland
Creative Directors: Alan Jones, Angelo An
Art Director: Letitia Mackenzie
Copywriter: Hannah Watts

07/03/2025

Print Best of the Week: Asunción with “Lomiterios – Open Late”. Lomiteros tirelessly feed the Asunción locals, but who feeds them? Burger King, as it turns out, as captured by Ale Burset.

Discover best of the week for film and classic online.

Credits
Client: Burger King
Ad Agency: Garabato MullenLowe, Asunción, Paraguay
Creative Directors: Paloma Cella, Marcelo Márquez
Art Directors: Diego Centurión, Marcos Benquique
Copywriters: Renzo Renna, Manuel Gay, Jazmin Cano Demestri, Arami Torres, Mathias Duarte, Fuh Bobadilla
Photographer: Ale Burset
Digital Artist: Eduardo Navarro

26/02/2025

OOH Best of the Week: Canada’s cheeky ‘u up?’ campaign for IKEA slid into the DMs of late-night scrollers, surprising a few lucky night owls with a free mattress. For those who dozed through it, IKEA is now offering a limited-time discount on sleep comfort products.

Discover best of the week for film and our classic pick online.

Credits
Ad Agency: Rethink Canada
Chief Creative Officers: Aaron Starkman, Mike Dubrick
Group Creative Directors: Robbie Percy, Caroline Friesen
Creative Director: Karine Doucet
Art Directors: Rachel LeBlanc, Ryan Cookish
Copywriter: Julie Day-Lebel

19/02/2025

Inside 228: .creative.studio, London and WWF present “A Prescription for Nature.” In response to growing mental health challenges (one in six people in England experience a common mental health problem every week), this campaign harnesses the healing power of nature. Spending just 20 minutes outdoors each day can positively impact well-being, reflecting WWF’s belief that when we restore nature, nature restores us.

Discover more in Lürzer’s Archive Issue 228, available online and in print.

Credits
Clients: WWF
Creative Studio: Uncommon Creative Studio
Director: Samona Olanipekun
Production Company: Prod Co.
Production Company Producer: Lottie Aspinall
DOP: Fraser Riggs
Editor: Jacques Simon @ Trim Editing

14/02/2025

Print Best of the Week: and present ‘Sober Chic’ for . The campaign features professionals such as a doctor, pilot, taxi driver, and fireman sipping alcohol-free mocktails on the job.

Explore best of the week for film and classic online.

Creative Director: Julien Bredontiot
Art Director: Alexandre Quoirez
Copywriter: Janie Crespin
Photographer:

12/02/2025

Inside 228: Madrid, for Cornetto with ‘Unwrap Summer.’

To celebrate the start of summer, Cornetto launched a unique handcrafted poster campaign combining their iconic wrapper with the joy of the season. Surfers, waves, and boats all blended seamlessly with the Cornetto wrapper, creating one-of-a-kind collages that visually capture the spirit of summer.

Discover more inspiration inside Issue 228, available online and in print.

Credits
Creative Director: Jorge Zacher, Dante Zamboni
Art Director: Pedro Mezzini
Copywriter: Augusto Callegari
Illustrator:

07/02/2025

OOH Best of the Week: turns the iconic ‘It has to be HEINZ’ line on its head with their ‘Trigger The Taste’ campaign.

Featuring unadulterated Heinz products paired with food appearing in Heinz’s signature font, it’s a playful twist on the classic, proving that when it comes to flavor, Heinz is the perfect match.

Discover more best of the week online now.

Client: Kraft Heinz
Ad Agency: Wieden + Kennedy, London
Creative Directors: juan sevilla, Joe De Souza
Art Director: Simon Allen
Copywriter: Patrick Silla
Photographer:

04/02/2025

Inside 228: and introduce the all-new Volkswagen ID.BUZZ, a car made from recycled materials, showcasing Volkswagen’s commitment to sustainability and innovation.

Discover this campaign and more in Lürzer’s Archive Issue 228, now online. Don’t miss out, get your print copy today and explore the latest in creative advertising.

Credits
Client:
Creative Directors: Alvaro Becker, Carlos Vergara, Francisco Cavada, Patricio Andres Reyes Aqueveque
Art Directors: Sergio Araya, Joaquín Toro, Marcelo Palma, Sebastián Orellana
Copywriter: Sebastián Meirovich
Photographer:

30/01/2025

200best [digital artists] presents a carefully-curated selection of the most exceptional digital artists working today. Now in its seventh edition, this book has established itself as an essential reference in the creative industries, showcasing artists who are shaping the visual landscape of advertising, entertainment, editorial, and fine art.

Prepare to be challenged, intrigued, and, above all, inspired.

Pre-order now.

Cover image: Cary Ng

28/01/2025

Inside 228: , Dubai, celebrates the charm of Old Dubai with ‘When it matters, keep it original’ for KFC.

Discover this campaign and more in Lürzer’s Archive Issue 228, now online.

Ad Agency: TBWA\RAAD, Dubai
Creative Director: Rodrigo Scapolan
Digital Artist:

23/01/2025

Find Lürzer’s Archive at Golden Hare Books in Edinburgh!

located at 68 St Stephen Street in Stockbridge, is a book lover’s dream. Since 2012, their knowledgeable team has been curating a stunning selection of books across all genres—and now, you can pick up print copies of Lürzer’s Archive there too!

68 St Stephen Street, Edinburgh EH3 5AQ
Open daily, 10am–6pm

Stop by and support local while diving into the world of creativity!

22/01/2025

OOH Best of the Week: brings humour and creativity to Uber’s ‘You’re Almost There’ campaign at Gatwick Airport. Long-lasting OOH assets feature witty journey lines tied to destinations, like ‘Milan Airport > Cheating on mum’s bolognese’ and ‘Rome International Airport > Culture and stuff.’

Discover this clever campaign and more best of the week in bio.

Client: Uber
Ad Agency: Mother, London
Photographer:

17/01/2025

Issue 228 is here, marking 40 years of Lürzer’s Archive and creative excellence.

The cover, created by for Artotel Wanderlust, captures the bold, unexpected spirit of this milestone. Inside, we reflect on four decades of creativity with a feature on the 40 greatest ads of the past 40 years, insights from leading creatives, and an inspiring global Eclectic.

Explore the full issue now via the link in bio and join the conversation—what do you think deserves a place among the greatest ads?

Credits
Creative Director: Stephan Schwarz
Art Director: Bruno Andrade
Photographer: Esther Sutanto
Digital Artist: Moreira Estudio

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