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Established in 1984, Lürzer's Archive magazine curates exceptional ad campaigns from print, TV and digital. Subscribe now: www.luerzersarchive.com/shop
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We are the most acclaimed creative resource for advertising professionals worldwide. Michael Weinzettl, Editor-in-Chief of Lürzer's Archive publications:

"I have been selecting ads for Archive throughout a long and illustrious history stretching back more than 25 years. We hope that you will enjoy this forum on Facebook and welcome any ideas, comments or opinions you may have. Yet we must point o

ut that it is the policy of Archive itself not to comment, in any manner or form, on work that has featured in the magazine."

04/09/2025

OOH Best of the Week: “Man’s True Best Friend” by Toronto for

Hot on the heals of Sabrina Carpenter’s controversial cover for her new album “Man’s Best Friend”, this campaign offers a different take on the phrase and imagery. Carpenter’s artwork shows her on all fours, her hair held by an off-camera man, as though she is a submissive beast. Humane Canada’s posters show real dogs up for adoption, their leashes held by an identically-dressed off-camera man, against an identical curtained back drop. Are women and dogs analogous? What is the meaning of Carpenter’s album artwork? We’re not sure but it’s a deft move from the animal charity.

Credits
Creative Director: Alexis Caron-Côté
Art Director: Félix-Antoine Brunet, Michaël Bonnette
Photographer: Gabrielle Lacasse
Executive Creative Director: David Allard
Producer: Alexandra Michaud

02/09/2025

From thousands of entries, our judging panel will select just 200 great photographers for the world renowned accolade of featuring in this biennial publication. Essential inspiration for creatives and a vital resource for all art buyers, chosen photographers will be featured on this page and entered into the Archive.

Here are just five of the photographers who have been selected to appear in the upcoming 12th edition...

22/08/2025

Inside Issue 230: for Canva with ‘Make The Logo Bigger’.

This sharp, self-aware campaign poked fun at the chaos of feedback. From too-big logos to last-minute resizes, it played out across a series of special builds near London’s Waterloo Station. Painfully familiar. Perfectly executed.

Order your copy of 230 now.

20/08/2025

Issue 230’s Reviews section features a special takeover by the world-leading independent network

Introduced by Global CCO Alex Schill, the section brings together reflections from across the Serviceplan network on one central question: what inspires connection? From drone art and meditation to jiu-jitsu and collective protest, the answers are surprising, personal and deeply human.

Explore the reviews via the link in bio and stories.

15/08/2025

OOH Best of the week: “Are You Packing Microplastics?” In collaboration with Glue Society (), and shot by fashion photographer Derek Henderson, Calvin-Klein-esque male models pose with plastic bottles shoved down their underwear, resembling … pen*ses. And instead of branding, their underwear elastic features slogans such as “How toxic is your masculinity?” and “4 out of 5 dicks are packing plastic”.

The hyper-masculine campaign coincided with the UN Global Plastics Treaty INC-5.2 talks in Geneva, Switzerland, with an aim to put pressure on the predominantly male delegates to act decisively against plastic production.

Client: Plastic Change
Ad Agency: Worth Your While, Copenhagen .agency
Creative Director: Jonathan Kneebone, Tim Pashen, Lukas Lund
Art Director: Alexander Winge Leisner, Katrine Winblad
Photographer: Derek Henderson

See more best of the week online.

06/08/2025

Pre-order now open for Issue 230.

Featuring a bumper selection of the best new work, enough to fuel inspiration for years to come. Our lead interview is with Gabriel Mattar, a CCO who leads a creative culture where staff willingly sport tattoos of their agency loyalty. And there’s more craziness with a Reviews takeover from the independently-minded creatives at Serviceplan, offering everything from martial arts to drone art for your self-improvement.

Shipping soon. Pre-order your copy now.

Cover image: “Timothée Chalamet for Cash App” by Cash App in-house, Oakland.

01/08/2025

Best of the week digital: “Full Bush Summer” by for

Aiming at gen Z and appearing on all their social feeds, fronted by the host of Hulu’s Love Overboard and Bachelorette Gabby Windey, Miracle-Gro’s campaign grabs attention with a satirical body-positive message for bushes everywhere. Includes mock-OOH assets for social, an Amazon banner, and limited-edition t-shirts.

See more best of the week online now.

31/07/2025

From countless submissions, only the most exceptional make it into 200best. Here’s a glimpse at five photographers featured in the upcoming 12th edition...

23/07/2025

Take a sneak peek into the Fantasy Worlds category inside 200best Digital Artists, Edition 7.
From mythic gods soaking beneath the sea to lone cyclists drifting through dreamscapes and creatures stalking empty cities, these works twist reality into something stranger, darker, and more extraordinary.

1. Circo Visual
2. Camilo Monzón Navas
3. Latina Studio Bogota , Andrés Moreno and Sergio Remírez

Order your copy online.

11/07/2025

Presenting a truly unique visual and critical survey, 200best [digital artists] returns with its seventh edition. Globally recognised as an essential reference for the creative industries, this celebrated publication showcases the extraordinary talent and innovation shaping digital artistry today.

Order your copy today.

Thank you to The for this amazing image. You can find their work within the pages of the book...

09/07/2025

OOH Best of the week: “They can’t arrest this billboard” by Elvis, London for Greenpeace.

The right to protest has been slowly eroded in the UK, with laws coming in to prohibit this core democratic principle. To highlight this, Greenpeace, in partnership with Amnesty International UK, Friends of the Earth and Liberty, launched this campaign of live digital billboards featuring videos of six high profile activists holding placards that say ‘I’m protesting in here to avoid arrest out there’. Shown in prominent OOH locations in Manchester, Birmingham and London on 3 July 2025, each protester appears as they would in that actual location.

See more best of the week online now.

Credits
Creative Director: Alexandru Vasile, Adam Ablo, Susie Booth
Photographer: Rob Streeter

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