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Established in 1984, Lürzer's Archive magazine curates exceptional ad campaigns from print, TV and digital. Subscribe now: www.luerzersarchive.com/shop
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We are the most acclaimed creative resource for advertising professionals worldwide. Michael Weinzettl, Editor-in-Chief of Lürzer's Archive publications:

"I have been selecting ads for Archive throughout a long and illustrious history stretching back more than 25 years. We hope that you will enjoy this forum on Facebook and welcome any ideas, comments or opinions you may have. Yet we must point o

ut that it is the policy of Archive itself not to comment, in any manner or form, on work that has featured in the magazine."

30/10/2025

OOH Best of the week: “Pasta is Naked Without Dolmio” by The&Partnership, London for Dolmio.

N**e pasta appearing at first glance like naked skin, cheekily making the point that pasta is undressed without Dolmio sauce.

Client: Dolmio
Ad Agency: The&Partnership, London .group
Creative Director: Kareem Shuhaibar
Art Director: Hemi Patel
Copywriter: Fred Barber
Photographer: Sophie Harris-Taylor

27/10/2025

Inside Issue 230: ‘Claustrobars’ for Stella Artois by

This out of home campaign captures a familiar scene, customers packed shoulder-to-shoulder, jostling for drink. Yet, amidst the chaos, one person remains unfazed, savouring a chalice of Stella Artois.

Credits
Art Director: Aaron McGurk
Copywriter: Christopher Lapham
Photographer: Ale Burset
Digital Artist: Diego Speroni
Chief Creative Officer: Gabriel Schmitt

24/10/2025

From the fashion pages of 200best [photographers], Edition 12.

Five striking images that capture the direction of fashion photography today.

Pre-orders for the upcoming edition are open.

Image Credits
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$Inside Issue 230 Online: Uncensored Press by TBWA\RAAD Dubai for Al Joumhouria.With Lebanon’s press freedom ranked 140th...$

21/10/2025

Inside Issue 230 Online: Uncensored Press by TBWA\RAAD Dubai for Al Joumhouria.

With Lebanon’s press freedom ranked 140th worldwide, the campaign set out to confront censorship head-on. Conflict images repeatedly removed by social media algorithms were re-created by British typewriter artist Keira Rathbone , rebuilt keystroke by keystroke into monochrome compositions made entirely of letters.

The resulting works bypassed algorithmic filters, running freely in print and online, reigniting conversation on digital censorship.

Credits
Client: Al Joumhouria
Agency: TBWA\RAAD, Dubai
Executive Creative Director: Frederico Roberto, Santiago Cuesta
Creative Director: Sumanth Wilkins
Associate Creative Director: Ayman Shehade, Alaa Hamdar
Art Director: Kaustubh Pachpute

17/10/2025

200best [photographers], Edition 12 now available to pre-order.

Now in its twelfth edition, 200best [photographers] presents a carefully curated selection of outstanding photography created for advertising and communications.

Spanning over 450 pages, it features work chosen from thousands of global submissions, reviewed through multiple rounds of judging and discussion.

Balancing excellence with diversity, the book showcases established names alongside emerging talent, serving as both a trusted industry reference and a collector’s volume that captures the evolving language of photography.

Cover image:

14/10/2025

Inside Issue 230 Online: ‘Flipping the “Ghiblification” Trend Into a Wake-Up Call’ by for Greenpeace.

In response to the surge of AI-generated images emulating the whimsical aesthetics of Studio Ghibli — a phenomenon dubbed “Ghiblification” — this provocative campaign highlights the harsh realities of environmental destruction that no filter can beautify.

Client: Greenpeace
Ad Agency: Ogilvy Greece, Athens
Creative Director: Ioanna Krioni
Art Director: Aggeliki Theodorou
Copywriter: Zoi Parsali
Executive Creative Director: Dimitris Savvakos
Chief Creative Officer: Panos Sambrakos

10/10/2025

Film Best of the Week: “New Jeans” directed by Mathias & Matias for Olga Basha.

Two young women are having lunch together in the window seat of a New York cafe. Outside they see the man that one of them has a date with the next day. They watch as he begins to pick his nose, and worse, and yet they are full of admiration for him.

Credits
Client:
Production Company:
Starring: &
Producer:
CD:
Directors: Matias & Mathias
Editor:
Wardrobe:
DOP:
1st AC:
2nd AC:
1st AD:
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Sound Mixer:
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Composer:
Colorist:
Scan:

08/10/2025

Inside Issue 230 Online: ‘Reasons to Eurostar’ for Eurostar by London and featuring illustration by

The campaign set out to challenge the automatic choice to fly or drive, encouraging travellers to opt for Eurostar’s premium experience instead. Bar’s bold, graphic use of negative space brought that idea to life, creating visual surprises that revealed hidden stories within each image.

Credits
Creative Director: Paula Hochberg
Art Director: Callum McDonald, Charlotte Upton, Bethany Kellaghan McGurk
Copywriter: Marika Di leo, Mike Sutherland, Antony Nelson
Illustrator: Noma Bar

03/10/2025

OOH Best of the week: ‘Crosswalk Accident Chart’ by for Tuzla Municipality

Stop at the Crosswalk, Stop the Accidents is a public safety campaign launched with Tuzla Municipality in Istanbul. Pedestrian crossings are among the most dangerous traffic points in Turkey, with more than 20,000 injuries and fatalities recorded in the last decade. To raise awareness, the crosswalk was turned into an infographic: each stripe represents years of accidents, making invisible data visible on the street.

See more best of the week online.

Creative Director: Mehmet Demirel, Emre Günaydın
Art Director: Ayşe Eserova
Copywriter: Erkut Çarık
Producer: Ayten Güneş Erdoğan

01/10/2025

Inside Issue 230: ‘A Decision Was Made Here’ for Oreo by Bogotá

Grounded in observed in-store behavior around Oreo shelves, the campaign highlights the small decisions shoppers make when a craving takes over. It makes visible a familiar moment: choosing Oreo and leaving another product out of place.

Credits
Creative Director: Camilo Carvajal, Juan Romero
Photographer: Leyther Orozco
Digital Artist: Black Thunder Studio

23/09/2025

Inside Issue 230 Online: ‘Clarity Not Rashness’ for Red Bull by .agcy

Over the past decade, Red Bull has become the primary drink of extreme sports. When positioned as the fuel for adventure, it is inevitable until people subconsciously tie your name to reckless behavior. But Red Bull is a can of physical and mental readiness and is fueling the mental adventure as much as the physical — empowering risk-taking backed by clarity, not rashness.

Client: Red Bull
Creative Director: Asan Ahmed
Strategy: Ramin Ilham
Photographer: Andy McKenna

19/09/2025

OOH Best of the week: “Dunkin’ at Home” for Dunkin’ Donuts by

Donuts packets shot to look like houses, with sky-like gradient backgrounds, remind consumers that they can also enjoy Dunkin’ Donuts at home.

Credits:
Ad Agency: BBH, New York
Creative Director: Yohah Driver, Sapna Ahluwalia
Art Director: Liv Johnston
Chief Creative Officer: Erica Roberts

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