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Established in 1984, Lürzer's Archive magazine curates exceptional ad campaigns from print, TV and digital. Subscribe now: www.luerzersarchive.com/shop
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We are the most acclaimed creative resource for advertising professionals worldwide. Michael Weinzettl, Editor-in-Chief of Lürzer's Archive publications:

"I have been selecting ads for Archive throughout a long and illustrious history stretching back more than 25 years. We hope that you will enjoy this forum on Facebook and welcome any ideas, comments or opinions you may have. Yet we must point o

ut that it is the policy of Archive itself not to comment, in any manner or form, on work that has featured in the magazine."

14/11/2025

Integrated Best of the Week: ‘The Honest Keys’ for ***dezero by Stockholm.

The Honest Keys: (“Ärliga Tangenter” in Swedish) functions as an add-on keyboard that users download via App Store and activate in their iOS settings – just like an emoji or language keyboard. It acts by detecting messages that signal poor mental health in the user, such as “I’m fine,” “It’s all good,” or “Everything’s okay”, which prompt the app’s autosuggest feature to react. It then suggests alternatives for more honest responses, such as “I’m actually not doing that well” or “It’s been a bit tough lately.”

Created by su***de prevention charity Su***de Zero, the app makes it easier to take that first step of being honest and asking for help.

Sweden has delivered twice this week. Both of our Best of the Week selections come from Stockholm. See the other (and the classic) on our site.

Client: Su***de Zero
Ad Agency: Wenderfalck, Stockholm
Art Director: Rikard Linder
Copywriter: Vera Perlmann
Digital Artist: Kajsa Holten
Producer: Nils Nyebølle

11/11/2025

Inside Issue 230: ‘Think Before You Share’ by for

A powerful campaign reminding caregivers and loved ones to .

Credits
Creative Director: Lisa Lebedovich
Art Director: Teresa Leung
Copywriter: Luke Devlin
Photographer: Bill Hawley
Production Company: East Cherry
Director: Callum Gunn
Producer: Reegen Price

07/11/2025

OOH Best of the week: “Air raid alerts from Ukraine” by Helsinki for Unicef.

This campaign, shown across almost all Helsinki’s outdoor advertising screens, shows air raid alerts in real time – reminding people that the children of Ukraine still need support.

Client: Unicef
Ad Agency: United Imaginations, Helsinki
Art DirectorNelli Immonen
Copywriter: Jaakko Hovi
Chief Creative Officer: Jyrki Poutanen

04/11/2025

Inside AUTO 2025: ‘Available Only In The Nature’ by for Volvo.

For World CO₂ Emissions Reduction Day, Volvo envisioned a future where the only exhaust pipes left are those shaped by nature itself.

Client: Volvo
Agency: Havas Group Peru, Lima
Creative Director: Mauricio Fernandez-Maldonado, Renzo Viacava
Art Director: Daniel Alvan, Jeanpeare Villena
Copywriter: Paulo Ballón

30/10/2025

OOH Best of the week: “Pasta is Naked Without Dolmio” by The&Partnership, London for Dolmio.

N**e pasta appearing at first glance like naked skin, cheekily making the point that pasta is undressed without Dolmio sauce.

Client: Dolmio
Ad Agency: The&Partnership, London .group
Creative Director: Kareem Shuhaibar
Art Director: Hemi Patel
Copywriter: Fred Barber
Photographer: Sophie Harris-Taylor

27/10/2025

Inside Issue 230: ‘Claustrobars’ for Stella Artois by

This out of home campaign captures a familiar scene, customers packed shoulder-to-shoulder, jostling for drink. Yet, amidst the chaos, one person remains unfazed, savouring a chalice of Stella Artois.

Credits
Art Director: Aaron McGurk
Copywriter: Christopher Lapham
Photographer: Ale Burset
Digital Artist: Diego Speroni
Chief Creative Officer: Gabriel Schmitt

24/10/2025

From the fashion pages of 200best [photographers], Edition 12.

Five striking images that capture the direction of fashion photography today.

Pre-orders for the upcoming edition are open.

Image Credits
1.
2.
3.
4.
5.

$Inside Issue 230 Online: Uncensored Press by TBWA\RAAD Dubai for Al Joumhouria.With Lebanon’s press freedom ranked 140th...$

21/10/2025

Inside Issue 230 Online: Uncensored Press by TBWA\RAAD Dubai for Al Joumhouria.

With Lebanon’s press freedom ranked 140th worldwide, the campaign set out to confront censorship head-on. Conflict images repeatedly removed by social media algorithms were re-created by British typewriter artist Keira Rathbone , rebuilt keystroke by keystroke into monochrome compositions made entirely of letters.

The resulting works bypassed algorithmic filters, running freely in print and online, reigniting conversation on digital censorship.

Credits
Client: Al Joumhouria
Agency: TBWA\RAAD, Dubai
Executive Creative Director: Frederico Roberto, Santiago Cuesta
Creative Director: Sumanth Wilkins
Associate Creative Director: Ayman Shehade, Alaa Hamdar
Art Director: Kaustubh Pachpute

17/10/2025

200best [photographers], Edition 12 now available to pre-order.

Now in its twelfth edition, 200best [photographers] presents a carefully curated selection of outstanding photography created for advertising and communications.

Spanning over 450 pages, it features work chosen from thousands of global submissions, reviewed through multiple rounds of judging and discussion.

Balancing excellence with diversity, the book showcases established names alongside emerging talent, serving as both a trusted industry reference and a collector’s volume that captures the evolving language of photography.

Cover image:

14/10/2025

Inside Issue 230 Online: ‘Flipping the “Ghiblification” Trend Into a Wake-Up Call’ by for Greenpeace.

In response to the surge of AI-generated images emulating the whimsical aesthetics of Studio Ghibli — a phenomenon dubbed “Ghiblification” — this provocative campaign highlights the harsh realities of environmental destruction that no filter can beautify.

Client: Greenpeace
Ad Agency: Ogilvy Greece, Athens
Creative Director: Ioanna Krioni
Art Director: Aggeliki Theodorou
Copywriter: Zoi Parsali
Executive Creative Director: Dimitris Savvakos
Chief Creative Officer: Panos Sambrakos

10/10/2025

Film Best of the Week: “New Jeans” directed by Mathias & Matias for Olga Basha.

Two young women are having lunch together in the window seat of a New York cafe. Outside they see the man that one of them has a date with the next day. They watch as he begins to pick his nose, and worse, and yet they are full of admiration for him.

Credits
Client:
Production Company:
Starring: &
Producer:
CD:
Directors: Matias & Mathias
Editor:
Wardrobe:
DOP:
1st AC:
2nd AC:
1st AD:
SFX:
Sound Mixer:
Sound Designer:
Composer:
Colorist:
Scan:

08/10/2025

Inside Issue 230 Online: ‘Reasons to Eurostar’ for Eurostar by London and featuring illustration by

The campaign set out to challenge the automatic choice to fly or drive, encouraging travellers to opt for Eurostar’s premium experience instead. Bar’s bold, graphic use of negative space brought that idea to life, creating visual surprises that revealed hidden stories within each image.

Credits
Creative Director: Paula Hochberg
Art Director: Callum McDonald, Charlotte Upton, Bethany Kellaghan McGurk
Copywriter: Marika Di leo, Mike Sutherland, Antony Nelson
Illustrator: Noma Bar

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