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Lürzer's Archive

Established in 1984, Lürzer's Archive magazine curates exceptional ad campaigns from print, TV and digital. Subscribe now: www.luerzersarchive.com/shop
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We are the most acclaimed creative resource for advertising professionals worldwide. Michael Weinzettl, Editor-in-Chief of Lürzer's Archive publications:

"I have been selecting ads for Archive throughout a long and illustrious history stretching back more than 25 years. We hope that you will enjoy this forum on Facebook and welcome any ideas, comments or opinions you may have. Yet we must point o

ut that it is the policy of Archive itself not to comment, in any manner or form, on work that has featured in the magazine."

07/09/2025

OOH Best of the week: “They can’t arrest this billboard” by Elvis, London for Greenpeace.

The right to protest has been slowly eroded in the UK, with laws coming in to prohibit this core democratic principle. To highlight this, Greenpeace, in partnership with Amnesty International UK, Friends of the Earth and Liberty, launched this campaign of live digital billboards featuring videos of six high profile activists holding placards that say ‘I’m protesting in here to avoid arrest out there’. Shown in prominent OOH locations in Manchester, Birmingham and London on 3 July 2025, each protester appears as they would in that actual location.

See more best of the week online now.

Credits
Creative Director: Alexandru Vasile, Adam Ablo, Susie Booth
Photographer: Rob Streeter

07/02/2025

Sneak peek: 5 of the 200best
From thousands of entries, only 200 photographers are selected for this world-renowned biennial. A must-have for art buyers and a source of inspiration for creatives everywhere.

Take a look at just five talents featured in the upcoming 12th edition...

Dan Saelinger
Chris Budgeon
Kylian & Bastien
Paul Aresu
Per Norberg

06/25/2025

Inside Issue 229: India for Britannia Industries with ‘Nature Shapes Britannia’.

The idea behind Nature Shapes Britannia was simple: create advertising that respects and responds to the natural world rather than imposing on it. The result is a biodegradable OOH series where each billboard is designed to follow the form of the trees it surrounds. Both visually and conceptually, the campaign reflects the brand’s commitment to adapting to nature instead of expecting nature to adapt to it.

Discover more innovative work inside issue 229 online now.

06/20/2025

OOH Best of the Week: Toronto for KFC.

To celebrate the Canadian Grand Prix, KFC reimagines the legendary turns of Montreal’s Circuit Gilles-Villeneuve by transforming iconic chicanes like the Senna Curve and Wall of Champions into bold red and white bucket installations. A tribute to racing with unmistakable flavour.

See more best of the week online.

Chief Creative Directors: Dhaval Bhatt, Joel Holtby
Executive Creative Directors: Maxime Sauté, Marilou Aubin
Creative Directors: Steve Ierullo, Hemal Dhanjee
Photographers: Raina Kirn, Wilson Barry

06/13/2025

Best of the week experiential: ‘Relationchips’ by New York for Tinder.

It takes three seconds to eat a potato chip, and every three seconds a new relationship is made via dating app Tinder. This campaign plays on that fact, giving away real, Tinder branded chips in bags that include a QR code to get a free week of Tinder gold membership.

See more best of the week online.

Credits
Art Director: Ashley Veltre
Copywriter: Holden Rasche

06/11/2025

Sneak peek: 5 of the 200best
From thousands of entries, only 200 photographers are selected for this world-renowned biennial. A must-have for art buyers and a source of inspiration for creatives everywhere.

Swipe through for a preview of just five talents featured in the upcoming edition.

Dale May
Chad Chisholm
Dale Travers
Jonathan Knowles
Alex Freundt .archive

06/05/2025

OOH Best of the week: “Scratch & Sniff” by Madrid for Lynx.

To launch its new Lower Body Spray, Lynx combined classic male underwear poses with less classic scratch and sniff technology. Large, low billboards impregnated with scent allowed passers by to give the crotches a little scratch and smell the new product for themselves.

See more best of the week online.

Credits
Creative Director: Dante Zamboni, Jorge Zacher
Art Director: María Báguena Cabezas
Copywriter: Koke Domínguez Domínguez
Photographer: Alberto Van Stokkum

05/29/2025

Print Best of the Week: London for The Cybersmile Foundation. Real comments made to young people online are shown as tattoos on the faces of children, who are AI-generated so that no kids were harmed in creating the ad.

See more best of the week online.

Credits
Creative Director: Antony Nelson, Mike Sutherland
Art Director: Sali Horsey, Zoe Nash
Copywriter: Chris Chapman, Sabrina Goreeba
Digital Artist: Scott Silvey

05/21/2025

OOH Best of the Week: “At Last!”: Cornetto’s outdoor campaign welcoming the summer in Turkey, with the season’s anticipated moments viewed through a Cornetto cone telescope: The first flip-flops, the first wet swimsuit hung out to dry, the first dive into the sea, the first umbrella opened on the balcony …

See more best of the week online.

Client: Cornetto
Ad Agency:
Creative Director: Osman Nadir Aydin
Art Director: Kerem Aydin
Copywriter: Rahman Yildiz

05/15/2025

Inside Issue 229 online: To honour the Canadian ranchers behind their beef, McDonald’s and .en Vancouver, reimagined the classic rodeo sunset for the Calgary Stampede. This time, the riders stride toward the glow of the Golden Arches in the Calgary skyline.

A series of hand-painted Calgary cityscapes were displayed on outdoor media around the Stampede grounds, blending local pride with a nod to Western tradition.

Ad Agency: Cossette, Vancouver
Creative Director: Pierre Chan
Art Director: Shona Massey
Copywriter: Geordie Wilson
Artist: Jess Franks

05/07/2025

Good news. The final deadline for 200best [photographers], Edition 12, has been extended to 15 May.

If you’ve been meaning to submit but needed a little more time, now’s your chance. This globally celebrated publication highlights the most exceptional commercial photography and is seen by agencies, brands, and art buyers around the world.

Entry remains free. Work is chosen purely on merit.

Selected photographers receive:
• International recognition
• Exposure to a prestigious global readership
• Boost to your Lürzer’s Archive Ranking
• Online visibility through our website
• The opportunity to claim your Profile on Lürzer’s Archive

Entries close 15 May. Once selected for publication, a printing fee will be charged based on the extent of your participation.

We look forward to seeing your work.

Image credit: Scott Montgomery

03/12/2025

OOH Best of the week: “Awkboards” by for Green Cross Health.

Unichem, Life Pharmacy and Uber Eats are saving New Zealanders from the most awkward pharmacy purchases with highly indiscreet digital billboards that announce when one of over 600 embarrassing Unichem or Life Pharmacy products has been picked up via Uber Eats. These billboards, powered by real-time purchase data and Lumo’s digital out-of-home network, then pop up along the delivery route for all to see.

See best of the week for film and classic online.

Client: Green Cross Health
Ad Agency: FCB New Zealand, Auckland
Creative Directors: Alan Jones, Angelo An
Art Director: Letitia Mackenzie
Copywriter: Hannah Watts

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