Collins:

Collins: A brand consultancy for the Convergence Era. We design the journeys that matter. wearecollins.com

We create experiences between brands and their customers – the indelible moments that invite new relationships, inspire behavior, build new value, and shape the future.

When the world’s largest company teams up with the world’s largest sport, we find it’s best to think small. To bring thi...
07/19/2026

When the world’s largest company teams up with the world’s largest sport, we find it’s best to think small.

To bring things back to where they begin. For everyone.

Whether you’re a Fortune 1 company or a five-year-old fan…
A top-tier professional club or a pick-up game player…
A life-long follower or new to the game…
Soccer starts in the same place. The middle of the pitch.

From there, the game radiates outward.
To the players. Over the sidelines. Into the stands.
Onto screens. Across towns, cities, countries and continents.
Into our souls. Our friendships (and our rivalries). Our communities.

So, when Walmart asked us to create the identity for Walmart Soccer, we started where the game starts. In the middle of the pitch.

And we can’t wait to see how far it goes from here.

COLLINS
Claire Banks
Rohan Rege
Charlie Le Maignan
Joseph Han
Owen Oh
Mina Son
Jang Hyun Han
David Terry
Brian Collins

Image Retouching
Daniel Hearn

Walmart
David Hartman
Kim Tunick
Monse Valera
Brock Manheim
Dee Charlemagne
Kate Christiansen
Katie Cowan
Holly Hines
Allison Pope

On Monday we landed on the Ad Age A-List for the seventh time.We weren’t sure what to say. So we went back and read what...
03/11/2026

On Monday we landed on the Ad Age A-List for the seventh time.

We weren’t sure what to say. So we went back and read what our clients said about us in the Ad Age story.

Among them was Ben Goodwin, co-founder of Olipop.

“There is something special they bring to the table that I haven’t found anywhere else. I have a lot of trust in them. Right out of the gate, I could tell they had the most intuitive grasp of what I was trying to get at.”

That was kind, Ben. Thank you.

And then, he said something else.

“They come up with their own creative takes that they’re passionate about, and that also helps raise trust because you feel like you’re actually working with a partner who’s thinking independently.”

There’s the word. Trust.

Awards are terrific. Recognition, too.

But trust is the irreplaceable currency of our profession.

Trust from clients smart enough to build the new instead of repeating what worked ten years ago.
Trust between teammates who push the work further than it needs to go.

The trust we build with one another becomes the trust we extend to our clients. The trust our clients place in us becomes the trust their customers place in them.

This recognition belongs to the everyone who make COLLINS run—designers, writers, strategists, animators, producers—and to the clients who trust us with their people and their ambitions.

Nike. OFFF Festival. Sun Day. Muse. Crocs. Altruist. The Jet Propulsion Laboratory. Red Wing. Walmart. Olipop. And many more.

The tools around us are changing every five minutes. What matters to us is simpler.

To shape futures so desirable they become inevitable.
To explore the creative possibilities new tools open up.
To help our clients lead whatever version of tomorrow arrives next.

And mostly, to keep doing what we love.

Thank you to the Ad Age jury, and congratulations to all of the 2026 winners. 

Now, back to work

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