Neon Era Strategies

Neon Era Strategies A creative growth studio for funded DTC, wellness & lifestyle brands.

We build bold identities, high-converting websites, and retention systems that keep customers coming back.

The Solare world continues - a study in protection, texture, and light.Luminous Body Mist, Lip Veil, and Halo Drops were...
11/04/2025

The Solare world continues - a study in protection, texture, and light.

Luminous Body Mist, Lip Veil, and Halo Drops were imagined as quiet architectures for the skin: forms that protect, reflect, and illuminate.

Protection, hydration, radiance - each refined to simplicity.

11/04/2025

Solare is a study in light - texture, reflection, and the feeling of weightlessness on skin.

Each image in the reel holds a fragment of the brand’s atmosphere: transparency, warmth, and ease.

The idea was never just sunscreen - it was to design the sensation of sunlight made soft.

Exploring light as a design material. Solare - a conceptual identity for a luxury sunscreen line inspired by architectur...
11/03/2025

Exploring light as a design material.

Solare - a conceptual identity for a luxury sunscreen line inspired by architecture, skin, and sunlight.

Instead of treating SPF as an afterthought, this world frames protection as a daily ritual - quiet, sculptural, and intentional.

Sun as medium.
Skin as canvas.
Design as protection.

A study in softness and structure.
Porcelain, stone, and warm gold tones.
Invisible formulas imagined as silk, not shine.

A world built to explore the intersection of light, materiality, and care.

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building brands as atmospheres, not assets.

Get in touch with us on neonerastrategies.com 💌

Not every concept is meant to become a final identity - but every concept reveals something essential.When exploring bra...
10/27/2025

Not every concept is meant to become a final identity - but every concept reveals something essential.

When exploring brand worlds for Forma Sacra, we wanted to create more than a ceramics brand - we wanted to express the ritual behind the object. The philosophy was simple: the vessel is not the product. The ritual of making and the intention it holds is the product.

The palette grew from that idea: stone-grey to reflect tactility and architectural calm; bone to echo raw clay before transformation; charcoal as a grounding contrast - a quiet nod to smoke, kiln, and fire. Nothing loud. Nothing ornamental. Just quiet reverence for material and process.
Even though this direction lives as an unused concept, it served a purpose - it clarified the emotional tone of the brand. It showed us how restraint can say more than embellishment, how palette can evoke sensorial experience before form even appears.

Unused concepts are not “scrapped work.”
They are stepping stones - glimpses of what a brand could become before arriving at what it must be.

They’re part of the sacred messiness of building identities that feel lived-in, not manufactured.

The market isn’t oversaturated - it’s under-distinct. Most brands aren’t struggling for attention because people are dis...
10/23/2025

The market isn’t oversaturated - it’s under-distinct.

Most brands aren’t struggling for attention because people are distracted. They’re struggling because they’re interchangeable.

Same tone. Same design language. Same recycled founder story, scripted like a template.

We don’t have a volume problem. We have a differentiation problem.

2026 won’t reward the brands that post most.. but the brands that are unmistakable.

Identity > output
Originality > optimization
Presence > performance

This is where the next cycle is heading - and the shift has already started.

Lately I’ve been thinking about how much of creative work is energy management - clarity, focus, and courage to keep bui...
10/16/2025

Lately I’ve been thinking about how much of creative work is energy management - clarity, focus, and courage to keep building, even when the next chapter isn’t fully written.

Every new project feels like a chance to translate vision into form, to build not just a brand, but a system that lasts.

That’s the heartbeat of Neon Era.

If you’re ready to evolve your brand or reimagine your digital presence, inquiries for Q1 are open.

Link in bio.

A brand bible is more than a design document - it’s the DNA of your brand. ✦It defines how you look, sound, and feel acr...
10/10/2025

A brand bible is more than a design document - it’s the DNA of your brand. ✦
It defines how you look, sound, and feel across every touchpoint, ensuring your story stays consistent as you grow.
For Veroni Swim, this meant creating a visual system where bold femininity, nostalgia, and identity translate seamlessly - from logo and typography to tone of voice and campaign art direction.
Clarity creates recognition.
Consistency builds trust.
✨ Crafted by Neon Era Strategies

Unpublished identity work for Eros, a contemporary pearl house. 🩶 The palette blends oyster grey and soft rose to evoke ...
10/08/2025

Unpublished identity work for Eros, a contemporary pearl house. 🩶

The palette blends oyster grey and soft rose to evoke intimacy, refinement, and quiet luxury, anchored in pearl white for purity and timelessness.

The high contrast typography mirrors the duality of pearls themselves - delicate yet powerful - while the custom logotype balances softness with bold presence.

At , our approach to identity is about more than aesthetics; it’s about creating a visual language that carries emotion and meaning at every touchpoint.

The future of e-commerce isn’t just clicks and carts - it’s AI agents making decisions for your customers.From smart sho...
10/07/2025

The future of e-commerce isn’t just clicks and carts - it’s AI agents making decisions for your customers.

From smart shopping assistants comparing prices to autonomous systems reordering products before you even realize you need them, AI is rewriting how people buy.

For brands, this shift means two things:
1️⃣ Make your product data structured, optimized, and accessible.
2️⃣ Double down on creativity, community, and brand storytelling- what AI can’t replicate.

Those who will keep up will lead.

I couldn’t let this week pass without honoring Virgil Abloh - an artist who’s shaped the way I see and practice design.H...
10/02/2025

I couldn’t let this week pass without honoring Virgil Abloh - an artist who’s shaped the way I see and practice design.

His approach taught me that creativity isn’t about starting from scratch, but about shifting something just enough to make it new, to make it unforgettable. That 3% shift has become a lens I carry into every project.

Virgil blurred the lines between art, fashion, music, and culture - and in doing so, gave permission to a generation of creators to experiment without apology. That’s the spirit I try to bring into Neon Era: design that’s not just functional, but cultural.

Thank you, Virgil, for leaving behind more than work - for leaving a way of seeing.

In the era where negativity dominates our feeds, feels like a breath of fresh air. ✨It’s one of the few platforms built...
09/24/2025

In the era where negativity dominates our feeds, feels like a breath of fresh air. ✨

It’s one of the few platforms built for inspiration, not comparison. A place where moodboards spark ideas, visuals feel expansive, and creativity flows without noise.

At we see as more than just a tool - it’s a reminder that brands grow best in spaces that encourage imagination, curiosity, and positivity.

So while the world scrolls through the chaos, we’ll keep pinning toward possibility.

Where do you turn when you need a dose of inspiration?

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New York, NY

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