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07/28/2026

Charles F. Frost helped shape American Express in the 1960s, and his legacy is hiding in plain sight.

The name “CF Frost,” printed on American Express Cards traces back to this Ogilvy copywriter and the brand-building era he helped define.

In this History of Advertising video, ADWEEK’s Robert Klara unpacks the story behind the name and why it still matters today.

07/28/2026

As shopper behavior, receptivity, and measurement evolve, the store should be treated as a strategic media channel rather than the final point of distribution.

07/27/2026

Ad sales teams are redefining growth amid fragmented audiences, demanding buyers, operational friction, and increasingly embedded AI-driven ex*****on.

07/27/2026

The increase in spend on micro and nano creators is allowing those folks to be able to make a living...if your content is entertaining, of course.

At Cannes Lions International Festival of Creativity, Scott Galloway and Kara Swisher shared some thoughts on the creator economy, and why this shift in spend is beneficial for everyone.

07/26/2026

Bravoholics, this one's for you.

As Kyle Cooke said at ADWEEK House: Cannes Lions, every brand wants to build a community, but no one is actually doing it like Bravo.

After the success of the 2026 FIFA World Cup—which brought in more than $15 billion in revenue for FIFA and a record 38....
07/26/2026

After the success of the 2026 FIFA World Cup—which brought in more than $15 billion in revenue for FIFA and a record 38.9 million average viewers for the final match on FOX—the Los Angeles 2028 Olympics is already seeing increased interest from brands that want in on the U.S.’ next global sporting event.

John Slusher, CEO of U.S. Olympic & Paralympic Properties, says he anticipates ten times the number of brand activations during LA28 compared to the 2026 Milano Cortina Olympics.

Read more about how World Cup learnings are being applied to the 2028 Olympics 👉 https://adweek.it/4gOWero

07/26/2026

💭 A little reminder from Scott Galloway

The ads that aired during the FIFA World Cup got plenty of eyes, but how many of them actually resonated with those view...
07/25/2026

The ads that aired during the FIFA World Cup got plenty of eyes, but how many of them actually resonated with those viewers?

TV data and measurement company EDO has calculated the effectiveness of every ad during the World Cup and has shared the results with ADWEEK. The ads are ranked by EDO’s TV Outcomes Score, which measures the impact of every ad during the entire FIFA World Cup tournament across English and Spanish language broadcasts, based on the immediate consumer engagements most predictive of future sales.

Get the full list here 👉 https://adweek.it/4fkUaVG

07/25/2026

94% of Fortune 500 companies are not investing in women's sports. That leads to a ripple effect, says Deep Blue's Laura Correnti, resulting in brands losing out on $64 billion in earning potential.

With eyes on the WNBA , it's worth noting which brands are activating with the league and its players, and which brands are still sitting on the sidelines.

07/24/2026

It’s been a week, and we’re still reminiscing.

Fanatics Fest 2026 really was the ultimate four-day sports fan takeover—wall-to-wall moments, big energy, and a card show that went crazy. From Tom Brady sitting down with Lionel Messi to surprise celeb sightings like Justin Bieber, it felt like every aisle had a headline.

Here's a quick glimpse at what we saw on the ground.

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