Adweek

09/10/2026

New phone, new creative specs? Probably not, but some folks think it could open up new creative approaches for advertisers.

We spoke with creatives from agencies like Quiet Storm, BMB, Sounds Fun, and TBWA\MCR to get their take on how the new Apple iPhone Duo might impact digital advertising.

See all the quotes here 👉 https://adweek.it/4h4pxVj

09/10/2026

Kalshi is building a roster of celebrities endorsing its platform, with the latest ad featuring Marshawn Lynch checking out the Kalshi 2027 football champion report.

On the creative process, Marshawn said, “When the squad came to me with this concept I was like, ‘for real? That’s what we doing? I’m with it for sho’.’ I wish I could turn into a big ass super hero every time someone yelled ‘BeastMode’ at me. Kalshi has been great to collab with and I’m lookin’ forward to what we got coming next.”

Read more on the campaign 👉 https://adweek.it/46P6I3D

09/10/2026

Tubi is launching its biggest global brand campaign yet, “Find Any Feeling For Free,” created with Mischief @ No Fixed Address, to show how its massive free content library can match whatever mood you’re in.

The nine ads lean into absurd scenarios, like someone faking their own death for attention, before landing on the simple solution: “Or You Could Tubi.”

As CMO Nicole Parlapiano explains, people choose what to watch based on how they want to feel, and in a pay-to-feel streaming landscape, Tubi offers a free alternative when you want something different from the usual scroll.

Read more 👉 https://adweek.it/4r4YSwh

09/10/2026

WPP is facing mounting legal troubles, with three separate court cases reference an alleged illegal rebate practice carried out by WPP executives for years through media buying arm GroupM (now WPP Media).

The cases have dredged up a years-old debate about agencies pocketing media rebates, and the extent to which that practice is illegal. While rebates can be lawful—and in some jurisdictions are widely acceptable—they become an illegal “kickback” when an agent keeps money without the client’s knowledge and consent, according to the Anti-Kickback Statute.

Read Christopher Cicchiello's full story on WPP's alleged illegal rebate practice, and what it could mean for the ad industry as a whole 👉 https://adweek.it/45ZdhAs

09/10/2026

Most AI training is built for engineers. This one's built for marketers.

Here's everything happening on Wednesday's AI Accelerator Day, Brandweek's first-ever full day dedicated entirely to AI. Live demos, expert discussions, and hands-on workshops covering everything from AI leadership shifts to building a dashboard that proves your impact.

Grab your pass and join us in Atlanta 👉 https://adweek.it/3UlULjd

09/10/2026

Football season is officially here, and the demand for advertising slots during the NFL season has been unprecedented.

With so many brands looking to show off their moves as games get underway, ADWEEK is keeping a running list of the best early-season NFL ads in the link below.

The fan’s guide to which brands are getting in the game for the NFL in 2026.

09/09/2026

Kylie Kelce's prediction for this NFL season is more of a Philadelphia Eagles mantra.

09/09/2026

Fresh from starring in the Every Man Jack's “Sweat Equity” campaign, Tampa Bay Buccaneers quarterback Baker Mayfield is now helping shape the products themselves.

Mayfield has now co-created a range with Every Man Jack for Target, which includes body wash and antiperspirant in scents including “Tampa Two Coconut” and “Deep Shot Cedar,” designed to pay homage to Baker’s game-day routine. For every product sold in the collection, Every Man Jack will donate $1 to The Baker & Emily Mayfield Foundation, a nonprofit which supports children through education, health, community initiatives, and more.

Learn more about the partnership 👇

The Tampa Bay Buccaneers quarterback has co-created a body wash and deodorant collection blending product, purpose, and philanthropy.

09/09/2026

Do you like to squeeze a workout in while you're at a conference? We've got you!

Wednesday morning, lace up for the Strava x Brandweek Run Club, an easy, conversational 4 miles from The Ritz-Carlton, Atlanta, with a group photo, some swag, and breakfast waiting at the finish line inside Southern Exchange. Thursday morning, trade the run for a reset with Sunrise Yoga Sculpt with CorePower Yoga, all levels welcome, all gear provided, mats included.

However you like to start your morning, we've got you covered. Badge required for both.

View the full schedule ➡️ https://adweek.it/3UlULjd

09/09/2026

ADWEEK has appointed Tim Hart as chief operating officer, a newly created role intended to strengthen ex*****on and accelerate the company’s evolution as a media, events and professional-intelligence platform, and he will report to CEO Will Lee.

Hart, who most recently served as global COO and president, U.S., at Arc, will oversee operations, strategic planning, and product and commercial coordination across ADWEEK.

Read more 👉 https://adweek.it/46TslzL