Adweek

06/05/2026

FOX Sports is the U.S. English-language media rights holder for the FIFA World Cup, and the network is leaving no stone unturned as it hypes up its coverage ahead of the first game.

Robert Gottlieb, Fox Sports’ president of marketing, spoke with ADWEEK's about the network's strategy across linear, digital, and offline channels, noting that the company is using a mix of traditional marketing and attention-grabbing stunts in its World Cup playbook.

Read the full story here 👉 https://adweek.it/4vrUqZi

06/05/2026

To celebrate pride, Grindr and Madonna took over Times Square for a massive party 🌈

Madonna performed a mix of classics and new songs from her upcoming album, showing LGBTQ+ trailblazers like Marsha P Johnson and Keith Haring on the iconic screens.

This is the latest touch point in Madonna’s partnership with Grindr for her new album. Curious what we’ll see next!

06/04/2026

For the last 18 months, marketing leaders have watched AI reshape how consumers discover, research, and decide.

06/04/2026

How many celebrities and athletes did you spot in Nike's six-minute FIFA World Cup film?

Created by Wieden+Kennedy and directed by Dan Streit, Nike's film is a chaotic, joyful anthem that attempts to win over both young, devoted fans and the soccer-curious. It stars soccer icons including Erling Haaland and Cristiano Ronaldo, as well as celebrities like Kim Kardashian and Young Miko.

Nike’s ambitious World Cup campaign comes amid a turnaround to restore its brand and reverse sluggish sales. It’s doubling down on soccer and the tournament as key parts of that effort. Instead of making a traditional commercial the centerpiece of its campaign, as it has in the past, Nike’s film sets the scene for the next 12 weeks of content.

Read more about the campaign 👉 https://adweek.it/4dYuTjj

06/03/2026

Community is everything. 🥹

NBA legend Dwyane Wade looks back on his favorite memories from his years playing for the Miami Heat especially during the “Big Three” era.

06/03/2026

Renowned 60 Minutes correspondent Scott Pelley‘s tenure came to an abrupt end after the show’s newly appointed executive producer, Nick Bilton, dismissed him on Tuesday night.

This comes after the contentious Monday meeting in which Pelley went after both Bilton and CBS News’ editor-in-chief, Bari Weiss, with Pelley accusing Weiss of “murdering” 60 Minutes.

Weiss reportedly addressed Pelley’s dismissal in a Wednesday morning editorial call, saying, “Despite our attempts to engage with Scott Pelley and to find a way back, unfortunately we weren’t able to do so, and so we had to part ways.”

Read more on the story 👉 https://adweek.it/3PXtx0o

06/02/2026

The number of brands sponsoring the Tribeca X programming track has increased 13% year over year, while revenue from sponsorships increased 23%, according to festival organizers. New brand sponsors this year include McDonald's, Lavazza, Microsoft, TikTok, and AWS.

Tribeca X award submissions from sponsors have also increased by 17% this year, growing the festival’s revenue from submissions by 10% year over year.

While branded entertainment isn’t new, financial pressure on the entertainment industry means that more filmmakers are open to working with brands, eliminating some of the industry’s stigma around sponsored projects, said Tribeca Enterprises CEO Rebecca Glashow.

Revenue from sponsorships increased 23% year over year

06/02/2026

Two weeks after announcing his departure from Omnicom Advertising, Javier Campopiano is joining Publicis Groupe as global chief creative officer for Leo Constellation Americas and Iberia.

The former McCann Worldgroup and McCann Worldwide CCO left Omnicom just six months after taking on his latest role following its acquisition of Interpublic Group (IPG) in December 2025.

“Javier’s return is the latest demonstration of our commitment to investing in what remains a key differentiator for our clients: the very best talent, to drive creativity in all of its forms,” said Publicis CEO Arthur Sadoun.

Learn more 👉 https://adweek.it/4ehZvh1

06/01/2026

In a new 60-second spot, Hyundai and Innocean USA assembled five teenage football players in a series of vignettes that spotlight their fancy footwork.

“Sports is not a place where we can show up the same way Adidas or someone else that’s germane to the category,” said Hyundai Motor America CMO Sean Gilpin. “Yet we wanted to tell this story of ‘we’ve got technology that may surprise you.’”

The World Cup, he added, is an “opportunity to draw a parallel between the up-and-coming stars in the sport and announce, ‘Hey, we got [what’s] next.’”

Learn more 👉 https://adweek.it/3RSTaQr

06/01/2026

Even the best global campaigns can’t prove their true impact if measurement varies by market, channel, or data source.