Adweek

10/12/2025

Here's how the cast of Reasonable Doubt on Hulu would describe a character from the series using brand slogans.

10/10/2025

More than two months after American Eagle's Sydney Sweeney campaign sparked national debates over perceived eugenics references, CMO Craig Brommers told an audience at ADWEEK House Advertising Week that the attention has exceeded expectations.

When the campaign launched on a Friday in late June, the initial response was overwhelmingly positive. American Eagle’s stock shot up 25% on the day of the launch, which was announced with widespread coverage across financial, entertainment, retail, and marketing press.

By the weekend, the tone had shifted. https://bit.ly/46Mjvov

10/10/2025

Hiram Lodge or Mateo Santos?

Which role is Mark Consuelos recognized more for. 👀

10/10/2025

The Foundation to Combat Antisemitism is rebranding as the Blue Square Alliance Against Hate, reviving the blue square symbol to rally against rising antisemitism.

On Oct. 12, during the Chiefs vs. Lions NFL game, they'll launch a $10M campaign encouraging Americans to become allies against hate by sharing the blue square emoji or wearing blue square pins.

Created by VML, the ad will run across social media, YouTube, and out of home. https://bit.ly/471UOD8

10/10/2025

Nashville is home to numerous American cultural staples, including country music, Nashville Hot Chicken, and Dolly Parton.

Now, the city will house another staple: Ryan Murphy’s 9-1-1 universe, as 9-1-1: Nashville premieres tonight on ABC. https://bit.ly/482cOzM

10/09/2025

Video advertising has never offered brands more opportunity or noise to cut through.

10/09/2025

ADWEEK House: The Raceway will be making a pit stop at Virgin Hotels Las Vegas as the formula racing season rolls through town next month!

Join us on November 21 for deep dives into sports marketing strategies that fast-track brand growth, fuel consumer engagement, and give you the horsepower to leave your competition in the dust.

Register today: https://bit.ly/4oaSyAu

10/09/2025

We just got a letter from Steve Burns and it's all about the lessons from Blue's Clues 💙

10/08/2025

NBCUniversal is proud as a peacock to celebrate its Advertising & Partnerships Team for winning the ADWEEK Team Visionary Award in the Media Team category!

This powerhouse group continues to set the standard for innovation, strategy, and excellence in the media industry.

Honorees include: Mark Marshall, Alison Levin, Karen Kovacs, John Alleva, Ryan McConville, Gina Reduto, Caitlin Galo, Alexa Levitt, Jeff Hoeh, and Trish Vega.

10/08/2025

The Build-A-Bear team sends our heartfelt congratulations and big bear hugs to our President and CEO, Sharon Price John, on being named a 2025 ADWEEK Brand Genius Honoree! Sharon, thank you for your vision and leadership in our global mission to add a little more ❤️ to life.

10/08/2025

Before Sydney Sweeney's controversial jeans campaign, American Eagle CMO Craig Brommers had already weathered another marketing storm.

As Speedo's marketing head during Michael Phelps' Olympic dominance, Brommers oversaw the controversial NASA-developed LZR Racer swimsuit that broke records and made global headlines before being banned.

After stints at Abercrombie & Fitch and Gap, he joined AE in 2020, only to face the media hurricane surrounding Sweeney's campaign.

On Adspeak, ADWEEK's podcast hosted by editor-in-chief Ryan Joe, Brommers reflected on both experiences and how the Sydney Sweeney campaign measured against his expectations.

Craig Brommers was looking for drama with Sydney Sweeney -- and got it.

10/08/2025

Jon Cook spends his weeks running one of the largest agency networks in the world. But on as many weekends as the global CEO of VML can get away, Cook trades holding company duties for hiking boots and heads to the mountains.

The agency network's global CEO spends his weekends in the Rocky Mountains and beyond.