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Earlier this week The Museum of Public Relations hosted an amazing event! PRWeek’s Steve Barrett and Richard Edelman dis...
11/20/2025

Earlier this week The Museum of Public Relations hosted an amazing event! PRWeek’s Steve Barrett and Richard Edelman discussed the 25-year history of the Edelman Trust Barometer and communicators' potential role in healing a fractured world marked by deep institutional distrust.

Photo Credit: Erica Berger Photography

AI in PR: The Paradox is Real. You think your peers are using AI more than you are and the data proves it.The inaugural...
11/20/2025

AI in PR: The Paradox is Real. You think your peers are using AI more than you are and the data proves it.

The inaugural PRWeek/Boston University AI in PR Survey reveals a critical gap: Comms pros are highly receptive to AI, but their actual, day-to-day usage remains very limited (Mean=2.80).

Why the disconnect?

The challenge isn't enthusiasm — it's organizational readiness.

We surveyed 719 agency and in-house professionals to pinpoint the exact roadblocks, from infrastructure gaps to leadership voids.

What the Premium Report Covers:

- Benchmarking: Who's ahead — in-house or agency?
- Infrastructure: Where exactly are organizations failing to support adoption?
- Strategy: How CCOs at firms like JPMorganChase are implementing guardrails.

Stop relying on perception. Base your 2026 strategy on proprietary data.

Download the full 2025 PRWeek/Boston University AI in PR Survey Premium Report: https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_AI_Survey_Edition&utm_source=marketing&utm_medium=social&utm_campaign=ai_in_pr_2025_premium&utm_id=aiinpr25prem 🔗

The era of massive PR salary jumps might be over. 📉For years, the PR industry has seen strong wage growth, but the 2025 ...
11/18/2025

The era of massive PR salary jumps might be over. 📉

For years, the PR industry has seen strong wage growth, but the 2025 PRWeek Salary Survey reveals a sharp reality check. After an 8.1% jump in 2023 and 5.0% in 2024, the median salary increase for PR pros has slowed to just 1.6% this year. The "Great Resignation" has officially shifted to a focus on stability. In fact, 46% of respondents say they would now consider reduced or equal pay in exchange for better job security.

Are we seeing a market correction or a new normal? We dive into the numbers, the impact of AI on billable hours and the changing priorities regarding DEI in our comprehensive 60-page report.

Get the full breakdown here: https://prweek.dragonforms.com/loading.do?omedasite=pwr_mp2025&utm_source=marketing&utm_medium=social&utm_campaign=prw_salarysurvey25_premium&utm_id=prwss25p

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PRWeek

PRWeek epitomizes the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website. Launched in November 1998, it is the essential title for PR professionals in the US.

PRWeek reflects an industry playing a more pivotal role than ever before, not only in the marketing strategies of companies, brands, and organizations but also within boardrooms and amongst the C-suite.

In the transparent world epitomized by social media, corporate reputation is crucial. Executives need timely, authoritative, insightful content to navigate this landscape - that's where PRWeek comes in.