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Connatix

Connatix Connatix is a next-generation video platform that helps publishers deliver successful video experiences without compromise. Connatix is a smart solution allowing brands to feature their content across web and mobile media properties in a real, native way.

Content is displayed with a similar look and feel of other story items and users view it on the same platform. Using Connatix marketplace, brands can target their relevant audience while optimizing their budget for best results.

Operating as usual

Welcome Deborah Hankin & Brady Jones to the #ConnatixCrew! Learn more about our new hires & senior leadership promotions...
04/20/2022
Connatix Continues Growth, Hires Two Senior Roles and Announces Leadership Promotions

Welcome Deborah Hankin & Brady Jones to the #ConnatixCrew! Learn more about our new hires & senior leadership promotions in Adweek today 🚀

https://www.adweek.com/adweek-wire/connatix-continues-growth-hires-two-senior-roles-and-announces-leadership-promotions/

Connatix, the leading video technology company for publishers and advertisers, announced today key senior new hires and leadership promotions across its sales, culture, product and marketing teams.

04/08/2022

Welcome to the team Samantha Pebley! We are so excited to have you on the #ConnatixCrew.

04/01/2022

We are so excited to have Bogdan Toma join the #ConnatixCrew as a 3D Motion Designer. Welcome to the team!

Last week, we hosted a panel focused on Women’s Representation in Media. We heard leaders from Forbes, dentsu, Insider, ...
03/28/2022

Last week, we hosted a panel focused on Women’s Representation in Media. We heard leaders from Forbes, dentsu, Insider, and GroupM discuss representation on the big screen, how to foster and maintain an inclusive and supportive environment for women and much more. We had such a wonderful time filled with drinks, food, and lively conversations!

Big thanks to everyone who attended and an even bigger thanks to our speakers, Jill Kelly, Jessica Sibley, Deva Bronson, Jana Meron, and our very own Jenn Chen.

We hope to continue this series in the future, so if you were unable to attend - be sure to join us next time!

Over the past few years, the advertising industry has renewed its focus on diverse representation, and while progress ha...
03/22/2022

Over the past few years, the advertising industry has renewed its focus on diverse representation, and while progress has been made, we still have a ways to go. To better understand the current state of media diversity, we partnered with Digiday to survey brands & agencies for a new report. The findings highlight how teams are evaluating diversity efforts, approaching partners and vendors, and pursuing better representation in creative and hiring decisions.

Learn more & download the full report here: https://connatix.com/blog/introducing-the-state-of-media-diversity-report

03/18/2022

Welcome to the #ConnatixCrew Catalin! We are so excited to have you on the team.

03/16/2022

We are so excited to welcome Mia Fratila to the #ConnatixCrew as a Tech Recruiter!

Come out and join us and leaders from dentsu, Forbes, GroupM and Insider for our Women’s Representation in Media panel a...
03/15/2022

Come out and join us and leaders from dentsu, Forbes, GroupM and Insider for our Women’s Representation in Media panel at Jungle Bird!

Stick around for eclectic drinks, unique food, and networking with industry peers.

See you Wednesday!

RSVP here: events.connatix.com/womensrepresentationinmedia1/facebook

Celebrate women’s history month with us and join our Women’s Representation in Media panel on Wednesday, March 23rd at J...
03/10/2022

Celebrate women’s history month with us and join our Women’s Representation in Media panel on Wednesday, March 23rd at Jungle Bird and hear from leaders at Forbeses, Insider, dentsu, GroupM and Connatix! Following the panel will be delicious food, flowing drinks, and networking with industry professionals! You don’t want to miss it!

RSVP here: http://events.connatix.com/womensrepresentationinmedia1

In the unpredictable world of media buying, Programmatic Guaranteed removes uncertainty and boosts transparency by givin...
03/10/2022
Understanding the benefits of Programmatic Guaranteed

In the unpredictable world of media buying, Programmatic Guaranteed removes uncertainty and boosts transparency by giving buyers guaranteed access to exclusive, premium inventory and allowing sellers to predict and plan budgets. Learn more about the benefits of PG deals in our latest blog post.

Programmatic Guaranteed helps remove uncertainty and boost transparency and efficiency in media buying. Connatix is now certified to run Programmatic Guaranteed deals for premium inventory through The Trade Desk, in addition to existing partnerships with Amobee & Beeswax.

03/03/2022

We are so excited to welcome Erin Craig to the #ConnatixCrew! She will be joining as an Associate Product Manager.

03/02/2022

Welcome to the #ConnatixCrew Zack Neugebauer! We are so excited to have you on the team!

We’ll see you in Austin!Join Sadie Spooner and our very own Texan native, Mike Renfro, for some of the best BBQ in Texas...
03/02/2022

We’ll see you in Austin!

Join Sadie Spooner and our very own Texan native, Mike Renfro, for some of the best BBQ in Texas as they camp out in Lamberts in the Brand Innovators Lounge during #SXSW. Sadie will also be hosting a fireside chat with a major brand leader, you don't want to miss it!

03/01/2022

We're so excited to welcome Jorie Danay to the #ConnatixCrew as a Senior Account Executive!

Have you heard the news? We’re in Chicago! Check out the full article below and get to know our newest Windy City additi...
02/25/2022
Connatix Opens Chicago Office & Hires Digital Ad Vet to Lead Midwest Expansion

Have you heard the news? We’re in Chicago! Check out the full article below and get to know our newest Windy City addition!

Connatix, a leading video technology company for publishers and advertisers, announces a new office in Chicago and hires digital advertising veteran, Mike Renfro, as Head of the Midwest Region.

02/24/2022

Welcome to the #ConnatixCrew Nick Alexander! We are so happy to have you on the team!

We are back with our “What We’re Loving” series and it’s all about the Super Bowl! Check out the link below to get a loo...
02/14/2022
What We’re Loving - Super Bowl Edition

We are back with our “What We’re Loving” series and it’s all about the Super Bowl! Check out the link below to get a look at some of our favorite ads from this years game!

We are back with our latest edition of “What We’re Loving,” a blog series where we feature our favorite video spots around tentpole advertising moments. Here are some of our Super Bowl favorites!

Connatix has been shortlisted for TWO Digiday Video & TV awards this year, including Best Digital Video Monetization Pro...
02/10/2022
2022 Digiday Video and TV Awards shortlist

Connatix has been shortlisted for TWO Digiday Video & TV awards this year, including Best Digital Video Monetization Program and Video Executive of the Year for co-founder & CEO David Kashak! We're honored to be in such great company and can't wait to see who takes home the top prize.

From shopping habits to content consumption preferences, the pandemic caused rapid shifts in behavior. Brands, marketers and tech providers have had to stay on their toes to keep up.

02/08/2022

Welcome to the #ConnatixCrew Christo! We are so excited to have you on the team.

Could contextual strategies be the key to audience targeting in CTV? SVP of Demand, Mel Bessaha, shared his thoughts wit...
02/04/2022

Could contextual strategies be the key to audience targeting in CTV? SVP of Demand, Mel Bessaha, shared his thoughts with BizReport. Read the full article here:
https://www.bizreport.com/%ef%bf%bc

Contextual intelligence data is good for more than just targeting. We uncovered five primary ways that marketers are lev...
02/03/2022
A Marketer’s Guide to Contextual Data

Contextual intelligence data is good for more than just targeting. We uncovered five primary ways that marketers are leveraging context in a recent report with The Winterberry Group. Learn more below!

As marketers and media companies reassess their targeting toolkits in an era of cookie deprecation, evolving privacy expectations and proliferating media channels, contextual is slated for a revival.

We might not talk about cookies, but we can't stop singing about them! Thanks to Adweek  for showing "We Don't Talk Abou...
02/03/2022
Thursday Stir

We might not talk about cookies, but we can't stop singing about them! Thanks to Adweek for showing "We Don't Talk About Cookies" love in Agency Spy this morning. #parody #cookielessfuture #contextualtargeting

An adtech spoof of Encanto's popular tune leads today's roundup.

Google launched Topics this week, its contextual offering that tracks categories of interest instead of pages visited. O...
01/27/2022
Google Introduces Topics For Targeting, Kills Off FLoC

Google launched Topics this week, its contextual offering that tracks categories of interest instead of pages visited. Our SVP of Demand, Mel Bessaha, chatted with MediaPost about the launch and the need for more testing of contextual solutions.

Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics.

01/20/2022

We are so excited to welcome Andrei Toader to our team in Romania. Welcome to the Connatix Romania Crew!

01/14/2022

Welcome to the #ConnatixCrew, Jimmy! We’re so excited to have you join the team.

Our SVP of Publisher Development, Anthony Gonsalves, chatted with the Drum about what the The New York Times acquisition...
01/07/2022
How the NYT’s $550m acquisition of The Athletic sets the tone for the future of media

Our SVP of Publisher Development, Anthony Gonsalves, chatted with the Drum about what the The New York Times acquisition of The Athletic means for bundled subscription strategies in the publishing industry. We expect to see more deals like this that bring together diverse audiences and grow loyalty. Check out the full article below!

In light of declining engagement due to pandemic news burnout and Trump’s White House departure, news publishers are ravenous for growth. To satisfy their hunger, major players are merging with or acquiring other media outlets. But the trend may be indicative of a larger-scale shift toward bundled...

Join the #ConnatixCrew and create with a group of innovative, out-of-the-box, storytellers and problem solvers. Learn mo...
12/28/2021

Join the #ConnatixCrew and create with a group of innovative, out-of-the-box, storytellers and problem solvers.

Learn more at connatix.com/careers and find the right fit for you!

2021 has been defined by the race to solve for cookieless identifiers, but what can we expect to see in 2022? Our SVP of...
12/21/2021
12/20/21: Cynopsis Media Tech Update - Cynopsis Media

2021 has been defined by the race to solve for cookieless identifiers, but what can we expect to see in 2022? Our SVP of Demand, Mel Bessaha, shared his predictions about the rise of machine learning-driven contextual (or what we call Contextual 3.0) with Cynopsis.

    Monday December 20, 2021 TikTok is updating its For You feed with technology to interrupt “repetitive patterns” on the app, and allow users

The nearing demise of third-party cookies continues to remain top of mind as contextual technologies continue to advance...
12/09/2021
The Three Ways Publishers Have Made Progress with Contextual Video in 2021

The nearing demise of third-party cookies continues to remain top of mind as contextual technologies continue to advance. Check out our latest blog to uncover the three ways publishers have made progress with contextual video in 2021!

That said, the complex nature of contextual advertising, and contextual video in particular, still poses a large undertaking for many publishers.

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666 Broadway Floor 10
New York, NY
10012

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Our Story

Connatix is a next-generation video platform that helps publishers deliver successful video content without compromise. With a cutting-edge video player, optimization engine, and suite of immersive formats, publishers can easily monetize their content while delivering engaging experiences. To expand reach, Connatix offers an extensive independent syndication network for distribution at scale.

Connatix works with over 3,000 publishers worldwide and in 2018, was ranked #2 in the comScore video metrix. Founded in 2014, the company is headquartered in New York City with offices in Tel Aviv, Israel and Cluj-Napoca, Romania.

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Comments

Absolutely the worst Human beings on the planet ,if you can call them Human
I have no idea what your business is but an ad of yours populated in an article I was reading and I was thoroughly disturbed. The ad was "today in history" and I wanted to throw up. Another case of white washing history. You have a stupid birthday in there but not the Tulsa Massacre?! Wtf. White people sure don't like to talk about their nasty history do they?! Do better.
your ads and stories do not obey the "never Autoplay" setting in my browsers. I find it irritating in the extreme that they ignore my chosen settings, playing when I'm browsing other articles. I will not purchase anything advertised by your ads, ever, precisely because you ignore my requests.
I’m inerrested in working online
I'm growing in my lyrical and writing .... I am the middle child real talk !!!!!
Hey, how do I join your platform and how do I earn revenue from it?
GET YOUR DAMN POP UPS OFF OF MY DAMN COMPUTER!!!!! I WILL NEVER EVER BUT ANYTHING YOU ADVERTISE YOU FREAKIN AS****ES!!!!!
I take extreme displeasure with your ads popping up on articles I try to read!!!!!!!!!!!!!! Connatix name is mud!
I am trying to read an article, NOT BE SPAMMED BY A FU***NG AD AT THE SIDE OF THE SITE THAT CANNOT EVEN BE ELIMINATED! dISGUSTING Pos
I am so sick of your adds covering my page all the time. It is such an annoying thing, I do not want you add on my page at all . don't you know you are annoying people, if your trying to make money or get people to sign up for something this is certainly not the way to do it. get off my page , if I want to see your add I will search for it like I do everything else. I have tried to find a way to delete you, and I can't find it anywhere, so now I am asking you to do it. Please stop
This company, sponsors the idiot Jimmy Kimmel or Kibble, whatever his name is... Video where he so rants about how great obamacare is and not the new plans without the PENALTY that KILLS the MIDDLE CLASS. Hollywood morons cannot understand how 40000 dollars is TOO MUCH for a guy who makes 100k to pay for Healthcare which is what OBAMA Has done to us. THIS COMPANY CON NATIX for some reason thinks Jimmy Kimmel is smart, HES NOT, HE IS JUST ANOTHER RICH LIBERAL. SAD!
I saw your video for the electric paint. I guess you guys don't know how to spell " conduct". It is not spelled " c o n F u c t". You might want to fix that, unless it was done purposely.