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Operating as usual
Two years ago today, I was at Opening Day at Dodger Stadium. Was supposed to be there last year, and a thang called COVID happened. Just did a RMT for a Fantasy Sports client on Spring Training and Opening Day, did great, 20+ interviews, 10M+ in audience. Hoping that this is a sign that we are on our way to normalcy! Play Ball!
I want to say thanks to our Art Department. All aspects of anything that we produce have a consistent, professional look and feel. They not only make our proposals pretty, they also apply the same quality work to our shoots and live events. When not working with us, among many other projects, our Art Director designed the Sports Illustrated Super Bowl Party at the Fountainbleau in Miami, and recently was part of the creative team that designed the Rihanna Savage X Fenty show. The head of our Art Department is also my brother. Thanks Jeremy! Happy Holidays to All, Kyle. https://www.popsugar.com/fashion/savage-x-fenty-2020-runway-show-pictures-47847421
The entire show will also be available to stream on Amazon Prime Video starting Oct. 2.
Just finishing up the reporting for last week’s RMT for World Stroke Day. 20 Interviews, 5 Networks, great results.
Just was notified that of 5 agencies, Megaphone Media was chosen through the RFP process to do a major PSA distribution surrounding COVID-19. Megaphone always strives to deliver optimal results in an economical, efficient manner for all our services. An RFP is truly a level playing field, so winning these industry-wide RFPs helps validate our methods!
Helping with the launch of the first “Smart” light that is completely programmable for horticulture. This is just the beginning, I want to see this company become the first in category---they are already as they are the only company in this sector!
This morning we did our first SMT since the lock down. Until now, been pushing people towards radio as there is something sloppy about Skype tours. RMTs have been fine. For this healthcare SMT, we had a rock star doctor and 23+ interviews!
Unfortunately, like just about everything about now, The Racing for Lives launch event at The Classic Car Club of Manhattan tonight has been postponed due to the Corona Virus. Will keep you posted on when it will be rescheduled. Thanks for your support, Kyle.
Megaphone is driving the PR for a new nonprofit, Racing for Lives. Their campaign is a completely new approach to take on the Op**te epidemic. Please join us for the Launch Party. If you would like to come just let me know and I will put you on the list:
Racing For Lives Happy Hour
DATE Thursday, March 12, 2020TIME 6:30 PM - 8:30 PM (Eastern Standard Time)VENUE Classic Car Club Manhattan, 1 PIER 76, 408 12th Ave, New York
Racing for Lives is a mission-driven non-profit tapping the pro auto racing community to drive awareness around America's ferocious opioid epidemic.
Their next plan of attack: The Racing For Lives Action Circuit — an eight-race experience across the country to help drive urgency and action. They're entering the Pirelli GT4 America Pro Racing Series as a team and aim to hold Rallies for Hope along the way to engage affected communities.
Come on over and get in on the goodwill as we welcome RFL's movers and shakers, as well as Terry Borcheller, Professional Sportscar Racer/ RFL Lead Driver, for their racecar unveiling launch event. Grab a pint or glass of vino (first rounds on RFL!) and enjoy passed canapes while browsing exciting silent auctions should you be impassioned to aide the cause.
Just saw a survey from a competitor that SMTs are making a “comeback”. Spending for 2019 was up 21%-probably because these vendors have to pass on the $6-10K in worthless TV placements. If a small add buy in the real world is $8M, what do you think that you are getting for multiple stations for less than $10K? Megaphone’s SMT are 100% earned and that is why our SMTs are so much less expensive than other broadcast PR companies-we are not paying for worthless placements.
Just got approval on multiple versions of an educational video in English, French, Spanish, CC’ing and After Effects. So much detail for such a wonderful video!
Just completed a 24 interview Healthcare SMT. Unlike other vendors, all of our interviews are earned because we don’t charge enough to buy spots!
Doing the media relations for PACO’s free test prep course for the NJ State Police Exam. This program is an effort to drive more diversity and women into the police force. Press conference is July 17th with Jersey City Mayor M. Fulop.
Today Megaphone had another successful Healthcare RMT, 20+ interviews. Got to love it when you get the following feedback from the station on air: “I feel smarter after interviewing the doctor”.
Robo Calls are the bane of our existence, particularly the “Don’t hang up the phone, your Google listing is out of date”. I decided to ask the Google Machine, “TV PSA Production”, and Megaphone is the #1 listing. Surprise that a Robo Call is wrong!
May 5th is the New Jersey AIDS Walk. Megaphone has set up interviews, done a radio PSA distribution and a B-Roll to promote this wonderful event. This is the fifth year that we have worked together and it keeps getting bigger and bigger!
Starting to cast 2 male and 2 female VO artists to record 60 radio PSAs in both English and Spanish. 2019 is the tenth anniversary of Megaphone working on this incredibly successful campaign!
Finishing up strategy for a campaign to combat the Op**te Crisis. Utilizing a PSA for TV/Radio, Events, SMTs and B-Roll, our client will be everywhere.
Doing a final report for a brilliantly structured Radio PSA campaign. Actually 10 PSAs throughout the year. All the different PSAs are associated with a particular month-so always timely, All ten different PSAs are done in both English and Spanish. The numbers are big!!
Just delivered another project in the Navajo language. We are about to produce an American Sign Language video, a French and Spanish dub of a movie, and Megaphone is still producing plenty of projects in English!
Casting to dub another film in Spanish and French . So lucky to be in NYC with world class studios and talent.
Final delivered a Back to School RMT report, 31 interviews! Starting to schedule Holiday tours already, time flies.
Just putting out a release for Gladys Tamez Millinery being featured in Louis Vuitton City Guide to LA, so proud of our client and friend!
Had a Healthcare SMT this moning. Tour was totally smooth, 20 interviews and stations calling to say how good the interview was!
Started booking the first of several Back to School media tours. Already have 12 bookings and still have a month to pitch! If you need help positioning your media tour, let me know.
Just sending out the last of 2000 radio PSA kits to stations. This project will generate millions in ad equivalency.
Delivered the French, English and Spanish versions of a 5 hour audio book. Thrilled with the result!
June is Men’s Health Awareness Month. Megaphone is distributing a great RPSA to raise awareness on this important issue.
Finishing up production on a 5 hour audio book in three languages at the world class Duart Studios in NYC. Duart occupies a whole building in midtown, history is all over their space. This ancient film recording machine was apparently the inspiration for Mickey Mouse's ears!
Megaphone has done productions in many different languages, including American Sign Language. This new production in Navajo language is a first!
If you have a Healthcare or Business story, than you want to be in front of an audience that focuses on Healthcare or Business. In PR, it is always a challenge to focus your efforts on the right audience. Megaphone has just launched two new vehicles to deliver your message to two historically challenging audiences to acquire. These new products are Audio News Releases for radio that focus on Healthcare and Business. By securing placements on syndicated talk radio, we are able to deliver 400+ airings and Weekly Cume audience figures of 36M+. In the final report, we will also give you the Average Quarterly Hour (AQH) audience figure so you have a choice of which metrics to use in your own reporting.
For Healthcare, Megaphone distributes to five national network Healthcare talk radio programs. With Business ANRs, Megaphone distributes to seven national network Business talk radio programs. These new services are cost effective in delivering your message to a large, targeted audience. If you have a Healthcare or Business story, we should talk. Learn more by giving us a call as well as checking out www.megaphone-media.com/services.
Megaphone is pleased to welcome new Account Executive Ryan Platner to our team. Coming from Cigar Aficionado and USA Today, Ryan is seamlessly transitioning from advertising to broadcast PR.
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