More goodness from 19NTC on Nonprofit Radio this week!
First, "Nobody Reads Your PDFs" with Genie Gratto at Gwrites; Meghan Hess from Campaign Legal Center ; and Nathan Gasser with Report Kitchen. Then, “Map Your Data” with Salim Sawaya at Esri. My takeaways:
Genie, Meghan & Nathan
—who is this content for and what do you want them to do with it?
—written reports will turn off some constituencies; look to storytelling
—use metrics to get buy-in from colleagues to consider new formats
—look to work flows to figure out when you can insert creativity
—consider infogram for creating graphics; also Report Kitchen
—informal focus group questioning (anecdata), of your audiences will help
—visualizing your data will help you learn from it
—using maps you’ll find gaps in service, fundraising, need, impact, etc.
—you need an element of location in your CRM to map
—with geocoding you’ll go from location to dots on a map
—then, what do you want to overlay on top of location for greater context?
—answer the question, “How do we find more people like our X?”