New York Times Advertising

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Brands turn to New York Times Advertising to make their mark on the world. We provide unmatched creat

06/14/2024

Swipe to see where you can find us next week at the Cannes Lions International Festival of Creativity 🇫🇷.

03/08/2024

Who’s tuning into the Oscars on Sunday?! Until then, we had so much fun hosting our first-ever Oscars Preview event this week with The Times’s critic at large, Wesley Morris. spoke about his recent piece for ’s Great Performers Issue, which honored this year’s performances with Wesley’s own awards. Here’s a few of our favorite photos from the event.

Photo credit: Chioma Okpara

02/29/2024

We had a wonderful evening in Boston talking about ’s upcoming summer of sports. , Brendan Quinn and Zack Pierce spoke about what it’s like to cover the world’s greatest athletes on and off the field and the upcoming Paris Games. Swipe to check out a few behind-the-scenes photos from the event.

02/26/2024

The Paris Games are less than six months away🏅. Swipe to learn more about our readers’ opinions of the Games ➡️

02/16/2024

Congratulations to our Vice President of National Sales, , for being recognized by The ADVERTISING Club of New York as part of their “Icons, Rock Stars & Innovators” series for Black History Month! 🥳

This award highlights exemplary talent who are integral to the evolution and growth of the advertising industry.

Guy, we are so lucky to have you as one of our leaders and the captain of our Sales team. Congratulations again to you and all of the winners!

01/26/2024

Thanks for inviting us to earlier this week. Gabriel Dorosz, our Executive Director of Audience Strategy & Insights, spoke about the importance of new measurement solutions and how we’re continuing to evolve our best-in-class offerings.

Photo courtesy of Ivan Piedra Photography.

01/19/2024

🎙️Gen Z: aka the podcast generation 🎙️

01/17/2024

Thank you for organizing an incredible panel inside the Equality Lounge at . Julian Ahye, Head of Brand Partnerships at , spoke about how women fans are changing sports and viewership.

01/12/2024

T Brand Studio, the content studio within New York Times Advertising, worked with to create “Experience the Best of Portugal,” and promote all the reasons why travelers should upgrade to business class when traveling with their airline.

‌Some of our favorite reasons? Traveling business class with TAP includes a sommelier-selected wine list, Michelin star chef-created menus and a stopover program that allows travelers up to 10 days in Portugal to explore.

The post showcased how on TAP Air Portugal, travelers get a taste of the rich culture that’s made the country a magnet for foodies, enabling travelers to experience the culture and cuisine of Portugal before even landing in Lisbon.

08/02/2023

👉 Use today's solution as a promo code at checkout on orders of $45+ for $20 off grocery, convenience, or retail stores. Valid until August 6.

07/12/2023

Reminiscing on last night's "Dinner Edit"✨

Thank you to our clients who came together for an evening full of great conversation with reporters , , and delicious food from .

04/17/2023

The polls are still open — cast your votes for New York Times Advertising at The Webbys!

Vote for Google Pixel: wbby.co/31685N
Vote for Boston Children's: wbby.co/31822N

02/07/2023

Health is wealth 🩺

12/14/2022

In collaboration with , launched an eye-catching custom Crossword ad.

The interactive unit captivated users and ended in a satisfying monochrome pink-clad .

Valentino leveraged the engaging unit to promote their accessories line PINKPP, named after their creative director Pierpaolo Piccioli 💖

12/06/2022

GE is making headlines! For the first time in our 171-year history, The New York Times features a single advertiser.

In collaboration with , brought 's message of “focus,” to life.

Read more in 📰 bit.ly/3h0Z8wA 💥

GE is using the unusual ad campaign to tell the tale of three new companies it's spinning out.

11/28/2022

Cue Cyber Monday — our readers are in the mood to spend.

11/25/2022

When seeing an ad for a holiday gift, shoppers cite News websites & apps and Print Newspapers among the most influential mediums, greater than TV or Social Media 🎁

11/22/2022

Did someone say Friendsgiving? 🥧

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https://advertising.nytimes.com/

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Videos

Amid the hustle of the holiday season lies the anticipation and delight in surprising our loved ones with gifts that showcase our adoration. But that tall order doesn’t come without complex emotions, budget constraints or the pressure to find “the perfect gift” year after year. Luckily, @wirecutter is here to help. Join us for an evening with Wirecutter, where clients were invited behind the scenes to learn what it takes for a product to receive Wirecutter's seal of approval, plus intel on how our editors cut through the noise to curate their trusted gift guides. 🎁

In collaboration with @valentino, @TBrandStudio launched an eye-catching custom Crossword ad. The interactive unit captivated users and ended in a satisfying monochrome pink-clad @Zendaya. Valentino leveraged the engaging unit to promote their accessories line PINKPP, named after their creative director Pierpaolo Piccioli 💖

It is up to brands to engage more meaningfully with their consumers right now - and virtual experiences, social storytelling, and empathetic understanding will help them do so. #humanexperience #brandaction #virtualexperience #socialstorytelling

Brands who can find a way to ensure this deeper relationship and more meaningful experience with their consumers endures in the long term will have a lasting impact on their community. #empatheticunderstanding #humanexperience #brandaction

Social storytelling can help foster a sense of community, amplify a brand's support, and connect us to those with a shared mindset. #socialstorytelling #humanexperience #brandaction

Virtual experience allows brands to connect with new communities, and bring existing communities together. #virtualexperience #humanexperience #brandaction

This great pause has caused us to look at the human experience through many different perspectives to understand how we can still experience the world together in a time of crisis. #humanexperience #brandaction

Fake Love Friday

Happy Friday, lovers. Find some of your buds and enjoy the day!

For #InternationalWomensDay, the women of Fake Love created this text-based piece. We asked the women in the office to reflect on what today means to them and visualized some of our answers as a live Google doc.

Valentine's Day 2018 - Fake Love

The Point's Guy Grammy Party

In collaboration with The Points Guy, we threw a Grammy party like no other. Travelers got a first-hand look at The Points Guy lifestyle with a performance by Lil Uzi Vert and a special guest appearance by Playboi Carti! #TPGsoundtracks #makefakelove

Disassembly : Shanghai

Our art director, Wiena Lin, recently traveled to China for the second instance of her ongoing series, “Disassembly.” Exploring the relationship between humans and e-waste through a participatory art experience. http://www.wienalin.com/disassembly/

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Our Story

We’re Fake Love, The New York Times Experience Agency.

We create immersive experiences that allow brands to connect more purposefully with the world.

A team of artists, thinkers and tinkerers, we concept, design and build immersive experiences with the intent to create deep meaning for each person who interacts with our work. That’s why we put human insights at the center of our design process, and use innovative technology to facilitate social connection to deliver bold imprints: the lasting impressions that build brand love over just likes.