
29/07/2025
Generative AI is having an impact on Google Search - in the latest episode, I spoke with Thais Castello Branco from Exa about how AI is changing search, and what this means for marketing, SEO, and the way businesses reach customers.
We cover:
⚠️ Why relying solely on Google could put your brand at risk
🤖 How AI-driven search is rewriting the rules of visibility
📊 What marketers must do now to adapt before it’s too late
Watch the episode here at Computerworld:
http://spr.ly/6185frc7B
Generative AI tools like ChatGPT, Claude, and Perplexity are shaking up the world of search - and putting pressure on Google's dominance. In this episode of Today in Tech, host Keith Shaw speaks with Thais Castello Branco, Head of Marketing and Strategy at Exa, about how AI is transforming how we se...