CafeMedia's cover photo
CafeMedia is a premium digital content collective which supports and empowers more than 1,500 high-quality creators in parenting, home, lifestyle, and food categories as well as across flagship editorial brands: CafeMom, Revelist, Vivala, MamásLatinas, and BabyNameWizard. The company reaches 97 million UVs and 350 million social followers across platforms. CafeMedia develops custom content and influencer programs that connect brands to engaged audiences and is a leader in providing premium programmatic solutions. CafeMedia was founded by Michael Sanchez and Andrew Shue, with Highland Capital Partners and Draper Fisher Jurvetson as lead investors.
CafeMedia's cover photo
Data and diversification drove success for many publishers in 2017
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers....
Check out a few other surprising ways Latinos have used this cult favorite!
I have to say I was pretty weirded out when I heard about a woman named Danielle who appeared on TLC's My Strange Addiction and her obse...
Contextual Targeting’s Resurgence In The Year Ahead | AdExchanger
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Contextual targeting is one of the original forms of targeted marketing, hearkening back to the days when Chevrolet m...
We're so proud that Revelist made the annual #ChartbeatTop100 Most Engaging Stories list of 2017! http://2017.chartbeat.com/stories
From human portraits, exposed indecencies, to year one in the White House: these are the top 100 important, impactful, and authentic stories that captured reader attention around the world throughout 2017
Generous paternal leave policies have long-term benefits and give employees peace of mind.
When interviewing, show your willingness to work on something you don't have all the answers to.
The Brawny Towels #strengthhasnogender campaign drove incredible results and the brand connected with consumers on a personal level.
Know your people. Know who you're working with. Know them on a human level.
Diversity of opinion, skills, and experience is important for every company.
Mommy brain is a real thing we all experience from time to time (likely more often than we want to admit)!
You've definitely done at least one of these things since you became a mom.
Invite people to share their skills and mentor you in the areas where you want to grow in your career.
Make hiring for diversity part of your purpose.
Figure out what nurtures your soul and go after it to become your true self. Find your passion.
Ask the question. Demand equal pay.
Enter our #EmbraceTheChaos Photo Contest and you could WIN a $200 prize!
Join us by sharing photos of your holiday chaos in our Embrace the Chaos Photo Contest today. You could win $200!
Publishers starting to offer custom ads programmatically
The Times is growing its programmatic business by allowing machines to sell its custom ad units.
Chatting with Spotify's Liberty Kelly about importance of internal corporate support in attracting and retaining female talent at the Association of National Advertisers (ANA) #mastersofmarketing conference.
Check out the latest from Rachel Parkin, our SVP of Data Strategy
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. While ad tech has seen a constant stream of innovation over the last few years, one thing has largely stayed the...
This weekend's new releases that are perfect for post-feast viewing.
See 'em post-Thanksgiving feast.
Great advice for rocking any life stage. Enjoy the moment. Embrace the mess. Path backwards. #askher #advertisingweek
Whitelisting: The White Knight for Brand Safety? - Meetrics GroupM Worldwide Beamly CafeMedia IAB Tech Lab
Tips that will make Thanksgiving cooking so much easier so that you're not entirely wiped out come dinnertime.
Can you believe that Thanksgiving is already here! I can already taste the juicy pernil or pavo fresh out of the oven, delicious sweet potatoes...
Red carpet perfection.
It's not too late to plan a nontraditional feast.
As long as you’re in good company, that’s all that matters!
Latinos have a unique way of expressing our love for each other.
Growing up in a Latino household means that you have more than one nickname at home. Your relatives call you gorda, flaca, you name...
There's comfort in their words ...
It can be scary to let someone back in again.
Click through the gallery below and enjoy!
Thanksgiving table decorations are a favorite of mine. First of all they tend to make use of the beautiful colors of fall, which I can never...
12 mantels that make us want to start decorating. Right. Now.
Sure, the main event at Thanksgiving is all about that food (what other national holiday not only encourages but condones eating yourself silly? And p...
Make your home a forever happy one with these helpful tips.
Make your home a forever happy one with these helpful tips.
Also works with Jolly Ranchers and Starbursts.
Adulthood is SWEET.
This year, tackle Thanksgiving in a whole new way.
Manage the holiday chaos by freezing these simple dishes ahead of time.
Women are realizing that stretch marks are just a normal part of our bodies that we don't actually need to be ashamed of.
Quite a few fashion brands have taken a strong stance against airbrushing models, and it looks like UK clothing brand Missguided is the latest....
From teaching them to be thankful to utilizing some leftover Halloween candy, these Thanksgiving crafts for kids are both creative and pretty.
Thanksgiving crafts for kids usually involve some type of turkey. Whether it's hand-drawn or made from pipe cleaners and tape, it's the univ...
Happy shopping, everyone!
These sales are lit!
She's vowed to dedicate her life to helping the island.
This is next level.
6 things people get wrong about meditation.
No, it's not a religion.
Sometimes you just gotta laugh...
Thanksgiving is just around the corner and I couldn't be happier for the holiday. But no matter how much you love turkey and pie, it'...
Wear these with the utmost pride.
Check them out, and then tell us: Where are you heading for Thanksgiving this year?
For anyone who isn't hosting but also isn't dining out this Thanksgiving, a special conundrum arises: What can you bring to Turkey Day dinne...
Here's how to indulge during the holidays and still lose weight.
The holidays are one of my favorite times of year. There is plenty of spendlor, wonder and lots of cookies. But as someone who lost 100 pounds...
Charisma, courage, and contour.
She clapped back with the cheeriest Instagram post.
Adios, health trolls.
A look at some of the best cost-efficient acne-fighting products on the market right now. Check them out!
You would think dealing with breakouts would get easier with age but, unfortunately, there's something called adult acne and it's a ...
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CafeMedia is a leading digital media company that supports nearly 2,000 high-quality content creators. The company’s content collective, AdThrive, is the first and preeminent ad monetization platform for premium mid-sized digital publishers with superior ad optimization support, the latest ad fulfillment technology, and a customer-first approach. AdThrive empowers its creators to make a living doing what they love – producing great content – while managing the advertising for them.
The collective force of content creators reaches 102 million monthly unique visitors and 417 million social followers. CafeMedia provides premium programmatic media solutions that connect brands to deeply engaged audiences in food, family, home, and more. Brand partners get access to a highly curated pool of inventory with a focus on high viewability, brand-safe units and the right context or audience to drive exceptional performance.