CafeMedia

06/21/2018

CafeMedia's cover photo

01/31/2018

Data And Diversification: How Publishers Survived 2017 | AdExchanger

Data and diversification drove success for many publishers in 2017

In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers....

01/24/2018

10 Ways Latinos use & abuse Vicks VapoRub

Check out a few other surprising ways Latinos have used this cult favorite!

I have to say I was pretty weirded out when I heard about a woman named Danielle who appeared on TLC's My Strange Addiction and her obse...

01/03/2018

Contextual Targeting’s Resurgence In The Year Ahead | AdExchanger

Contextual Targeting’s Resurgence In The Year Ahead | AdExchanger

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Contextual targeting is one of the original forms of targeted marketing, hearkening back to the days when Chevrolet m...

12/19/2017

The Most Engaging Stories of 2017

We're so proud that Revelist made the annual #ChartbeatTop100 Most Engaging Stories list of 2017! http://2017.chartbeat.com/stories

From human portraits, exposed indecencies, to year one in the White House: these are the top 100 important, impactful, and authentic stories that captured reader attention around the world throughout 2017

12/11/2017

#AskHer: Paternal Leave for All

Generous paternal leave policies have long-term benefits and give employees peace of mind.

12/08/2017

#AskHer: Being the Perfect Candidate

When interviewing, show your willingness to work on something you don't have all the answers to.

12/07/2017

#AskHer: Strength Has No Gender

The Brawny Towels #strengthhasnogender campaign drove incredible results and the brand connected with consumers on a personal level.

12/06/2017

#AskHer: Making All Feedback Constructive

Know your people. Know who you're working with. Know them on a human level.

12/05/2017

#AskHim: We Need More Women in Tech

Diversity of opinion, skills, and experience is important for every company.

11/30/2017

Mom Brain Is Real & These Hilarious Instagram Photos Prove It

Mommy brain is a real thing we all experience from time to time (likely more often than we want to admit)!

You've definitely done at least one of these things since you became a mom.

11/29/2017

#AskHer: The Art of Mentoring

Invite people to share their skills and mentor you in the areas where you want to grow in your career.

11/28/2017

#AskHer: Hiring for Diversity

Make hiring for diversity part of your purpose.

11/27/2017

#AskHer: Finding Your Passion

Figure out what nurtures your soul and go after it to become your true self. Find your passion.

11/24/2017

#AskHer: Demanding Equal Pay

Ask the question. Demand equal pay.

11/23/2017

Photo Contest: Embrace the Chaos This Holiday Season & You Could Win $200

Enter our #EmbraceTheChaos Photo Contest and you could WIN a $200 prize!

Join us by sharing photos of your holiday chaos in our Embrace the Chaos Photo Contest today. You could win $200!

11/22/2017

'It's not just for banner ads anymore': The New York Times is making all of its ads available programmatically - Digiday

Publishers starting to offer custom ads programmatically

The Times is growing its programmatic business by allowing machines to sell its custom ad units.

11/22/2017

#AskHer: Attracting and Retaining Female Talent

Chatting with Spotify's Liberty Kelly about importance of internal corporate support in attracting and retaining female talent at the Association of National Advertisers (ANA) #mastersofmarketing conference.

11/22/2017

Private Marketplaces: Ripe For The Next Great Transformation | AdExchanger

Check out the latest from Rachel Parkin, our SVP of Data Strategy

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. While ad tech has seen a constant stream of innovation over the last few years, one thing has largely stayed the...

11/22/2017

Every movie coming to theaters over the holiday weekend

This weekend's new releases that are perfect for post-feast viewing.

See 'em post-Thanksgiving feast.

11/21/2017

#AskHer: Rock Any Life Stage

Great advice for rocking any life stage. Enjoy the moment. Embrace the mess. Path backwards. #askher #advertisingweek

11/21/2017

ExchangeWire

ExchangeWire

Whitelisting: The White Knight for Brand Safety? - Meetrics GroupM Worldwide Beamly CafeMedia IAB Tech Lab

11/21/2017

6 Tips that will make Thanksgiving cooking a piece of cake​​

Tips that will make Thanksgiving cooking so much easier so that you're not entirely wiped out come dinnertime.

Can you believe that Thanksgiving is already here! I can already taste the juicy pernil or pavo fresh out of the oven, delicious sweet potatoes...

11/21/2017

16 extreme close-ups of beauty at the American Music Awards

Red carpet perfection.

YES, QUEENS.

11/20/2017

Rules Are Meant to Be Broken: 5 Nontraditional Thanksgivings

It's not too late to plan a nontraditional feast.

As long as you’re in good company, that’s all that matters!

11/20/2017

14 Latino terms of endearment that non-Latinos will never understand

Latinos have a unique way of expressing our love for each other.

Growing up in a Latino household means that you have more than one nickname at home. Your relatives call you gorda, flaca, you name...

11/20/2017

15 Single Moms Reveal the Scariest Thing About Dating

There's comfort in their words ...

It can be scary to let someone back in again.

11/20/2017

10 Easy & beautiful Thanksgiving centerpieces

Click through the gallery below and enjoy!

Thanksgiving table decorations are a favorite of mine. First of all they tend to make use of the beautiful colors of fall, which I can never...

11/19/2017

12 Thanksgiving Mantels That Make Us Grateful for Hearth & Home

12 mantels that make us want to start decorating. Right. Now.

Sure, the main event at Thanksgiving is all about that food (what other national holiday not only encourages but condones eating yourself silly? And p...

11/19/2017

11 tips for keeping your new home in tip-top shape

Make your home a forever happy one with these helpful tips.

Make your home a forever happy one with these helpful tips.

11/19/2017

How to make Sour Patch Kids-infused vodka and literally drink your candy

Also works with Jolly Ranchers and Starbursts.

Adulthood is SWEET.

11/18/2017

6 turkeys that are proud Latinos

Yummy!

Delicioso!

11/18/2017

15 Thanksgiving Recipes to Freeze Ahead & Save Time

This year, tackle Thanksgiving in a whole new way.

Manage the holiday chaos by freezing these simple dishes ahead of time.

11/18/2017

Clothing brand Missguided is no longer airbrushing model's stretch marks & this is why we love this

Women are realizing that stretch marks are just a normal part of our bodies that we don't actually need to be ashamed of.

Quite a few fashion brands have taken a strong stance against airbrushing models, and it looks like UK clothing brand Missguided is the latest....

11/18/2017

12 Fun & Creative Thanksgiving Crafts for Kids (PHOTOS)

From teaching them to be thankful to utilizing some leftover Halloween candy, these Thanksgiving crafts for kids are both creative and pretty.

Thanksgiving crafts for kids usually involve some type of turkey. Whether it's hand-drawn or made from pipe cleaners and tape, it's the univ...

11/17/2017

Every Black Friday beauty deal you need to know about

Happy shopping, everyone!

These sales are lit!

11/17/2017

A woman literally married Puerto Rico and she's not crazy, she's a low-key genius

She's vowed to dedicate her life to helping the island.

This is next level.

11/17/2017

6 myths about meditation that way too many people believe

6 things people get wrong about meditation.

No, it's not a religion.

11/17/2017

16 Thanksgiving dinner fails that will make you laugh out loud

Sometimes you just gotta laugh...

Thanksgiving is just around the corner and I couldn't be happier for the holiday. But no matter how much you love turkey and pie, it'...

11/17/2017

10 drool-worthy clothing items and accessories for Latinxs who LIVE to eat

Wear these with the utmost pride.

Yum!

11/16/2017

10 Travel-Friendly Thanksgiving Dishes for Hitting the Road (PHOTOS)

Check them out, and then tell us: Where are you heading for Thanksgiving this year?
#thanksgiving #holidays

For anyone who isn't hosting but also isn't dining out this Thanksgiving, a special conundrum arises: What can you bring to Turkey Day dinne...

11/16/2017

Lose weight while indulging during the holidays with these 9 tips

Here's how to indulge during the holidays and still lose weight.

The holidays are one of my favorite times of year. There is plenty of spendlor, wonder and lots of cookies. But as someone who lost 100 pounds...

11/16/2017

18 extreme close-ups of beauty at Glamour's Women of the Year Awards

Timeless.

Charisma, courage, and contour.

11/16/2017

Sports Illustrated's new plus-size model shook off haters in the most impressive way

She clapped back with the cheeriest Instagram post.

Adios, health trolls.

11/15/2017

10 Acne-fighting beauty products that will save your skin

A look at some of the best cost-efficient acne-fighting products on the market right now. Check them out!

You would think dealing with breakouts would get easier with age but, unfortunately, there's something called adult acne and it's a ...