CafeMedia The company blends the best of both worlds: exceptional customer service and industry-leading monetization.
CafeMedia is the exclusive network for the world's best independent publishers, providing the technology and services to help them grow their businesses and maximize success. Serving over 3,000 premium publishers through its AdThrive and CafeMedia brands, the company manages all digital advertising sales and technology, empowering creators to make a living doing what they love – producing great co
ntent. The publishers represented by the company reach 171 million monthly unique visitors. Ranking as the 11th largest digital entity and as #1 in Food, Family, Home and Lifestyle, CafeMedia provides precision advertising and data solutions that connect brands to these deeply engaged audiences.
💎The bracelet making set is so shiny❕My granddaughter loves to DIY a bracelet every day to match her outfit❕❕❕ ! 💎
📿 May your happiness have nothing to do with age and may your innocence have nothing to do with experience!!!💎
😈🧛♂️Use this Retractable Vampire Fangs to become a ‘’real‘’ vampire.🎃Suitable for costume party, cosplay, etc🌛You can host a vampire themed party in the moonlight.🌖
💎The bracelet making set is so shiny❕My granddaughter loves to DIY a bracelet every day to match her outfit❕❕❕ ! 💎
📿 May your happiness have nothing to do with age and may your innocence have nothing to do with experience!!!💎
CafeMedia updated their info in the about section.
We're so excited that you've joined our latest group of Remarkable Voices creators, Gabby!
The inevitable end of the line for third-party cookies offers publishers a golden opportunity to take advantage of their first-party data, according to Alysia Borsa, president of digital at Meredith Corp.
Our full interview with Alysia: https://webwideopen.com/publishers-must-work-together-to-build-a-better-ecosystem/
"When the national shutdown occurred in early March of 2020, teachers were reaching out to me almost every hour
asking for my permission to send my tutorials home to their students, which I was only too happy to do. Being able to support those dedicated teachers who did not want their students to lose art, on top of everything else, was one of the most rewarding experiences I've ever had."
More on Kathy's story, her site Art Projects for Kids, and our mission behind supporting publishers like her through : https://webwideopen.com/stories/meet-kathy-barbro/
We've loved getting to know the fall 2021 Remarkable Voices class, and we hope you have too! For our final class member highlight, meet Nzinga Young: a Brooklyn-based vegan influencer who works to create a positive and collaborative online space.
As a born and raised vegetarian and 6 year vegan, her platform allows current and aspiring vegans to share tips, ask questions, and openly discuss topics without fear of judgment. Nzinga spent years working for various Animal Rights nonprofits and speaking on vegan issues.
Art by Nichole Washington
Meet Kimberly Smith — Indigenous activist, organizer, and citizen scientist from the Diné Nation, and member of the fall 2021 Remarkable Voices class!
Kimberly advocates for environmental justice, food sovereignty, permaculture, art expansion, and Indigenous knowledge. She is the Founder of Indigenous Goddess Gang, an Indigenous-led community and online feminist magazine. Kim and the IGG collective are curating a digital space to reclaim traditional and healing knowledge from an Indigenous feminist lens.
Art by Nichole Washington
Up next on our highlights of the fall 2021 Remarkable Voices class: meet Renee "Renz" Robley — founder of Homemadezagat
Renee is a South Florida-based food blogger and her site showcases authentic Afro-Caribbean cuisine. She wants to use her platform to not only feature food but also to highlight the knowledge and traditions of her community. ❤️
Art by Nichole Washington
"Advertising creates passive income and enables us to focus on what matters most: providing our audience with the best and most accurate content."
Find out how Tom and his team at Pack Hacker are making travel more accessible, and how advertising on the open web supports their mission. 👉 https://webwideopen.com/stories/meet-tom-wahlin/
Meet Marta Rivera Diaz — a formally trained chef with more than 25 years of cooking and baking experience, and a member of the fall 2021 Remarkable Voices class!
Marta created Sense & Edibility to encourage advanced and novice cooks alike to explore and succeed at executing culinary fundamentals and techniques never before explained to them. Keen to stay on the cutting edge of innovative dishes and techniques, Marta melds her multi-cultural background and extensive travel history into creative recipes that inspire others. She is the proud wife of a retired U.S. Army soldier and mother of 16-year-old twins.
Art by Nichole Washington
In the first of a two-part interview, we spoke with Vice President of Growth for The Clorox Company, Vivian Chang, about how Clorox evaluates where to spend its advertising dollars and where it finds its audiences 👉 https://webwideopen.com/cloroxs-vivian-chang-walled-gardens-have-leverage-so-long-as-they-have-audiences/
For Liz and Kristen, authenticity is one of the biggest factors that led to the success of their site. Their readers know that Cool Mom Picks is a trusted source for advice — which has led to over 15 years of helping parents find support through the open web.
More on their story and 👇
https://webwideopen.com/stories/meet-liz-and-kristen-cool-mom-picks/
For our next Remarkable Voices feature, we'd like you to meet Aileen Luib — founder of the lifestyle, fashion, and beauty blog THE BALLER ON A BUDGET, which was created to help millennial women become more money savvy without depriving themselves of the many luxuries the modern-day young adult desires. ✨
Her philosophy that no one should have to compromise in order to create their dream life has reached over 1.2 million people online. She has been featured on Wall Street Journal, Vox, Bloomberg Tax, and more!
Art by Nichole Washington
Meet Nitika Chopra — founder and CEO of Chronicon and member of the fall 2021 Remarkable Voices class!
Chronicon is a platform and community dedicated to elevating the lives of those living with a chronic illness. As the host of "The Point of Pain" podcast and the talk show "Naturally Beautiful" which aired worldwide on TV, Nitika is committed to breaking the cycle of isolation that comes from being chronically ill and is focusing on increasing their visibility. ❤️
Art by Nichole Washington
Putting a spotlight on ordinary people doing extraordinary things is the best part of Eugene's job.
The mission at My Modern Met is to promote a positive creative culture by spotlighting the very best of humanity and focusing on what guides his team in creating their content.
Learn more about Eugene, and other creators who make the open web such an amazing environment for discovery.
https://webwideopen.com/stories/meet-eugene-kim-my-modern-met/
"Advertising is a big part of our revenue stream and it's really amazing. We get to create fun content and AdThrive takes care of the rest in regards to advertising. It's a really sweet deal."
For our next feature, meet the couple behind White On Rice Couple — Todd & Diane Porter!
https://webwideopen.com/stories/meet-todd-and-diane-porter/
Get to know Tinger Hseih — a member of CafeMedia's fall 2021 Remarkable Voices class!
Tinger is an entrepreneur with the travel and food blog Dash Of Ting, which brings cultures together through food. In addition to her work as a content creator, host, and influencer, Tinger is also the founder of the marketing consultancy Dash of Media, specializing in influencer marketing.
Meet the rest of the fall 2021 class 👉 https://www.remarkable-voices.com/fall2021
Art by Nichole Washington
Lisa has helped over 16 million parents through her site Don't IEP Alone: A Day In Our Shoes .com — changing outcomes of disabled children by giving families the tools and knowledge they need to be better advocates.
The story of her site, and how the income she earns from advertising supports her business 👇
https://webwideopen.com/stories/meet-lisa/
How does Jana Meron, Senior Vice President of Programmatic and Data Strategy at Insider Inc. think our industry should prepare for the cookieless future? "We collectively need to find a way to educate the consumer about the value exchange they're participating in and make it clear to them that free content doesn't exist and never has."
https://webwideopen.com/publishers-secret-weapon-they-understand-what-readers-want/
Meet Kendra Barnes — a full-time real estate investor, founder of The Key Resource, and a member of the fall 2021 Remarkable Voices class! ✨
Her real estate investments afforded her the ability to retire from the 9-5 life at the age of 32. She created The Key Resource to inspire, empower and educate people about the power of homeownership and real estate investment.
Art by Nichole Washington
Melissa Griffiths (owner of Bless This Mess) says the best part of being a small business owner is showing her kids that the sky's the limit when it comes to dreaming about their own future.
The open web has enabled Melissa and entrepreneurs like her to support their families by sharing their knowledge and creativity. More on her story and 👇
https://webwideopen.com/stories/bless-the-mess/
"Creating my own site provided a home for similar-minded teachers to find help, ideas, and encouragement."
Meet AdThrive publisher, Leslie Simpson, and find out how the open web and advertising helps fund her mission to connect with teachers through KindergartenWorks
https://webwideopen.com/stories/meet-leslie/
Toni's business was born from her desire to build community around her craft. Using the open web, she's grown TL Yarn Crafts into an educational hub for creators of all skill levels. 🧶
More on Toni's inspiring journey and how you can help keep the 👇
https://webwideopen.com/stories/meet-toni-lipsey/
When Brett Lindenberg couldn't find many resources online on how to start a food truck business in 2013, he began publishing step-by-step guides to help small business owners. Today, Food Truck Empire has been featured on CNBC.com, Entrepreneur Magazine, and The Washington Post as an industry leader on the subject of starting a food truck business.
More on Brett's inspiring story and how advertising played a part in his journey 👇
https://webwideopen.com/stories/meet-brett-2/
Vanessa learned how to cook when she was pregnant and craving all the delicious homemade meals she enjoyed in her childhood. Today her site, My Dominican Kitchen, is a hub for busy moms who want to put together tasty traditional Dominican and Latin-inspired meals without spending tons of time in the kitchen.
Get to know Vanessa, and learn how the open web has helped make her dream possible.👇
https://webwideopen.com/stories/meet-vanessa-mota/
Julia Marcum started blogging to update her family on her life as a newlywed. Today, Chris Loves Julia is a digital juggernaut, with eight full-time employees and millions of followers who check in to see her latest design and DIY tips — growth that was fueled by the couple’s creativity and the power of the open web.
Meet Chris and Julia, and find out how advertising helps their business 👇
https://webwideopen.com/stories/meet-chris-and-julia-marcum/
When third-party cookies expire in 2023, advertisers will say goodbye to the digital targeting of today and say hello to a new way of marketing. Read the first of a two-part series with Rachel Parkin, CafeMedia's EVP of strategy and sales.👇
https://webwideopen.com/reaching-customers-will-be-different-but-equally-effective-in-the-future/
When third-party cookies expire in 2023, advertisers will say goodbye to the digital targeting of today and say hello to a new way of marketing
Great content from creators like Immaculatebites makes the open web a powerful community.
Learn more about Imma's story and our mission 👇
https://webwideopen.com/stories/meet-imma-immaculate-bites/
Meet Megan, owner of Family Gap Year Guide. She travels full-time with her family of six and teaches other families how to take life on the road!
What's the best part about building a community online?
"I love getting emails from readers grateful for the information I provided and learning it's having a positive impact on someone's life."
Find out how advertising helps her family live their travel dreams! 👇
https://webwideopen.com/stories/meet-megan/
It's time to reimagine online advertising, with a focus on the voices of creators who make the open web so vibrant. Even though the end of third-party cookies is delayed to 2023, we believe it is critical to keep the conversation going to ensure the coming changes don't harm independent publishers and creators.
Together, let's ensure that what comes next maintains the freedom and diversity of the web we love.
https://webwideopen.com/
What's the future of advertising on the web? Check out the
Adweek profile of CafeMedia's Chief Strategy Officer, Paul Bannister, highlighting his work to develop new approaches to online advertising that champion privacy and let independent publishers thrive
https://www.adweek.com/programmatic/paul-bannister-saw-the-internet-grow-up-now-hes-developing-new-web-standards/
The CafeMedia exec is helping to build new standards for the online ad industry.
As Google's FLoC moves into real-world testing, it's generating a lot of buzz — including a proposal for WordPress to natively block FLoC by default.
On how we're involved in the conversation, and what this means for publishers
https://cafemedia.com/wordpress-floc-and-publishers/
This week’s hot topic: WordPress considers (and reconsiders) blocking Google’s FLoC — why, where, and what it all means for your ad revenue.
CafeMedia updated their information in their About section.
CafeMedia's cover photo
Data and diversification drove success for many publishers in 2017
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers....
Check out a few other surprising ways Latinos have used this cult favorite!
I have to say I was pretty weirded out when I heard about a woman named Danielle who appeared on TLC's My Strange Addiction and her obse...
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💎The bracelet making set is so shiny❕My granddaughter loves to DIY a bracelet every day to match her outfit❕❕❕ ! 💎 📿 May your happiness have nothing to do with age and may your innocence have nothing to do with experience!!!💎
😈🧛♂️Use this Retractable Vampire Fangs to become a ‘’real‘’ vampire.🎃Suitable for costume party, cosplay, etc🌛You can host a vampire themed party in the moonlight.🌖
💎The bracelet making set is so shiny❕My granddaughter loves to DIY a bracelet every day to match her outfit❕❕❕ ! 💎 📿 May your happiness have nothing to do with age and may your innocence have nothing to do with experience!!!💎
For Liz and Kristen, authenticity is one of the biggest factors that led to the success of their site. Their readers know that Cool Mom Picks is a trusted source for advice — which has led to over 15 years of helping parents find support through the open web. More on their story and #webwideopen 👇 https://webwideopen.com/stories/meet-liz-and-kristen-cool-mom-picks/
Putting a spotlight on ordinary people doing extraordinary things is the best part of Eugene's job. The mission at My Modern Met is to promote a positive creative culture by spotlighting the very best of humanity and focusing on what guides his team in creating their content. Learn more about Eugene, and other creators who make the open web such an amazing environment for discovery. #webwideopen https://webwideopen.com/stories/meet-eugene-kim-my-modern-met/
Melissa Griffiths (owner of Bless This Mess) says the best part of being a small business owner is showing her kids that the sky's the limit when it comes to dreaming about their own future. The open web has enabled Melissa and entrepreneurs like her to support their families by sharing their knowledge and creativity. More on her story and #webwideopen 👇 https://webwideopen.com/stories/bless-the-mess/
Toni's business was born from her desire to build community around her craft. Using the open web, she's grown TL Yarn Crafts into an educational hub for creators of all skill levels. 🧶 More on Toni's inspiring journey and how you can help keep the #webwideopen 👇 https://webwideopen.com/stories/meet-toni-lipsey/
Julia Marcum started blogging to update her family on her life as a newlywed. Today, Chris Loves Julia is a digital juggernaut, with eight full-time employees and millions of followers who check in to see her latest design and DIY tips — growth that was fueled by the couple’s creativity and the power of the open web. Meet Chris and Julia, and find out how advertising helps their business 👇 #webwideopen https://webwideopen.com/stories/meet-chris-and-julia-marcum/
Great content from creators like Immaculatebites makes the open web a powerful community. Learn more about Imma's story and our #webwideopen mission 👇 https://webwideopen.com/stories/meet-imma-immaculate-bites/
Generous paternal leave policies have long-term benefits and give employees peace of mind.
When interviewing, show your willingness to work on something you don't have all the answers to.
The Brawny Towels #strengthhasnogender campaign drove incredible results and the brand connected with consumers on a personal level.
Know your people. Know who you're working with. Know them on a human level.
Diversity of opinion, skills, and experience is important for every company.
Invite people to share their skills and mentor you in the areas where you want to grow in your career.
Make hiring for diversity part of your purpose.
Figure out what nurtures your soul and go after it to become your true self. Find your passion.
Ask the question. Demand equal pay.
Chatting with Spotify's Liberty Kelly about importance of internal corporate support in attracting and retaining female talent at the Association of National Advertisers (ANA) #mastersofmarketing conference.
Great advice for rocking any life stage. Enjoy the moment. Embrace the mess. Path backwards. #askher #advertisingweek
Attracting and retaining female talent is a challenge for many companies. We asked female executives at Advertising Week how they are busting up the boys clubs.
Thank you to everyone who stopped by our content studio during Advertising Week. We loved bringing #askher to life with The Female Quotient. We chatted with female executives from Ellevate Network, Kargo, Pandora, and The Weather Company, an IBM Business about creating and cultivating boundaries for success.
Thank you to everyone who stopped by our content studio during Advertising Week. We loved partnering with The Female Quotient to bring #askher to life. We chatted with female executives from Ellevate Network, Kargo, Pandora, and The Weather Company, an IBM Business about creating and cultivating boundaries for success.
Association of National Advertisers (ANA)'s Stephen Quinn shares some important facts on unconscious bias in the Girls' Lounge @ Cannes Lions International Festival of Creativity Given with Love from The Female Quotient & Madeby.us
Live in the moment! Nickelodeon's Pam Kaufman understands the importance of being present in the Girls' Lounge @ Cannes Lions International Festival of Creativity Given with love from The Female Quotient & Madeby.us
We were lucky to sit down with Glass Lion Jury President Wendy Ludlow Clark at The Girls’ Lounge to discuss the importance of accurately portraying women in advertising. The ANA’s #SEEHER campaign is tackling this issue head on and calling on all marketers and content creators to be accountable.
No apologies, be you. Fearless females all day at #SXSW with The Female Quotient #madebyus
How well do you know Millennial women? Our latest Insights Trendscape video features #Millennials in their own words.
Great way to start Q2 with our Sales team hosting the 'Around The World For Spring Break' happy hour yesterday! We have some talented mixologists on staff!
CafeMedia is a leading digital media company that supports nearly 2,000 high-quality content creators. The company’s content collective, AdThrive, is the first and preeminent ad monetization platform for premium mid-sized digital publishers with superior ad optimization support, the latest ad fulfillment technology, and a customer-first approach. AdThrive empowers its creators to make a living doing what they love – producing great content – while managing the advertising for them.
The collective force of content creators reaches 102 million monthly unique visitors and 417 million social followers. CafeMedia provides premium programmatic media solutions that connect brands to deeply engaged audiences in food, family, home, and more. Brand partners get access to a highly curated pool of inventory with a focus on high viewability, brand-safe units and the right context or audience to drive exceptional performance.
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