CafeMedia

CafeMedia CafeMedia CafeMedia is the exclusive network for the world's best independent publishers, providing the technology and services to help them grow their businesses and maximize success.
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Serving over 3,000 premium publishers through its AdThrive and CafeMedia brands, the company manages all digital advertising sales and technology, empowering creators to make a living doing what they love – producing great content. The company blends the best of both worlds: exceptional customer service and industry-leading monetization. The publishers represented by the company reach 171 million

Serving over 3,000 premium publishers through its AdThrive and CafeMedia brands, the company manages all digital advertising sales and technology, empowering creators to make a living doing what they love – producing great content. The company blends the best of both worlds: exceptional customer service and industry-leading monetization. The publishers represented by the company reach 171 million

What's the future of advertising on the web? Check out the Adweek profile of CafeMedia's Chief Strategy Officer, Paul Ba...
05/18/2021
Paul Bannister Is Developing New Web Standards

What's the future of advertising on the web? Check out the
Adweek profile of CafeMedia's Chief Strategy Officer, Paul Bannister, highlighting his work to develop new approaches to online advertising that champion privacy and let independent publishers thrive
https://www.adweek.com/programmatic/paul-bannister-saw-the-internet-grow-up-now-hes-developing-new-web-standards/

The CafeMedia exec is helping to build new standards for the online ad industry.

As Google's FLoC moves into real-world testing, it's generating a lot of buzz — including a proposal for WordPress to na...
04/23/2021
WordPress, FLoC, and what this all means for publishers - CafeMedia

As Google's FLoC moves into real-world testing, it's generating a lot of buzz — including a proposal for WordPress to natively block FLoC by default.
On how we're involved in the conversation, and what this means for publishers

https://cafemedia.com/wordpress-floc-and-publishers/

This week’s hot topic: WordPress considers (and reconsiders) blocking Google’s FLoC — why, where, and what it all means for your ad revenue.

CafeMedia's cover photo
06/21/2018

CafeMedia's cover photo

Data and diversification drove success for many publishers in 2017
01/31/2018
Data And Diversification: How Publishers Survived 2017 | AdExchanger

Data and diversification drove success for many publishers in 2017

In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers....

Check out a few other surprising ways Latinos have used this cult favorite!
01/24/2018
10 Ways Latinos use & abuse Vicks VapoRub

Check out a few other surprising ways Latinos have used this cult favorite!

I have to say I was pretty weirded out when I heard about a woman named Danielle who appeared on TLC's My Strange Addiction and her obse...

Contextual Targeting’s Resurgence In The Year Ahead | AdExchanger
01/03/2018
Contextual Targeting’s Resurgence In The Year Ahead | AdExchanger

Contextual Targeting’s Resurgence In The Year Ahead | AdExchanger

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Contextual targeting is one of the original forms of targeted marketing, hearkening back to the days when Chevrolet m...

We're so proud that Revelist made the annual #ChartbeatTop100 Most Engaging Stories list of 2017! http://2017.chartbeat....
12/19/2017
The Most Engaging Stories of 2017

We're so proud that Revelist made the annual #ChartbeatTop100 Most Engaging Stories list of 2017! http://2017.chartbeat.com/stories

From human portraits, exposed indecencies, to year one in the White House: these are the top 100 important, impactful, and authentic stories that captured reader attention around the world throughout 2017

12/07/2017
#AskHer: Strength Has No Gender

The Brawny Towels #strengthhasnogender campaign drove incredible results and the brand connected with consumers on a personal level.

11/22/2017
#AskHer: Attracting and Retaining Female Talent

Chatting with Spotify's Liberty Kelly about importance of internal corporate support in attracting and retaining female talent at the Association of National Advertisers (ANA) #mastersofmarketing conference.

Check out the latest from Rachel Parkin, our SVP of Data Strategy
11/22/2017
Private Marketplaces: Ripe For The Next Great Transformation | AdExchanger

Check out the latest from Rachel Parkin, our SVP of Data Strategy

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. While ad tech has seen a constant stream of innovation over the last few years, one thing has largely stayed the...

11/21/2017
#AskHer: Rock Any Life Stage

Great advice for rocking any life stage. Enjoy the moment. Embrace the mess. Path backwards. #askher #advertisingweek

ExchangeWire
11/21/2017
ExchangeWire

ExchangeWire

Whitelisting: The White Knight for Brand Safety? - Meetrics GroupM Worldwide Beamly CafeMedia IAB Tech Lab

Tips that will make Thanksgiving cooking so much easier so that you're not entirely wiped out come dinnertime.
11/21/2017
6 Tips that will make Thanksgiving cooking a piece of cake​​

Tips that will make Thanksgiving cooking so much easier so that you're not entirely wiped out come dinnertime.

Can you believe that Thanksgiving is already here! I can already taste the juicy pernil or pavo fresh out of the oven, delicious sweet potatoes...

Click through the gallery below and enjoy!
11/20/2017
10 Easy & beautiful Thanksgiving centerpieces

Click through the gallery below and enjoy!

Thanksgiving table decorations are a favorite of mine. First of all they tend to make use of the beautiful colors of fall, which I can never...

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417 5th Ave
New York, NY
10016

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CafeMedia is a leading digital media company that supports nearly 2,000 high-quality content creators. The company’s content collective, AdThrive, is the first and preeminent ad monetization platform for premium mid-sized digital publishers with superior ad optimization support, the latest ad fulfillment technology, and a customer-first approach. AdThrive empowers its creators to make a living doing what they love – producing great content – while managing the advertising for them.

The collective force of content creators reaches 102 million monthly unique visitors and 417 million social followers. CafeMedia provides premium programmatic media solutions that connect brands to deeply engaged audiences in food, family, home, and more. Brand partners get access to a highly curated pool of inventory with a focus on high viewability, brand-safe units and the right context or audience to drive exceptional performance.

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