CafeMedia

CafeMedia CafeMedia CafeMedia is the exclusive network for the world's best independent publishers, providing the technology and services to help them grow their businesses and maximize success.
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Serving over 3,000 premium publishers through its AdThrive and CafeMedia brands, the company manages all digital advertising sales and technology, empowering creators to make a living doing what they love – producing great content. The company blends the best of both worlds: exceptional customer service and industry-leading monetization. The publishers represented by the company reach 171 million

Serving over 3,000 premium publishers through its AdThrive and CafeMedia brands, the company manages all digital advertising sales and technology, empowering creators to make a living doing what they love – producing great content. The company blends the best of both worlds: exceptional customer service and industry-leading monetization. The publishers represented by the company reach 171 million

What's the future of advertising on the web? Check out the Adweek profile of CafeMedia's Chief Strategy Officer, Paul Ba...
05/18/2021
Paul Bannister Is Developing New Web Standards

What's the future of advertising on the web? Check out the
Adweek profile of CafeMedia's Chief Strategy Officer, Paul Bannister, highlighting his work to develop new approaches to online advertising that champion privacy and let independent publishers thrive
https://www.adweek.com/programmatic/paul-bannister-saw-the-internet-grow-up-now-hes-developing-new-web-standards/

The CafeMedia exec is helping to build new standards for the online ad industry.

As Google's FLoC moves into real-world testing, it's generating a lot of buzz — including a proposal for WordPress to na...
04/23/2021
WordPress, FLoC, and what this all means for publishers - CafeMedia

As Google's FLoC moves into real-world testing, it's generating a lot of buzz — including a proposal for WordPress to natively block FLoC by default.
On how we're involved in the conversation, and what this means for publishers

https://cafemedia.com/wordpress-floc-and-publishers/

This week’s hot topic: WordPress considers (and reconsiders) blocking Google’s FLoC — why, where, and what it all means for your ad revenue.

CafeMedia's cover photo
06/21/2018

CafeMedia's cover photo

Data and diversification drove success for many publishers in 2017
01/31/2018
Data And Diversification: How Publishers Survived 2017 | AdExchanger

Data and diversification drove success for many publishers in 2017

In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers....

Check out a few other surprising ways Latinos have used this cult favorite!
01/24/2018
10 Ways Latinos use & abuse Vicks VapoRub

Check out a few other surprising ways Latinos have used this cult favorite!

I have to say I was pretty weirded out when I heard about a woman named Danielle who appeared on TLC's My Strange Addiction and her obse...

Contextual Targeting’s Resurgence In The Year Ahead | AdExchanger
01/03/2018
Contextual Targeting’s Resurgence In The Year Ahead | AdExchanger

Contextual Targeting’s Resurgence In The Year Ahead | AdExchanger

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Contextual targeting is one of the original forms of targeted marketing, hearkening back to the days when Chevrolet m...

We're so proud that Revelist made the annual #ChartbeatTop100 Most Engaging Stories list of 2017! http://2017.chartbeat....
12/19/2017
The Most Engaging Stories of 2017

We're so proud that Revelist made the annual #ChartbeatTop100 Most Engaging Stories list of 2017! http://2017.chartbeat.com/stories

From human portraits, exposed indecencies, to year one in the White House: these are the top 100 important, impactful, and authentic stories that captured reader attention around the world throughout 2017

12/07/2017
#AskHer: Strength Has No Gender

The Brawny Towels #strengthhasnogender campaign drove incredible results and the brand connected with consumers on a personal level.

11/22/2017
#AskHer: Attracting and Retaining Female Talent

Chatting with Spotify's Liberty Kelly about importance of internal corporate support in attracting and retaining female talent at the Association of National Advertisers (ANA) #mastersofmarketing conference.

Check out the latest from Rachel Parkin, our SVP of Data Strategy
11/22/2017
Private Marketplaces: Ripe For The Next Great Transformation | AdExchanger

Check out the latest from Rachel Parkin, our SVP of Data Strategy

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. While ad tech has seen a constant stream of innovation over the last few years, one thing has largely stayed the...

11/21/2017
#AskHer: Rock Any Life Stage

Great advice for rocking any life stage. Enjoy the moment. Embrace the mess. Path backwards. #askher #advertisingweek

ExchangeWire
11/21/2017
ExchangeWire

ExchangeWire

Whitelisting: The White Knight for Brand Safety? - Meetrics GroupM Worldwide Beamly CafeMedia IAB Tech Lab

Tips that will make Thanksgiving cooking so much easier so that you're not entirely wiped out come dinnertime.
11/21/2017
6 Tips that will make Thanksgiving cooking a piece of cake​​

Tips that will make Thanksgiving cooking so much easier so that you're not entirely wiped out come dinnertime.

Can you believe that Thanksgiving is already here! I can already taste the juicy pernil or pavo fresh out of the oven, delicious sweet potatoes...

Click through the gallery below and enjoy!
11/20/2017
10 Easy & beautiful Thanksgiving centerpieces

Click through the gallery below and enjoy!

Thanksgiving table decorations are a favorite of mine. First of all they tend to make use of the beautiful colors of fall, which I can never...

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417 5th Ave
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10016

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Videos

#AskHer: Paternal Leave for All
#AskHer: Paternal Leave for All

Generous paternal leave policies have long-term benefits and give employees peace of mind.

#AskHer: Being the Perfect Candidate
#AskHer: Being the Perfect Candidate

When interviewing, show your willingness to work on something you don't have all the answers to.

#AskHer: Strength Has No Gender
#AskHer: Strength Has No Gender

The Brawny Towels #strengthhasnogender campaign drove incredible results and the brand connected with consumers on a personal level.

#AskHer: Making All Feedback Constructive
#AskHer: Making All Feedback Constructive

Know your people. Know who you're working with. Know them on a human level.

#AskHim: We Need More Women in Tech
#AskHim: We Need More Women in Tech

Diversity of opinion, skills, and experience is important for every company.

#AskHer: The Art of Mentoring
#AskHer: The Art of Mentoring

Invite people to share their skills and mentor you in the areas where you want to grow in your career.

#AskHer: Hiring for Diversity
#AskHer: Hiring for Diversity

Make hiring for diversity part of your purpose.

#AskHer: Finding Your Passion
#AskHer: Finding Your Passion

Figure out what nurtures your soul and go after it to become your true self. Find your passion.

#AskHer: Demanding Equal Pay
#AskHer: Demanding Equal Pay

Ask the question. Demand equal pay.

#AskHer: Attracting and Retaining Female Talent
#AskHer: Attracting and Retaining Female Talent

Chatting with Spotify's Liberty Kelly about importance of internal corporate support in attracting and retaining female talent at the Association of National Advertisers (ANA) #mastersofmarketing conference.

#AskHer: Rock Any Life Stage
#AskHer: Rock Any Life Stage

Great advice for rocking any life stage. Enjoy the moment. Embrace the mess. Path backwards. #askher #advertisingweek

#AskHer: Busting Up the Boys Club
#AskHer: Busting Up the Boys Club

Attracting and retaining female talent is a challenge for many companies. We asked female executives at Advertising Week how they are busting up the boys clubs.

#AskHer: Creating and Cultivating Boundaries
#AskHer: Creating and Cultivating Boundaries

Thank you to everyone who stopped by our content studio during Advertising Week. We loved bringing #askher to life with The Female Quotient. We chatted with female executives from Ellevate Network, Kargo, Pandora, and The Weather Company, an IBM Business about creating and cultivating boundaries for success.

#AskHer: How to Create and Cultivate Boundaries
#AskHer: How to Create and Cultivate Boundaries

Thank you to everyone who stopped by our content studio during Advertising Week. We loved partnering with The Female Quotient to bring #askher to life. We chatted with female executives from Ellevate Network, Kargo, Pandora, and The Weather Company, an IBM Business about creating and cultivating boundaries for success.

Stephen Quinn in The Girls' Lounge
Stephen Quinn in The Girls' Lounge

Association of National Advertisers (ANA)'s Stephen Quinn shares some important facts on unconscious bias in the Girls' Lounge @ Cannes Lions International Festival of Creativity Given with Love from The Female Quotient & Madeby.us

Pam Kaufman in The Girls' Lounge
Pam Kaufman in The Girls' Lounge

Live in the moment! Nickelodeon's Pam Kaufman understands the importance of being present in the Girls' Lounge @ Cannes Lions International Festival of Creativity Given with love from The Female Quotient & Madeby.us

Wendy Clark at The Girls' Lounge
Wendy Clark at The Girls' Lounge

We were lucky to sit down with Glass Lion Jury President Wendy Ludlow Clark at The Girls’ Lounge to discuss the importance of accurately portraying women in advertising. The ANA’s #SEEHER campaign is tackling this issue head on and calling on all marketers and content creators to be accountable.

No apologies, be you. Fearless females all day at #SXSW with The Female Quotient #madebyus

How well do you know Millennial women? Our latest Insights Trendscape video features #Millennials in their own words.

Great way to start Q2 with our Sales team hosting the 'Around The World For Spring Break' happy hour yesterday! We have some talented mixologists on staff!

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Our Story

CafeMedia is a leading digital media company that supports nearly 2,000 high-quality content creators. The company’s content collective, AdThrive, is the first and preeminent ad monetization platform for premium mid-sized digital publishers with superior ad optimization support, the latest ad fulfillment technology, and a customer-first approach. AdThrive empowers its creators to make a living doing what they love – producing great content – while managing the advertising for them.

The collective force of content creators reaches 102 million monthly unique visitors and 417 million social followers. CafeMedia provides premium programmatic media solutions that connect brands to deeply engaged audiences in food, family, home, and more. Brand partners get access to a highly curated pool of inventory with a focus on high viewability, brand-safe units and the right context or audience to drive exceptional performance.

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