06/21/2018
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CafeMedia is a premium digital content collective which supports and empowers more than 1,500 high-quality creators in parenting, home, lifestyle, and food categories as well as across flagship editorial brands: CafeMom, Revelist, Vivala, MamásLatinas, and BabyNameWizard. The company reaches 97 million UVs and 350 million social followers across platforms. CafeMedia develops custom content and influencer programs that connect brands to engaged audiences and is a leader in providing premium programmatic solutions. CafeMedia was founded by Michael Sanchez and Andrew Shue, with Highland Capital Partners and Draper Fisher Jurvetson as lead investors.
01/31/2018
Data And Diversification: How Publishers Survived 2017 | AdExchanger
Data and diversification drove success for many publishers in 2017
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers....
01/24/2018
10 Ways Latinos use & abuse Vicks VapoRub
Check out a few other surprising ways Latinos have used this cult favorite!
I have to say I was pretty weirded out when I heard about a woman named Danielle who appeared on TLC's My Strange Addiction and her obse...
01/03/2018
Contextual Targeting’s Resurgence In The Year Ahead | AdExchanger
Contextual Targeting’s Resurgence In The Year Ahead | AdExchanger
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Contextual targeting is one of the original forms of targeted marketing, hearkening back to the days when Chevrolet m...
12/19/2017
The Most Engaging Stories of 2017
We're so proud that Revelist made the annual #ChartbeatTop100 Most Engaging Stories list of 2017! http://2017.chartbeat.com/stories
From human portraits, exposed indecencies, to year one in the White House: these are the top 100 important, impactful, and authentic stories that captured reader attention around the world throughout 2017
12/11/2017
#AskHer: Paternal Leave for All
Generous paternal leave policies have long-term benefits and give employees peace of mind.
12/08/2017
#AskHer: Being the Perfect Candidate
When interviewing, show your willingness to work on something you don't have all the answers to.
12/07/2017
#AskHer: Strength Has No Gender
The Brawny Towels #strengthhasnogender campaign drove incredible results and the brand connected with consumers on a personal level.
12/06/2017
#AskHer: Making All Feedback Constructive
Know your people. Know who you're working with. Know them on a human level.
12/05/2017
#AskHim: We Need More Women in Tech
Diversity of opinion, skills, and experience is important for every company.
11/30/2017
Mom Brain Is Real & These Hilarious Instagram Photos Prove It
Mommy brain is a real thing we all experience from time to time (likely more often than we want to admit)!
You've definitely done at least one of these things since you became a mom.
11/29/2017
#AskHer: The Art of Mentoring
Invite people to share their skills and mentor you in the areas where you want to grow in your career.
11/27/2017
#AskHer: Finding Your Passion
Figure out what nurtures your soul and go after it to become your true self. Find your passion.
11/23/2017
Photo Contest: Embrace the Chaos This Holiday Season & You Could Win $200
Enter our #EmbraceTheChaos Photo Contest and you could WIN a $200 prize!
Join us by sharing photos of your holiday chaos in our Embrace the Chaos Photo Contest today. You could win $200!
11/22/2017
'It's not just for banner ads anymore': The New York Times is making all of its ads available programmatically - Digiday
Publishers starting to offer custom ads programmatically
The Times is growing its programmatic business by allowing machines to sell its custom ad units.
11/22/2017
#AskHer: Attracting and Retaining Female Talent
Chatting with Spotify's Liberty Kelly about importance of internal corporate support in attracting and retaining female talent at the Association of National Advertisers (ANA) #mastersofmarketing conference.
11/22/2017
Private Marketplaces: Ripe For The Next Great Transformation | AdExchanger
Check out the latest from Rachel Parkin, our SVP of Data Strategy
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. While ad tech has seen a constant stream of innovation over the last few years, one thing has largely stayed the...
11/22/2017
Every movie coming to theaters over the holiday weekend
This weekend's new releases that are perfect for post-feast viewing.
See 'em post-Thanksgiving feast.
11/21/2017
#AskHer: Rock Any Life Stage
Great advice for rocking any life stage. Enjoy the moment. Embrace the mess. Path backwards. #askher #advertisingweek
11/21/2017
ExchangeWire
ExchangeWire
Whitelisting: The White Knight for Brand Safety? - Meetrics GroupM Worldwide Beamly CafeMedia IAB Tech Lab
11/21/2017
6 Tips that will make Thanksgiving cooking a piece of cake
Tips that will make Thanksgiving cooking so much easier so that you're not entirely wiped out come dinnertime.
Can you believe that Thanksgiving is already here! I can already taste the juicy pernil or pavo fresh out of the oven, delicious sweet potatoes...
11/21/2017
16 extreme close-ups of beauty at the American Music Awards
Red carpet perfection.
YES, QUEENS.
11/20/2017
Rules Are Meant to Be Broken: 5 Nontraditional Thanksgivings
It's not too late to plan a nontraditional feast.
As long as you’re in good company, that’s all that matters!
11/20/2017
14 Latino terms of endearment that non-Latinos will never understand
Latinos have a unique way of expressing our love for each other.
Growing up in a Latino household means that you have more than one nickname at home. Your relatives call you gorda, flaca, you name...
11/20/2017
15 Single Moms Reveal the Scariest Thing About Dating
There's comfort in their words ...
It can be scary to let someone back in again.
11/20/2017
10 Easy & beautiful Thanksgiving centerpieces
Click through the gallery below and enjoy!
Thanksgiving table decorations are a favorite of mine. First of all they tend to make use of the beautiful colors of fall, which I can never...
11/19/2017
12 Thanksgiving Mantels That Make Us Grateful for Hearth & Home
12 mantels that make us want to start decorating. Right. Now.
Sure, the main event at Thanksgiving is all about that food (what other national holiday not only encourages but condones eating yourself silly? And p...
11/19/2017
11 tips for keeping your new home in tip-top shape
Make your home a forever happy one with these helpful tips.
Make your home a forever happy one with these helpful tips.
11/19/2017
How to make Sour Patch Kids-infused vodka and literally drink your candy
Also works with Jolly Ranchers and Starbursts.
Adulthood is SWEET.
11/18/2017
15 Thanksgiving Recipes to Freeze Ahead & Save Time
This year, tackle Thanksgiving in a whole new way.
Manage the holiday chaos by freezing these simple dishes ahead of time.
11/18/2017
Clothing brand Missguided is no longer airbrushing model's stretch marks & this is why we love this
Women are realizing that stretch marks are just a normal part of our bodies that we don't actually need to be ashamed of.
Quite a few fashion brands have taken a strong stance against airbrushing models, and it looks like UK clothing brand Missguided is the latest....
11/18/2017
12 Fun & Creative Thanksgiving Crafts for Kids (PHOTOS)
From teaching them to be thankful to utilizing some leftover Halloween candy, these Thanksgiving crafts for kids are both creative and pretty.
Thanksgiving crafts for kids usually involve some type of turkey. Whether it's hand-drawn or made from pipe cleaners and tape, it's the univ...
11/17/2017
Every Black Friday beauty deal you need to know about
Happy shopping, everyone!
These sales are lit!
11/17/2017
A woman literally married Puerto Rico and she's not crazy, she's a low-key genius
She's vowed to dedicate her life to helping the island.
This is next level.
11/17/2017
6 myths about meditation that way too many people believe
6 things people get wrong about meditation.
No, it's not a religion.
11/17/2017
16 Thanksgiving dinner fails that will make you laugh out loud
Sometimes you just gotta laugh...
Thanksgiving is just around the corner and I couldn't be happier for the holiday. But no matter how much you love turkey and pie, it'...
11/17/2017
10 drool-worthy clothing items and accessories for Latinxs who LIVE to eat
Wear these with the utmost pride.
Yum!
11/16/2017
10 Travel-Friendly Thanksgiving Dishes for Hitting the Road (PHOTOS)
Check them out, and then tell us: Where are you heading for Thanksgiving this year?
#thanksgiving #holidays
For anyone who isn't hosting but also isn't dining out this Thanksgiving, a special conundrum arises: What can you bring to Turkey Day dinne...
11/16/2017
Lose weight while indulging during the holidays with these 9 tips
Here's how to indulge during the holidays and still lose weight.
The holidays are one of my favorite times of year. There is plenty of spendlor, wonder and lots of cookies. But as someone who lost 100 pounds...
11/16/2017
18 extreme close-ups of beauty at Glamour's Women of the Year Awards
Timeless.
Charisma, courage, and contour.
11/16/2017
Sports Illustrated's new plus-size model shook off haters in the most impressive way
She clapped back with the cheeriest Instagram post.
Adios, health trolls.
11/15/2017
10 Acne-fighting beauty products that will save your skin
A look at some of the best cost-efficient acne-fighting products on the market right now. Check them out!
You would think dealing with breakouts would get easier with age but, unfortunately, there's something called adult acne and it's a ...
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Videos
#AskHer: Paternal Leave for All
Generous paternal leave policies have long-term benefits and give employees peace of mind.
#AskHer: Being the Perfect Candidate
When interviewing, show your willingness to work on something you don't have all the answers to.
#AskHer: Strength Has No Gender
The Brawny Towels #strengthhasnogender campaign drove incredible results and the brand connected with consumers on a personal level.
#AskHer: Making All Feedback Constructive
Know your people. Know who you're working with. Know them on a human level.
#AskHim: We Need More Women in Tech
Diversity of opinion, skills, and experience is important for every company.
#AskHer: The Art of Mentoring
Invite people to share their skills and mentor you in the areas where you want to grow in your career.
#AskHer: Hiring for Diversity
Make hiring for diversity part of your purpose.
#AskHer: Finding Your Passion
Figure out what nurtures your soul and go after it to become your true self. Find your passion.
#AskHer: Demanding Equal Pay
Ask the question. Demand equal pay.
#AskHer: Attracting and Retaining Female Talent
Chatting with Spotify's Liberty Kelly about importance of internal corporate support in attracting and retaining female talent at the Association of National Advertisers (ANA) #mastersofmarketing conference.
#AskHer: Rock Any Life Stage
Great advice for rocking any life stage. Enjoy the moment. Embrace the mess. Path backwards. #askher #advertisingweek
#AskHer: Busting Up the Boys Club
Attracting and retaining female talent is a challenge for many companies. We asked female executives at Advertising Week how they are busting up the boys clubs.
#AskHer: Creating and Cultivating Boundaries
Thank you to everyone who stopped by our content studio during Advertising Week. We loved bringing #askher to life with The Female Quotient. We chatted with female executives from Ellevate Network, Kargo, Pandora, and The Weather Company, an IBM Business about creating and cultivating boundaries for success.
#AskHer: How to Create and Cultivate Boundaries
Thank you to everyone who stopped by our content studio during Advertising Week. We loved partnering with The Female Quotient to bring #askher to life. We chatted with female executives from Ellevate Network, Kargo, Pandora, and The Weather Company, an IBM Business about creating and cultivating boundaries for success.
Stephen Quinn in The Girls' Lounge
Association of National Advertisers (ANA)'s Stephen Quinn shares some important facts on unconscious bias in the Girls' Lounge @ Cannes Lions International Festival of Creativity Given with Love from The Female Quotient & Madeby.us
Pam Kaufman in The Girls' Lounge
Live in the moment! Nickelodeon's Pam Kaufman understands the importance of being present in the Girls' Lounge @ Cannes Lions International Festival of Creativity Given with love from The Female Quotient & Madeby.us
Wendy Clark at The Girls' Lounge
We were lucky to sit down with Glass Lion Jury President Wendy Ludlow Clark at The Girls’ Lounge to discuss the importance of accurately portraying women in advertising. The ANA’s #SEEHER campaign is tackling this issue head on and calling on all marketers and content creators to be accountable.
No apologies, be you. Fearless females all day at #SXSW with The Female Quotient #madebyus
CafeMedia Mannequin Challenge
There's always one... #mannequinchallenge
How well do you know Millennial women? Our latest Insights Trendscape video features #Millennials in their own words.
Great way to start Q2 with our Sales team hosting the 'Around The World For Spring Break' happy hour yesterday! We have some talented mixologists on staff!
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Our Story
CafeMedia is a leading digital media company that supports nearly 2,000 high-quality content creators. The company’s content collective, AdThrive, is the first and preeminent ad monetization platform for premium mid-sized digital publishers with superior ad optimization support, the latest ad fulfillment technology, and a customer-first approach. AdThrive empowers its creators to make a living doing what they love – producing great content – while managing the advertising for them.
The collective force of content creators reaches 102 million monthly unique visitors and 417 million social followers. CafeMedia provides premium programmatic media solutions that connect brands to deeply engaged audiences in food, family, home, and more. Brand partners get access to a highly curated pool of inventory with a focus on high viewability, brand-safe units and the right context or audience to drive exceptional performance.
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