Mouth Agency

12/01/2016

Really looking forward being inspired by one of the most important weeks in the art world - Art Basel, Miami Beach.

03/24/2014

Expanding on its superb customer service model, Zappos is giving instagrammers shopping recommendations based on images they hashtag with . The project takes advantage of the already popular hashtag, which stands for “Outfit of the Day.” http://bit.ly/1m2yLP6

The e-commerce company will send recommendations to anyone who posts on Instagram with the hashtag .

03/19/2014

Luxury lifestyle management and concierge service provider Quintessentially Lifestyle just released a mobile app that uses geolocation to curate concierge experiences. The app follows the trend of making daily tasks easier for affluent consumers. http://www.quintessentially.com/app

03/18/2014

Google goes beyond glass – extending to smartwatch interfaces. https://www.youtube.com/watch?v=QrqZl2QIz0c =77

Introducing Android Wear. Useful information when you need it most - at a glance or in a word.

03/17/2014

Despite the challenges of navigating digital while managing legal concerns, spirits brands are finding clever ways to own the space. http://bit.ly/1hsTSao

A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.

03/14/2014

Jelly Belly has come out with Draft Beer beans. We're not sure whether to be excited or grossed out. http://www.fastcodesign.com/3027655/innovation-by-design/how-to-make-a-beer-flavored-jelly-belly-people-actually-want-to-eat

In a breakthrough in chemical gastronomy, Jelly Belly has designed the world's first draft beer flavored jellybean. Here's how the company did it.

03/13/2014

MoMA’s campaign encourages viewers to unleash their inner art critic. The digital project includes a website with ten iconic artworks, which anyone can respond to with impressions. When the campaign ends, MoMA will look at frequency, popularity, sentiment and trends, to gain insight on the impact of the works. Is beauty really in the eye of the beholder? MoMA hopes to find out. http://bit.ly/1izEeL9

Tell the museum what you really think about its collection in 140 characters or less.

03/12/2014

Magnolia leverages the trend towards cashless society to sell more cupcakes. Watch the video to experience mouthwatering marketing. http://mashable.com/2014/03/07/masterpass-magnolia-brandspeak/

Give a man a cupcake and he is happy for a day. But show a man where he can get his cupcakes, and he is happy for life.

03/11/2014

Vox – a “general interest news site for the 21st century,” will go beyond reporting the news, to actually explaining it. “Our end goal isn’t telling you what just happened, or how we feel about what just happened, it’s making sure you understand what just happened,” reads the temporary website (http://www.vox.com/). The platform launches soon, but until then, the company’s page is breaking down current events issues into digestible tidbits. A great example of an innovative adaptation to an evolving industry. https://www.facebook.com/Vox

Making sense of it all.

03/10/2014

Capitalizing on the power of user-generated content and the socially tuned-in SXSW attendees, Bergdorf Goodman is hosting an interactive social media scavenger hunt for the event. The department store is asking South by Southwesters to spot its social media manager wearing clothing from its new collections and share their best photo of her on instagram. Just another example of how Instagram is taking Facebook by storm. http://bit.ly/1kHON3o

New York department store Bergdorf Goodman is asking South by Southwest attendees to spot its social media manager wearing clothing from its new contemporary collections at the conference and share a photo of her on Instagram to enter.

03/07/2014

Director Frederic Tcheng's latest fashion documentary, Dior et Moi, will premier at the Tribeca Film Festival on April 17. The film follows Dior’s creative director Raf Simon as he designs his debut collection for the brand. With two critically acclaimed fashion documentaries already under his belt, we can't wait to see what Tcheng has in store for us this time. http://www.vogue.co.uk/news/2014/03/06/dior-and-raf-simons-documentary-to-debut-at-tribeca---dior-et-moi

RAF SIMONS’s first ever Dior couture collection is the focus of a new documentary, premiering at the Tribeca Film Festival on April 17. Dior et Moi goes behind the scenes at the historic fashion house, as Dior’s creative director designs his debut collection for the brand.

03/06/2014

The portion of a brand’s Facebook fans who see organic posts is dropping steadily – and quickly. Eventually, the organic reach may be zero, with all content distributed through paid ads. Brands, and agencies, will need to think about whether Facebook is worth the cost, and whether their time or money is better invested in alternative social channels such as Instagram and Twitter. http://bit.ly/1jVnTC4

The free lunch is over at Facebook. Agency reports organic reach is crashing for brands.