Popular Publicity

Popular Publicity 20 years representing the most interesting authors, musicians and projects to the media. LGBT media expert. Old website http://www.popularpublicity.com

Andy Reynolds, DBA Popular Publicity, a NYC-based book, music, film, event and lifestyle publicist, as well as an expert in LGBT media worldwide. He knows people who want to know you and will present your book, music, or service with wit, humor and chutzpah! Andy is the former VP Marketing & Publicity at the now downsized Random House-distributed visual book publisher, Welcome Books. He's done press on a variety of non-fiction books–from photography to cookbooks to memoirs. Past placements include The New York Times, Washington Post, The PBS Newshour and various local NPR stations. More on Popular Publicity in the "About" links at www.popularpublicity.com. Current Popular Publicity press releases are at www.popularpublicity.com. Seeking a publicist? Straight from Popular Publicity Towers, here's Andy's resume, designed as a gorgeous coffee table book: http://www.andyreynoldsresume.com

Just opened my T-shirt store on Etsy. It's called The Tee Service. Cute, right? First up in the I Was Born This Way T-sh...
06/04/2021
Supercute “I Was Born This Way” Collection Bounces into Pride

Just opened my T-shirt store on Etsy. It's called The Tee Service. Cute, right? First up in the I Was Born This Way T-shirt. https://popularpublicity.com/2021/06/04/i-was-born-this-way-collection/ Shop link https://www.etsy.com/shop/TheTeeService

There’s a new kid on the Pride gear block, the supercute “I Was Born This Way Collection” of T-shirts, mugs and home accessories designed by New York City graphic designer and LGB…

A special testimonial from Alan Goldsher who has donated over 250 free video's to mom and pop business in the NYC area d...
05/25/2021
Andy Reynolds Testimonial

A special testimonial from Alan Goldsher who has donated over 250 free video's to mom and pop business in the NYC area d during the pandemic. I met Alan when he did his video for my favorite neighborhood restaurant B&H Dairy Kosher Restaurant at 127 Second Ave. Though not a client, I do a little pro bono publicity for B&H, so in thanks for Alan's video about B&H, I did a little press release about Alan. You can view it at https://popularpublicity.com/2021/03/22/man-makes-free-videos-for-250-mom-and-pops-hurt-by-pandemic/ A big thank you to Alan for the video. A first. Very special.
https://vimeo.com/554834317

This is "Andy Reynolds Testimonial" by ReInventionTV on Vimeo, the home for high quality videos and the people who love them.

Busy working on the press release for Ris iRAWniq Anderson's  @irawniq "Charlie's Best Work Yet," @charliesbestworkyet  ...
05/25/2021

Busy working on the press release for Ris iRAWniq Anderson's @irawniq "Charlie's Best Work Yet," @charliesbestworkyet a beautiful and spirited children's book about a non-binary 5th grader who discovers a hero in...Grace Jones! @gracejonesofficial

The book is by new client, the guerilla creative and brilliantly tallented Ris iRAWniq Anderson @irawniq and ilustrated by Liser @liser.art . Press release is in the works, but go ahead and get your book! Link to purchase at https://linktr.ee/popularpublicity

#lgbt #lgbtq #nonbinary #loveislove #childrensbooks #parents #parenting @jodiepatterson Jennie Gisslow

Busy working on the press release for Ris iRAWniq Anderson's @irawniq "Charlie's Best Work Yet," @charliesbestworkyet a beautiful and spirited children's book about a non-binary 5th grader who discovers a hero in...Grace Jones! @gracejonesofficial

The book is by new client, the guerilla creative and brilliantly tallented Ris iRAWniq Anderson @irawniq and ilustrated by Liser @liser.art . Press release is in the works, but go ahead and get your book! Link to purchase at https://linktr.ee/popularpublicity

#lgbt #lgbtq #nonbinary #loveislove #childrensbooks #parents #parenting @jodiepatterson Jennie Gisslow

Continually rediscovering the brilliant UK rock/soul/disco band Hot Chocolate. Their mix of  soul and dark, techy disco,...
05/25/2021

Continually rediscovering the brilliant UK rock/soul/disco band Hot Chocolate. Their mix of soul and dark, techy disco, to me, was groundbreaking. Their hits where "You Sexy Thing" and "Everyone's A Winner," but I'm all about tracks like, "Mindless Boogie" and "Put Your Love In Me," a still from the video is pictured here. So good. #hotchocolateband https://www.youtube.com/watch?v=Vcq4s6GfM9s

The mirrored disco ball from Mel Cheren's house and later, memorial service. I worked for Mel 3 years, managing his West...
05/25/2021

The mirrored disco ball from Mel Cheren's house and later, memorial service. I worked for Mel 3 years, managing his West End Records @westendrecords label, which I helped reopen in the early 2000s.

Remastered, reissued many classics, issued a series of compilations which I co-produced, did the cover art, including "Masters At Work presents West End Records: the 25th Edition Mastermix." @louievega @djkennydope (I had to beg Mel to use the silver foil stamp on the cover!)

Other fun projects were hiring the Idjut Boys @idjut_boys for the dub included on the remastered reissue of Ednah Holt’s “Serious, Sirius, Space Party,” and working with Bill Coleman @peacebisquit and Cazwell @cazwellofficial on his first album, “Get Into It” album, with the hits “All Over Your Face” and “Get Into It," which used the groove from “Serious, Sirius, Space Party” and featured a fierce rap by Amanda Lepore @amandalepore. (I/West End did the publicity for the album.)

I also recreated the West End logo from the ancient Rubylith films in Illustrator so we could print new 12" jackets, recreated the exact same West End t-shirt from the early 80s (I added the catalog spiral to the back), made a digital version of the Paradise Garage logo, and did press for his memoir "Keep On Dancin': My Life and the Paradise Garage."

After his death, his family gave me the mirrored disco ball. It remains in a place of pride and gets regularly shined. Working with Mel was fun, fascinating and always full of barking Scotties and drama. I loved Mel. (The shade thrown by a few members of the Paradise Garage "royal court," not so much.)

The photo here of Mel was to be the cover of "The West End Collection," a special 5CD set I was producing and designing, which contained many unreleased gems from the catalog, with liner notes by Adam Goldstone. (In 2019 I tuned the project over to BMG, which now owns the publishing.) The photo of Mel and staff in the T-shirts is from the early 80s. The color photo is from Mel's memorial. You can see the reflection of the mirror ball rays in the bottom right.

#westendrecords #taanagarder #loosejoints #mastersatwork #paradisegarage #paradisegaragenyc @loveinjection.nyc

I've opened a T-shirt biz! Check out @TheTeeService Check out the Etsy store at https://www.etsy.com/shop/TheTeeService ...
05/24/2021

I've opened a T-shirt biz! Check out @TheTeeService Check out the Etsy store at https://www.etsy.com/shop/TheTeeService Shopify very soon.

The Tee Service. Bold and Bright, Just Like You, T-shirts That are Really Saying Something. Here to bring bold, bright, apparel, mugs, bags and more to people who like designs that not only pop but carry a message. Designed by NYC graphic designer and LGBTQ publicist Andy Reynolds @popularpublicity

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First up is the I Was Born This Way Collection.

I originally designed the rainbow baby as cover art for the re-release of the 1976 disco single “I Was Born This Way” by Carl Bean, which was remixed and reissued on the classic New York City dance label, West End Records, owned by Mel Cheren, financial backer of the legendary Paradise Garage nightclub.

My dream is to one day see my “I Was Born This Way” baby all grown up and 3-D, as a giant Macy’s Thanksgiving Day Parade style balloon floating above Pride parades around the world as a mascot for an LGBTQ organization. But starting small. Baby steps.

The photos of Felisa and Chad in the I Was Born This Way Collection were shot by fine art photographer Ron Amato @ron_amato , a Professor in the Photography and Related Media department at the Fashion Institute of Technology in New York City.

A percentage of the profits from the I Was Born This Way Collection will be donated to various LGBTQ and Trans rights organizations.

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#Lgbt, #lgbtq, #lgbtpride, #pride, #pride🌈, #pridemonth, #loveislove, #lovewins, #gay, #gays, #instagay, #instaqueer, #lesbian, #bisexual, #transgender, #trans, #gaypride, #iwasbornthisway, #bornthisway, #iwasbornthiswaytshirt, #prideapparel, #theteeservice

I've opened a T-shirt biz! Check out @TheTeeService Check out the Etsy store at https://www.etsy.com/shop/TheTeeService Shopify very soon.

The Tee Service. Bold and Bright, Just Like You, T-shirts That are Really Saying Something. Here to bring bold, bright, apparel, mugs, bags and more to people who like designs that not only pop but carry a message. Designed by NYC graphic designer and LGBTQ publicist Andy Reynolds @popularpublicity

--

First up is the I Was Born This Way Collection.

I originally designed the rainbow baby as cover art for the re-release of the 1976 disco single “I Was Born This Way” by Carl Bean, which was remixed and reissued on the classic New York City dance label, West End Records, owned by Mel Cheren, financial backer of the legendary Paradise Garage nightclub.

My dream is to one day see my “I Was Born This Way” baby all grown up and 3-D, as a giant Macy’s Thanksgiving Day Parade style balloon floating above Pride parades around the world as a mascot for an LGBTQ organization. But starting small. Baby steps.

The photos of Felisa and Chad in the I Was Born This Way Collection were shot by fine art photographer Ron Amato @ron_amato , a Professor in the Photography and Related Media department at the Fashion Institute of Technology in New York City.

A percentage of the profits from the I Was Born This Way Collection will be donated to various LGBTQ and Trans rights organizations.

--
#Lgbt, #lgbtq, #lgbtpride, #pride, #pride🌈, #pridemonth, #loveislove, #lovewins, #gay, #gays, #instagay, #instaqueer, #lesbian, #bisexual, #transgender, #trans, #gaypride, #iwasbornthisway, #bornthisway, #iwasbornthiswaytshirt, #prideapparel, #theteeservice

🥰 Lovely quote from former boss, Lena Tabori at Welcome Enterprises, Inc., formerly Welcome Books (distributed by Random...
05/24/2021

🥰 Lovely quote from former boss, Lena Tabori at Welcome Enterprises, Inc., formerly Welcome Books (distributed by Random House).

I was VP Publicity at Welcome Books, a publisher of gorgeous visual books on art, food, travel and socially concious subjects, such as LGBT rights, nurses, treachers, and social entrepreneurs.

In 2014 Rizolli aquired Welcome Books. Welcome Enterprises continues to packate distinctive, exquisitely crafted visual books. They have been producing illustrated gift and coffee-table books for the all the top publishers in the industry for more than 30 years!

Working at Welcome Books only enhanced my love for visual books and great graphic design. I've designed several books covers. Link in bio to my graphic design website www.andyreynolds.nyc

One of my favorite books remains "Artists in Love: From Picasso & Gilot to Christo & Jeanne-Claude, A Century of Creative and Romantic Partnerships" by Veronica Kavass.

#welcomebooks #visualbooks #bookpublicity #bookpublicist #graphicdesign

🥰 Lovely quote from former boss, Lena Tabori at Welcome Enterprises, Inc., formerly Welcome Books (distributed by Random House).

I was VP Publicity at Welcome Books, a publisher of gorgeous visual books on art, food, travel and socially concious subjects, such as LGBT rights, nurses, treachers, and social entrepreneurs.

In 2014 Rizolli aquired Welcome Books. Welcome Enterprises continues to packate distinctive, exquisitely crafted visual books. They have been producing illustrated gift and coffee-table books for the all the top publishers in the industry for more than 30 years!

Working at Welcome Books only enhanced my love for visual books and great graphic design. I've designed several books covers. Link in bio to my graphic design website www.andyreynolds.nyc

One of my favorite books remains "Artists in Love: From Picasso & Gilot to Christo & Jeanne-Claude, A Century of Creative and Romantic Partnerships" by Veronica Kavass.

#welcomebooks #visualbooks #bookpublicity #bookpublicist #graphicdesign

Detail from the gorgeous cover of "Charlie's Best Work Yet," a beautiful and spirited children's book about a non-binary...
05/24/2021

Detail from the gorgeous cover of "Charlie's Best Work Yet," a beautiful and spirited children's book about a non-binary 5th grader who discovers a hero in...Grace Jones! The book is by new client, the guerilla creative and brilliantly tallented Ris iRAWniq Anderson @irawniq and ilustrated by Liser @liser.art. Press release is in the works, but go ahead and get your book at https://www.barnesandnoble.com/w/charlies-best-work-yet-ris-irawniq-anderson/1138809693?ean=9780578813677
or https://www.amazon.com/Charlies-Best-Work-iRAWniQ-Anderson/dp/1689663855/ref=sr_1_1?dchild=1&keywords=charlies+best+work+yet&qid=1621880667&sr=8-1

#lgbt #lgbtq #nonbinary #loveislove #childrensbooks #parents #parenting

Detail from the gorgeous cover of "Charlie's Best Work Yet," a beautiful and spirited children's book about a non-binary 5th grader who discovers a hero in...Grace Jones! The book is by new client, the guerilla creative and brilliantly tallented Ris iRAWniq Anderson @irawniq and ilustrated by Liser @liser.art. Press release is in the works, but go ahead and get your book at https://www.barnesandnoble.com/w/charlies-best-work-yet-ris-irawniq-anderson/1138809693?ean=9780578813677
or https://www.amazon.com/Charlies-Best-Work-iRAWniQ-Anderson/dp/1689663855/ref=sr_1_1?dchild=1&keywords=charlies+best+work+yet&qid=1621880667&sr=8-1

#lgbt #lgbtq #nonbinary #loveislove #childrensbooks #parents #parenting

Press for client, publisher Tallbergs Förlag and their book “Ty the Dinosaur and the Substitute Teacher" by Jill Faulkne...
05/20/2021
How This Book By an Autistic Author Can Help Kids on the Spectrum

Press for client, publisher Tallbergs Förlag and their book “Ty the Dinosaur and the Substitute Teacher" by Jill Faulkner with Marcus Tallberg and illustrated by Klaudia Drabikowska. A children's book in which a cute dinosaur explains what it's like to be a kid with autism. Thanks to Jennifer Jay Palumbo and The Mighty for the post! https://themighty.com/2021/05/childrens-book-autistic-author/

"It's clear that it was written with great thought and empathy."

Another media post secured on behalf of fave restaurant B&H Dairy to thank Alan Goldsher for donating a terrific free vi...
05/18/2021
New Yorker of the Week: Alan Goldsher

Another media post secured on behalf of fave restaurant B&H Dairy to thank Alan Goldsher for donating a terrific free video about B&H (and about 250 other mom and pop businesses). Alan Goldsher https://www.ny1.com/nyc/all-boroughs/news/2021/05/16/new-yorker-of-the-week--alan-goldsher?firebaseString=true&cid=app_share

Read the press release and watch the previous ABC7 News segment about Alan via my Linktree links https://linktr.ee/popularpublicity

Meet our New Yorker of the week.

A little throw back to about a month ago. Alan Goldsher Alan Goldsher has shot nearly 250 free videos for mom and pops a...
05/13/2021
How one man is helping struggling mom-and-pop businesses by telling their story

A little throw back to about a month ago. Alan Goldsher Alan Goldsher has shot nearly 250 free videos for mom and pops all over the NYC area, from Manhattan to, Brooklyn, The Bronx, Queens, and even Yonkers. He recenctly shot a video at B&H Dairy on Second Ave. B&H Dairy Kosher Restaurant, one of his personal favorites so far: "Ola is a force of nature!" @bandhdairy

Since I do a little pro bono pr work for B&H, together we thanked him by sending out a press release. Eyewitness News ABC7 New York ABC7NY did a well-deserved segement on him, which included some of his footage of B&H. Pretty great!

https://abc7ny.com/new-york-city-restaurants-restaurant-relief-mom-and-pop-stores/10448826/

At El Paso Restaurant in East Harlem, Alan Goldsher is just one man walking around with a phone, but what he does with his phone and with his time and his talent - is the real gift.

Thanks to The Advocate  for sharing our event! https://www.advocate.com/transgender/2021/5/07/authors-trans-affirming-ki...
05/08/2021
Authors of Trans-Affirming Kids' Books Come Together for Virtual Event

Thanks to The Advocate for sharing our event! https://www.advocate.com/transgender/2021/5/07/authors-trans-affirming-kids-books-come-together-virtual-event Ris Irawniq Anderson Tallbergs Förlag GeorgiaNY Trans - Forming Random House Children's Books Bureau of General Services-Queer Division

The international event features Camilla Gisslow, Marcus Tallberg, Jodie Patterson, and Ris iRAWniQ Anderson discussing their books, experiences, and activism.

Pro bono pr for a great guy doing great things for mom and pop businesses, including my favorite restaurant. https://pop...
03/23/2021
At 250 Free Videos and Counting, Alan Goldsher Tells the Stories of NYC’s Mom and Pop Business During the Pandemic

Pro bono pr for a great guy doing great things for mom and pop businesses, including my favorite restaurant. https://popularpublicity.com/2021/03/22/man-makes-free-videos-for-250-mom-and-pops-hurt-by-pandemic/

Since Summer 2020, self-taught video content creator and storyteller Alan Goldsher has graced over 250 New York City area mom and pop business with free videos celebrating their histories, families…

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Book, music, film and event publicity representing clients to the full media spectrum from The New York Times and NPR to regional publications. Expert in LGBT media.

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About Popular Publicity

Andy Reynolds, DBA Popular Publicity, a NYC-based book, music, film, event and lifestyle publicist, as well as an expert in LGBTQ media worldwide. He knows people who want to know you and will present your project with great care, wit, empathy and humor.

Popular Publicity has represented an expansive spectrum of LGBTQ clients and projects from scholarly publishers to The Black Party.

For current and past projects please visit Popular Publicity website at www.popularpublicity.com.

Andy is the former VP Marketing & Publicity at Random House-distributed visual book publisher, Welcome Books. (Welcome Books closed in 2013 and was acquired by Rizzoli in 2014. Welcome Enterprises continues to craft beautifully designed visual books.) At Welcome and since, he's done press on a variety of non-fiction books–from photography to cookbooks to memoirs. Past placements include The New York Times, Washington Post, The PBS Newshour and various local NPR stations. (He’s also an aspiring book cover designer. See his work at www.andyreynolds.nyc) Seeking a publicist? Straight from Popular Publicity Towers, here's Andy's resume, designed as a gorgeous coffee table book.

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