CommPRO.biz

11/10/2025

John Croll shares lessons for communicators on transforming data into strategic foresight and leadership advantage.

11/10/2025

Our interview with a true media intelligence innovator, the amazing John Croll!

John Croll shares lessons for communicators on transforming data into strategic foresight and leadership advantage.

11/10/2025

Do not assume investors understand the company’s strategy, what is important to it or how success is being measured. https://bit.ly/48CxO0d

As scrutiny shifts from DEI to ESG, communicators must rethink how they frame sustainability and shareholder strategy to maintain credibility and trust.

11/08/2025

In today’s hyperpolarized environment, this acronym has become a distraction from what should be viewed as strategic initiatives to protect and grow the business. https://bit.ly/48CxO0d

As scrutiny shifts from DEI to ESG, communicators must rethink how they frame sustainability and shareholder strategy to maintain credibility and trust.

11/06/2025

On one hand, proposals submitted by shareholders under Rule 14a-8 calling for greater disclosure on environmental and social topics—the E and S of ESG—were significantly down again this year as large institutional investors signaled skepticism of proposals deemed overly prescriptive. https://bit.ly/48CxO0d

As scrutiny shifts from DEI to ESG, communicators must rethink how they frame sustainability and shareholder strategy to maintain credibility and trust.

11/04/2025

In a month defined by change, six of the top 10 agencies hail from New York, reflecting the East Coast’s renewed dominance in the communications arena. https://bit.ly/3KYLEAk

A new wave of regional and mission-driven agencies is reshpaed the PR power map in September 2025.

11/03/2025

The volatility in the rankings underscores how client interest, purpose-led storytelling, and emerging technologies are reshaping how firms build influence and deliver results.

For communicators, the rankings are a wake-up call that clients increasingly value specialized expertise, mission-driven storytelling, and measurable results. https://bit.ly/3KYLEAk

A new wave of regional and mission-driven agencies is reshpaed the PR power map in September 2025.

11/02/2025

“It’s about building trust, exchanging ideas, and growing together—not checking a deliverable box.” His message echoes a broader industry shift: influencer marketing ROI is now measured in Return on Relationship and Return on Relevance.

Brickley, who boasts millions of followers, embodies the future of creator-brand integration. https://bit.ly/4nk62sW

Bose shares how authentic, long-term creator partnerships built on passion, culture, and purpose redefine modern influencer marketing.

11/01/2025

The messaging challenge is to articulate a compelling case for how sustainability measures benefit the company’s operations in the near term while also driving long-term strategy, vision and value creation.

How can this be done? https://bit.ly/48CxO0d

As scrutiny shifts from DEI to ESG, communicators must rethink how they frame sustainability and shareholder strategy to maintain credibility and trust.

11/01/2025

The rise of smaller agencies in the industry is a positive development that signifies a move towards a more diverse, decentralized, and purpose-driven model. This shift showcases the industry's ability to adapt and innovate in response to shifting market needs and consumer preferences. Smaller agencies provide specialized skills, flexibility, and personalized attention, which can greatly benefit clients looking for customized solutions. Embracing this transformation is crucial to remaining competitive and up-to-date in a rapidly changing environment. 🚀 https://bit.ly/3KYLEAk

A new wave of regional and mission-driven agencies is reshpaed the PR power map in September 2025.

10/31/2025

“The partnerships that last are the ones that feel natural.” His content is about sharing a lifestyle that fans recognize as genuine.

For communicators, Bose’s playbook offers several key lessons. https://bit.ly/4nk62sW

Bose shares how authentic, long-term creator partnerships built on passion, culture, and purpose redefine modern influencer marketing.