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We unite thought leaders and rising voices with insights on branding, investor relations, CSR, crisis management, public affairs, AI, and more. CommPRO collaborates with Public Relations, Corporate Communications, Marketing, Investor Relations, and Financial Communications companies to produce, share, and promote their content and capabilities. Get in touch to discover how CommPRO can be your turnkey solution partner.

Seek out collaborations with surprising audience overlap, and co-create partnerships around shared values, such as empow...
10/11/2025

Seek out collaborations with surprising audience overlap, and co-create partnerships around shared values, such as empowerment or nostalgia.” CommPRO’s analysis covers the evolving communications, PR, and marketing landscape through thought leadership, in-depth editorials, and exclusive event coverage. https://bit.ly/3KfaD1Q

Here are three clear takeaways you’ll learn when reading the article: How unexpected brand collaborations — like Charlotte Tilbury with Formula 1, Fenty Beauty with Riot Games, and Le Creuset with Pokémon — can unlock new audience segments and measurable engagement. Why data-driven insight

In today's fast-paced world, it's crucial for companies to prioritize diversity, equity, and inclusion (DEI) in their cr...
10/10/2025

In today's fast-paced world, it's crucial for companies to prioritize diversity, equity, and inclusion (DEI) in their crisis communications strategy. 🌐 The Tylenol crisis highlighted the need for a well-prepared playbook during challenging times. 🚨 Lori Russo's emphasis on a science-driven approach is key for navigating uncertainty successfully. Research indicates that incorporating DEI into crisis communications helps organizations effectively manage reputational risks and uphold stakeholder trust. . 🌟 https://bit.ly/4nAeqpb

An inside look at how one of PR’s top leaders would tackle the escalating Tylenol controversy.

Peter Stanton is the CEO of Stanton Communications, Inc. and a public relations professional with more than 40 years of ...
10/10/2025

Peter Stanton is the CEO of Stanton Communications, Inc. and a public relations professional with more than 40 years of diversified experience working for entities ranging from Fortune 100 corporations to major industry associations and nonprofit organizations. https://bit.ly/48tMXkb

Independent PR firms are seizing ground from global holding companies as regionalization reshapes communications strategy.

Its expert contributors highlight trends shaping PR, corporate communications, investor relations, and digital marketing...
10/09/2025

Its expert contributors highlight trends shaping PR, corporate communications, investor relations, and digital marketing, while offering strategic lessons for communicators. https://bit.ly/3KfaD1Q

Here are three clear takeaways you’ll learn when reading the article: How unexpected brand collaborations — like Charlotte Tilbury with Formula 1, Fenty Beauty with Riot Games, and Le Creuset with Pokémon — can unlock new audience segments and measurable engagement. Why data-driven insight

As the communications industry searches for ways to rebuild trust, Dailey’s insights underscores a basic truth: the more...
10/08/2025

As the communications industry searches for ways to rebuild trust, Dailey’s insights underscores a basic truth: the more climate communications reflect the rhythms of daily life, the more likely they are to inspire real action. https://bit.ly/3VIDjmg

At Climate Week, Allison Worldwide’s Whitney Dailey urged communicators to ground sustainability stories in everyday life.

It is essential to underscore the importance of developing communication strategies based on factual information before ...
10/08/2025

It is essential to underscore the importance of developing communication strategies based on factual information before crafting responses, as emphasized by Russo, a managing partner at Joe Communications GmbH and Melius Communication. 📊 Before releasing any statements, it is crucial to thoroughly gather and evaluate pertinent research to guarantee accuracy and credibility. This method not only improves the efficiency of communication strategies but also strengthens the trust and dependability of the information being shared. https://bit.ly/4nAeqpb

An inside look at how one of PR’s top leaders would tackle the escalating Tylenol controversy.

The partnership between beauty and Formula 1 has yielded impressive results. According to Tubular, there has been a sign...
10/07/2025

The partnership between beauty and Formula 1 has yielded impressive results. According to Tubular, there has been a significant increase in audience overlap, particularly with content related to Lewis Hamilton. In just one year, the collaboration has garnered a remarkable 9.6 million TikTok views and 852,000 engagements. These statistics underscore the effectiveness of strategic partnerships in reaching a wider audience and driving engagement. 📈 https://bit.ly/3KfaD1Q

Here are three clear takeaways you’ll learn when reading the article: How unexpected brand collaborations — like Charlotte Tilbury with Formula 1, Fenty Beauty with Riot Games, and Le Creuset with Pokémon — can unlock new audience segments and measurable engagement. Why data-driven insight

It's exciting to see the industry moving towards regionalization. Global players adapting to the changing landscape is a...
10/06/2025

It's exciting to see the industry moving towards regionalization. Global players adapting to the changing landscape is a significant shift. The strategic partnerships forming in Africa show a positive direction. WPP's recent acquisition in Latin America highlights the importance of this trend. Embracing regionalization and catering to local markets are crucial for sustainable growth and market pe*******on. 🌍 https://bit.ly/48tMXkb

Independent PR firms are seizing ground from global holding companies as regionalization reshapes communications strategy.

International businesses have come to understand through experience that a uniform approach is not always effective. 🌍 I...
10/05/2025

International businesses have come to understand through experience that a uniform approach is not always effective. 🌍 Incorporating regional knowledge and establishing genuine connections are essential. Local firms are at the forefront of engaging with customers by crafting tailored messages. By prioritizing strategies and leveraging , companies can enhance their market pe*******on and establish stronger brand loyalty. https://bit.ly/48tMXkb

Independent PR firms are seizing ground from global holding companies as regionalization reshapes communications strategy.

The present marketing environment offers brands a chance to collaborate in new ways that extend beyond conventional limi...
10/04/2025

The present marketing environment offers brands a chance to collaborate in new ways that extend beyond conventional limits. Engaging in Diversity, Equity, and Inclusion (DEI) initiatives allows marketers to form meaningful bonds with consumers and access untapped markets. Embracing diversity in marketing not only supports social responsibility but also fuels business growth and innovation. Let's keep pushing boundaries and making inclusivity a top priority in all marketing endeavors to cultivate a more diverse and captivating brand experience. 🚀 https://bit.ly/3KfaD1Q

Here are three clear takeaways you’ll learn when reading the article: How unexpected brand collaborations — like Charlotte Tilbury with Formula 1, Fenty Beauty with Riot Games, and Le Creuset with Pokémon — can unlock new audience segments and measurable engagement. Why data-driven insight

In the dynamic field of communications, independent agencies are showcasing their strategic edge. By leveraging their lo...
10/03/2025

In the dynamic field of communications, independent agencies are showcasing their strategic edge. By leveraging their local expertise and agility, these firms outperform global competitors. Amidst obstacles such as increased tariffs and demand for specialized crisis management, the regional approach is gaining traction. The question remains - who will emerge victorious in this shifting landscape? 💼 https://bit.ly/48tMXkb

Independent PR firms are seizing ground from global holding companies as regionalization reshapes communications strategy.

The Tubular Labs 2025 report uncovers fascinating insights about audience behavior. It's surprising to see how audiences...
10/02/2025

The Tubular Labs 2025 report uncovers fascinating insights about audience behavior. It's surprising to see how audiences exhibit multidimensional characteristics, encouraging brands to delve into related interests for content and product growth. This tactic has led to the development of engaging content and groundbreaking products that connect with various audience groups. Utilizing audience insights and welcoming innovation are crucial factors for brands aiming to remain competitive in the constantly changing digital environment. 🚀 Let's keep pushing boundaries and evolving! 🌟 https://bit.ly/3KfaD1Q

Here are three clear takeaways you’ll learn when reading the article: How unexpected brand collaborations — like Charlotte Tilbury with Formula 1, Fenty Beauty with Riot Games, and Le Creuset with Pokémon — can unlock new audience segments and measurable engagement. Why data-driven insight

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CommPro.biz delivers cutting-edge professional development resources to corporate communications pros in advertising, investor relations, marketing, PR, and social media.

To become a CommPRO affiliate, contact Fay Shapiro at [email protected], 212-213-3039, @commPRObiz To make editorial contributions to CommPRO, please contact , Fay Shapiro at [email protected], 212-213-3039, @commPRObiz For general questions, email [email protected].