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We unite thought leaders and rising voices with insights on branding, investor relations, CSR, crisis management, public affairs, AI, and more. CommPRO collaborates with Public Relations, Corporate Communications, Marketing, Investor Relations, and Financial Communications companies to produce, share, and promote their content and capabilities. Get in touch to discover how CommPRO can be your turnkey solution partner.

The messaging challenge is to articulate a compelling case for how sustainability measures benefit the company’s operati...
11/01/2025

The messaging challenge is to articulate a compelling case for how sustainability measures benefit the company’s operations in the near term while also driving long-term strategy, vision and value creation.

How can this be done? https://bit.ly/48CxO0d

As scrutiny shifts from DEI to ESG, communicators must rethink how they frame sustainability and shareholder strategy to maintain credibility and trust.

The rise of smaller agencies in the industry is a positive development that signifies a move towards a more diverse, dec...
11/01/2025

The rise of smaller agencies in the industry is a positive development that signifies a move towards a more diverse, decentralized, and purpose-driven model. This shift showcases the industry's ability to adapt and innovate in response to shifting market needs and consumer preferences. Smaller agencies provide specialized skills, flexibility, and personalized attention, which can greatly benefit clients looking for customized solutions. Embracing this transformation is crucial to remaining competitive and up-to-date in a rapidly changing environment. 🚀 https://bit.ly/3KYLEAk

A new wave of regional and mission-driven agencies is reshpaed the PR power map in September 2025.

“The partnerships that last are the ones that feel natural.” His content is about sharing a lifestyle that fans recogniz...
10/31/2025

“The partnerships that last are the ones that feel natural.” His content is about sharing a lifestyle that fans recognize as genuine.

For communicators, Bose’s playbook offers several key lessons. https://bit.ly/4nk62sW

Bose shares how authentic, long-term creator partnerships built on passion, culture, and purpose redefine modern influencer marketing.

Investors will support sustainability initiatives—and many view such programs as imperative in today’s marketplace—but t...
10/30/2025

Investors will support sustainability initiatives—and many view such programs as imperative in today’s marketplace—but these programs must directly connect to overall enterprise risk management, reputation protection and the company’s ability to execute its growth strategy while delivering returns. https://bit.ly/48CxO0d

As scrutiny shifts from DEI to ESG, communicators must rethink how they frame sustainability and shareholder strategy to maintain credibility and trust.

From Cannes Lions to Communications Town Halls, CommPRO provides insights on creativity, innovation, disinformation, ESG...
10/30/2025

From Cannes Lions to Communications Town Halls, CommPRO provides insights on creativity, innovation, disinformation, ESG, and diversity. https://bit.ly/3KfaD1Q

Here are three clear takeaways you’ll learn when reading the article: How unexpected brand collaborations — like Charlotte Tilbury with Formula 1, Fenty Beauty with Riot Games, and Le Creuset with Pokémon — can unlock new audience segments and measurable engagement. Why data-driven insight

This collaboration integrates CommunicationsMatch™’s agency search and RFP tools with CommPRO's publishing and events, c...
10/29/2025

This collaboration integrates CommunicationsMatch™’s agency search and RFP tools with CommPRO's publishing and events, creating a powerful platform to facilitate new client-agency connections and generate valuable business opportunities for US-based public relations and communications companies. https://bit.ly/3KYLEAk

A new wave of regional and mission-driven agencies is reshpaed the PR power map in September 2025.

In a world of constant change, businesses need to adapt their communication strategies to navigate through the complexit...
10/28/2025

In a world of constant change, businesses need to adapt their communication strategies to navigate through the complexities of their operations. 🌍 Tailoring sustainability messages is crucial for publicly traded companies to connect with diverse stakeholder perspectives. Studies indicate that companies that have transparent and personalized sustainability communication plans are more successful in building trust and loyalty among stakeholders. https://bit.ly/48CxO0d

As scrutiny shifts from DEI to ESG, communicators must rethink how they frame sustainability and shareholder strategy to maintain credibility and trust.

Diversity, Equity, Inclusion Audiences are embracing brand collaborations that defy traditional categories, creating new...
10/28/2025

Diversity, Equity, Inclusion Audiences are embracing brand collaborations that defy traditional categories, creating new lanes for marketers to connect with consumers. https://bit.ly/3KfaD1Q

Here are three clear takeaways you’ll learn when reading the article: How unexpected brand collaborations — like Charlotte Tilbury with Formula 1, Fenty Beauty with Riot Games, and Le Creuset with Pokémon — can unlock new audience segments and measurable engagement. Why data-driven insight

And finally, the metrics are shifting from reach and impressions to authenticity and advocacy.As influencer marketing sp...
10/27/2025

And finally, the metrics are shifting from reach and impressions to authenticity and advocacy.

As influencer marketing spending continues to grow, estimated at over $33 billion globally this year, brands that treat creators as collaborators, not contractors, will shape the next era of brand storytelling. https://bit.ly/4nk62sW

Bose shares how authentic, long-term creator partnerships built on passion, culture, and purpose redefine modern influencer marketing.

Bose’s partnerships prove that the most resonant campaigns are not one-off bursts of visibility but enduring, evolving r...
10/26/2025

Bose’s partnerships prove that the most resonant campaigns are not one-off bursts of visibility but enduring, evolving relationships that bring cultural credibility and human connection to every touchpoint.

Fenton summed up the discussion perfectly: the power of the Bose playbook lies in how it blends performance, culture, and authenticity into something timeless. https://bit.ly/4nk62sW

Bose shares how authentic, long-term creator partnerships built on passion, culture, and purpose redefine modern influencer marketing.

An ASMR unboxing video on Instagram amassed 15.3 million views and 459,000 engagements — 139 times and 216 times higher ...
10/25/2025

An ASMR unboxing video on Instagram amassed 15.3 million views and 459,000 engagements — 139 times and 216 times higher than the brand’s typical averages, respectively. https://bit.ly/3KfaD1Q

Here are three clear takeaways you’ll learn when reading the article: How unexpected brand collaborations — like Charlotte Tilbury with Formula 1, Fenty Beauty with Riot Games, and Le Creuset with Pokémon — can unlock new audience segments and measurable engagement. Why data-driven insight

“We have to rebuild local if we’re ever going to get trust again on the national level,” he said. https://bit.ly/47aa2WV...
10/24/2025

“We have to rebuild local if we’re ever going to get trust again on the national level,” he said. https://bit.ly/47aa2WV

Chuck Todd laid out his vision for rebuilding trust in journalism—by reinventing local news as a business built around service, sports, and community.

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CommPro.biz delivers cutting-edge professional development resources to corporate communications pros in advertising, investor relations, marketing, PR, and social media.

To become a CommPRO affiliate, contact Fay Shapiro at [email protected], 212-213-3039, @commPRObiz To make editorial contributions to CommPRO, please contact , Fay Shapiro at [email protected], 212-213-3039, @commPRObiz For general questions, email [email protected].