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CommPRO is the convenient, customizable marcom news hub you can trust for the tips, tools, trends and training YOU need to be more successful in communications. To become a CommPRO affiliate, contact Fay Shapiro at [email protected], 212-213-3039,

To make editorial contributions to CommPRO, please contact , Fay Shapiro at [email protected], 212-213-3039,

For general questions, email [email protected].

Younger, more diverse audiences view legacy media with growing skepticism, turning instead to social-first platforms lik...
07/08/2025

Younger, more diverse audiences view legacy media with growing skepticism, turning instead to social-first platforms like TikTok—where lifestyle creators often command larger, more engaged followings. https://bit.ly/3TffzoG

As legacy outlets fade and creators rise, earned media professionals must rewrite the rules to stay relevant in a fractured, AI-influenced landscape.

Vultaggio backed this up with hard data: Kraft Heinz saw an 18% sales lift in Utah from a NIL deal with college basketba...
07/08/2025

Vultaggio backed this up with hard data: Kraft Heinz saw an 18% sales lift in Utah from a NIL deal with college basketball player Richie Saunders, whose great-grandfather invented the tater tot. https://bit.ly/44owJp8

Discover how Kraft Heinz turned cultural quirks into 6.8B impressions—and why passion points may be your brand's most underutilized asset.

Are you up-to-date on the cutting-edge AI technology transforming content creation? Industry leaders are leveraging adva...
07/07/2025

Are you up-to-date on the cutting-edge AI technology transforming content creation? Industry leaders are leveraging advanced tools like Google's Veo 2 and Imagen 3 to revamp traditional content for contemporary audiences. GenAI is revolutionizing production workflows, leading to increased efficiency and cost savings in storytelling. Stay ahead of the curve with these groundbreaking advancements in content creation. 🌟 https://bit.ly/40E7z4s

GenAI is no longer experimental—it’s essential. Communications leaders must now catch up or get left behind.

Recent data from industry experts at Cannes Lions 2025 emphasizes the crucial role of authentic brand activation strateg...
07/07/2025

Recent data from industry experts at Cannes Lions 2025 emphasizes the crucial role of authentic brand activation strategies in today's AI-dominated landscape. Prioritizing diversity, equity, and inclusion is vital for brands to connect with consumers and maintain relevance. Achieving brand authenticity involves a dedication to brand truth, consumer truth, and cultural relevance. By focusing on these aspects, brands can forge meaningful relationships with their target audience and drive sustained success. 🌍 https://bit.ly/44owJp8

Discover how Kraft Heinz turned cultural quirks into 6.8B impressions—and why passion points may be your brand's most underutilized asset.

Marketing communicators seeking to authentically engage with culture should capitalize on the current opportunity to tak...
07/06/2025

Marketing communicators seeking to authentically engage with culture should capitalize on the current opportunity to take the lead. This report serves as an invaluable resource for revamping your strategy and establishing meaningful connections. Benefit from insights gathered over 25 years of experience in the field. Enhance your and foster to propel your initiatives forward. 🚀 https://bit.ly/4lbfAX4

Nue Agency’s Beats + Bytes 2025 Halftime Report offers a strategic blueprint for marketers navigating the evolving intersection of technology, culture and commerce.

It’s made up of — not one mentor — but a group of people who know what you’re aiming for, who see you clearly and who ha...
07/05/2025

It’s made up of — not one mentor — but a group of people who know what you’re aiming for, who see you clearly and who have the experience or perspective to help guide you in the arenas where you play. https://bit.ly/4nskiBd

This powerful call to action redefines mentorship for women by replacing outdated models with collaborative inner circles that foster growth, support, and success.

The newest trend report from Nue Agency offers essential insights for communication and marketing professionals looking ...
07/04/2025

The newest trend report from Nue Agency offers essential insights for communication and marketing professionals looking to succeed in today's fast-changing environment. From live experiences to the creator economy, this briefing gives industry experts the tools to stay ahead of the curve. 📈 Adapting to these new rules is crucial for professionals to stay competitive and relevant in the constantly evolving market. https://bit.ly/4lbfAX4

Nue Agency’s Beats + Bytes 2025 Halftime Report offers a strategic blueprint for marketers navigating the evolving intersection of technology, culture and commerce.

Don't miss out on the chance to join the CommPRO forum in New York City on September 24, 2025, during Climate Week. 🌎 Th...
07/03/2025

Don't miss out on the chance to join the CommPRO forum in New York City on September 24, 2025, during Climate Week. 🌎 This event will highlight the importance of diversity, equity, and inclusion in communicating about the climate crisis. Engage in meaningful discussions on how to authentically share this crucial narrative with impact. Improve your communication abilities and contribute to the solution by attending this forum! https://bit.ly/44pWRzO

At Climate Week 2025, CommPRO’s Communications Town Hall will unite industry leaders to confront the challenge of communicating climate action credibly, creatively and transparently.

According to a joint study by Working Mother Media and the National Association for Female Executives, 48% of men say th...
07/03/2025

According to a joint study by Working Mother Media and the National Association for Female Executives, 48% of men say they’ve received detailed information about career paths, compared to only 15% of women. https://bit.ly/4nskiBd

This powerful call to action redefines mentorship for women by replacing outdated models with collaborative inner circles that foster growth, support, and success.

In today's competitive market, it's crucial to strategically align brand identity with consumer moments for a lasting im...
07/03/2025

In today's competitive market, it's crucial to strategically align brand identity with consumer moments for a lasting impact. Instead of just adding a logo, it's vital to explore the connection between brand identity and consumer experience. Studies indicate that 89% of consumers remain loyal to brands that align with their values. By grasping consumer behavior and preferences, brands can build meaningful connections with their target audience. Enhance your brand strategy by emphasizing authentic consumer engagement for long-term loyalty and profitability. 🌭 https://bit.ly/44owJp8

Discover how Kraft Heinz turned cultural quirks into 6.8B impressions—and why passion points may be your brand's most underutilized asset.

The music industry is experiencing a transformative shift towards a diverse array of micro-industries, highlighting the ...
07/02/2025

The music industry is experiencing a transformative shift towards a diverse array of micro-industries, highlighting the importance of authenticity over corporate entities. Noteworthy trends include the resurgence of vinyl records and the emergence of AI-generated artists, indicating a promising future for the music landscape. This evolution represents a significant step towards genre diversity and innovation within the industry. 🎶 https://bit.ly/4lbfAX4

Nue Agency’s Beats + Bytes 2025 Halftime Report offers a strategic blueprint for marketers navigating the evolving intersection of technology, culture and commerce.

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CommPro.biz delivers cutting-edge professional development resources to corporate communications pros in advertising, investor relations, marketing, PR, and social media.