Smartypants

Smartypants We are a collection of brand-builders, documentarian thought-provokers, independent truth-seekers, and non-profit do-gooders.

Smartypants is so proud to support this incredible film! Founding Director Josh Seftel and Director of Creative Developm...
04/19/2025

Smartypants is so proud to support this incredible film! Founding Director Josh Seftel and Director of Creative Development Eric Nichols served as Executive Producers on Flophouse America, Monica Strømdahl’s powerful documentary feature which made its world premiere last month at CPH:DOX. Shot over the course of three years, it follows Mikal, a young boy who grows up in a hotel room shared with his parents, defying their alcohol abuse and finding glimmers of hope in an unexpected tragedy.

Official Selection:
CPH:DOX (Honorable Mention for DOX Award)
Movies That Matter
Visions Du Reel (PERCEPTION CHANGE AWARD nominee)
Docville

Director & cinematographer: Monica Strømdahl
Executive produced by: Joshua Seftel , Eric Nichols , and David Sutherland .productions
Produced by: Siri Natvik, Beathe Hofseth , Fri Film
Co-Produced by: Eline van Wees, Basalt Film , Christian von Behr, RBB Arte, Avi Bond, Justin Lerner
Edited, Co-Written, and Associate Produced by: Siv Lamark
Composed by: Andreas Ihlebæk .ihlebaek and Marius Troy
Sound design by: Mark Glynne, Olmo van Straalen , Anthill Sound Design
Colorist: Tom Chr. Lilletvedt , Hinterland
Graphic Design: Sander Brouwer .studio
Trailer Edit: Léon Noordzij , The Pastry Shop .film

Featured in  SWIPE for Part 2: Trey Nelson, director at Smartypants, blends his storytelling skills from photography, ma...
01/05/2025

Featured in SWIPE for Part 2: Trey Nelson, director at Smartypants, blends his storytelling skills from photography, marketing, and documentaries to create impactful, audience-driven work. https://ow.ly/phNa50Uswhx

Featured in  SWIPE for Part 1: Trey Nelson, director at Smartypants, blends his storytelling skills from photography, ma...
01/02/2025

Featured in SWIPE for Part 1: Trey Nelson, director at Smartypants, blends his storytelling skills from photography, marketing, and documentaries to create impactful, audience-driven work. https://ow.ly/phNa50Uswhx

ZAIN’S SUMMER: FROM REFUGEE TO AMERICAN BOY, 2016                                                                       ...
12/17/2024

ZAIN’S SUMMER: FROM REFUGEE TO AMERICAN BOY, 2016
Zain’s Summer depicts the sunny side of the refugee experience. Zain and his siblings and mother fled Pakistan 11 months before the period the film covers, a six-week summer language program to prepare young, new immigrants for the start of school. The possibility of a new life in America, relatively free from fear of violence and persecution, represents the very best of America in director Joshua Seftel’s telling. Zain’s openness to what the U.S. offers is old-fashioned and inspiring.

12/04/2024

Jane Fonda reveals the secret to living 7.5 years longer in our recent collaboration with CBS Sunday Morning. (And it's so easy anyone can do it!)

Director -
Executive Producers - and
Director of Photography - .mov
ACD -
AP - Avi Bond
Writers - and
Line Producer -
Post Producer -
Editor -
Assistant Editor -
Color -
Sound Design -
Special thanks to , , ,

BTS of our 7-cam shoot in Atlanta a few weeks ago.   🎥  📸 .dp
11/27/2024

BTS of our 7-cam shoot in Atlanta a few weeks ago. 🎥 📸 .dp

Today is the day!
11/05/2024

Today is the day!

Behind the scenes on our recent shoot. Photo by
10/30/2024

Behind the scenes on our recent shoot. Photo by

Founding Director Josh Seftel had a wonderful time meeting the  in Dumbo, Brooklyn and talking with them about the world...
10/17/2024

Founding Director Josh Seftel had a wonderful time meeting the in Dumbo, Brooklyn and talking with them about the world of documentary filmmaking.  The scholars travel the world, absorbing all they can about the many different paths one can take 🌎

Thank you to the scholars for your curiosity, to Chris Whittle and Ronan Macrory for moderating, and for Isabella Rogge, Alexandra Garcia, Weronika Brzezinska and the Baret Scholars team for facilitating a great morning!

Thank you to for the photos 📸

Behind the scenes at Smartypants
09/07/2024

Behind the scenes at Smartypants

Thank you to  and  for being excellent hosts. We had a great time doing a Q&A about our film
08/30/2024

Thank you to and for being excellent hosts. We had a great time doing a Q&A about our film

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36 Waverly Avenue Studio 103
New York, NY
11205

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