eko

05/15/2019

Make your choice #ForTheThrone

Make your choice at the link (https://goeko.co/2Ywu0q0). And discuss in the comments. #GoT spoilers. Obviously.👇👇👇🔥

05/03/2019

Had a great time guest-starring at Vudu's Newfronts in New York this week! And of course, we dressed the part.

04/23/2019

Some personal news: Eko's Toy Lab project with Walmart has been nominated for TWO Digiday awards! On May 2nd, we'll be competing alongside some of the best in the game. Congratulations to all the other #DigidayAwards nominees! 🎉 🤖✨🚀

04/12/2019

YouTube is planning its own interactive Choose Your Own Adventure-style content

It's an exciting time to be in interactive entertainment. 😎

YouTube has just announced an interactive programming department, the same week Netflix released You vs Wild (!). Meanwhile, we're glad to see more creators get on the choice train. 🚂😉🔀

It’s looking to compete with Netflix

04/03/2019

Walmart-Backed Eko to Launch FBE’s Interactive Series ‘Epic Night,’ Starring Jacob Latimore, Sasha Pieterse, Karan Brar, Jessica Sula (EXCLUSIVE)

Did we mention we’ve been busy? We’re so thrilled to be working with FBE and this incredible cast/crew to bring this EPIC NIGHT to life. 👇👇👇

Interactive video company Eko, which counts Walmart as a major investor, is looking to raise the wattage of its upcoming slate of originals — including “Epic Night,” a college-par…

04/03/2019

BuzzFeed teams up with Eko to create interactive recipes and other videos

We sat down with TechCrunch to chat about our team-up with BuzzFeed on an interactive Tasty, a Tarot reading, live quizzes, and a ton of other shows—and why this is just the beginning for choice-driven entertainment ✨

BuzzFeed and Eko have been working together to create a wide range of interactive videos, which they began launching in the past week or so — starting with this Tasty potato recipe that allows you to customize your ingredients, revealing a bit about your personality in the process. There’s al…

03/12/2019

Netflix ‘Doubling Down’ on Interactive Series After ‘Bandersnatch’ Success

As predicted (👋), choice-driven TV and movies are about to explode (in every genre you could want).

...but, to paraphrase Reading Rainbow, you don't have to take our word for it:

Netflix is doubling down on interactive series after the global success of “Black Mirror” spinoff “Bandersnatch,” the streaming giant’s VP of product, Todd Yellin, said in Mumbai on Tuesday. Yellin…

03/02/2019

#TGIF. Click to take a tour of the inside the Eko hive mind. 🧠🔀 What song should we flowchart* next?🎵

*"flowchart" = "beg our designer to make"

inspired by loveallthis on tumblr 🖤

02/25/2019

“They’re more attractive than real boyfriends.” Inside the weird world of Chinese romance video games

Is romance in video games finally leveling up? Maybe. WIRED has a hint of what dating and romance games might look like in the future, courtesy of one game's surprise success in China.

In China, love and romance designed by women for women could be the next video game trend

02/22/2019

Our partners over at the creative shop DBP Donut were named one of Fast Company's Most Innovative Companies of 2019, and we made a little cameo in their writeup. Stay tuned...

https://goeko.co/2GT9tX2

02/16/2019

Eko Careers

Fun fact: eko doubled in size in 2018, and we're just getting started. We've recently opened a bunch of brand new roles, and we're looking for people who want to build a whole new kind of entertainment.

Choose your dream job this way ⤵️ - and send us a message if you have any questions!

We're hiring, come work with us!

02/15/2019

Bandersnatch Proved That Audiences Want to Engage and Have a Dialogue With Their Video Content

AdWeek says passive viewing is a thing of the past. Do you agree?

"If TV as a medium is to survive with [newer] generations, interactive TV almost has to become the norm. Conventional television is a one-way monologue, with no conversation or engagement. For Gen Zers, the world of being a couch potato in front of passive television as we know it is probably coming to an end."

Passive viewing is a thing of the past.

02/15/2019

An interactive art exhibit has taken over the California desert, and you might not even notice it’s there | Roadtrippers

Who's up for a road trip?

Desert X takes you to places you wouldn’t normally think to visit, at 19 site-specific art installations all across the Coachella Valley.

02/14/2019

We're not specific about February 14th, though. 💕 Happy Valentine's Day to all our favorite weirdos. #BeYourOwnValentine

02/11/2019

Telly Awards

If you've ever measured time by episodes of your favorite TV show (s/o Arthur), you might be our kind of person. Featuring one of our Creative Directors, Marli Scharlin.

Help us build the personalized future of entertainment--> https://goeko.co/2DvLlpV

Check out the latest video in our A Story For Every Screen: Interview Series featuring Marli Scharlin, Creative Director at eko!

02/06/2019

eko's cover photo

02/05/2019

eko's cover photo

02/05/2019

eko's cover photo

02/04/2019

Interactive video | Coca-Cola Big Game Commercial

Click the screen to see an actual Super Bowl commercial....vs. what we're actually doing during the Super Bowl.
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helloeko.com/coke/embed

Which Hulk vs Ant-Man battle do you want to see?

02/04/2019

Interactive video | Coca-Cola Big Game Commercial

Click the screen to see an actual Super Bowl commercial....vs. what we're actually doing during the Super Bowl.
.
helloeko.com/coke/embed

Which Hulk vs Ant-Man battle do you want to see?

02/04/2019

Meanwhile....

when you sneak off during the game because football is a spectator sport 🙄 #superbowl ----> https://goeko.co/2BhSHgC

02/01/2019

That Moment When....

TMW they ask how that new year's resolution is going. 😅😬😱 #tbt

01/23/2019

Nora Kirkpatrick & Funny Or Die Team On Interactive Series ‘The Coop’ For Eko

🚨 🚨 🚨 🎥 THE COOP is “Big Brother meets an Agatha Christie novel.” And we can’t wait for you to choose what happens next. 🙌 Nora Kirkpatrick, Kate Lilly, and the whole Funny or Die crew!!

#thecoop #interactiveentertainment Funny Or Die

Nora Kirkpatrick (The Office, Edward Sharpe) and Funny or Die are teaming on The Coop, an eight-episode interactive series for Eko. Production is underway with casting to begin this week. Created b…

01/21/2019

Lessons From 3 Interactive Branded Content Videos That Debuted Before Bandersnatch

#ThatMomentWhen you get a shoutout in Adweek!

"Black Mirror may have caught everyone’s attention, but brands and entertainment suppliers have been creating interactive films for a while."

(attn: Sandeep Parikh)

We’ll likely see this become a bigger marketing trend.

01/14/2019

Taking the smarts out of smart TVs would make them more expensive

Fascinating interview on The Verge with Vizio's CTO Bill Baxter, who calls Vizio an "industry leader" in user data disclosures. Unsurprisingly, your data optimizes "post-purchase monetization" - in other words, an ongoing profit from a unit that will probably sit in your home for years before being replaced. From Nilay Patel.

An important reminder that all data is valuable--especially yours.

https://goeko.co/2W0eEcW

How AirPlay 2 works on Vizio TVs

01/10/2019

“Black Mirror” isn’t just predicting the future—it’s causing it

We're obsessed with examples of science fiction influencing reality. (What's your favorite? Ours: Reagan beefing up cybersecurity after watching WarGames). Spoilers ahead in this piece exploring potential dangers of of data mining in interactive entertainment by Alice Thwaite for Quartz:

"Your decisions in interactive films could have many unintended consequences. If Netflix determined that those who immediately chose to kill a family member in “Bandersnatch” would be more likely to enjoy the film Kill Bill Vol 1, then this data could be used to serve you more violent films. [...] What if it started serving you programs celebrating a particular political party because of the choices you made in an interactive White House thriller?"

Are you choosing your own adventure? Or is Netflix?

01/09/2019

What Netflix’s 'choose-your-own-soundtrack' paradigm reveals about the future of the music industry - Music Business Worldwide

What does it mean for the music industry when you can choose your own soundtrack? We love this piece by Cherie Hu (and not just because our work in interactive music videos gets a shoutout) 🤩

(And yes, Andy Grammer shared our interactive music video vision way back in 2010. And Bob Dylan's Music in 2013. And Coldplay in 2014. And Major Lazer and Aloe Blacc and Jeff Buckley and...).

#Bandersnatch #BlackMirror #musicvideos
https://goeko.co/2Ri0nth

If movies become more interactive on our televisions, what will it mean for licensing?

01/02/2019

New Year, new life choices. Maybe not GOOD choices, but you know...choices.

🥳 Happy New Year, from all your friends at Eko.

12/28/2018

Black Mirror's Bandersnatch: Charlie Brooker's meta masterpiece

And just like that, everyone is talking about interactive entertainment. Have you played #Bandersnatch yet?

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"But Bandersnatch has the potential to solve everything. By operating around a branching narrative, allowing viewers to choose the direction of the story at intermittent waypoints, you can theoretically create your ideal Black Mirror. Choose the most disastrous option at every turn and you’ll theoretically end up with the grimmest, most nihilistic Black Mirror ever; but let a little sunshine in now and again and you might miraculously end up with something that doesn’t make you want to drown yourself in a bath.

Fortunately, it works. Bandersnatch is a masterpiece of sophistication. From a user viewpoint, it is seamless. When options present themselves (you chose with a click of your mouse), there’s no lag or buffering to endure. If you don’t make a choice, Netflix makes it for you. As such, it is identical to watching a film. As an experience, it’s remarkable."

#BlackMirror Netflix Charlie Brooker

The interactive episode has breathed new life into the anthology show, with a choose-your-own-adventure element that puts viewers in the driving seat

12/25/2018

Sending you warmest wishes, whatever your reason for the season. #HappyHolidays, from all of us at Eko. ❅ ❅ ❅

12/18/2018

Introducing....TIMELINE. ⏰📱🚽💥🔮

What if scrolling through Facebook could tell you the future? Here’s a sneak peak of TIMELINE, where Rachel Crow’s phone gets the power to see the future. (After a tangle with a toilet. #HighSchoolProblems) ⏰📱🚽💥🔮
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Directed by Kimmy Gatewood, written/created by Neal Dusedau, starring Rachel Crow , GHannelius, Sammi Hanratty, Donald Faison, Matthew Josten, Blake Dang, and produced by Scott S Kramer for #OliveBridge

12/04/2018

Ellen DeGeneres

Ummmm a little-known talk show host named Ellen DeGeneres is a fan of the Toy Lab. #NBD. #YouProbablyHaventHeardOfHer #WalmartToyLab 🤩🥳🥰❗❗❗

I love finding the world’s best presents, and apparently so does Walmart. WalmartToyLab.com

11/30/2018

Walmart Toy Lab Is The Best Thing Walmart Has Done All Year

🤖✨😎

"Walmart's recent unveiling [is] its coolest, most important innovative idea of the year -- the Walmart Toy Lab.

The Walmart Toy Lab is Walmart's latest collaboration with eko, a company known for interactive digital media and a company in whom Walmart also reportedly invested $250 million earlier this year to form a new joint venture."

walmarttoylab.com #Eko #WalmartToyLab

In a prolific year of innovation for Walmart, its latest Toy Lab initiative could be the single best experiment Walmart has embarked upon this year.

11/29/2018

eko

The (NON-doomsday) clock is almost at midnight! Only a few more hours left to earn your piece of $250,000 in prizes. ⏰🚀 ⚡️

We'll see all of you over at http://goeko.co/coin ...before time runs out!💸💸💸

#WarGames #crypto #Walmart #coin

How’d everyone do playing #COIN this weekend?

If you haven’t played it yet, we’re giving away $250,000 worth of stuff from Walmart. There will be over 15,000 winners. #MondayMotivation

What are you waiting for!? Play now! https://goeko.co/Coin

11/27/2018

Creator Incubator

Some of the best stories out there just can't be told through traditional filmmaking. So we picked out a host of exciting creators, and they each used our technology to make ten game-changing pilots. All of which you can watch....now.

Eko & WMG are proud to present: The Creator Incubator. 🎥🤩🔀✨
Get into it! 👉👉👉 https://goeko.co/2Kyz33t
. . .

11/26/2018

Kevin Kenson

If you're melting into the couch between Black Friday and Cyber Monday (*cough*), Kevin Kenson has a reminder for you: our #Wargames + #Coin contest ends in three days! 💰💸

Details and little refresher on how to play: 👇👇👇❗

#Ad I've always been amazed by how video games and narratives have evolved together. Make sure to play #Wargames and sign up for #Coin to play some trivia and potentially win some Walmart gift cards! Time's running out, contest ends November 28th at 11:59pm ET! Sign Up here: https://goeko.co/KevinCoin
Contest Rules: https://www.helloeko.com/s/coin/coin_policy.pdf

11/23/2018

We've spent this Thanksgiving weekend a) eating, b) giving thanks, and c) introducing every kid (and kid-at-heart) we know to the Walmart Toy Lab.

Here's to unboxing all the best toys for free, AND skipping the #BlackFriday crowds! 🤖🚀✨

Get your golden ticket👉 👉 👉www.walmarttoylab.com

11/18/2018

Introducing...the Toy Lab!

Eko teamed up with Walmart to create an experience every kid dreams of -- a magical place known as the Walmart Toy Lab. Using the “funtroller,” kids get to control the entire experience and play with all the season’s top toys to become Official Toy Testers. (Whatever you do, don’t push the DON’T PUSH button!)

Check it out at www.WalmartToyLab.com! 🤖✨🚀

11/02/2018

The Hollywood Reporter

Really pumped to be counted among such groundbreaking company! #moving #shaking

Highlighting this year's biggest, most buzzed-about movers and shakers in the online space.

10/31/2018

Trick or Treat....The ultimate interactive choice. #Halloween2018

Our advice: let them in, eat candy corn & don't get too scared watching #VirtualMorality - https://goeko.co/2CV1oPJ

10/30/2018

Jenna Ezarik

Jenna Ezarik

New video telling you about a fun way to watch #WarGames on eko AND how you can have a chance to win cool prizes! Check it out! #ad 🙌🏻 https://youtu.be/kjz2ks8PX5I

10/25/2018

Duplass Brothers Set Interactive Series Deal With Eko (EXCLUSIVE)

"I REALLY THINK EKO MIGHT FUNDAMENTALLY CHANGE OUR VIEWING HABITS!” - #MarkDuplass

The Duplass Brothers are crazy geniuses who create incredible, critically-acclaimed films, television shows & books.

We can't wait to partner with them to add interactive entertainment to that list.

Learn more here- https://goeko.co/2yyLrvA

Mark and Jay Duplass have set a deal with interactive media firm Eko to develop a slate of live-action series. The pact calls for the brothers’ DBP Donut banner to produce series rooted in Ek…

10/23/2018

Telly Awards

👀👀👀 Marli Scharlin 👀👀👀

Introducing: A Story For Every Screen: Interview Series featuring Juniper Jones, INK Stories, Vimeo, PwC, Freelance Director Joseph Purfield, eko, American Theatre Wing, Dow Jones and Fast Company. Stay tuned to our social channels to watch the series!

10/22/2018

Play #COIN Now!

How’d everyone do playing #COIN this weekend?

If you haven’t played it yet, we’re giving away $250,000 worth of stuff from Walmart. There will be over 15,000 winners. #MondayMotivation

What are you waiting for!? Play now! https://goeko.co/Coin

10/18/2018

#COIN

We’re giving away $250,000 worth of stuff from Walmart.

For a chance to win, you just have to watch #WarGames & play our new interactive trivia game #COIN .

Learn more & get started here - https://goeko.co/Coin