Roc Nation, co-founded in 2008 by JAY-Z, is the world’s leading entertainment company known for its unparalleled services and proven ability to launch and elevate the careers of premier artists, producers, songwriters, and athletes. In less than 20 years since its establishment, Roc Nation has evolved from an emerging record label into a globally revered, award-winning entertainment company at the
forefront of the music industry. Co-founded by Chairman JAY-Z, CEO Desiree Perez, Vice Chairman Jay Brown, President of Roc Nation Sports International Juan Perez, and President of A&R Tyran “Ty Ty” Smith, Roc Nation continues to cultivate the careers and brands of exceptionally talented musicians, songwriters, producers, and athletes worldwide. Committed to elevating the success of its diverse roster of clients to new heights, Roc Nation is headquartered in New York City and maintains offices around the world. The company has notably amplified the career trajectories of acclaimed individuals such as Rihanna, Alicia Keys, Megan Thee Stallion, A$AP Rocky, DJ Khaled, Christina Aguilera, Lil U*i Vert, Dez Bryant, Robinson Canó, Skylar Diggins, and LaMelo Ball. In its unwavering pursuit to identify and create innovative opportunities to champion those it represents, Roc Nation’s strategic growth has redefined the entertainment industry. The company’s portfolio of exemplary services includes a record label, talent management agency, music publishing, touring and concert ex*****on, brand development, and global music sharing capabilities through ROC Nation distribution. The division is dedicated to supporting collegiate and professional athletes with the same career management offered to music artists. Roc Nation Sports secures sponsorships and endorsement deals, establishes community and philanthropic outreach projects, develops brand strategies, and manages media relations for players to help them forge a legacy on and off the court or field. Roc Nation engages with a multitude of partners across industries, including fashion, technology, and philanthropy, to advance the personal brands of its elite clientele. Through Roc Nation, Lil U*i Vert secured a shoe campaign with Vans, Megan Thee Stallion launched her Hot Girl Swim line, and LaMelo Ball released sneaker customs in the online game Fortnite, among other noteworthy collaborations. One of Roc Nation’s biggest partnerships to date has been with the National Football League (NFL), through which Roc Nation became the official Live Music Entertainment Strategists for celebrated events such as the Super Bowl halftime show. Since 2019, the long-term agreement with the NFL has also entailed concerts, podcasts, visual albums, and efforts to further the league’s social change initiative Inspire Change. Core to Roc Nation’s overarching mission is creating lasting, positive change in underrepresented communities nationwide. Roc Nation’s philanthropic and social justice division, Team Roc, works to effect advancements across four pillars: education, health and wellness, social and racial injustice, and emergency relief and community goodwill. Since 2018, Team Roc has assisted more than 5 million people and moved $82 million for social impact projects. In 2024, Team Roc created a true crime podcast titled “Corruption Uncovered” to examine systemic failures within the criminal justice framework. In addition, Team Roc was instrumental in forming the United Justice Coalition (UJC), a group of expert advisors dedicated to raising awareness for racial justice and policy issues affecting people of color in the United States. In Brooklyn, New York, JAY-Z’s hometown, Roc Nation partnered with Long Island University to establish the Roc Nation School of Music, Sports & Entertainment. The school offers both undergraduate and graduate degree programs in applied music; sports communication and marketing; vocal performance; sports management; and music technology, entrepreneurship, and production. These programs introduce students to engaging internships and other professional opportunities, equipping them for careers in multiple industries. Twenty-five percent of enrolled, New York-based, first-time freshmen in need of financial assistance receive the PUMA Hope Scholarship to help them graduate debt free. While the Roc Nation School educates post-secondary students to become the next generation of industry changemakers, it also supplies high school students with early access to first-rate education and real-world experiences.
