Made Music Studio

Made Music Studio Global sonic branding and design studio, born from entertainment. (Previously Man Made Music)

Operating as usual

"It's hard to see where popular culture ends, and the Doritos brand begins." - Danielle Venne, EVP, Executive Music Prod...
10/12/2021
CPG Brands' Secret to Sonic Success

"It's hard to see where popular culture ends, and the Doritos brand begins." - Danielle Venne, EVP, Executive Music Producer + Director of Innovation at Made Music

We will be joining the brilliant minds at PepsiCo and Veritonic at #AWNewYork to discuss the vibrant collision of brand, data and culture that is the new Doritos sonic identity. https://newyork.advertisingweek.com/aw/schedule/session/-494-2021-10-20-1400-mademusicstudio

From the distinct crunch in Doritos’ most recent ad campaign to the new suite of branded sounds for oral care brand Colgate, CPG brands are turning their “sound on” when it comes to marketing. This is no passing fad. Learn what you can do to effectively apply the right sound to connect with co...

Sound can create atmosphere and build consistency across touchpoints, from calming ambience in airport lounges to height...
10/11/2021

Sound can create atmosphere and build consistency across touchpoints, from calming ambience in airport lounges to heightened sonic experiences in luxury vehicles.

Kristen Lueck, MMS’ VP, Director of Business Development + Partnerships, shared with Travel Markets Insider the many ways that luxury brands should be embracing audio. #luxury #travel

http://travelmarketsinsider.net/how-luxury-brands-can-use-sound-to-enhance-their-image/

Sound can create atmosphere and build consistency across touchpoints, from calming ambience in airport lounges to heightened sonic experiences in luxury vehicles.

Kristen Lueck, MMS’ VP, Director of Business Development + Partnerships, shared with Travel Markets Insider the many ways that luxury brands should be embracing audio. #luxury #travel

http://travelmarketsinsider.net/how-luxury-brands-can-use-sound-to-enhance-their-image/

It's the final countdown to #AWNewYork! In less than two weeks, we'll be joining the brilliant innovators, thought leade...
10/08/2021

It's the final countdown to #AWNewYork! In less than two weeks, we'll be joining the brilliant innovators, thought leaders and research experts who are gathering from across the globe to exchange industry insights, creative ideas and more.

MMS will be joining our partners at Frito-Lay and Veritonic for a virtual panel on how CPG brands' sonic strategies are reaching consumers wherever they are. Learn more and register! https://newyork.advertisingweek.com/aw/schedule/session/-494-2021-10-20-1400-mademusicstudio

#advertisingweeknow #nowyork

It's the final countdown to #AWNewYork! In less than two weeks, we'll be joining the brilliant innovators, thought leaders and research experts who are gathering from across the globe to exchange industry insights, creative ideas and more.

MMS will be joining our partners at Frito-Lay and Veritonic for a virtual panel on how CPG brands' sonic strategies are reaching consumers wherever they are. Learn more and register! https://newyork.advertisingweek.com/aw/schedule/session/-494-2021-10-20-1400-mademusicstudio

#advertisingweeknow #nowyork

The TCM of today is a place where the old meets the new, classic meets modern — “Where Then Meets Now.” For the network’...
10/06/2021
Making Of: TCM’s Joyful New Theme | Made Music Studio

The TCM of today is a place where the old meets the new, classic meets modern — “Where Then Meets Now.” For the network’s new theme, we brought together a blend of musical genres and cultural influences, from Ginger Rogers & Fred Astaire, to modern pop artists, to TikTok creators.

Take a behind the scenes look at how we created an iconic sonic identity for this new era of Turner Classic Movies: TCM https://mademusicstudio.com/blog/making-of-tcms-joyful-new-theme/

The MMS creative team shares how TCM’s evolution and the infectious energy of tap dance influenced our approach to creating the network’s new sonic identity.

"You can close your eyes, but you can't turn off your ears."Kristen Lueck, Made Music VP, Director of Business Developme...
09/29/2021
What Does a Luxury Brand Sound Like?

"You can close your eyes, but you can't turn off your ears."

Kristen Lueck, Made Music VP, Director of Business Development + Partnerships, spoke with The Robin Report about how sound can tell a brand's story and heighten emotional experiences when it comes to luxury. Read her take on the #PowerOfSound! #sonicbranding #luxury

Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance who told me that when …

We're excited to announce that we'll be at #AWNewYork alongside our partners Frito-Lay + Veritonic to discuss CPG brands...
09/27/2021

We're excited to announce that we'll be at #AWNewYork alongside our partners Frito-Lay + Veritonic to discuss CPG brands' secret to sonic success. Everything from creative strategy, to measurability, to finding the right sound for your brand. #advertisingweeknow #nowyork

Read more about the panel and register: https://advertisingweek.com/event/awnewyork2021

We're excited to announce that we'll be at #AWNewYork alongside our partners Frito-Lay + Veritonic to discuss CPG brands' secret to sonic success. Everything from creative strategy, to measurability, to finding the right sound for your brand. #advertisingweeknow #nowyork

Read more about the panel and register: https://advertisingweek.com/event/awnewyork2021

FACEBOOK"Love that song." And we loved creating the sonic identity for Smile Direct Club! https://youtu.be/eeCHkrZ_sm4Ch...
09/23/2021
SmileDirectClub | More Than Double | 30

FACEBOOK

"Love that song." And we loved creating the sonic identity for Smile Direct Club! https://youtu.be/eeCHkrZ_sm4

Check out our blog to get a peek behind the curtain of how we made that smile-inducing sound, from TikTok-ready demo to the sonic's first appearance on the airwaves. https://mademusicstudio.com/blog/making-of-a-sonic-identity-for-smiledirectclub #sonicbranding

Let’s be direct. You could save 60% with SmileDirectClub aligners – that’s $3000 less than Invisalign.* You’ll also get a Lifetime Smile Guarantee™, so your ...

From calming hotel ambience to screeching subway cars, sound can make or break the travel experience. MMS President Laur...
09/21/2021
Skift Global Forum 2021 In Person and Online: Details and Registration

From calming hotel ambience to screeching subway cars, sound can make or break the travel experience. MMS President Lauren McGuire joins Skift Global Forum tomorrow to discuss how the #PowerOfSound can influence the future of travel. Register here: https://live.skift.com/skift-global-forum-2021/

Skift Global Forum 2021 will take place as a 3-day hybrid event both online and at the iconic TWA Hotel in at New York City's JFK Airport.

The Virgin Hyperloop pods put passengers at the center of the experience, making the traveler’s journey one of comfort, ...
09/21/2021
Innovation by Design Awards 2021 | Fast Company

The Virgin Hyperloop pods put passengers at the center of the experience, making the traveler’s journey one of comfort, trust and safety. We’re honored to be part of this group of collaborators, including TEAGUE and BIG - Bjarke Ingels Group — congratulations to our partners, and thank you to Fast Company! #FCDesignAwards

Check out the 2021 Innovation by Design Awards.

The sound of #travel is changing — how can we use thoughtfully crafted sonic design to improve the travel experience? MM...
09/20/2021
Skift Global Forum 2021 In Person and Online: Details and Registration

The sound of #travel is changing — how can we use thoughtfully crafted sonic design to improve the travel experience? MMS President Lauren McGuire will take the stage at Skift Global Forum to share how sound (and silence) will play into the future of travel. Register to join us virtually or in-person on 9/22: https://live.skift.com/skift-global-forum-2021/

Skift Global Forum 2021 will take place as a 3-day hybrid event both online and at the iconic TWA Hotel in at New York City's JFK Airport.

When we dreamt up an anthem for Barbie several years ago, we wanted to use music to bring forward the message that anyth...
09/14/2021
Fender Partners With ‘Barbie’ Movie, Warner Music Group for Virtual Guitar Lessons

When we dreamt up an anthem for Barbie several years ago, we wanted to use music to bring forward the message that anything is possible. So we applaud this collaboration between Mattel and Fender, which is empowering young musicians as they begin their musical journeys.

Fender Guitars and Mattel are marking the release of the Netflix movie “Barbie: Big City, Big Dreams” with a new signature Barbie Collection of song lessons on its online learning app. …

It's always inspiring to see our clients igniting cultural conversations. The stories brought forth by host Carla Harris...
09/09/2021
Building Black Generational Wealth | Morgan Stanley

It's always inspiring to see our clients igniting cultural conversations. The stories brought forth by host Carla Harris on Morgan Stanley's award-winning Access & Opportunity podcast are essential. Listen in on their latest, surrounding the wealth gap for Black Americans:

A Black farmer and a McKinsey partner talk to Morgan Stanley Vice Chair Carla Harris about the cycle of discrimination that has kept Black Americans from building wealth.

It seems Schoolhouse Rock! was onto something — research suggests that using sound and music in the design of #education...
09/07/2021
The Power of Sound in Education | Made Music Studio

It seems Schoolhouse Rock! was onto something — research suggests that using sound and music in the design of #educational tools can impact students’ abilities to remember information. Get more insights on how sonic can enhance learning:

Implementing sonic tools early on in childhood education can ensure that what we learn in our youth actually sticks.

Classic piano gestures, modern drum production and tap dancing from the talented Caleb Teicher (Caleb Teicher & Company)...
09/02/2021
Turner Classic Movies rebrands for a modern audience

Classic piano gestures, modern drum production and tap dancing from the talented Caleb Teicher (Caleb Teicher & Company) all came together to create TCM's new sound.

"We didn't want to go too far down a really big orchestral direction with this music because that might be what you hear in the opening credits of the movie that you're about to watch," MMS Executive Music Producer Amy Crawford said.

She joined Turner Classic Movies: TCM and SiblingRivalry Studio to talk the creative process behind the TCM brand refresh. More in Campaign Magazine:

The classic movie channel unveiled a new brand identity and sonic logo.. From Campaign US

09/01/2021
Turner Classic Movies

In the The New York Times today: the scoop on Turner Classic Movies: TCM’s new chapter, which we were honored to help bring to life through sound. The new theme we composed tells the story of the network’s evolution, and relationship to culture through the joyful sounds of tap dance and a mashup of musical genres old and new. Read the story behind their complete brand refresh: https://www.nytimes.com/2021/09/01/arts/television/turner-classic-movies.html

From Yoplait's bright, bouncy jingle to Smile Direct Club's infectious new sonic, CPG brands are turning their sound on ...
08/30/2021
Measured Success: The Sounds of CPG Brands | Made Music Studio

From Yoplait's bright, bouncy jingle to Smile Direct Club's infectious new sonic, CPG brands are turning their sound on when it comes to marketing. Find out why sound and its measurable success is no passing fad for consumer-facing brands. #SonicBranding

As research behind the sound and brand is growing, so is the adoption of music and sound strategies by everyone from Proctor & Gamble to PepsiCo.

“The world’s most iconic and memorable brands live rent-free in our heads because they know how sound connects on a subc...
08/26/2021
Is your brand on mute? Why the world’s biggest companies are investing millions in sound

“The world’s most iconic and memorable brands live rent-free in our heads because they know how sound connects on a subconscious emotional level,” MMS’ EVP, Global Brand Partnerships and Development John Taite says.

Head to Fast Company to learn why global giants like American Express and General Mills are making sound their secret weapon. #SonicBranding

Consumers are listening to more and more audio, and companies are investing in sonic branding to capture them.

Sound shapes our experiences, connecting audiences and transforming physical spaces. Bring our session on #immersive aud...
08/25/2021
Designing Immersive Sound Experiences

Sound shapes our experiences, connecting audiences and transforming physical spaces. Bring our session on #immersive audio design with Spatial and Zeitgeist Design and Production to SXSW by giving our panel an upvote at the link below! Voting ends tomorrow! #SXSW2022 #PanelPicker

Sound is a fundamental part of the human experience. It’s deeply connected to our emotions and the physical spaces we are in. The ability to completely change sound is a powerful tool in transforming and transporting audiences. Immersive sound creates a completely new kind of connection that can b...

“Every brand should be asking itself how it can more authentically tap into #music as part of its personality,” MMS Exec...
08/23/2021
5 Things for Brands to Consider When Curating In-Store Music

“Every brand should be asking itself how it can more authentically tap into #music as part of its personality,” MMS Executive Music Producer Amy Crawford says.

A single afternoon at your local Starbucks will show you how integral music is to the in-store experience. But how can brands thoughtfully curate music + sound with both customers and employees in mind? Some things to consider:

Ways to make your customers and employees happy

Silent dance parties, sound walks, #audio tours — not quite theater, but socially distanced entertainment for the ears c...
08/19/2021
Theater Is in the Streets of New York, if You Listen

Silent dance parties, sound walks, #audio tours — not quite theater, but socially distanced entertainment for the ears can be a fitting substitute. #NYCIsBack

Recent audio and walking tours provide a gentle return to spectatorship while also revealing overlooked corners of the city.

08/16/2021
Dr. Death Season 3: Miracle Man

Shoutout to our partners at Wondery and their third season of the #DrDeath podcast! Powerful audio storytelling endures. #FeelTheStory

From Virgin Hyperloop to imgworlds, to flagship retail stores and revitalized public spaces, #immersive sonic design is ...
08/12/2021
Designing Immersive Sound Experiences

From Virgin Hyperloop to imgworlds, to flagship retail stores and revitalized public spaces, #immersive sonic design is a growing area of exploration for MMS, which is why we're excited to bring our thinking to SXSW alongside Spatial and Zeitgeist Design and Production. Vote for our #SXSW2022 panel to hear how sound can delight and transport audiences:

Sound is a fundamental part of the human experience. It’s deeply connected to our emotions and the physical spaces we are in. The ability to completely change sound is a powerful tool in transforming and transporting audiences. Immersive sound creates a completely new kind of connection that can b...

Living in an increasingly audio-first world means constantly rethinking the future of entertainment. Exciting to see our...
08/11/2021
HBO Max Expands Its Podcast Programming To Include Scripted Audio Originals, Look-Backs And Brand Pods

Living in an increasingly audio-first world means constantly rethinking the future of entertainment. Exciting to see our client HBO Max continue to move the needle with their expansion into #podcasting and original audio content.

At the Podcast Movement festival in Nashville, the executive team of HBO Max laid out their plans for original audio content and how they plan to further invest in their award-winning podcast programming.

Luxury has always embraced cutting-edge innovations when creating unforgettable experiences. But when it comes to the au...
08/10/2021
Designing the sound of luxury: Amplifying emotional connections

Luxury has always embraced cutting-edge innovations when creating unforgettable experiences. But when it comes to the audio-first era, luxury brands are mostly silent.

For Luxury Daily, MMS VP of Business Development Kristen Lueck shares how brands like Cartier and Tiffany & Co. can use sound to elevate the customer experience. #PowerOfSound #luxury #customerexperience

When it comes to the audio-first era that is upon us, luxury brands are mostly silent.

The careful curation of soundscapes is important to creating audio experiences. But are we ignoring #sound in locations ...
08/04/2021
Time to Take Back the Toilet (Ep. 190 Rebroadcast) - Freakonomics

The careful curation of soundscapes is important to creating audio experiences. But are we ignoring #sound in locations we spend time in every day? Such as...public bathrooms? MMS Founder Joel Beckerman joined the Freakonomics Radio podcast to discuss the unlikely places where we can build better sonic experiences.

Listen to the 2017 episode, recently heard again on the #Freakonomics public radio show! https://freakonomics.com/podcast/time-toilet-rebroadcast/

Public bathrooms are noisy, poorly designed, and often nonexistent. What to do?

From sung mantras, to healing sound baths, to the ringing of Tibetan singing bowls, #yoga and sound share a rich history...
07/29/2021
Silent Vibrations: Embracing Sound in Yoga | Made Music Studio

From sung mantras, to healing sound baths, to the ringing of Tibetan singing bowls, #yoga and sound share a rich history, and the right use of music + sound can even contribute to a positive mental state. MMS Director of Ops (and Yoga/Wellness Teacher!) Mike Burke shared his thoughts on embracing the #PowerOfSound in practice:

Sound influences your mental state, and we can use it to bring positivity, calm and concentration to our daily practices, both yogic and not.

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Sonic Branding & Design, Anthems, Custom Music Libraries, Music Business Partnerships, Music Supervision, Network Promo and Redesign, Original Scores: Film, TV, Media, Sonic Equity Assessment, Sonic Identity and Logos, Sonic Strategy, SonicPulse Research, Spatial Audio and Soundscapes, UX/UI Brand Navigation Sounds, VentureSonic, VR/AR, Workshops

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Who We Are

Man Made Music is a global sonic branding & design studio. We score brands, experiences and spaces for clients such as AT&T, HBO, Disney, IMAX, Nissan, Wondery, The Alzheimer’s Association, and more.

Man Made Music. Create Iconic.

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