"It's hard to see where popular culture ends, and the Doritos brand begins." - Danielle Venne, EVP, Executive Music Producer + Director of Innovation at Made Music
We will be joining the brilliant minds at PepsiCo and Veritonic at #AWNewYork to discuss the vibrant collision of brand, data and culture that is the new Doritos sonic identity. https://newyork.advertisingweek.com/aw/schedule/session/-494-2021-10-20-1400-mademusicstudio
From the distinct crunch in Doritos’ most recent ad campaign to the new suite of branded sounds for oral care brand Colgate, CPG brands are turning their “sound on” when it comes to marketing. This is no passing fad. Learn what you can do to effectively apply the right sound to connect with co...