Made Music Studio

Made Music Studio Global sonic branding and design studio, born from entertainment. (Previously Man Made Music)

Operating as usual

01/06/2022

So where do marketers begin if they want to embrace sonic branding? MMS EVP, Executive Music Producer + Director of Innovation Danielle Venne says to start with the big picture before you get down to that tiny — but iconic — sound.

Check out our full Advertising Week New York panel on CPG brands’ secret to sonic success: https://mademusicstudio.com/blog/pepsico-advertising-week

"I often wished someone would just tell me where to put my energy and focus for guaranteed success. That's not going to ...
01/04/2022
Rising Music Star Amy Crawford On The Five Things You Need To Shine In The Music Industry

"I often wished someone would just tell me where to put my energy and focus for guaranteed success. That's not going to happen. But keep going, and know that nothing you're doing is a waste."

Each of our creatives have taken unique paths to becoming music producers. MMS SVP, Head of Creative, Music and Culture Amy Crawford joined Authority Magazine to share what she learned from her years in the jazz scene, how a mentor helped shape her creative identity, and her 5 tips for navigating the music industry.

An Interview With Edward Sylvan

01/01/2022
Happy New Year from Made Music Studio

As 2021 comes to a close, we’re reflecting on what this year has meant for us. For MMS, it was a year of creativity, of growth, of challenges, of learning, and mostly — of transformation. We look forward to what 2022 will bring, and what is in store as we continue our evolution.

Wherever this year has taken you, we’re wishing you a 2022 full of happiness and relaxation. A safe and happy new year from all of us at Made Music Studio!

Thank you to Campaign Magazine for featuring our sonic journey as one of the top 10 agency holiday cards of 2021! We’re ...
12/23/2021
Agencies feature original music, window decorations and more in 2021 holiday cards

Thank you to Campaign Magazine for featuring our sonic journey as one of the top 10 agency holiday cards of 2021! We’re honored to be featured amongst such a creative group, and hope this gift of music inspires our friends and clients to take a moment to focus on mental health this season.

Campaign US rounded up 10 of our favorite festive cards and activations.. From Campaign US

“Sound can make the trip to a retail store a more meaningful experience, one that encourages a step away from online sho...
12/23/2021
The Power of Sound for Retail - Retail TouchPoints

“Sound can make the trip to a retail store a more meaningful experience, one that encourages a step away from online shopping and back into the world of physical brick and mortar…or not.”

Music and sound are actively telling a story about your brand and retail space, whether you’re strategic about it or not. For Retail Touchpoints, MMS VP, Director of Business Partnerships and Development Kristen Lueck offered some insights on using sound to heighten brand experiences for holiday shoppers. https://www.retailtouchpoints.com/topics/customer-experience/the-power-of-sound-for-retail

Design for retail experiences is a hot topic of conversation, especially as shoppers return to stores for the holiday season, still under the influence of a COVID pandemic. An EY study in August 2020, How Will Brands Adapt to a More Cautious Customer, found that 65% of consumers say they will be mor...

“You can’t own the music. You can’t own Christmas. But what you can own is a distinctive experience that could only come...
12/16/2021
Dear Brands: You’re Using Christmas Music All Wrong. Here’s How To Fix It

“You can’t own the music. You can’t own Christmas. But what you can own is a distinctive experience that could only come from your brand.”

It’s not too late for brands to reconsider those festive in-store playlists — or to bring back MMS Founder Joel Beckerman's 5 rules for using Christmas music effectively this holiday shopping season.

Sonic branding expert Joel Beckerman gives his top five rules for using Christmas music effectively this holiday season.

Looking for a creative, inspiring new role? We’re hiring an Account Executive! Join a supportive team who champions our ...
12/15/2021

Looking for a creative, inspiring new role? We’re hiring an Account Executive! Join a supportive team who champions our clients and creates iconic and enduring sound. Learn more: https://mademusicstudio.com/careers/

Looking for a creative, inspiring new role? We’re hiring an Account Executive! Join a supportive team who champions our clients and creates iconic and enduring sound. Learn more: https://mademusicstudio.com/careers/

Congrats to Twenty Thousand Hertz on being named Adweek's 2021 ‘Best Innovation Podcast’! We were thrilled to be part of...
12/14/2021
Podcasts of the Year: Here Are Adweek's 2021 Winners

Congrats to Twenty Thousand Hertz on being named Adweek's 2021 ‘Best Innovation Podcast’! We were thrilled to be part of the 2-part HBO episode on the network's Sonic Branding and our role in evolving their iconic theme.

In a year of audio innovation and growth, these shows and personalities stood out to our jury.

Congratulations to our client Virgin Hyperloop on the successful public debut of one of their Hyperloop Pods at Smithson...
12/10/2021
Smithsonian’s ‘Futures’ exhibit encourages visitors to be innovators

Congratulations to our client Virgin Hyperloop on the successful public debut of one of their Hyperloop Pods at Smithsonian Arts + Industries Building's #TheFUTURES exhibition.

With their innovative technology and aim to always put passengers first, they're shaping the future of transportation.

Exhibit focuses on how everyone can help shape the future.

Memorable characters and stunning visuals can help tell the story of a video game. But one element that is often overloo...
12/09/2021
Building Worlds: The Immersive Sounds of Gaming | Made Music Studio

Memorable characters and stunning visuals can help tell the story of a video game. But one element that is often overlooked? Sound.

From the haunting Halo theme to the nostalgic tones of Super Mario Bros., music and sound pump life into the worlds of #gaming, making them more immersive and emotionally resonant.

MMS Brand Partnerships Manager (and avid gamer) @Mike Stango breaks down the audio elements that keep players coming back.

Brand Partnerships Manager Ever since I held a Super Nintendo controller for the first time, I’ve been hooked on video games. From Super Mario Bros…

Sound and music are key to creating immersive experiences. With our client Polaris Inc., we took a dive into the world o...
12/03/2021
Polaris X Battlefield 2042 - Virtual Meets Reality | Polaris Inc

Sound and music are key to creating immersive experiences. With our client Polaris Inc., we took a dive into the world of gaming, bringing their sonic identity to EA - Electronic Arts’ Battlefield 2042, and further exploring the influence of sound in video games and the metaverse. #ThinkOutside

Track executive produced by MMS' Amy Crawford and composed by Michael Lang MacAllister.

The Ride is Now - in the game or in reality. To celebrate the inclusion of the Polaris Sportsman all-terrain vehicle in Battlefield 2042, Polaris and Battlef...

Carmakers need the sound of their EVs to accomplish 2 goals: meet street safety regulations, and speak to their brand’s ...
12/02/2021
How Electric Cars Get Their Sounds — and What It Means For Tomorrow’s Cities

Carmakers need the sound of their EVs to accomplish 2 goals: meet street safety regulations, and speak to their brand’s identity. When we explored sound for Nissan’s Leaf, we sought to capture their spirit of innovation.

Hear from MMS Executive Music Producer Danielle Venne on what goes into designing the sounds of tomorrow’s transportation. In Medium's #TheMobilist: https://themobilist.medium.com/?p=c3188febbfa2

A fascinating combination of engineering, art, and marketing that will change how the world sounds

12/01/2021
HBO 2.0 Audiogram

Equal parts great composing and good old-fashioned nostalgia, HBO's sonic identity is the definition of iconic. So how do you go about refreshing a theme that’s been on the air for decades?

MMS Senior Music Producer + Creative Director Mickey Alexander joined the Twenty Thousand Hertz podcast to share how we helped bring the sound of HBO into the digital age. https://www.20k.org/episodes/hbo20

If physical #retail is reimagined, it can bring experience valued above and beyond that of e-commerce. Retail stores can...
11/23/2021
Assembly Line to Playground: Sound’s Role in Retail | Made Music Studio

If physical #retail is reimagined, it can bring experience valued above and beyond that of e-commerce. Retail stores can use music and sound as a tool to bring unexpected flair and elevate guest experiences this holiday shopping season. Here’s how:

As physical retail environments continue to evolve, we encourage brands to use music and sound as a tool to bring unexpected flair and elevate experiences.

What does the future of work sound like? Merging biophilia, entertainment and music, we created a series of immersive so...
11/19/2021
I got to hear what an office can sound like with the help of ‘sonic ambiance’

What does the future of work sound like? Merging biophilia, entertainment and music, we created a series of immersive soundscapes that are research-backed to impact mood and performance. Developed alongside our partners at Spatial, the audio software platform, this new product will set new experience standards for the workplace and beyond.

Read more in Fast Company about how we're transforming spaces with sound.

More offices and public spaces are using sound design to influence behavior and feelings. This is what it sounds like.

“We want to prove that in a creative business, there is a direct connection between mental health, amazing work, and rev...
11/19/2021
Democratizing PTO in the Ad Industry: A New Standard

“We want to prove that in a creative business, there is a direct connection between mental health, amazing work, and revenue — what’s good for people is good for business.”

In 2021, Made Music Studio made key changes to our PTO policy, for the better of our staff and client work. MMS President Lauren McGuire shared in Adweek what it took to throw out the industry standard and democratize PTO.

Compared with the rest of the world, the U.S. stinks at providing paid leave, and when it is given, Americans are bad at taking it.

11/18/2021
Experiences in Space(s) - NYCxDESIGN

In celebration of our new partnership with Spatial, we hosted a first of its kind sonic journey as part of the NYCxDESIGN Festival.

Merging musical compositions, biophilia and other research-backed audio elements, our series of immersive soundscapes offered attendees a first listen into what the future of work can sound like. Take a peek at how we brought the sonic experience to life in our NYC studio.

#NYCxDESIGN #immersive

"You can close your eyes, but you can't turn off your ears.”Kristen Lueck, MMS VP, Business Partnerships + Development, ...
11/17/2021

"You can close your eyes, but you can't turn off your ears.”

Kristen Lueck, MMS VP, Business Partnerships + Development, knows the influence that sound can have on a space, and our experiences within them. She’ll join our partners at Spatial, Eight Inc., and Monstarlab Americas for a conversation on what it takes to create powerful designed experiences. #NYCxDESIGN

Watch the stream from Monstarlab Americas here at 5:30 p.m. ET: https://vimeo.com/646505492

"You can close your eyes, but you can't turn off your ears.”

Kristen Lueck, MMS VP, Business Partnerships + Development, knows the influence that sound can have on a space, and our experiences within them. She’ll join our partners at Spatial, Eight Inc., and Monstarlab Americas for a conversation on what it takes to create powerful designed experiences. #NYCxDESIGN

Watch the stream from Monstarlab Americas here at 5:30 p.m. ET: https://vimeo.com/646505492

Our new work in immersive soundscapes will transform the future of retail. Hear from our partner Calin Pacurariu (Co-Fou...
11/12/2021
Creating an immersive retail experience through sound - TechHQ

Our new work in immersive soundscapes will transform the future of retail. Hear from our partner Calin Pacurariu (Co-Founder & CEO) at Spatial on how next-level sonic design can create lasting emotional connections with customers. #immersive #sound

To create an immersive retail experience, some retailers are utilizing sound technology to enable a better experience for in-store shoppers.

Thoughtful, immersive sonic design can quantifiably improve our emotional relationships to spaces and places. That’s why...
11/10/2021
Spatial and Made Music Studio Announce Partnership to Create and Deploy Transformational Soundscapes | Made Music Studio

Thoughtful, immersive sonic design can quantifiably improve our emotional relationships to spaces and places. That’s why we’re so thrilled to announce our partnership with Spatial.

When paired with Spatial’s powerful and innovative audio software, our sonic compositions merging music and biophilia can transform our experiences in spaces, from office environments, to retail stores, to hotel lounges. Together, we have the opportunity to redefine the future of work, retail and hospitality with sound.

Learn more about our collaboration: https://mademusicstudio.com/blog/spatial-mms-announce-partnership

#sound #futureofwork #sonicdesign

Spatial and Made Music Studio will partner to create immersive sonic experiences for any environment, starting with a series of workplace-focused ambiences.

The twangy sounds of the banjo are heard throughout the work of modern country artists like tonight’s CMA Country Music ...
11/10/2021
The Most “American” Instrument | Made Music Studio

The twangy sounds of the banjo are heard throughout the work of modern country artists like tonight’s CMA Country Music Association nominees. But what if we told you that the banjo is also one the most influential and important instruments to the history of American music?

Read from MMS’ EVP, Executive Music Producer Danielle Venne on the heritage of the quintessential “American” instrument, from Africa, to the new world and back. #music #countrymusic

What if I told you that the most influential and important instrument to the history of American music is the banjo?

11/04/2021
Experience in Space (s)

Sound has the power to transform and transport audiences, and must be considered in this next era of designed experiences. Join us at NYCxDESIGN week for an immersive audio journey brought to life alongside our partners at Spatial, Monstarlab Americas and Eight Inc.. Apply to experience by TOMORROW, November 5th: https://eightinc.lpages.co/nycxdesignweek/

#NYCXDESIGN #sound #immersive

10/28/2021
AT&T Discovery District - Case Study

As we’ve explored in our work, thoughtfully designed sonic can immerse guests in themed environments, tell brand stories in retail stores and build community in public spaces. We also understood the vital role the public square can play in providing a safe social space for friends and family to gather. That's why Made Music was thrilled to help bring the power of sound to the AT&T Discovery District.

Together with our longtime clients at AT&T and creative collaborators including Moment Factory, Float4, Electrosonic, Dallas Audio Post and Gensler, we had an opportunity to redefine the public square as a place to capture imaginations, transforming AT&T’s global headquarter campus into a multimedia destination for everyone. MMS built an immersive sonic ecosystem that inspires a sense of fascination and wonder for every visitor.

A vibrant oasis at the center of Downtown Dallas, AT&T Discovery District is a place for people to come together, and where sound lives at the heart of the experience. #ATTDiscoveryDistrict #ATT https://mademusicstudio.com/experiential-themed-attractions

"If the sound doesn't add to the experience, take it out.”As technology progresses, so will our travel experiences — we ...
10/26/2021
Made Music Studio President Lauren McGuire at Skift Global Forum 2021

"If the sound doesn't add to the experience, take it out.”

As technology progresses, so will our travel experiences — we can transform the transportation, urban spaces and hotel lobbies of our future with thoughtful sonic design.

Hear more from MMS President Lauren McGuire’s talk on the future sounds of travel at Skift Global, available for streaming.

#travel #sound #sonicdesign

Session: What Will the Future of Travel Sound LikeWatch highlights from sessions at Skift Global Forum in New York City on September 21-23, 2021. For more tr...

AT&T Discovery District is a marvel of urban and sonic design. It's a public space where sound is used to create better ...
10/21/2021
Your city is too loud. Here’s how urban designers are fighting ‘sonic trash’

AT&T Discovery District is a marvel of urban and sonic design. It's a public space where sound is used to create better experiences by reducing sonic trash and using the sounds of nature to provide calm, escape and even a bit of whimsy.

"There's an opportunity, especially in the urban space, to see how we can get something close to perceived silence, and then use that as a canvas to make something more imaginative and magical." - Alex Coutts, VP, Managing Director at Made Music Studio

We couldn't have done this work without the partnership of Gensler, Electrosonic, Moment Factory, Float4, Dallas Audio Post, and of course the incredible support from AT&T.

Read more in Fast Company:

Designers are introducing ‘sonic interventions’ to urban spaces. Are these welcome solutions or just more noise in already noisy cities?

From Doritos' triangle shape to Chester the Cheetah, Frito-Lay knows iconic. It was time to develop a distinct and disru...
10/20/2021

From Doritos' triangle shape to Chester the Cheetah, Frito-Lay knows iconic. It was time to develop a distinct and disruptive sonic identity for Doritos to match.

Hear from James Clarke, Sr. Director Digital & Social at PepsiCo, on why one of the world's biggest CPG brands is embracing sound at #AWNewYork. https://newyork.advertisingweek.com/aw/schedule/session/-494-2021-10-20-1400-mademusicstudio

From Doritos' triangle shape to Chester the Cheetah, Frito-Lay knows iconic. It was time to develop a distinct and disruptive sonic identity for Doritos to match.

Hear from James Clarke, Sr. Director Digital & Social at PepsiCo, on why one of the world's biggest CPG brands is embracing sound at #AWNewYork. https://newyork.advertisingweek.com/aw/schedule/session/-494-2021-10-20-1400-mademusicstudio

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Sonic Branding & Design, Anthems, Custom Music Libraries, Music Business Partnerships, Music Supervision, Network Promo and Redesign, Original Scores: Film, TV, Media, Sonic Equity Assessment, Sonic Identity and Logos, Sonic Strategy, SonicPulse Research, Spatial Audio and Soundscapes, UX/UI Brand Navigation Sounds, VentureSonic, VR/AR, Workshops

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Who We Are

Man Made Music is a global sonic branding & design studio. We score brands, experiences and spaces for clients such as AT&T, HBO, Disney, IMAX, Nissan, Wondery, The Alzheimer’s Association, and more.

Man Made Music. Create Iconic.

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Throughout history and across the globe, cultures have celebrated the moments of connection that bring us together. This one-of-a-kind lightbox opens its oculus to reveal scenes that celebrate the people, places, and things that connect us. "Luminara: Holiday Traditions Around the World" explores the ways 16 different cultures celebrate during this season of the year. Tweede Nuwe Jaar, which means "Second New Year," is celebrated in South Africa on the 2nd of January. The annual event sees music, dancing, and parades. This media wall #digitalart was created for the AT&T Discovery District by Moment Factory with sound design by Made Music Studio. See the entire collection of 16 images for "Luminara: Holiday Traditions Around the World" as a physical art exhibit in the AT&T Showcase from 12/8 - 1/23. . . . #BehindTheScreen #publicart #newmedia #animation #Luminara #TweedeNuweJaar #SouthAfrica
Throughout history and across the globe, cultures have celebrated the moments of connection that bring us together. This one-of-a-kind lightbox opens its oculus to reveal scenes that celebrate the people, places, and things that connect us. "Luminara: Holiday Traditions Around the World" explores the ways 16 different cultures celebrate during this season of the year. Diwali is known as the festival of lights and is one of India's most significant holidays. Its name derives from the clay lamps that light their homes during the holiday. This media wall #digitalart was created for the AT&T Discovery District by Moment Factory with sound design by Made Music Studio. See the entire collection of 16 images for "Luminara: Holiday Traditions Around the World" as a physical art exhibit in the AT&T Showcase from 12/8 - 1/26. #BehindTheScreen #publicart #digitalart #newmedia #animation #Luminara #Diwali #HolidayTraditions #FestivalofLights #India
New Episode! HBO 2.0 How HBO reconciled its analog past with its digital future. Featuring composer Ferdinand Jay Smith, former HBO Executive Vice President Bruce Richmond, HBO’s Head of Brand Marketing Jason Mulderig, and Made Music Studio Creative Director Mickey Alexander. Apple Podcasts: http://apple.co/20k More: https://podlink.to/20k
Watch as our "Journey of Discovery" transports you to another dimension, visiting worlds of wonder and delight. Follow two friends on their journey, from lush grasslands and underwater temple ruins to a sci-fi cityscape. This media wall #digitalart piece was created for the AT&T Discovery District by Maaambo Animation with sound design by Made Music Studio. . . . #BehindTheScreen #publicart #digitalart #newmedia #animation #journeyofdiscovery
"Creativity is not just born inside the workplace (or home office). Life experiences, culture, art, being outdoors are critical to the creation of meaningful artistic work." - Made Music Studio President Lauren McGuire
The new sound of Doritos is bold, disruptive and will make a cultural impact as the brand always has. I’m so thrilled to see the Made Music Studio team’s creative lead Danielle Venne share this incredible work with the world at #AWNewYork — alongside our friends at PepsiCo and Veritonic, no less. #advertisingweeknow https://newyork.advertisingweek.com/aw/schedule/session/-494-2021-10-20-1400-mademusicstudio
Outstanding innovation doesn't manifest without amazing minds coming together to make it happen. So proud of the Made Music Studio team, this collaboration with Virgin Hyperloop, TEAGUE and BIG - Bjarke Ingels Group, and their role in creating a passenger experience that puts people first. #FCDesignAwards
Earlier this year, Made Music Studio had our first full orchestral session in over a year. The music we recorded became part of the new Turner Classic Movies: TCM theme. This music is rooted in the classic movies that we know and love, but also in the togetherness, passion and heart that our team and collaborators brought to it. I couldn’t be more thrilled to see this work make its debut.
If you want to reach into people's brains, hearts and pocketbooks in 2021, you must have a strong, well-designed audio presence, writes Made Music Studio's Lucas Murray.
Huge thanks to Made Music Studio for connecting our #SpecialMusicSchool, #FaceTheMusic and #LunaCompositionLab composers with Amanda Jones - Film Composer at an inspiring Tribeca Film Festival masterclass!
#Hyperloop will revolutionize mobility. Shouldn’t the passenger experience be similarly transformative? Watch our #SXSW 2021 panel with Made Music Studio, Teague and BIG - Bjarke Ingels Group, now available on SXSW's YouTube channel. ⤵️
This past summer Made Music President Lauren McGuire and I made a commitment to transform our company from the inside out. We revisited our values, took stock of our responsibility to the #musicindustry, rebuilt our hiring practices, and changed our name. We have since introduced Made Music Studio to the world, and continue working to redefine what it means to be an actively anti-racist company. We could not have done this work without the mentorship of Aïda Davis and Decolonize Design. Thanks Advertising Week for giving me a chance to share how we began this journey. Much more work ahead. Onward! #AW360