Made Music Studio

Made Music Studio Global sonic branding and design studio, born from entertainment. (Previously Man Made Music)

Operating as usual

In need of a recharge break? Our partners at Nature Valley are offering up a moment of relaxation with the sounds of the...
06/28/2021
Take In The Outdoors

In need of a recharge break? Our partners at Nature Valley are offering up a moment of relaxation with the sounds of the outdoors, complete with the chirping of birds and crunching of leaves. Explore the online audio experience at takeintheoutdoors.com

Need to recharge? Take a break with Nature Valley and immerse yourself in the energy of the outdoors.

A storyteller, a music lover, a wanderer with the drive of curiosity and an appreciation for good food, Anthony Bourdain...
06/25/2021
No Reservations: Remembering Anthony Bourdain | Made Music Studio

A storyteller, a music lover, a wanderer with the drive of curiosity and an appreciation for good food, Anthony Bourdain was a multi-hyphenate inspiration to many. Made Music had the pleasure of working with him on the theme for Travel Channel's No Reservations. With a few words from our Founder Joel Beckerman, we reflected on the collaboration in honor of #BourdainDay.

A storyteller, a music lover, a wanderer. For the No Reservations theme, we aimed to bring the Anthony Bourdain we’ve come to know & love to life through music.

Couldn’t make it to #AdweekAtHome? You can now catch all of EVP of Brand Partnerships John Taite and VP of Strategy Kris...
06/24/2021

Couldn’t make it to #AdweekAtHome? You can now catch all of EVP of Brand Partnerships John Taite and VP of Strategy Kristen Lueck’s #audiobranding conversation on-demand at Adweek. Get their insights on everything from best practices, to growing trends in sonic, to new audio opportunities — all here: https://live.adweek.com/adweek-at-home-2021

Couldn’t make it to #AdweekAtHome? You can now catch all of EVP of Brand Partnerships John Taite and VP of Strategy Kristen Lueck’s #audiobranding conversation on-demand at Adweek. Get their insights on everything from best practices, to growing trends in sonic, to new audio opportunities — all here: https://live.adweek.com/adweek-at-home-2021

If 2020 was the year of the Audio Renaissance, then 2021 will be the year that brands fall behind if they don’t embrace ...
06/22/2021
3 Areas Where Marketers Shouldn’t Ignore Sound | Made Music Studio

If 2020 was the year of the Audio Renaissance, then 2021 will be the year that brands fall behind if they don’t embrace the #PowerofSound across the customer experience. We broke down 3 key areas where #marketers should not ignore branded sound in an audio-first world: https://mademusicstudio.com/blog/3-areas-where-marketers-should-not-ignore-sound

Sound now plays a more prominent role in the customer experience than ever before. It’s time for brands to meet the occasion and embrace audio.

06/17/2021
SmileDirectClub - Behind the Scenes

It’s not every day we get to share a behind the scenes look at how we create those iconic sounds. For our work with Smile Direct Club, it took a little grooving to get that smile-inducing sound just right. Our playful light-up demo became the foundation for SmileDirectClub's first sonic identity and #ChooseSmile brand campaign.

Dive further into the making of this infectious melody at our blog! https://mademusicstudio.com/blog/making-of-a-sonic-identity-for-smiledirectclub

We promised to share our “secrets” behind great #audiobranding at #AdweekAtHome. Well, those who joined us also got a pr...
06/16/2021
Made Music Studios Wants to Help Brands With Sonic Branding

We promised to share our “secrets” behind great #audiobranding at #AdweekAtHome. Well, those who joined us also got a preview of some breaking news...a first look at #VentureSonicAI, the world's first sonic branding solution amplified by AI for scale.

Thank you to Adweek Senior Editor T.L. Stanley for the on point coverage of John and Kristen's talk. And, thank you to our partners AI Music and launch partners Virgin Hyperloop, Polaris Inc., and Publicis Media.

'People think about what they see,' said Kristen Lueck, vice president of strategy, of today’s savvy consumers, 'but they feel what they hear.'

06/16/2021
VentureSonic AI

Sonic is changing. Branded sound now reaches more touch points than ever before, ranging from retail, to web, to socials, so we wondered how we could solve a problem of scope, scale, and flexibility. That’s why we’re so excited to be partnering with AI Music to bring #VentureSonicAI to our clients.

Launching with our partners Publicis Media, Polaris Inc., and Virgin Hyperloop, this innovative new tool will help brands and agencies create customized sound across music styles and genres at the click of a button. Branded music. At scale. Instantly. venturesonic.com

How can marketers make their brand stand out in an audio-first world? A sonic identity is a good place to start. Join Ma...
06/14/2021
Adweek At Home 2021

How can marketers make their brand stand out in an audio-first world? A sonic identity is a good place to start. Join Made Music’s own John Taite and Kristen Lueck tomorrow at #AdweekAtHome for their master class on #audiobranding. Register for the Adweek talk: https://event.adweek.com/adweek-at-home-2021

Join today’s most influential marketers for Adweek at Home. Hosted by Adweek and Amazon Advertising, this weeklong virtual summit will focus on the power of audio, brand purpose, creativity and technology. #AdweekatHome

Shoutout to our friends at Polaris Inc. for encouraging us all to break away from the noise and spend time with nature t...
06/12/2021
OUTSIDE I OFFLINE - Polaris Inc.

Shoutout to our friends at Polaris Inc. for encouraging us all to break away from the noise and spend time with nature this #GetOutdoorsDay. Unplugging now. #THINKOUTSIDE

In honor of National Get Outdoors Day, we asked employees, partners, and riders to share why they OFFLINE and what the outdoors brings to their lives. What i...

We believe there is nothing more important than a music education, which is why it was such a joy to bring together our ...
06/11/2021

We believe there is nothing more important than a music education, which is why it was such a joy to bring together our friends at Kaufman Music Center and AT&T for an afternoon of music and conversation with Amanda Jones - Film Composer. Presented by AT&T and moderated by Made Music’s own Amy Crawford, it was just one of several sessions at Tribeca aimed at providing opportunities for emerging and underrepresented creators.

Thank you to our partners and the young musicians from the #SpecialMusicSchool and #LunaCompositionLab for having us at this special meeting of creative minds. Here’s to our future film composers! #Tribeca2021

We believe there is nothing more important than a music education, which is why it was such a joy to bring together our friends at Kaufman Music Center and AT&T for an afternoon of music and conversation with Amanda Jones - Film Composer. Presented by AT&T and moderated by Made Music’s own Amy Crawford, it was just one of several sessions at Tribeca aimed at providing opportunities for emerging and underrepresented creators.

Thank you to our partners and the young musicians from the #SpecialMusicSchool and #LunaCompositionLab for having us at this special meeting of creative minds. Here’s to our future film composers! #Tribeca2021

Think you need a catchy jingle? Or your version of the Netflix "duh-duh?" At #AdweekAtHome, Made Music's own EVP of Bran...
06/07/2021

Think you need a catchy jingle? Or your version of the Netflix "duh-duh?" At #AdweekAtHome, Made Music's own EVP of Brand Partnerships John Taite and VP of Strategy Kristen Lueck will talk everything #sonicbranding, from trends, to insights, to AI innovation!

Register for the conversation at Adweek: https://event.adweek.com/adweek-at-home-2021

Think you need a catchy jingle? Or your version of the Netflix "duh-duh?" At #AdweekAtHome, Made Music's own EVP of Brand Partnerships John Taite and VP of Strategy Kristen Lueck will talk everything #sonicbranding, from trends, to insights, to AI innovation!

Register for the conversation at Adweek: https://event.adweek.com/adweek-at-home-2021

We’re so thrilled to see Decolonize Design founder Aida Davis featured in The Cut. We’re incredibly grateful for their p...
06/03/2021
Inside the Booming Diversity-Equity-and-Inclusion Industrial Complex

We’re so thrilled to see Decolonize Design founder Aida Davis featured in The Cut. We’re incredibly grateful for their partnership, and look forward to continuing our joint effort in bringing the framework of Belonging, Dignity, and Justice to our client work.

What are companies desperate for diversity consultants actually buying?

06/01/2021
Be An Offliner - National Get Outdoors Day

A little fresh air and a break from screen time can do wonders for our state of mind — we’re inspired by our partners at Polaris Inc. as they pledge to #THINKOUTSIDE this Get Outdoors Day. #OFFLINER

At this year's SXSW, Made Music Studio Founder Joel Beckerman joined our partners at Virgin Hyperloop, Teague, and BIG -...
05/26/2021
Designing the Hyperloop PassengerExperience | SXSW 2021

At this year's SXSW, Made Music Studio Founder Joel Beckerman joined our partners at Virgin Hyperloop, Teague, and BIG - Bjarke Ingels Group to share the innovative thinking behind designing an all-new passenger experience. And now you can stream the full conversation!

Hyperloop technology – and what it enables – is paradigm-shifting, so it follows that the passenger experience should be nothing short of extraordinary. How ...

Thank you to our friends at Veritonic and Spotify for such a stimulating conversation at Advertising Week’s #AudioDay! O...
05/26/2021

Thank you to our friends at Veritonic and Spotify for such a stimulating conversation at Advertising Week’s #AudioDay! Our full discussion on #sonicbranding and new opportunity in the audio space is now available to stream. Catch it here: https://advertisingweek360.com/greatminds-audio/

Thank you to our friends at Veritonic and Spotify for such a stimulating conversation at Advertising Week’s #AudioDay! Our full discussion on #sonicbranding and new opportunity in the audio space is now available to stream. Catch it here: https://advertisingweek360.com/greatminds-audio/

Our partner American Express is expanding the realm of contactless retail experiences with a single tap. Their new “fric...
05/25/2021
Brooklyn Nets, American Express Debut Contactless, Frictionless Store At Barclays Center

Our partner American Express is expanding the realm of contactless retail experiences with a single tap. Their new “frictionless” store will bring a blend of tech innovation and support for small businesses to Barclays Center. Read about it in Forbes!

The American Express Shop inside Brooklyn's Barclays Center, a contactless, frictionless shopping experience, will debut for the Nets' opening playoff game Saturday against the Boston Celtics. Fans will be able to purchase items without dealing with a single human being.

On #BobDylan’s birthday, we’re bringing it all back to Executive Music Producer Amy Crawford's rumination on how music a...
05/24/2021
Bob Dylan and the Art of American Storytelling | Made Music Studio

On #BobDylan’s birthday, we’re bringing it all back to Executive Music Producer Amy Crawford's rumination on how music and storytelling can challenge us, illuminate injustices, and spark change.

Read her blog, and check out our #playlist of Bob Dylan covers, curated by the Made Music Studio team!

Playlist: https://j.mp/3ytYMm0

That’s what’s so special about the American arts — at its best, music inspires dialogue between ourselves as individuals, as communities and as a nation.

Interested in learning more about #sonicbranding in a world that’s embracing audio? Today at 1:30 p.m. ET Made Music Stu...
05/24/2021

Interested in learning more about #sonicbranding in a world that’s embracing audio? Today at 1:30 p.m. ET Made Music Studio President Lauren McGuire and our partners at Veritonic and Spotify will take a deep dive into #audiostrategy as part of Advertising Week's #AudioDay! Register here: https://advertisingweek360.com/greatminds-audio/

Interested in learning more about #sonicbranding in a world that’s embracing audio? Today at 1:30 p.m. ET Made Music Studio President Lauren McGuire and our partners at Veritonic and Spotify will take a deep dive into #audiostrategy as part of Advertising Week's #AudioDay! Register here: https://advertisingweek360.com/greatminds-audio/

05/20/2021
Make Golf Your Thing

It's your thing! We got in the studio with musical partner Scary Pockets to bring #MakeGolfYourThing to life, supporting a mission to make golf more inclusive. Though it’s always a joy to collaborate with PGA TOUR, this one’s particularly special — when music becomes part of a movement. Check it out!

Congratulations to our partners who took home prizes at The Webby Awards! Morgan Stanley's Access & Opportunity with Car...
05/20/2021
Hey #Internet, check out these Webby winners

Congratulations to our partners who took home prizes at The Webby Awards! Morgan Stanley's Access & Opportunity with Carla Harris won Best Business Podcast, while Wondery's #DrDeath snagged a #Webby for Best Series. We love seeing our clients make an impact in audio!

Hey #Internet, check out these Webby winners and their #5WordSpeech! #Webby25 via @thewebbyawards

Join Made Music Studio President Lauren McGuire and our fellow sound experts at Veritonic and Spotify this Monday! #Audi...
05/19/2021

Join Made Music Studio President Lauren McGuire and our fellow sound experts at Veritonic and Spotify this Monday! #AudioDay

THIS MONDAY! What could be better than spending the afternoon with #audiostreaming authority Spotify and audio creative pro Made Music Studio? We certainty can't think of anything! Make sure to tune in to Advertising Week's first #AudioDay to catch these great minds in conversation: https://advertisingweek360.com/greatminds-audio/ #marketing

Shout out to our friends over at Traeger Grills and our awesome creative collaboration celebrating good food, good times...
05/15/2021
Welcome to the Traegerhood | Traeger Grills

Shout out to our friends over at Traeger Grills and our awesome creative collaboration celebrating good food, good times, good friends and #TraegerDay! #soniclogo #sonicbranding

If family, friendship, and flavor are high on your priority list, you’ve already earned your spot in the Traegerhood. It’s a community of people who know it’...

“Technology is a tremendous liberator. It blows up power structures,” composer Laurie Spiegel said of #electronicmusic d...
05/13/2021
Amplifying the Women Who Pushed Synthesizers Into the Future

“Technology is a tremendous liberator. It blows up power structures,” composer Laurie Spiegel said of #electronicmusic decades ago.

Writer Lindsay Zoladz's piece on the new documentary Sisters with Transistors — and the women who shaped electronic music — reminds us to both amplify the voices of our industry's unsung pioneers, and foster creative environments for all musicians to thrive.

Lisa Rovner’s “Sisters With Transistors: Electronic Music’s Unsung Heroines” spotlights the pioneers who harnessed technology to do more than “push around dead white men’s notes.”

“The real value of sonic branding is the power of sound to impact and influence people — triggering emotions and creatin...
05/12/2021
A Classical Musician Meets Sonic Branding | Made Music Studio

“The real value of sonic branding is the power of sound to impact and influence people — triggering emotions and creating memories. As a musician, that was something I understood.”

When the live music world shut down last year, Chihiro Shibayama - Percussionist * 芝山千紘-パーカッショニスト's working musician lifestyle was put on hiatus. Now an Account Executive with Made Music Studio, she reflects on her path to becoming a #sonicbranding expert, and how music can be used to power our experiences.

The real value of sonic branding is the power of sound to trigger emotions and create memories. As a musician, that was something I understood.

Wondering what goes into creating an iconic #soniclogo? For Campaign US,  Made Music Producer Lucas Murray breaks down t...
05/03/2021
Anatomy of a sonic logo

Wondering what goes into creating an iconic #soniclogo? For Campaign US, Made Music Producer Lucas Murray breaks down the musical elements that make McDonald's “Ba Da Ba Ba Ba” so infectious.

Ba Da Ba Ba Ba, I’m Lovin It.. From Campaign US

05/01/2021
International Female Ride Day 2021

We loved bringing the joy of riding to life through sound for Polaris Inc. On #InternationalFemaleRideDay, we and our work join a celebration of the ever-growing female riding community. Have a listen — we hope our sonic puts riders and outdoors enthusiasts everywhere in the driver’s seat. #IFRD2021 #ThinkOutside

Our partnership with American Express continues! Here's one of our favorite spots from their playful new #withAmex campa...
04/29/2021
Membership | Rock Star | American Express

Our partnership with American Express continues! Here's one of our favorite spots from their playful new #withAmex campaign. We love to see our clients celebrate creativity! https://youtu.be/2EAuefxT5Cg

His rock star dream lives on now that you have a plan to pay it off. Buy now, pay later with Plan It. It’s just one of the many things you can expect when yo...

A huge congratulations to Jon Batiste on his Best Original Score win at the #Oscars! Back in 2014, he shared his incredi...
04/26/2021

A huge congratulations to Jon Batiste on his Best Original Score win at the #Oscars! Back in 2014, he shared his incredible musical talents at a special Made Music event at NeueHouse — an incredible live performance with him and his players up on top of the couches and tables jamming out. What a thrill to witness this next chapter of his amazing musical journey.

A huge congratulations to Jon Batiste on his Best Original Score win at the #Oscars! Back in 2014, he shared his incredible musical talents at a special Made Music event at NeueHouse — an incredible live performance with him and his players up on top of the couches and tables jamming out. What a thrill to witness this next chapter of his amazing musical journey.

If a tree falls in a forest, and nobody is there, does it make a sound? On this #EarthDay, we’re thinking about our rela...
04/22/2021
How Sound Shapes the Landscape of Our Lives | Made Music Studio

If a tree falls in a forest, and nobody is there, does it make a sound? On this #EarthDay, we’re thinking about our relationship to the sounds of our planet — the blowing winds, the falling branches. Click to read more about how we are active participants in the creation of our sonic landscape.

If a tree falls in a forest, and nobody is there, does it make a sound? When we’re immersed in the sonic landscape of our lives, we are participants in its creation.

Address

50 Broad St.
New York, NY
10004

Telephone

(212) 764-3800

Products

Sonic Branding & Design, Anthems, Custom Music Libraries, Music Business Partnerships, Music Supervision, Network Promo and Redesign, Original Scores: Film, TV, Media, Sonic Equity Assessment, Sonic Identity and Logos, Sonic Strategy, SonicPulse Research, Spatial Audio and Soundscapes, UX/UI Brand Navigation Sounds, VentureSonic, VR/AR, Workshops

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Who We Are

Man Made Music is a global sonic branding & design studio. We score brands, experiences and spaces for clients such as AT&T, HBO, Disney, IMAX, Nissan, Wondery, The Alzheimer’s Association, and more.

Man Made Music. Create Iconic.

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