07/22/2025
Launched by the Lumière brothers in 1907, the autochrome process enabled authentic color to be integrated with an image at the time of capture, transforming the photography industry and the representation of fashion.
Couturiers like Fortuny, Poiret, Doucet, Vionnet, Lucile, Chanel, and Lanvin embraced the way that autochromes showcased their exquisite designs to luminous perfection in vivid color. The images were also used at industrial and trade fairs such as the Salon du Goût Français, France’s “virtual” autochrome exhibition of luxury items, and Albert Kahn’s encyclopedic Archives de la Planète, a bold attempt to record the world’s cultures and clothing.
Featuring an extensive array of original research and many never-before-published autochrome photographs, “The Color of Clothes” by fashion historian Cally Blackman () celebrates and reshapes a monumental period in the early history of fashion photography.
Image credits:
1 - Caroline Trevor, by John B. Trevor, c. 1914. Courtesy International Center of Photography, Gift of John B. Trevor Jr, 1976, 859.1976. © John B. Trevor
2 - Young girl on a bench by unknown photographer, 1910. Collection AN, Paris
3 - Unknown women, by Johannes Lutz, c. 1910. Rijksmuseum, Amsterdam
4 - Mary Warner and Edeltrude Kühn, by Heinrich Kühn, c. 1907. Österreichische Nationalbibliothek, Vienna
5 - Robert Bland Bird, self-portrait, c. 1915. © Royal Photographic Society, Bristol
6 - Unknown woman in tennis attire, by unknown photographer, c. 1915. Collection AN, Paris
7 - Unknown woman, by Johannes Lutz, 1910-12. Rijksmuseum, Amsterdam