Video is one of the most common content forms in the world and the truth is that it's not likely to be going anywhere soon. In an impersonal digital world, we're craving connection and personality. We want to see and hear people in a real-life context--it's important.
So, why video?
Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on, but it is also easy to share across multiple platforms. Users like it because it's entertaining and engaging, easy to digest, and marketers like it because it can give huge returns on investment through many channels.
Video is not only fun, but it’s also really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. Show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive value the more likely they are to stick around.
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