Glossy

Glossy Glossy is a new publication from Digiday Media that covers how technology is modernizing the fashion

Glossy in a new publication from Digiday Media that covers how technology is modernizing the fashion and luxury industries.

This week, I checked in on the growing genre of fragrance videos centered on the tactile and mechanical side of perfume ...
06/09/2026

This week, I checked in on the growing genre of fragrance videos centered on the tactile and mechanical side of perfume packaging. Additionally, Rhode expands its footprint to Latin America, and Summer Fridays is on the hunt for a new CEO. https://buff.ly/WCv31qJ

One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnersh...
06/09/2026

One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns tied to the tournament. Official partnerships are pricey, but there are still opportunities across host cities for brands seeking a timely halo effect. Glossy sat down with media buying experts to learn more. https://buff.ly/dguSu4j

Shopping center owners hope the World Cup will provide a much-needed win for American malls. From American Dream's 39-da...
06/09/2026

Shopping center owners hope the World Cup will provide a much-needed win for American malls. From American Dream's 39-day fan fest to Atlantic Village's restaurant play, here's how various malls are looking to attract both tourists and locals. https://buff.ly/vdat96n

06/08/2026

Perhaps no brands are as heavily invested in the World Cup as Nike and Adidas. Together, they sponsor many of the teams and have rolled out several large-scale campaigns tied to the tournament.

On the Glossy Podcast, international reporter _stylion_ spoke with , award-winning writer and creator of the bi-weekly SportsVerse newsletter, about these two sportswear giants and their strategies for the World Cup.

Listen to the full episode wherever you get your podcasts 🎙️

Julie Bailey Blanche, vp of global marketing at Shark Beauty, joined the stage at Glossy’s annual E-Commerce Summit to d...
06/08/2026

Julie Bailey Blanche, vp of global marketing at Shark Beauty, joined the stage at Glossy’s annual E-Commerce Summit to discuss the secret sauce behind Shark Beauty’s industry disruption. This includes 40% growth in skin-care device sales during its Q1 2026. Blanche drilled down her winning strategy, from acquisition to repeat purchase, during an insightful fireside chat on community building in 2026. https://buff.ly/OvfTkXw

Even without official FIFA sponsorship, Crumbl and Olipop are getting into the spirit of soccer this summer, with produc...
06/08/2026

Even without official FIFA sponsorship, Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup. https://buff.ly/47n8H2A

Mass beauty is experiencing renewed momentum. According to Circana data released in May, mass beauty sales rose 7% year ...
06/05/2026

Mass beauty is experiencing renewed momentum. According to Circana data released in May, mass beauty sales rose 7% year over year in the first quarter of 2026 to $18.1 billion. It's no surprise to the creators focused on the category. https://buff.ly/W6udIVd

Perhaps no brands are as heavily invested in the World Cup as Nike and Adidas. Together, they sponsor many of the teams ...
06/05/2026

Perhaps no brands are as heavily invested in the World Cup as Nike and Adidas. Together, they sponsor many of the teams and have rolled out several large-scale campaigns tied to the tournament. On the Glossy Podcast, international reporter Zofia Zwieglinska spoke with Daniel-Yaw Miller, award-winning writer and creator of the bi-weekly SportsVerse newsletter, about these two sportswear giants and their strategies for the World Cup. https://buff.ly/tCLl4sa

In this week's Luxury Briefing, a look at recent AI-focused moves by Macy's and ways luxury brands are edging into AI st...
06/05/2026

In this week's Luxury Briefing, a look at recent AI-focused moves by Macy's and ways luxury brands are edging into AI styling to sell head-to-toe looks. Also, a check-in with Launchmetrics CEO Michael Jais on how LLMs are changing data tracking for fashion campaigns. Finally, executive moves at OTB, and news to know from PVH, Kering and Rent the Runway. https://buff.ly/hLFrQfo

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