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Glossy in a new publication from Digiday Media that covers how technology is modernizing the fashion and luxury industries.
Sephora updates loyalty program, spotlighting cash rewards https://buff.ly/2XAmnBf
Over time, customer loyalty programs have evolved beyond their perfunctory points-for-rewards to include engagement, emotional connection and personalization, and are considered key revenue drivers.
Where are fashion’s chief diversity officers? https://buff.ly/3eUayeZ
The notoriously exclusionary industry has come under fire in the past week for its inauthentic showings of support for the black community, and companies that have been vocal in recent years about prioritizing and investing in efforts toward diversity and inclusion are no exception. The requisite st...
‘If people want to shop elsewhere, so be it’: Fashion brands let loose on Instagram https://buff.ly/2XBkUdL
For many brands, cultivating an audience based on shared values, and making statements that affirm those values, is far more useful than having a larger following.
The most important thing DTC startups can do is build diverse companies https://buff.ly/2z79Trp
DTC startups have responded to events of the past week in a couple of ways. The first is by affirming their support for Black Lives Matter on social media, and pledging to fight against systemic injustice. Some brands followed that with pledges to donate to organizations like the NAACP Legal Defense...
The notoriously exclusionary industry has come under fire in the past week for its tone deaf showings of support for the black community, and companies that have been vocal in recent years about prioritizing and investing in efforts toward diversity and inclusion are no exception. https://buff.ly/2MuhJ1l
The notoriously exclusionary industry has come under fire in the past week for its inauthentic showings of support for the black community, and companies that have been vocal in recent years about prioritizing and investing in efforts toward diversity and inclusion are no exception. The requisite st...
Can CBD revive color cosmetics? https://buff.ly/3eUKjFi
A shrinking market is often a reflection of a lack of innovation and exciting product options. CBD-infused makeup began to emerge in 2019, but 2020 shows a more intense brand interest in the sub-category.
Donating money and being vocal in calling out racism is important. But the most important thing that DTC startups can do to support black people and people of color, is to build more diverse and truly inclusive companies. https://buff.ly/2XBvy4r
DTC startups have responded to events of the past week in a couple of ways. The first is by affirming their support for Black Lives Matter on social media, and pledging to fight against systemic injustice. Some brands followed that with pledges to donate to organizations like the NAACP Legal Defense...
Beauty brands called upon to ‘pull up’ when it comes to diversity
Now that most beauty brands have publicly taken a public stand against racism, industry influencers and leaders are calling on them to hold themselves accountable when it comes to diversity.
Beauty is showing up for the black community on Instagram, but what about the boardroom? https://buff.ly/371lsNg
"The first step is acknowledging. The second step is obviously putting an action plan in place and starting to do the tough work.”
Unilever Prestige Group CEO Vasiliki Petrou: ‘We’re not looking at the death of retail’ https://buff.ly/2AIr6aP
The coronavirus pandemic has created more uncertainty for brick-and-mortar locations, but it's an opportunity for companies to ramp up the expertise and service stores were known for online. "That is not going away," Unilever Prestige Group CEO and evp Vasiliki Petrou said in regard to virtual consu...
With sneaker sales flat, StockX shifts focus to face masks and puzzles https://buff.ly/2ADjpmm
Over the last year, resale platform StockX has made a concerted effort to shift from focusing solely on sneakers and streetwear to being a much more open marketplace, where people can sell trading cards and collectible lunch boxes just as easily as they sell a new pair of Jordans. With the rapid and...
What is beauty conglomerates’ responsibility to black customers? https://buff.ly/309gIDY
As all types of consumer companies show unprecedented outward support for the Black Lives Matter movement, the burden on beauty conglomerates, especially those that have capitalized on black brands, is big.
Stitch Fix considered moving stylist jobs away from California for over a year, according to leaked audio https://buff.ly/2MsowZh
Stitch Fix’s decision to lay off the majority of its California-based stylists is something that the company has been discussing for over a year, the company’s vice president of operations, Minesh Shah told impacted stylists on Monday. In a recording obtained by Modern Retail, Shah said that the...
Sephora updates loyalty program, spotlighting cash rewards
Over time, customer loyalty programs have evolved beyond their perfunctory points-for-rewards to include engagement, emotional connection and personalization, and are considered key revenue drivers.
The beauty industry stakes a claim on gaming
As Covid-19 became a global pandemic, the fashion industry made an outsize play for gaming. For example, luxury labels like Valentino and Marc Jacobs created custom looks with Animal Crossing, after seeing inspired and often unauthorized designs show up in the game. It was only a matter of time befo...
Will male celebrity-backed beauty brands make a mark? https://buff.ly/377PVJL
As the male grooming category undergoes a renaissance with more, better products, and it becomes more culturally acceptable for men to partake in beauty routines, celebrities like Idris Elba, Karamo Brown and Bollywood star Salman Khan are launching new lines.
Though indebted to black culture, streetwear brands have mixed responses to protests https://buff.ly/2Xreluq
Brands across fashion categories are expressing support for the wave of protests sparked by the killing of George Floyd in late May. And while every area of the fashion industry has been enriched by black designers, models and workers, the streetwear and sneaker world is arguably the most indebted t...
Richer Poorer’s Iva Pawling on abruptly shifting to DTC: ‘We had to rebuild and restructure overnight’ https://buff.ly/3gRpT1t
In a three-week period shortly after the pandemic outbreak, Richer Poorer sold three times as many sweatpants than in all of 2019. That was a small part of an overall trend for the basics clothing brand: The first five months of 2020 have greatly boosted online sales, transforming it into an e-comme...
As Covid-19 became a global pandemic, the fashion industry made an outsize play for gaming. For example, luxury labels like Valentino and Marc Jacobs created custom looks with Animal Crossing, after seeing inspired and often unauthorized designs show up in the game. https://buff.ly/3ePS6nx
As Covid-19 became a global pandemic, the fashion industry made an outsize play for gaming. For example, luxury labels like Valentino and Marc Jacobs created custom looks with Animal Crossing, after seeing inspired and often unauthorized designs show up in the game. It was only a matter of time befo...
Black beauty businesses demand partners to step up https://buff.ly/305Essj
As companies show unprecedented outward support for the Black Lives Matter movement after the murder of George Floyd in Minneapolis last week, Black founders and for-black businesses plan to chart a new path forward. While Black businesses can not end racial inequality or police brutality alone, the...
The beauty industry presses pause
Following a flurry of brand activity over the last few to show support for Black Lives Matter, Instagram has become a sea of black boxes. In beauty, brands have postponed their campaigns and operations this week.
Exclusively for Glossy+ members: Hear from Yossi Nasser, president & CEO of Gelmart International, on how to safeguard your supply chain today at 10am ET.
Why marketers are analyzing influencers’ past performance — and the quality of their audiences. Sponsored by Traackr
As influencer marketing gains additional currency during the quarantine, marketers are taking an increasingly data-driven look at the ROI potential of their partners.
The preparedness checklist: How fashion and beauty companies can stay up and running— and selling — no matter what. Sponsored by Magento.
For fashion, beauty and luxury brands, reliant as they are on the online DTC experience, business IT continuity plans have now come to include the effects of the global pandemic. The good news is that for many in the fashion and beauty space — businesses that are already leaning-in to digital comm...
One of the few wholesale partnerships Jenni Kayne has kept from its wholesale days has been with Nordstrom. But after having a number of orders canceled, Hunter said she’s reevaluating that relationship and likely won’t continue it. https://buff.ly/3ckKZSE
In the latest Glossy+ Talk, CEO Julia Hunter spoke with Glossy about how she’s been navigating challenges around retail, e-commerce and customer acquisition, and what strategies have proven most successful for Jenni Kayne.
Clean beauty brands revert to self-care-focused marketing https://buff.ly/3cnBp1r
The clean beauty conversation has come full circle, as brands shift their focus on product performance back to their origins as health and wellness brands.
No longer silent: Beauty industry joins wave of corporate support for Black Lives Matter
Apart from Nike, corporate brands speaking out in support of the Black Lives Matter movement have been few and far between -- that is, until now.
Fleur du Mal’s Jennifer Zuccarini on cutting collections by 50%: ‘It’s just too much product’ https://buff.ly/3coTBre
In the latest episode of #LFH, Glossy’s Instagram Live series focused on how brand founders are Leading From Home, Fleur du Mal founder and CEO Jennifer Zuccarini discussed how she’s been collaborating with her team, coping under new pressures and preparing her brand for the future.
‘I’m with the brand’: The rise of beauty merch https://buff.ly/3gHJf9y
A 10,000-person waitlist to cop a logo sweatshirt that sells out within hours is no longer just a streetwear phenomenon.
How TikTok hashtag hijacking is impacting beauty campaigns https://buff.ly/2Xn2RI9
Hashtag hijacking occurs when TikTokers use a brand’s hashtag on an irrelevant video in the hopes they can “hijack” the TikTok algorithm and gain more exposure.
The preparedness checklist: How fashion and beauty companies can stay up and running— and selling — no matter what. Fill out the form to download the checklist. Sponsored by Magento
https://buff.ly/2ArfLvN
‘I can’t support a store at 30% capacity’: For many brands, the benefit of reopening doesn’t justify the cost https://buff.ly/2ZRSG02
Not every brand is keen on opening doors the day they’re able to. There’s a complex calculus that goes into a store’s cost and return, and with the restrictions that reopened stores will have to impose, opening won't prove worth it for many.
Why marketers are analyzing influencers’ past performance — and the quality of their audiences. Sponsored by Traackr
As influencer marketing gains additional currency during the quarantine, marketers are taking an increasingly data-driven look at the ROI potential of their partners.
Global green shoots: How retail around the world is beginning to re-emerge
With lockdown restrictions now being eased by some governments, small green shoots of recovery are beginning to emerge. Modern Retail and Glossy reporters took a (virtual) trip around the globe to see where shopping is beginning to restart and if shoppers are ready to spend money once again in the r...
‘Huge liquidation period’: Brands’ inventory problems point to big gains for off-price stores https://buff.ly/3etPAU0
After weeks or months of sheltering in place, shoppers, it seems, are eager for good deals. And thanks to a confluence of factors stemming from the current crisis, they’ll likely find even better ones than usual right now, analysts say.
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True industry-wide reform in fashion starts at the top, it’s up to brands and policy-makers to set better practices into motion. Sponsored by C&A Foundation. https://buff.ly/2zPDj9Y
An unlikely addition to the Upper East Side neighborhood of Manhattan, a boutique for high-end accessories has recently transformed into a luxury head shop. Now, when shoppers enter this Edie Parker store, they will be greeted by a wide selection of bongs, pipes, lighters and other accessories for the fashionable smoker, alongside the bags and home decor that the brand is known for. Watch as Glossy's editor-in-chief, Jill Manoff, and Brett Heyman, the founder of Edie Parker, discuss the impetus for and future of Flower by Edie Parker. Subscribe for the latest news in fashion and beauty from Glossy: https://www.glossy.co/subscribe Learn more about Flower by Edie Parker: https://edieparkerflower.com
As resale markets continue to grow and become more mainstream, the market for knock-off products does too. To fend off the fakes, some companies like StockX are creating entire teams of authenticators, whose sole (pun intended) job is to make sure the sneakers they are selling are the real deal. In this video, fashion reporter Danny Parisi is joined by one of StockX's own, Sebastian Psak, as he learns to spot some of the common mistakes in knock-offs and even tries his hand at spotting the fakes.
In February 2019, NEST Fragrances opened it's first ever retail concept. The flagship store, located in the Nolita neighborhood of Manhattan, features handcrafted wallpaper, a custom-made chandelier and all three categories of NEST products -- home, fine fragrance and personal care. We caught up with NEST Fragrances founder and executive chairman, Laura Slatkin, to discuss what the new store means for the brand, and more. The NEST Fragrances store can be found at 232 Elizabeth Street, New York, New York 10012. To read more Glossy coverage, head to Glossy.co and subscribe today!
Glossy's beauty editor, Priya Rao, interviews lead manicurist of the Kate Spade fashion show, Julie Kandalec about how the models' tights influenced the design, and how you can recreate these nails on your own using Essie products. To read more of Glossy's NYFW coverage head to Glossy.co and subscribe today! https://youtu.be/pTD1m5oPEMY
Glossy's beauty editor, Priya Rao, caught up with lead hairstylist, Odile Gilbert, backstage at the Kate Spade fashion show to talk about the inspiration behind the looks she created, working with the newest line of TRESemmé products and whether or not she had a favorite style. To read more of Glossy's NYFW coverage head to Glossy.co and subscribe today!
For their premiere fashion show, diversity and size inclusivity were front and center. Glossy's editor-in-chief, Jill Manoff, met with 11 Honoré's founder and CEO, Patrick Herning, backstage to talk about what this means for the retailer. Be sure to watch til the end for Laverne Cox's surprise appearance! To read Glossy's NYFW coverage, and more, head to Glossy.co and subscribe today!
Last week, Bloomingdale's unveiled their updated beauty experience. Glossy's beauty editor, Priya Rao, took a tour through the new space to check out the latest updates. From virtual try on mirrors, to exclusive curated collections, the new beauty experience at the flagship store is the latest step of a total Bloomingdale’s 59th Street overhaul. #bloomies59beauty
On this week's episode of The Glossy Beauty Podcast, we are joined by beauty industry vet and group president of acquisitions for L'Oréal, Carol Hamilton, to talk about why inclusivity only matters when it's sincere. To hear the whole episode now, head to Glossy.co or wherever you get your podcasts.
For Glossy+ Members: On this week's episode of The Glossy Podcast, Greats founder, Ryan Babenzien, talks about why direct-to-consumer is such a successful retail strategy, and more. To hear the whole episode now, head to Glossy.co.
On this week's episode of The Glossy Podcast, Etsy's SVP of people, strategy and services, Raina Moskowitz, discusses how Etsy still feels early days in terms of brand awareness. To hear the full episode now head to Glossy.co or anywhere you get your podcasts.
On this week's episode of The Glossy Beauty Podcast, Revlon's Linda Wells talks about the challenges of building a brand from scratch, and so much more. You can hear the whole episode now at Glossy.co or wherever you get your podcasts.
For Glossy+ Members: On this week's episode of the Glossy Podcast, Krewe founder and creative director, Stirling Barrett talks about building a brand in New Orleans, and the challenges that come with it. Hear the full episode now at http://Glossy.co .
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