Living Brands

Living Brands Living Brands: A guide to consumer empowerment, by Raymond Nadeau. Collaboration + Innovation = Customer Fascination. twitter.com/RaymondNadeau

Living Brands, Collaboration + Innovation = Customer Fascination. A guide to consumer empowerment.

06/19/2019
Reading Lenin With Corporations by Yevgeniy Fiks, Olga Kopenkina and Alexandra Lerman 2011

As socialism comes out of the closet and, in America, is no longer considered a dirty work, I was proud to participate in this art exhibition in which the convergence of art, culture, commerce, economics and politics converged. After all, they are all cousins - be they civil or not.

Reading Lenin with Corporations, HD Video, 2008–2011 Project by Yevgeniy Fiks, Olga Kopenkina, and Alexandra Lerman Reading Lenin with Corporations is a…

May 28th is blood cancer awareness day.  Please support https://www.dkms.org/en
05/08/2019
DKMS US

May 28th is blood cancer awareness day. Please support https://www.dkms.org/en

We lead the fight against blood cancer by working with families & communities to recruit bone marrow donors & provide patients with second chances at life.

If you are so inclined, please follow me on Twitter.  I will try to make it worth your while - via twitter-stories and o...
03/19/2019
Twitter / ?

If you are so inclined, please follow me on Twitter. I will try to make it worth your while - via twitter-stories and or gems of quasi-wisdom. Seriously, I do a heck of a lot about branding. This is very important to me. Please follow me at: https://twitter.com/RaymondNadeau

Such wonderful news.  Let's just hope that the cure is not only available to rich, white men.  And, by the way, why is t...
03/08/2019
Third patient now reportedly cured of HIV

Such wonderful news. Let's just hope that the cure is not only available to rich, white men. And, by the way, why is this not a headline on every news outlet?

Dusseldorf patient received bone marrow transplant like the other two HIV-free patients

12/17/2018

I often take my creative cues from interior design. For the last few years, while mid-sixties modern and empty room have masqueraded as minimalism, I have viewed as a hoax. Less is not always more. And, there is comfort in objects that create a world more colorful, more vibrant - dare I say more kind than the minimalism provides. And, brands are like artifacts, surrounding us and creating worlds. While minimalism had its day, it was often favored by those who misunderstood it. I am delighted that curated complexity is back. Long live the serif. Long live globalist juxtaposition. For me, minimalism has always been an excuse for nothing left to lose. Thank god it's over.

I often take my creative cues from interior design.  For the last few years, while mid-sixties modern and empty room hav...
12/17/2018
Maxed Out: The rise of the maximalist trend and its impact on commercial interiors | Mix Interiors

I often take my creative cues from interior design. For the last few years, while mid-sixties modern and empty room have masqueraded as minimalism, I have viewed as a hoax. Less is not always more. And, there is comfort in objects that create a world more colorful, more vibrant - dare I say more kind than the minimalism provides. And, brands are like artifacts, surrounding us and creating worlds. While minimalism had its day, it was often favored by those who misunderstood it. I am delighted that curated complexity is back. Long live the serif. Long live globalist juxtaposition. For me, minimalism has always been an excuse for nothing left to loose. Thank god it's over.

Jason Holmes – Head of Textile Design at Forbo Flooring Systems When I first started to think about writing this article, the first signs of spring were beginning to show outside, nature’s colour and vibrancy effectively coming out of hibernation. At the same time, many of you can’t fail to ha...

Happy Chanukah to all my Jewish friends, and, much love to everyone.
11/30/2018

Happy Chanukah to all my Jewish friends, and, much love to everyone.

06/26/2018

I am honored to have been part of the BollyDoll brand, the brainchild of the brilliant Amrita Sen. Drawing upon her own experience, she created a truly culturally-created brand - a brand that has found favor across categories and continents with a positive message and imagery that is no less than art. Here we see the brand translated into dance. https://youtu.be/z-JF1nHINSk

If only secession were legal.  I wish NY and California could just give themselves to Canada.
05/09/2018

If only secession were legal. I wish NY and California could just give themselves to Canada.

This is part of OSN's, leading Arabic entertainment provider's,  digital evolution.  Here we have the "Wunderkammer" sho...
04/23/2018

This is part of OSN's, leading Arabic entertainment provider's, digital evolution. Here we have the "Wunderkammer" showroom in Kuwait. I am proud to have played a part.

If you believe this, I have a bridge to sell.
04/05/2018
NBCU Unveils CFlight 'Currency' For Upfront, Some Agencies Buy In

If you believe this, I have a bridge to sell.

NBCUniversal has created what it says is the industry's first unified advertising metric -- measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. CFlight will be offered as a single audience guarantee, based on specific demographic impressions on average co...

What a wonderful project.  The future is now. https://www.pressreader.com/kuwait/kuwait-times/20171121/282316795338768
01/15/2018
OSN un­veils new dig­i­tal flag­ship show­room at Ma­rina Mall | Kuwait Times

What a wonderful project. The future is now. https://www.pressreader.com/kuwait/kuwait-times/20171121/282316795338768

OSN, the re­gion’s lead­ing en­ter­tain­ment net­work, has trans­formed its flag­ship show­room in Kuwait’s Ma­rina Mall. In­tro­duc­ing an all-new dig­i­tal cus­tomer jour­ney, the new show­room rein­vig­o­rates the cus­tomer ex­pe­ri­ence to be­come an e...

we delude ourselves into viewing data as insight.  https://www.mediapost.com/marketing-politics/
01/09/2018
MediaPost – Marketing: Politics

we delude ourselves into viewing data as insight. https://www.mediapost.com/marketing-politics/

Digital marketing has never been more central to political campaign success, nor has it ever been under such public scrutiny. Even as political marketers struggle to process the mixed lessons of 2016 and 2017, the key channels of online campaign spending are being investigated, perhaps even regulate...

we delude ourselves into viewing data as insight.  https://www.mediapost.com/marketing-politics/
01/09/2018
MediaPost – Marketing: Politics

we delude ourselves into viewing data as insight. https://www.mediapost.com/marketing-politics/

Digital marketing has never been more central to political campaign success, nor has it ever been under such public scrutiny. Even as political marketers struggle to process the mixed lessons of 2016 and 2017, the key channels of online campaign spending are being investigated, perhaps even regulate...

we delude ourselves into viewing data as insight.  https://www.mediapost.com/marketing-politics/
01/09/2018
MediaPost – Marketing: Politics

we delude ourselves into viewing data as insight. https://www.mediapost.com/marketing-politics/

Digital marketing has never been more central to political campaign success, nor has it ever been under such public scrutiny. Even as political marketers struggle to process the mixed lessons of 2016 and 2017, the key channels of online campaign spending are being investigated, perhaps even regulate...

Congratulations to OSN for the courage to look at and create the best of what could be.
11/13/2017
Trade Arabia

Congratulations to OSN for the courage to look at and create the best of what could be.

Trade Arabia is the leading portal for business information and trade news covering the Middle East and Arabian Gulf countries. Check our website: www.tradearabia.com and follow us on twitter @TradeArabia

How sad that the U.S. can no longer boast a world class airline.  #United Airlines sucks.  How the Star Alliance allowed...
09/01/2017
Your rights when a United flight is delayed or cancelled | MileCards.com

How sad that the U.S. can no longer boast a world class airline. #United Airlines sucks. How the Star Alliance allowed them in is anybody's guess.
They deliberately don't make you aware of the following. If you are unlucky enough to have to fly this airline, at least be prepared with the following facts. This is further proof that
quality has become one of the least important elements of branding. Otherwise, this pathetic airline would be out of business. Lufthansa,, Air France and other Alliance members , do you really want to claim this as a sister partner. They make you look bad.
Maybe you don't care and rather than rising to your standards, your plans are to lower yourselves to theirs?

Delayed flights are incredibly frustrating, leaving you at the mercy of the airline when they strike. If you haven't suffered through a bunch of them, you

03/10/2017

For reasons unknown, although probably related to tax fraud allegations in Ireland, Apple's European Operations will be moving to London. If that is the case, they must either be hoping for and/or have information that leads them to believe that the EU will disintegrate. Otherwise, they would be risking tariffs in a far larger EU market. Or, maybe it's because Americans tend to be limited to one language. In either case, were I to pick a location that scream "hip", within Europe, that would certainly mean Berlin not London. London as a brand is a bit passed. Very '90s and early 2000's. I am disheartened to know that Apple, an American company (supposedly) with production in China and headquarters in Ireland for tax evasion purposes, has now chosen London - a move that makes no sense either from a profit or branding perspective given the option of Berlin. Frankly, in this current environment, I put the intelligence of large corporations far ahead of political predictions. It just seems that Apple is either predicting or encouraging the dissolution of the EU. London is quaint compared to Berlin. Apple could have justified this the move to London tend years ago. However, I have the distinct feeling that the company knows a lot more than we thing - and, what they think they know makes me sad. The EU must survive or Europe becomes nothing but a tourist destination, vulnerable to Putin - all with the endorsement of the United States.

01/16/2017

The same public relations firm, #Ketchum, that was on President George W Bush's payroll, overturned an election in central America, tricks the world into thinking Waterford is Irish, and made Putin made Man of The Year , among other atrocities, was the firm that defended Barnum and Baily's torture of elephants. Funny, none of their biographies or client references mention this. The question: What is the difference between public relations/communications/crisis management and propaganda? Was it marketing or lies that resulted in President-Elect Trump - or Brexit? Do PR agencies have an obligation to serve any immoral cause or brand with a heartbeat and a dime? If they do, perhaps propaganda is the wrong word for them. There's another word that begins with a P that is more fitting.

One of the first and perhaps the best person to brand herself.  Good night our darling Zsa Zsa.
12/18/2016
Hollywood legend Zsa Zsa Gabor dies at 99

One of the first and perhaps the best person to brand herself. Good night our darling Zsa Zsa.

Zsa Zsa Gabor, whose 60-year career of playing herself helped paved the way for today’s celebrity-obsessed culture, has died.

Avon leaving the United States?  After a series of managerial blunders, Avon seems to have forgotten that being American...
12/06/2016
Avon headquarters leaves the US

Avon leaving the United States? After a series of managerial blunders, Avon seems to have forgotten that being American is part of it's brand DNA. Whether true or not, Americans are known to be entrepreneurs which is the fundamental premise of Avon. And, now that it's not part of Brexit, the potential complication of having formulae that are only compliant in one relatively small country are daunting. This was not a brilliant move. In addition, with R&D remaining in the United States, the connection between marketing and will be severed discouraging innovation. Also, when it comes to media, the U.K. is a veritable island when it comes to large buys. In fact, rules regarding retouching are different in the UK than the rest of Europe. So, the brand may actually look "British" - not a bad thing - but certainly not something that is globally appealing. Coty has not left for the UK - yet. However, with the future of the EU still up in the air and access to investment still unclear, this may be a signal that beauty does not necessarily accompany brains.

As of January 2017 the direct-sales beauty company known as Avon Products will operate it global business from offices in the UK. And just this month, Avon announced the appointment of a new CFO.

11/15/2016
sm.scribecast.com

I actually had a television program based upon my book. I interviewed top fashion designers on the cultural trends influencing their work and introduced the topic of ethics. I reached 30 million viewers. While I can't take full credit, it may be why models in many fashion weeks must be height/weight proportionate lest the designer be charged with child abuse.
http://sm.scribecast.com/2006/12/19/carmen-marc-valvo/

11/15/2016
sm.scribecast.com

I actually had a short lived television show that addressed the intellectual, cultural aspects of fashion and their relationship to ethics. It was like Project Runway for really smart people. It only lasted a season, but I did reach 30 million persons. Here are the details of a particularly interesting show. I will try to find the video. http://sm.scribecast.com/2006/12/19/carmen-marc-valvo/

11/04/2016
TED-Ed

You may not agree. I find the comparison interesting.

How Adolf Hitler rose to power in a democratic country:

Fashion is about change.  Thank god.  We are in one of fashion moments that in ten years we are bound to regret.  Not on...
10/09/2016
5 Fashion Week Trends To Watch

Fashion is about change. Thank god. We are in one of fashion moments that in ten years we are bound to regret. Not one of these trends addresses the inherent beauty of the female form. I wish we could fast forward to the next trends - although they may be worse. And, for the life of me, I don't know on the men's side whether I should buy trousers that are narrow and look better on a guy my height or go with Gumby pants that will make me look 2 foot hight. The magazines continue to show sleek, very expensive suits with narrow legs while the runways are featuring bozo tourers. If I invest in a suit this fall, do I risk look an ump lump or do I risk being out of style. I find all the looks to look derivative and wonder if they are teaching originality anymore.

New York, check. London, check. Milan, Check. With Paris Fashion Week on our heels, several Spring 2017 trends have already solidified themselves on the fashion ‘to-watch’ list. The multitude of runway shows Fashion Week presents us with not only fuels every woman’s fashion-obsession, but it also gi...

this makes a lot of sense.  I have been slow on my analysis of Apple.  But, the only positive controversy they have used...
10/06/2016
Making the Case for Controversial Marketing: 5 Questions to Answer | WordStream

this makes a lot of sense. I have been slow on my analysis of Apple. But, the only positive controversy they have used was their famous 1984 ad and the dancing silhouettes. Ever since then, it has been down hill.

Controversial marketing campaigns have the power to break through the noise and drive tons of attention, but how do you convince your boss or client to take the leap? Here's how.

Does Apple even care about what their consumers want.  It's a pretty risky move.  And, one I would say is stupid given r...
09/30/2016
OK, so there is one big problem with the iPhone 7’s lack of a headphone jack

Does Apple even care about what their consumers want. It's a pretty risky move. And, one I would say is stupid given recent publicity. It also implies that this popular model is really only going to be "the latest" for a year. How does Apple get away with this? there are people who stream music or videos for hours at a time, and they’re used to being able to charge their iPhones while they do. For these users, the lack of separate audio and power ports does indeed pose a problem; streaming music while you’re at your desk or traveling and not being able to charge your phone while you do is clearly a step backwards.

Apple’s big iPhone 7 and iPhone 7 Plus unveiling is officially slated for Wednesday, September 7th, and Apple fans around the world are giddy with excitement. Sure, they would be even more ex…

As I assemble a list of consumer-unfriendly marketing positions - hopefully in chronological order, I hope to demonstrat...
09/30/2016
iPhone 7 users report hissing sounds - The Express Tribune

As I assemble a list of consumer-unfriendly marketing positions - hopefully in chronological order, I hope to demonstrate how technology alone does not a brand make. Apple, arguably, one of the most strategic brands in recent history has lost site of consumers and forced their will upon them. My hope is to demonstrate that even once beloved brands can experienced accelerated life cycles and decline in rapid order. Apple, perceived as an American company is sort of Irish, if not totally Irish and is embroiled in a tax dispute. It is only designed, supposedly, in the USA and is made in China opening the door to new entrants with strong offerings such as Samsung. And, it's cool factor - not to mention dependency has come into question. I will chronicle the decline of a great brand and the bleak future that I anticipate. I am not picking on them although the A in Apple is rapidly coming to represent the Arrogance in their marketing and customer satisfaction. This post is only the first.

Reports are surfacing that the new iPhone 7 makes a hissing sound whenever it’s under intense strain

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