The Experiment

10/16/2025

We’re thrilled to share the first look at Plant-Based Magic, coming March 2026.

This enchanting cookbook celebrates the healing power of plants through 120 seasonal, vegan, gluten-free recipes infused with the wisdom of herbalism. Each chapter is built around the seasons, and every recipe—from adaptogenic mains to vibrant desserts and herbal tonics—highlights the healing properties of its ingredients.

Whether you’re craving Strawberry-Lemon Squares for a dose of euphoria or TranquiliTea for deep sleep, Plant-Based Magic helps you nourish your body and soul with intention and joy.

🧪 Rooted in science
🌱 Grounded in herbalism
🌸 Powered by plants

🎥 Filming & music by
🎨 Concept & creation by .witch

10/15/2025

In our newest blog post, we explore the clues and hints that foreshadow the changing seasons in a sneak peek of Tristan Gooley’s THE HIDDEN SEASONS, featuring an excerpt will make you rethink the seasons, become a master of observation, and appreciate the thousands of tiny wonders that make nature tick. Read about how Tristan was inspired to take a closer look at nature’s timekeeping by visiting the link below.

bit.ly/TheHiddenSeasonsExcerpt

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10/14/2025

Featured in THE NEW YORK TIMES today: Tristan Gooley’s THE HIDDEN SEASONS reveals two never-before-published star-compass methods—simple techniques for finding true south using the constellations Ta**us and Sagittarius.

THE HIDDEN SEASONS is available October 21, everywhere books are sold.

Preorder the book: https://bit.ly/hiddenseasons
Read the article: https://bit.ly/48YL7YU

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We all notice the flowers of spring, longer days of summer, colors of autumn, and snowfalls of winter. But have you observed the way that water tends to run clearest in June? Did you know that at t…

10/11/2025

This star compass, prominent in an August sky, is the second of two new wayfinding discoveries from Tristan Gooley that have never appeared in print—until now. In THE HDDEN SEASONS, Gooley reveals stunningly simple ways to navigate with the night skies. Preorder your copy today by visiting the link in our profile.

“Imagine a line that runs from the bottom left of the teapot (the bottom of the handle) across to the top-right star: we have an east–west celestial line. When the two stars are at the same height, picture a vertical line that cuts them in two and extend this down to the horizon. That gives us south.”—from THE HIDDEN SEASONS

Gif based on image by Neil Gower.

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10/10/2025

Published for the very first time in THE HIDDEN SEASONS, this star compass discovered by Tristan Gooley can help you find south by spotting Ta**us in a clear fall sky. Whether you’re a seasoned stargazer or just fascinated by nature’s treasure trove of secrets, learn all about these new methods by preordering your copy today at the link in our profile.

“Ta**us rises in the east and rolls through the south before dropping towards the western horizon. When the star Ain is directly above those known as Hyadum III and IV, we are looking south.”—from THE HIDDEN SEASONS

Gif based on image by Neil Gower.

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10/07/2025

THE NEW YORK TIMES recently spotlighted Tristan Gooley’s extraordinary new insights into how we can navigate by the stars — even when the North Star is hidden.

His upcoming book, THE HIDDEN SEASONS, continues that journey: decoding the clues nature offers in every season, every moment, every step outdoors.

🌿 Available October 21
📄 Read the article: https://www.nytimes.com/2025/10/06/science/southern-stars-constellation-compass.html
🔗 Preorder the book: https://bit.ly/hiddenseasons

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10/03/2025

Did you know that October heralds the rise of the Pleiades constellation, also called the Seven Sisters? Or that falling leaves can form a natural compass on the forest floor? In THE HIDDEN SEASONS, Tristan Gooley shows us how leaf-peeping, stargazing, and spotting wildlife can reveal nature’s oft-unnoticed wonders and the beauty of the changing seasons.

🍁⭐Preorder your copy today by visiting the link in our profile.⭐🍁

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10/02/2025

Psychotherapist Jasmin Lee Cori has been helping patients recover from childhood neglect and abuse for years, not only through her private practice but through her groundbreaking guides to self-healing, THE EMOTIONALLY ABSENT MOTHER and its companion workbook, HEALING FROM AN EMOTIONALLY ABSENT MOTHER. Recommended by therapists, this set of books will equip you with the tools to reflect, heal, and secure a happier future for yourself.

Get your copies of both books at the link in our profile.

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10/01/2025

It’s World Vegetarian Day, and we’re celebrating with Pamelia Chia’s PLANTASIA, a plant-based cookbook that combines contemporary recipes, techniques, and the stories behind Asia’s deep cultural connection to food. Whether you’re an adventurous eater, food-writing obsessed reader, or vegetarian looking for some meal inspiration, PLANTASIA is chock-full of creative and satisfying recipes.

🥬🥕Learn more and preorder the cookbook by visiting the link below. 🥕🥬

bit.ly/PlantAsia

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09/30/2025

It’s here! Happy pub day to Black History or Every Day of the Year, an inspiring celebration of people, places, and events in Black history. From major historical movements to profiles on contemporary icons, dive deeper into the stories of the outstanding and unsung heroes of our global history.

Whether you’re planning to read an entry a day or finish it all in one go, learn more and order your copy at the link below.

bit.ly/4pPILS3

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09/25/2025

Get ready to see the seasons like never before with THE HIDDEN SEASONS. New York Times–bestselling author and expert outdoorsman Tristan Gooley teaches how to spot the clues and signs that reveal the hidden ways nature changes every day of the year. Preorder now: http://bit.ly/46C6f4f
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09/18/2025

Make 2026 a year of daily discoveries. With 366 entries, Black History for Every Day of the Year offers inspiration, insight, and hidden histories to carry you through the year. Preorder today—out September 30: https://bit.ly/3G86Lhf

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