The Experiment

11/13/2025

If you’re looking for a gift for the nature lover in your life, look no further than The Natural Navigator series! From finding patterns in puddles to using stars to find your way, author Tristan Gooley ( Natural Navigator) guides readers to understand and appreciate the natural world like never before. These books make wonderful gifts for everyone from the weather-obsessed dad to the curious adventurer, so get your copies at the link below.

bit.ly/NatNav-Books

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11/05/2025

Did you know that tonight’s full moon is also a supermoon, the biggest and brightest of the entire year? If you’re a lunar enthusiast, now is a great time to check out our Moon Calendar Card, so you never miss a celestial event! This handy, at-a-glance lunar calendar will help you track every eclipse, perigee, apogee, and phase of 2026. Get yours at the link below!

*Please note, the data shown here is false. To see the real data, purchase a card at the link below.

bit.ly/2026MoonCalendar

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10/28/2025

It’s out! PlantAsia: Asia’s Vegetable Wisdom in Recipes, Stories and Techniques by Pamelia Chia explores the incredible evolution of Asia’s plant-based cuisine. Chock-full of creative, vegetable-forward meals and featuring interviews and recipes from over two dozen chefs, food writers, and authors, this is a cookbook that adventurous foodies and fans of pan-Asian cuisine won’t want to miss.

Ready to redefine your approach to plant-based cooking? Learn more by visiting the link in our profile🫛🥢

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10/24/2025

In this piece by the Smithsonian Magazine, get to know author Tristan Gooley, “the world’s least lost wanderer” and the only person still alive to have flown solo and sailed single-handed across the Atlantic.

The master navigator's newest book, THE HIDDEN SEASONS, is available now—get your copy by visiting the link below.

https://bit.ly/46C6f4f

The British adventurer has crossed the Atlantic solo in a plane and a boat. Now he reads tree leaves, puddles and moss to get his bearings

10/21/2025

Celebrate The Hidden Seasons pub day with a little stargazing—or just read this excerpt in the Smithsonian Magazine, where Tristan Gooley reveals the secrets of the magical Pleiades stars.

The Hidden Seasons is available now, so get your copy by visiting the link below.

bit.ly/46C6f4f

Also known as the “Seven Sisters,” the striking cluster has long been used as an important seasonal marker and appears high in the night sky around Halloween

10/21/2025

High in the Halloween sky, the Pleiades—the “Seven Sisters”—glow as a seasonal marker humans have watched for millennia. ✨

In The Hidden Seasons, natural navigator Tristan Gooley explores how constellations like these, along with plants, animals, and weather, form an ever-changing calendar of nature’s clues.

📖 Read Gooley’s Smithsonian Magazine feature, “A Brief and Amazing History of the Pleiades.” Then step outside tonight and see what nature is telling you.

The Hidden Seasons is out now everywhere books are sold.

The book: https://bit.ly/hiddenseasons
The Smithsonian Magazine article: https://bit.ly/3JishBt

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10/16/2025

We’re thrilled to share the first look at Plant-Based Magic, coming March 2026.

This enchanting cookbook celebrates the healing power of plants through 120 seasonal, vegan, gluten-free recipes infused with the wisdom of herbalism. Each chapter is built around the seasons, and every recipe—from adaptogenic mains to vibrant desserts and herbal tonics—highlights the healing properties of its ingredients.

Whether you’re craving Strawberry-Lemon Squares for a dose of euphoria or TranquiliTea for deep sleep, Plant-Based Magic helps you nourish your body and soul with intention and joy.

🧪 Rooted in science
🌱 Grounded in herbalism
🌸 Powered by plants

🎥 Filming & music by
🎨 Concept & creation by .witch

10/15/2025

In our newest blog post, we explore the clues and hints that foreshadow the changing seasons in a sneak peek of Tristan Gooley’s THE HIDDEN SEASONS, featuring an excerpt will make you rethink the seasons, become a master of observation, and appreciate the thousands of tiny wonders that make nature tick. Read about how Tristan was inspired to take a closer look at nature’s timekeeping by visiting the link below.

bit.ly/TheHiddenSeasonsExcerpt

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10/14/2025

Featured in THE NEW YORK TIMES today: Tristan Gooley’s THE HIDDEN SEASONS reveals two never-before-published star-compass methods—simple techniques for finding true south using the constellations Ta**us and Sagittarius.

THE HIDDEN SEASONS is available October 21, everywhere books are sold.

Preorder the book: https://bit.ly/hiddenseasons
Read the article: https://bit.ly/48YL7YU

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We all notice the flowers of spring, longer days of summer, colors of autumn, and snowfalls of winter. But have you observed the way that water tends to run clearest in June? Did you know that at t…

10/11/2025

This star compass, prominent in an August sky, is the second of two new wayfinding discoveries from Tristan Gooley that have never appeared in print—until now. In THE HDDEN SEASONS, Gooley reveals stunningly simple ways to navigate with the night skies. Preorder your copy today by visiting the link in our profile.

“Imagine a line that runs from the bottom left of the teapot (the bottom of the handle) across to the top-right star: we have an east–west celestial line. When the two stars are at the same height, picture a vertical line that cuts them in two and extend this down to the horizon. That gives us south.”—from THE HIDDEN SEASONS

Gif based on image by Neil Gower.

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10/10/2025

Published for the very first time in THE HIDDEN SEASONS, this star compass discovered by Tristan Gooley can help you find south by spotting Ta**us in a clear fall sky. Whether you’re a seasoned stargazer or just fascinated by nature’s treasure trove of secrets, learn all about these new methods by preordering your copy today at the link in our profile.

“Ta**us rises in the east and rolls through the south before dropping towards the western horizon. When the star Ain is directly above those known as Hyadum III and IV, we are looking south.”—from THE HIDDEN SEASONS

Gif based on image by Neil Gower.

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10/07/2025

THE NEW YORK TIMES recently spotlighted Tristan Gooley’s extraordinary new insights into how we can navigate by the stars — even when the North Star is hidden.

His upcoming book, THE HIDDEN SEASONS, continues that journey: decoding the clues nature offers in every season, every moment, every step outdoors.

🌿 Available October 21
📄 Read the article: https://www.nytimes.com/2025/10/06/science/southern-stars-constellation-compass.html
🔗 Preorder the book: https://bit.ly/hiddenseasons

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